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Every successful business works tirelessly to get inside the minds of its customers. If you don’t know your audience, you can’t effectively sell.
Conversely, when you have deep audience insights, you know what, when, where and how to market to customers and drive conversions.
If the recipe to success is so simple, why aren’t more companies thriving? The problem is it isn’t easy to consistently listen to your customers and understand their feedback insights.
Google Forms, the Google survey maker, enables you to make feedback forms to interact with your audiences. Even better, using Google Forms for survey data is free.
Surveys have proven throughout the years to be the most effective method of understanding your customers. It’s the best tool to directly ask for audience feedback.
You can structure questionnaires to ask the questions you want answers to. Or, you can let the audience tell you their thoughts, attitudes and experiences through open-ended questions.
Your target audience will cherish the opportunity to share their thoughts and feelings. It gives them the satisfaction of playing a role in improving your business. You value their voice and aren’t just concerned with your bottom line.
Yet, surveys themselves aren’t easy to make or distribute. Even more challenging is tabulating and analyzing the results.
This discussion will look at how to use this Google survey maker and make full use of its many features and benefits.
Google Forms helps organizations overcome the usual hurdles with surveys and feedback forms. The Google survey maker makes it easy to create and send forms to customers via email or a link.
Once you start receiving responses, Google Forms automatically tabulates the data, saving you from the ordeal. You can dive straight into understanding the results, without any turnaround time.
The Google survey maker is named “Google Forms.” If you have an existing Google account, you can find the “Forms” tool with the other Google apps.
Google Forms allows you to make and send feedback forms, event invites, contact sheets and many other document types. Essentially, it allows you to make custom forms to suit a range of uses.
Be sure to look at some of Google Forms’ prepared templates. These will give you a better idea of how to import data from online form to excel creator.
When you want to use Google Forms for surveys, there are a few templates to recognize. The ‘Customer Feedback’ template is an obvious choice. It’s a general customer questionnaire highlighting different ways you can ask questions using Google Forms.
Another Google Forms template to explore is the “Events Feedback” option. This is great after any event to understand what works and what doesn’t. If your business doesn’t hold events, you can use this template to learn how to improve your surveys.
The options and features in Google Forms help you mix and match different question types. Varied questionnaires ensure you create surveys that are engaging to audiences. And, you’ll gain more valuable insights from utilizing multiple-question methods.
Ultimately, you’ll want to edit a template or start from scratch when using Google Forms for survey creation. After all, you want to put your own personal touch on your feedback forms. You also want to cater the questions to fit your customer analysis goals.
Before you begin using the Google survey generator, think about what your analysis goal is. In other words, what do you hope to get out of your questionnaires?
Often, your analysis goal is to answer a valuable question facing your business.
For example, a retail company may want to understand how the audience feels about a new product line. Creating a feedback form asking several questions relating to those products helps make audience attitudes clear.
This goal will achieve several benefits for your surveys:
When you’re ready for the Google survey maker, open the Google Forms app, as described in the previous section. Next, you can choose from the template gallery or elect to make a new, blank questionnaire with Google Forms.
For the purpose of this guide, we’ll use a blank template.
It’s a good idea to first name your form. Give it a clear title that describes the intent or goal of the survey.
Next, you can begin creating questions. One great feature of the Google Forms survey maker is it anticipates what type of question you’re asking just by the context. If you change the “Untitled Question” field to “Rate your experience on a scale of 1-10,” the question type automatically updates.
This saves a lot of time creating your surveys! You can enter every question you have in mind and let Google Forms pick the appropriate model.
Be sure to explore all of the different features and question types available with Google Forms. There are a lot of interesting bells and whistles that can help you personalize every survey you create.
Here are some of the options you have when crafting a question with the Google survey generator.
When you’re done, click the purple “Send” button at the top of the page. Google Forms gives you a few options for sharing your questionnaires.
You can choose to send it by email or direct link. Alternatively, you can share it via social media or embed it on a web page.
After you send out your Google Forms creation, you can find the survey data under the “Responses” tab.
Your survey is receiving lots of responses. Terrific! What do you do next?
You’ll want to move the data from Google Forms to a more robust analysis tool, like Excel. Let’s export your data from Google Forms to Excel.
Since Forms and Sheets are both Google tools, it takes a single click to migrate your response data to a Google spreadsheet. Under the “Responses” tab in Google Forms, simply click the “Link to Sheets” option.
