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Home > Blog > Surveys

Top Post-Event Survey Questions to Measure Event Success

In the aftermath of any event, the true measure of success lies in the valuable insights gathered through thoughtfully crafted “post-event survey questions”.

post event survey questions

Without post-event feedback, it’s almost impossible to improve continuously. Feedback is a data-driven and reliable way to measure success after an event.

Feedback gathered using a post-event survey can help you to learn:

  • What did attendees think about the event?
  • How did they hear about the event?
  • What did they enjoy most about the event?

Measuring attendees’ satisfaction will help you improve your event marketing. You can easily figure out what’s working and what isn’t. About 90% of event organizers use post-event surveys to measure attendees’ satisfaction.

To create a high completion rate post-event survey, ask several questions ranging from yes/no, open-ended questions to the rating scale.

One of the tools we recommend you use when gathering information from event attendees is Google Forms. This tool is free and easy to use. You don’t need coding skills to create an online survey form for your needs.

Let’s assume you’ve used post-event survey questions to gather data.

How do you extract insights from the data?

We recommend you use survey-based charts, such as Likert, to perform this task. The chart has choices ranging from ‘strongly agree’ to ‘strongly disagree’ to help you get a holistic view of event attendees’ opinions and their level of agreement.

It’s straightforward to read and interpret a Likert Scale Chart, as you will see later.

In this blog, you will learn:

Table of Content:

  1. What are Post-Event Survey Questions?
  2. Why use Post-Event Surveys?
  3. When to Send Post-Event Surveys?
  4. Types of Post-Event Survey Questions
  5. Top 30 Post-Event Survey Questions Examples
    • Post-Event Survey Questions for Attendees
    • Post-Event Survey Questions for Staff
    • Post-Event Survey Questions for Employees
  6. How to Conduct a Post-Event Survey?
  7. How to Analyze Post-Event Survey?
  8.  Post-Event Survey Questions Sample
  9. Benefits of Using Best Post-Event Survey Questions 
  10. Best Practices For Post-Event Survey Template
  11. What is a Good Post-Event Survey Response Rate?
  12. Post-Event Survey Questions FAQs
  13. Wrap Up

Before jumping into the how-to guide, we’ll address the following question: what is a post-event survey question?

What are Post-Event Survey Questions?

Definition: Post-event survey questions are designed to collect feedback from attendees after an event, helping organizers assess overall satisfaction, identify strengths and weaknesses, and gather suggestions for future improvements. These questions can cover aspects like event content, speaker effectiveness, venue, and overall experience.

post-event survey questions

More so, you’ll be able to create even better events in the future.

The best way to gather this feedback is with a post-event survey. Rather than guessing your attendees’ thoughts and opinions, use post-event survey questions.

If you analyze these responses, you’re likely to get critical insights you can use to improve future events.

For instance, negative sentiments can help you do away with parts of your events.

We’ve compiled a list of the best post-event questions you should ask. Steal this list and implement it in your next post-event survey.

Why use Post-Event Surveys?

Post-event surveys help gather valuable feedback from attendees, allowing organizers to measure satisfaction, identify areas for improvement, and enhance future events. They provide insights into what worked well, what needs adjustment, and how to better meet audience expectations.

When to Send Post-Event Surveys?

Post-event surveys should be sent as soon as possible after the event—ideally within 24 to 48 hours—while the experience is still fresh in attendees’ minds. For virtual events, sending the survey immediately after the session increases response rates.

If the event spans multiple days, consider sending daily feedback forms. For large conferences or corporate events, a follow-up survey a week later can help capture deeper insights.

Types of Post-Event Survey Questions

1. Overall Satisfaction Questions

Gauge attendees’ overall experience with the event, such as:
“How satisfied were you with the event?”

2. Content and Speaker Feedback

Assess the effectiveness of sessions and speakers, e.g.:
“Did the sessions meet your expectations?” or “How would you rate the speakers?”

3. Logistics and Organization Questions

Evaluate event planning aspects like venue, timing, and accessibility:
“Was the venue convenient and comfortable?”

4. Engagement and Networking Questions

Understand how well the event facilitated interactions:
“Did you have enough opportunities to network?”

5. Suggestions for Improvement

Collect ideas for future events:
“What would you like to see improved in our next event?”

