How to Analyze Survey Data With Likert Scale Templates?

Surveys help gather client feedback and opinions. The easy-to-interpret Likert Scale surveys capture data in no time. Their importance lies in precision measuring a person’s attitude, opinion, or behavior.

A Likert Scale allows respondents to provide feedback on a wide range of topics. The Scale consists of points that indicate levels of agreement or disagreement. For instance, a five-point Likert scale can have: strongly agree, agree, neutral, disagree, and strongly disagree.

The Likert Scale templates provide simple and effective Survey analysis. They also let you visualize the results with ease. Thus, a perfect tool for understanding people’s ideas and feelings.

Keep reading for a Likert Scale template overview and examples of how to use the templates.

Table of Content:

1. What is a Likert Scale?
2. Likert Scale Templates with Examples to Use in the Next Survey
3. Likert Scale Usage Scenarios
4. Benefits of Using a Likert Scale
5. Tips for Creating a Reliable Likert Scale Survey
6. Wrap Up

What is a Likert Scale?

A Likert Scale is a psychometric scale used in surveys to measure people’s attitudes or opinions. The respondents rate statements on a scale. From “strongly agree” to “strongly disagree” or “no” to “very much.” Its reliable response measurement makes it a preferred data collection tool.

The Likert Scale Template was developed in 1932 by psychologist Rensis Likert. He created the Scale to assess beliefs, attitudes, opinions, and behaviors.

It is now a popular survey method. It is widely used in market research, customer satisfaction surveys, and educational research, among other fields.

Likert Scale Templates with Examples to Use in the Next Survey

Likert Scale Templates are pre-made survey questions you can use in your next survey. The templates simplify the creation and use of survey research questions. They let you track respondent replies on various topics.

Here are examples of Likert Scale survey questions and templates:

SaaS Likert Scale Survey Question Examples

• You like our product.
• You frequently use our product.
• You get customer service swiftly.
• You will recommend our product to a friend.
• You are satisfied with our product’s features.

Hospitality Likert Scale Survey Question Examples

• You are completely satisfied with your stay.
• You will recommend our hotel to a friend.
• You will stay here again.
• Your room was satisfactorily clean.
• You were happy with our customer service.

Retail Likert Scale Survey Question Examples

• You were satisfied with your shopping experience.
• You will recommend our store to a friend.
• You will likely shop here again.
• You are satisfied with the customer service.

Education Likert Scale Survey Question Examples

• You were satisfied with your learning experience.
• You will recommend our school to a friend.
• You are satisfied with the course material.
• You will likely take another course at our school.

5-Point Likert Scale Template

This is a 5-point Likert Scale Template:

1. Extremely dissatisfied
2. Dissatisfied
3. Neutral
4. Satisfied
5. Extremely satisfied

7-point Likert Scale Template

This is a 7-point Likert Scale Template:

1. Extremely dissatisfied
2. Dissatisfied
3. Slightly Dissatisfied
4. Neutral
5. Slightly Satisfied
6. Satisfied
7. Extremely satisfied

10-point Likert Scale Template

This is a 10-point Likert Scale Template:

1. Extremely dissatisfied
2. Moderately dissatisfied
3. Little More dissatisfied
4. Mildly dissatisfied
5. Partially dissatisfied
6. Partially satisfied
7. Mildly satisfied
8. Little More satisfied
9. Moderately satisfied
10. Extremely satisfied

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1. Open your Excel application.
2. Open the worksheet and click on the “Insert” menu.
3. You’ll see the “My Apps”.
4. In office Add-ins window, click on “Store” and search for ChartExpo on my Apps Store.
5. Click on “Add” button to install ChartExpo in your Excel.

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Likert Scale Template 1:

This template provides questions for a 5-point Likert Scale inquiry.

The 4 survey questions are:

1. How much satisfied are you with the comfort of your flight?
2. How much satisfied are you with the timeliness of your flight?
3. How much satisfied are you with the service provided by the flight crew?
4. How much satisfied are you with the price you paid for your airfare?

The response will be textual:

• Extremely dissatisfied
• Dissatisfied
• Neutral
• Satisfied
• Extremely satisfied

Let’s demonstrate this data format with an example. Assume you have data from a platform such as Google Forms or Microsoft Forms. You have compiled the data in an Excel worksheet.

Let’s analyze this data in Excel.

The first column shows the response date and time.