You’ll be able to create a new spreadsheet for the data, or select an existing one.
For Excel users, the process is a little longer, but still very easy. Instead of clicking “Link to Sheets,” you’ll choose the three vertical dots next to it.
This creates a dropdown menu with the option to download your responses as a .csv file.
Choose the location on your device for the file download to go. Then, open up Excel, import the .csv file and presto! Your Google Forms data is now in Excel.
With your Google Forms survey data now in Excel, the fun part can begin. This is the point where you can begin analyzing responses, digging into the feedback and discovering audience insights.
It’s the point in the process where your data becomes actionable. You can start making positive changes to your strategies based on your discoveries.
Did you know there are several charts designed specifically for survey data? For example, the Likert Scale Chart is great when you’re using a rating scoring system in your questionnaires.
ChartExpo is an excellent tool to use with Excel. It makes creating Likert Scale Charts and many other survey data visualizations exceptionally easy.
Using this tool is very simple. It eliminates all of the usual obstacles associated with chart making.
ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.
Let’s say you want to do a customer satisfaction survey. First let’s have a look on questions which you have asked to customers:
Finally prepared the data table as shown below:
| Responses | How much satisfied are you with variety of products offered by store? | How much satisfied are you with the quality of our product? | How much satisfied are you with our delivery service? | How much satisfied are you with the product descriptions? |
| Response 1 | Extremely Dissatisfied | Neutral | Extremely Satisfied | Satisfied |
| Response 2 | Satisfied | Dissatisfied | Extremely Satisfied | Satisfied |
The above table is just sample data. In actual scenarios you will be having a lot of responses and more questions as well.
Let’s recap some of the powerful benefits of Google Forms, the Google survey maker. At the very top of the list should be that it is free.
Thus, there’s no risk in trying out Google Forms for survey making. The only thing you need is a Google account (also free).
Here are some of the other benefits of the Google survey maker:
There’s so much value to gain from using Google Forms for survey questionnaires and none of the usual caveats of other online form creators.
Making a Google survey is incredibly easy. Start by going to the Google Forms tool page. You can go to the site directly or access the app through your Google account.
Google Forms is an intuitive tool with a simple interface to navigate. When you make a new survey, simply type your questions into the appropriate field and Google Forms does the rest.
Use the ‘+’ sign to add new questions and flush out your questionnaire. Also, pay attention to the settings tab. It has some interesting options to consider.
Once you finish creating your online form with the Google survey generator, click the purple “Send” button at the top of the page.
This will give you the option to send your survey via a link, through email or even share it on social media.
As customers complete the survey, the data appears under the “Responses” tab in Google Forms. You can export these results to Excel or Google Sheets for further analysis.
Yes! The Google survey maker free tool is 100% no-cost. All you need is a Google account (if you have a Gmail email account, you’re already there).
If you don’t have an existing Google account, it takes only a few minutes to create one. The account is also free and gives you access to a Gmail email address, Google Drive account and so much more.
There is no limit to how many surveys you send or the length of a questionnaire. Again, the Google survey maker free tool requires no subscription to use. You gain access to all of the features. There are no paywalls or premium versions, unlike many other online form creators.
The Google survey maker, or Google Forms, is a free tool that helps you get to know your audience.
By using a free online survey creator, you remove many of the pain points typically associated with gathering feedback. The most obvious hurdle eliminated is the cost.
You don’t have to pay a service any monthly or per-survey fee to create effective surveys. Moreover, there are no paywalls or restrictions on how many surveys you create. You can also develop questionnaires as long or as short as needed.
Google Forms automatically tabulates your results and presents the data in a convenient tab. There are even graphs visually depicting the data in the tool’s report interface.
If you want to export your survey data, you can transfer it to Google Sheets with one click. Or, you can save the data as an Excel-ready file.
Combining your Google Forms survey data with ChartExpo’s best data visualization tool is a winning duo.
Once you get your data into your spreadsheet, you can utilize ChartExpo’s library of survey charts. For example, the ChartExpo Likert Scale Chart for Excel or Google Sheets is phenomenal for any rating survey questions.
That’s just one of the many survey visualizations available with ChartExpo.
If you find yourself struggling to keep up with the ever-changing attitudes of your audience, Google Forms and ChartExpo are the answer.
Remember, you don’t want your audience to feel unheard. So, start utilizing the Google survey maker! You’ll gather the critical feedback necessary to grow and improve your business!
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