Top 30 Post-Event Survey Questions Examples

Post-Event Survey Questions for Attendees

  1. How satisfied were you with the overall event experience?
  2. What was your favorite part of the event?
  3. Did the event meet your expectations? Why or why not?
  4. How would you rate the speakers/presenters?
  5. Was the event venue and location convenient for you?
  6. How would you rate the quality of the event content?
  7. Were the event activities engaging and interactive?
  8. Did the event provide valuable insights or takeaways?
  9. Were the event duration and schedule appropriate?
  10. Did you encounter any technical or logistical issues during the event?

Post-Event Survey Questions for Staff

  1. Did you feel adequately prepared for your role at the event?
  2. Were all necessary resources and materials available for your tasks?
  3. Did you face any challenges while working at the event? If so, what were they?
  4. How well did the team communicate and collaborate during the event?
  5. Was the event timeline manageable and well-structured?
  6. Did you receive enough support from event management?
  7. What improvements do you suggest for future event planning?
  8. Did you notice any logistical issues that should be addressed?
  9. Would you be willing to work at another similar event in the future?
  10. Did you feel your role at the event was clearly defined?

Post-Event Survey Questions for Employees

  1. How relevant was this event to your professional growth?
  2. Did the event provide valuable learning opportunities?
  3. Were the event objectives communicated to you?
  4. Did the event encourage collaboration and team-building?
  5. Was the event schedule convenient and well-organized?
  6. Did you find networking opportunities beneficial?
  7. How could the event experience be improved for employees?
  8. Would you recommend similar events to your colleagues?
  9. Did the event align with your job responsibilities and goals?
  10. Did the event provide actionable insights you can apply in your role?

How to Conduct a Post-Event Survey?

Google Forms is a tested and proven tool for creating post-event questions. It’s free and easy to use, as you will see later.

This application can help you create shareable web surveys.

Use the Google Forms application to create surveys faster and more efficiently. It can help you plan for events, ask questions, and collect data faster.

The online survey creator is ultra-flexible and easy to use. Essentially, you can easily set questions depending on your preference.

Google Forms has a drag-and-drop interface. This makes it easy to move widgets around based on your preferences.

You can export your responses to Google Sheets using simple and easy-to-follow steps.

Check out more benefits below.

  • Google Forms stores the data collected within your Google Cloud (drive). You can easily retrieve it with just a click of a mouse.
  • The data gathered is encrypted to ensure maximum security.
  • Google Forms are sharable by email or social media channels and embeddable into a website.
  • It’s possible to duplicate ready-made survey forms, saving you lots of time.
  • To access Google Forms, create a free Google account. You don’t need to download software onto your PC or make a purchase.
  • You don’t need design or coding skills to start with Google Forms.
  • Google Forms has a small learning curve.

In other words, it can take minutes for you and your entire team to get comfortable with the application.

Google Forms provides a quick and innovative way to gather your target market’s sentiments.

It has lots of options, from a one-question to a long multi-section, which comes in handy when creating post-event surveys.

More so, Google Forms is a quicker alternative to asking questions via email. It’s loaded with all the standard survey fields, such as dropdowns and multiple-choice questions to gather data.

Let’s assume you’ve created a Google Forms survey gathering your event attendees’ in-depth opinions.

Your goal is to share the form widely.

Follow the easy steps below.

  • Click the Send button to share your form with the intended audience.
send post-event survey questions
  • Alternatively, generate a URL and share it on your social media channels.
generate url in post event survey
  • Click the Google Sheets icon to move your responses to Google Sheets.
move post-event survey questions responses to google sheets
  • Your responses will be exported to Google Sheets.

In the coming section, we’ll take you through how to analyze post-event feedback data in Google Sheets.

Let’s dive in.

export data to google sheets

How to Analyze Post-Event Survey?

Google Sheets is a spreadsheet you can use to store, organize, and analyze survey data.

However, it lacks visualizations designed purposely to visualize survey data, such as the Likert Scale.

We’re not advising you to do away with Google Sheets. 

You can easily install an add-on in your Google Sheets to access survey-based visualizations, such as the Likert Scale Chart.

The application is called ChartExpo.

What is ChartExpo?

ChartExpo is an add-in you can easily install in your Google Sheets to access charts for visualizing post-event survey questions.

Features and Benefits

  • ChartExpo is inexpensive compared to other peer tools. The cost of ChartExpo is $10 per user per month.
  • You don’t need coding skills to generate insightful and ready-made charts and graphs for your stories.
  • The online survey creator has a user-friendly user interface to save time and effort.

