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In the aftermath of any event, the true measure of success lies in the valuable insights gathered through thoughtfully crafted “post-event survey questions”.
Without post-event feedback, it’s almost impossible to improve continuously. Feedback is a data-driven and reliable way to measure success after an event.
Feedback gathered using a post-event survey can help you to learn:
Measuring attendees’ satisfaction will help you improve your event marketing. You can easily figure out what’s working and what isn’t. About 90% of event organizers use post-event surveys to measure attendees’ satisfaction.
To create a high completion rate post-event survey, ask several questions ranging from yes/no, open-ended questions to the rating scale.
One of the tools we recommend you use when gathering information from event attendees is Google Forms. This tool is free and easy to use. You don’t need coding skills to create an online survey form for your needs.
Let’s assume you’ve used post-event survey questions to gather data.
How do you extract insights from the data?
We recommend you use survey-based charts, such as Likert, to perform this task. The chart has choices ranging from ‘strongly agree’ to ‘strongly disagree’ to help you get a holistic view of event attendees’ opinions and their level of agreement.
It’s straightforward to read and interpret a Likert Scale Chart, as you will see later.
In this blog, you will learn:
Before jumping into the how-to guide, we’ll address the following question: what is a post-event survey question?
Definition: Post-event survey questions are designed to collect feedback from attendees after an event, helping organizers assess overall satisfaction, identify strengths and weaknesses, and gather suggestions for future improvements. These questions can cover aspects like event content, speaker effectiveness, venue, and overall experience.
More so, you’ll be able to create even better events in the future.
The best way to gather this feedback is with a post-event survey. Rather than guessing your attendees’ thoughts and opinions, use post-event survey questions, ideally measured using a 5-Point Performance Rating Scale, to capture consistent insights.
If you analyze these responses, you’re likely to get critical insights you can use to improve future events.
For instance, negative sentiments can help you do away with parts of your events.
We’ve compiled a list of the best post-event questions you should ask. Steal this list and implement it in your next post-event survey.
Post-event surveys help gather valuable feedback from attendees, allowing organizers to measure satisfaction, identify areas for improvement, and enhance future events. They provide insights into what worked well, what needs adjustment, and how to better meet audience expectations.
Post-event surveys should be sent as soon as possible after the event—ideally within 24 to 48 hours—while the experience is still fresh in attendees’ minds. For virtual events, sending the survey immediately after the session increases response rates.
If the event spans multiple days, consider sending daily feedback forms. For large conferences or corporate events, a follow-up survey a week later can help capture deeper insights.
Gauge attendees’ overall experience with the event, such as:
“How satisfied were you with the event?”
Assess the effectiveness of sessions and speakers, e.g.:
“Did the sessions meet your expectations?” or “How would you rate the speakers?”
Evaluate event planning aspects like venue, timing, and accessibility:
“Was the venue convenient and comfortable?”
Understand how well the event facilitated interactions:
“Did you have enough opportunities to network?”
Collect ideas for future events:
“What would you like to see improved in our next event?”
Google Forms is a tested and proven tool for creating post-event questions. It’s free and easy to use, as you will see later.
This application can help you create shareable web surveys.
Use the Google Forms application to create surveys faster and more efficiently. It can help you plan for events, ask questions, and collect data faster.
The online survey creator is ultra-flexible and easy to use. Essentially, you can easily set questions depending on your preference.
Google Forms has a drag-and-drop interface. This makes it easy to move widgets around based on your preferences.
You can export your responses to Google Sheets using simple and easy-to-follow steps.
Check out more benefits below.
In other words, it can take minutes for you and your entire team to get comfortable with the application.
Google Forms provides a quick and innovative way to gather your target market’s sentiments.
It has lots of options, from a one-question to a long multi-section, which comes in handy when creating post-event surveys.
More so, Google Forms is a quicker alternative to asking questions via email. It’s loaded with all the standard survey fields, such as drop-downs and multiple-choice questions, to gather data.
Let’s assume you’ve created a Google Forms survey gathering your event attendees’ in-depth opinions.
Your goal is to share the form widely.
Follow the easy steps below.
In the coming section, we’ll take you through how to analyze post-event feedback data in Google Sheets.
Let’s dive in.
Google Sheets is a spreadsheet you can use to store, organize, and analyze survey data.
However, it lacks visualizations designed purposely to visualize survey data, such as the Likert Scale.
We’re not advising you to do away with Google Sheets.
You can easily install an add-on in your Google Sheets to access survey-based visualizations, such as the Likert Scale Chart.
The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-in you can easily install in your Google Sheets to access charts for visualizing post-event survey questions.
Features and Benefits
This section will use the Likert Scale Chart to visualize the data in the screenshot below.
From this Likert Scale Chart, you can identify how customers viewed your software.
In the coming section, we’ll take you through the benefits of post-event surveys.
Well-crafted questions help gather honest and detailed insights from attendees, staff, and employees, ensuring a clear understanding of their experience.
Post-event surveys provide valuable data on what aspects of the event were successful and which areas need improvement, helping organizers assess overall performance.
By analyzing survey responses, event planners can identify trends, address weaknesses, and implement improvements to create a better experience in future events.
Asking the right questions makes attendees feel valued and heard, encouraging future participation and fostering a positive connection with the event.
Survey insights help streamline event logistics, refine content selection, and improve scheduling, leading to a more organized and effective event planning process.
A lengthy survey can discourage participation. Limit the number of questions to only the most important ones, ensuring they align with your event goals.
Incorporate multiple-choice, rating scales, and open-ended questions to collect a well-rounded set of responses. This allows you to capture both numerical data and detailed insights.
Timing is crucial. Distribute the survey within 24–48 hours after the event, while attendees still remember their experience, increasing the chances of receiving honest and relevant feedback.
Many respondents will complete the survey on their phones. Ensure the format is responsive, easy to navigate, and requires minimal effort to complete.
Encouraging participation through small incentives, such as discounts, free resources, or prize entries, can significantly improve response rates and engagement levels.
A good post-event survey response rate typically ranges between 20% to 40%, depending on the event type and audience engagement. Smaller, more targeted events often see higher response rates, around 50% or more, while large-scale public events may have lower participation. To improve response rates, keep surveys short, send them promptly after the event, and consider offering incentives.
This is a tool you can use to gather valuable feedback from attendees of your event.
Remember, your work is far from over once the event concludes. So, gather and assess attendee feedback to learn from your successes and failures.
More so, you’ll be able to create even better events in the future.
There are many benefits, especially if your goal is to understand the event from the perspective of the following:
You can easily gauge the event’s overall success with the right post-event survey questions.
Remember, feedback is uber valuable because it helps you adapt and grow.
Without feedback, it’s almost impossible to improve continuously.
And this is because it’s a data-driven and reliable way to measure success after an event.
Responses from a post-event survey can help you learn what attendees thought about the event or what they enjoyed the most.
Measuring attendees’ satisfaction will help you improve your event marketing.
You can easily figure out what’s working and what isn’t.
One of the tools we recommend you use when gathering information from event attendees is Google Forms.
This tool is free and easy to use. You don’t need coding skills to create an online survey form for your needs.
Let’s assume you’ve used post-event questions to gather data.
How do you extract answers from the data?
This is where survey-based charts, such as the Likert Scale, come in.
The chart has choices ranging from ‘strongly agree’ to ‘strongly disagree’ to help you get a holistic view of people’s opinions and their level of agreement.
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