• To get started with ChartExpo, install ChartExpo in Excel.

• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps, then click Insert.

• Once ChartExpo is loaded. Click on “Likert Scale Chart” from the list of charts.

• Click “Create Chart From Selection” button after selecting the data from the sheet, as shown.

• Use this Likert Scale and assign numbers to the responses.
  • 1 = Extremely dissatisfied
  • 2 = Dissatisfied
  • 3 = Neutral
  • 4 = Satisfied
  • 5 = Extremely satisfied

• The 5-point Likert Scale will look like as follows.

Insights

• 61% of respondents said their flight was comfortable, while 24% were not.
• 60% of customers indicated that they were satisfied with the timeliness of flight, and 27% were dissatisfied.
• 56% of passengers were satisfied with the services provided by the flight crew, whereas 27% were not.
• 68% were satisfied with the airfare, while 26% were not.

Likert Scale Template 2:

In this example we will use a 7-point Likert Scale.

The 4 survey questions are:

• How much satisfied are you with the comfort of your flight?
• How much satisfied are you with the timeliness of your flight?
• How much satisfied are you with the service provided by the flight crew?
• How much satisfied are you with the price you paid for your airfare?

The numerical answers are:

• 1 = Extremely dissatisfied
• 2 = Dissatisfied
• 3 = Slightly Dissatisfied
• 4 = Neutral
• 5 = Slightly Satisfied
• 6 = Satisfied
• 7 = Extremely satisfied

Assuming you have this survey data.

• Open ChartExpo by following the above process. Then select the data from the sheet and click “Create Chart From Selection” button.

• This will create the visualization on a 10-point scale as shown.

• Click on “Settings” button. Go to the “Scale Type” property and pick the 7-point option. Click “Apply” button when finished.

• This is the first impression.

• If you want to have the title of chart, click on Edit Chart, as shown in the above image.
• To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable Show Give the appropriate title of your chart and click on Apply button.
• For saving changes click on Save Changes. This will persist the changes.

• The final 7-point Likert Scale will look like as follows.

Insights

• 37% of respondents said their flight was comfortable, while 48% were dissatisfied.
• 41% of customers indicated that they were satisfied with the timeliness of the flight, while 43% were not.
• 44% of passengers were satisfied with the services provided by the flight crew, whereas 43% were not.
• 55% were satisfied with the airfare, while 34% were not.

Likert Scale Template 3:

A row-based Likert Scale format is also available for analysis. For instance, if you have a 10-point Likert Scale Survey result like this, you can organize your data in the form of rows:

• Extremely dissatisfied
• Moderately dissatisfied
• Little More dissatisfied
• Mildly dissatisfied
• Partially dissatisfied
• Partially satisfied
• Mildly satisfied
• Little More satisfied
• Moderately satisfied
• Extremely satisfied

Categorize each query with its individual response and count:

Questions		Scale		Responses
How much satisfied are you with the comfort of your flight?		1		295
How much satisfied are you with the comfort of your flight?		2		263
How much satisfied are you with the comfort of your flight?		3		140
How much satisfied are you with the comfort of your flight?		4		214
How much satisfied are you with the comfort of your flight?		5		219
How much satisfied are you with the comfort of your flight?		6		829
How much satisfied are you with the comfort of your flight?		7		634
How much satisfied are you with the comfort of your flight?		8		675
How much satisfied are you with the comfort of your flight?		9		747
How much satisfied are you with the comfort of your flight?		10		984
How much satisfied are you with the timeliness of your flight?		1		254
How much satisfied are you with the timeliness of your flight?		2		288
How much satisfied are you with the timeliness of your flight?		3		186
How much satisfied are you with the timeliness of your flight?		4		245
How much satisfied are you with the timeliness of your flight?		5		206
How much satisfied are you with the timeliness of your flight?		6		890
How much satisfied are you with the timeliness of your flight?		7		541
How much satisfied are you with the timeliness of your flight?		8		545
How much satisfied are you with the timeliness of your flight?		9		897
How much satisfied are you with the timeliness of your flight?		10		948
How much satisfied are you with the service provided by the flight crew?		1		266
How much satisfied are you with the service provided by the flight crew?		2		222
How much satisfied are you with the service provided by the flight crew?		3		251
How much satisfied are you with the service provided by the flight crew?		4		260
How much satisfied are you with the service provided by the flight crew?		5		205
How much satisfied are you with the service provided by the flight crew?		6		674
How much satisfied are you with the service provided by the flight crew?		7		614
How much satisfied are you with the service provided by the flight crew?		8		781
How much satisfied are you with the service provided by the flight crew?		9		694
How much satisfied are you with the service provided by the flight crew?		10		1033
How much satisfied are you with the price you paid for your airfare?		1		225
How much satisfied are you with the price you paid for your airfare?		2		104
How much satisfied are you with the price you paid for your airfare?		3		187
How much satisfied are you with the price you paid for your airfare?		4		149
How much satisfied are you with the price you paid for your airfare?		5		189
How much satisfied are you with the price you paid for your airfare?		6		871
How much satisfied are you with the price you paid for your airfare?		7		996
How much satisfied are you with the price you paid for your airfare?		8		859
How much satisfied are you with the price you paid for your airfare?		9		982
How much satisfied are you with the price you paid for your airfare?		10		849