Post-Event Survey Questions Sample

This section will use the Likert Scale Chart to visualize the data in the screenshot below.

export data to google sheets
  • To start with ChartExpo, head to the Extensions button > Chart, Graphs & Visualizations by ChartExpo > Open.
open chartexpo in google sheets
  • Click the Add New Chart button to access your chart library.
add new chart in google sheets
  • Click the Search box and type “Likert Scale Chart.”
  • It should pop up together with other charts, as shown.
search likert scale chart in google sheets
  • Select the sheet holding your data and select the Metrics option. Fill in the numerical numbers (in this scenario, we’ll fill in Responses)
  • Select the Dimensions button and fill in the dimensional data (in our example, we’ll use Questions and Scale).
  • Click the Create Chart button, as shown.
create likert scale chart to visualize post-event survey questions data
  • Check out the final chart below.
post-event survey questions results in google sheets

Insights

From this Likert Scale Chart, you can identify how customers viewed your software.

  • Overall view, 41% of your attendees are dissatisfied with the event.
  • 44% of your attendees indicated that they disagree with this statement “I will get a higher grade working in a group than working individually”.
  • 43% of your attendees indicated that they agreed with this statement “Everyone in the group will have an equal opportunity to participate”.

In the coming section, we’ll take you through the benefits of post-event surveys.

Benefits of Using Best Post-Event Survey Questions

1. Accurate Feedback Collection

Well-crafted questions help gather honest and detailed insights from attendees, staff, and employees, ensuring a clear understanding of their experience.

2. Measure Event Success

Post-event surveys provide valuable data on what aspects of the event were successful and which areas need improvement, helping organizers assess overall performance.

3. Enhance Future Events

By analyzing survey responses, event planners can identify trends, address weaknesses, and implement improvements to create a better experience in future events.

4. Increase Attendee Engagement

Asking the right questions makes attendees feel valued and heard, encouraging future participation and fostering a positive connection with the event.

5. Optimize Event Planning Efficiency

Survey insights help streamline event logistics, refine content selection, and improve scheduling, leading to a more organized and effective event planning process.

Best Practices For Post-Event Survey Template

1. Keep It Short and Focused

A lengthy survey can discourage participation. Limit the number of questions to only the most important ones, ensuring they align with your event goals.

2. Use a Mix of Question Types

Incorporate multiple-choice, rating scales, and open-ended questions to collect a well-rounded set of responses. This allows you to capture both numerical data and detailed insights.

3. Send Surveys Promptly

Timing is crucial. Distribute the survey within 24–48 hours after the event while attendees still remember their experience, increasing the chances of receiving honest and relevant feedback.

4. Make It Mobile-Friendly

Many respondents will complete the survey on their phones. Ensure the format is responsive, easy to navigate, and requires minimal effort to complete.

5. Offer an Incentive

Encouraging participation through small incentives, such as discounts, free resources, or prize entries, can significantly improve response rates and engagement levels.

What is a Good Post-Event Survey Response Rate?

A good post-event survey response rate typically ranges between 20% to 40%, depending on the event type and audience engagement. Smaller, more targeted events often see higher response rates, around 50% or more, while large-scale public events may have lower participation. To improve response rates, keep surveys short, send them promptly after the event, and consider offering incentives.

Post-Event Survey Questions FAQs

What are post-event survey questions?

This is a tool you can use to gather valuable feedback from attendees of your event.

Remember, your work is far from over once the event concludes. So, gather and assess attendee feedback to learn from your successes and failures.

More so, you’ll be able to create even better events in the future.

What is a post-event survey?

There are many benefits, especially if your goal is to understand the event from the perspective of the following:

  • Attendees
  • Volunteers
  • Speakers
  • Fellow staff members.

You can easily gauge the event’s overall success with the right post-event survey questions.

Remember, feedback is uber valuable because it helps you adapt and grow.

Wrap Up

Without feedback, it’s almost impossible to improve continuously.

And this is because it’s a data-driven and reliable way to measure success after an event.

Responses from a post-event survey can help you learn what attendees thought about the event or what they enjoyed the most.

Measuring attendees’ satisfaction will help you improve your event marketing.

You can easily figure out what’s working and what isn’t.

One of the tools we recommend you use when gathering information from event attendees is Google Forms.

This tool is free and easy to use. You don’t need coding skills to create an online survey form for your needs.

Let’s assume you’ve used post-event questions to gather data.

How do you extract answers from the data?

This is where survey-based charts, such as the Likert Scale, come in.

The chart has choices ranging from ‘strongly agree’ to ‘strongly disagree’ to help you get a holistic view of people’s opinions and their level of agreement.

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