• You can access ChartExpo using the instructions outlined in the examples above. After selecting the data from sheet, click “Create Chart From Selection” button.

• A 5-point Likert Scale Chart is the default visualization. You will have to change it.

• Click on “Settings” button. Go to the “Scale Type” property and pick the 10-point option. Click “Apply” button when finished.

• This is the first impression of 10-point Likert Scale.

• If you want to have the title of chart, click on Edit Chart, as shown in the above image.
• To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show Give the appropriate title of your chart and click on Apply button.
• For saving changes click on Save Changes. This will persist the changes.

• The final 10-point Likert Scale will look like as follows.

Insights

• 79% of respondents said their flight was comfortable, while 22% were not.
• 77% customers indicated that they were satisfied with timeliness of flight, and 24% were not.
• 76% of passengers were satisfied with the services provided by the flight crew, whereas 23% were dissatisfied.
• 84% were satisfied with the airfare, while 15% were not.

Likert Scale Usage Scenarios

The Likert Scale is adaptable in a variety of scenarios.

• Market Research: A Likert Scale Chart can measure customer satisfaction and evaluate product and service opinions.
• Employee Satisfaction: You can measure employee satisfaction with their job and the workplace using a Likert Scale.
• Product Reviews: You can measure customer opinions about products with the help of a Likert Scale.
• Academic Research: You can use a Likert Scale for measuring attitudes, beliefs, and opinions in academic research.

Benefits of Using a Likert Scale

• Quick and easy to use: The Likert Scale is simple to use and understand, making it easy for respondents to answer quickly.
• Consistent measurements: The Scale provides consistent measurements across different respondents.
• Easy to analyze: The Likert Scale provides clear data that is easy to analyze.
• Impartial: The Scale does not prejudice survey results.

Tips for Creating a Reliable Likert Scale Survey

Creating a reliable and accurate Likert Scale survey requires careful consideration.

Here are some tips to help you create a reliable survey:

• Define the goal of your survey.
• Choose the right type of Likert Scale for your survey.
• Keep the survey questions simple and to the point.
• Ensure the survey questions are relevant to the topic.
• Don’t ask too many questions – keep it short and sweet.
• Double-check your survey questions for typos and accuracy.

FAQs:

What is a Likert Scale?

A Likert Scale is a Psychometric scale that measures attitudes, opinions, and perceptions. It contains statements that respondents must rate using a predetermined range.

What is a Likert Scale Template?

It is a survey scale that measures the level of agreement or disagreement with a given statement. It provides options such as: Strongly Agree, Agree, Neutral, Disagree, and Strongly Disagree. Respondents select the option that best reflects their view on the statement.

What is the most common Likert Scale?

The most common Likert Scale is the 5-point Scale. It consists of five response categories ranging from “strongly agree” to “strongly disagree.” Its simplicity and ease of use make it the most commonly used scale.

Are Likert Scale Templates available in Excel?

ChartExpo add-in for Excel has Likert Scale Templates. Likert scale templates allow users to create surveys with a range of responses. They measure customer satisfaction, employee engagement, and other key metrics.

Wrap Up

Likert Scale accurately measure opinions, attitudes, and behaviors. You can easily gather data for decision-making with the right Likert Scale Template. Using a Likert Scale, you can also evaluate customer satisfaction, employee performance, and more.

Thus, a Likert Scale Template is an excellent choice for a reliable way to analyze survey data.

Are you looking for a powerful data visualization tool to help you visualize your survey results?