Have you ever found yourself interviewing a group of individuals? If you have, you will realize that it is one of the best tasks you can do, especially when coupled with a 5-point Likert Scale Analysis and Interpretation.
Interviewing people is fantastic because you can interact and collect views from other people. You mainly do this to get their opinions about various subjects.
This interview process also deals with collecting data. The next step is to analyze it to gain insights from your correspondents.
Have you ever wondered how and why survey questions are important? Imagine what it would be like if organizations did not conduct such client interviews.
We believe such companies would not progress.
This blog is essential because we will learn more about the five-point Likert Scale Analysis. It might benefit you in your interviews and surveys.
But First!
Definition: A 5-point Likert scale is a common survey tool used to measure attitudes, opinions, or perceptions by offering five ordered response options. These typically range from “Strongly Disagree” to “Strongly Agree,” including a neutral midpoint such as “Neither Agree Nor Disagree.” This format allows respondents to express varying degrees of agreement or disagreement, making it ideal for capturing more nuanced feedback than simple binary choices.
Breakdown of 5-Point Scale Responses:
In the following video, you’ll learn how to create a 5-point scale chart in Excel.
In the following video, you’ll learn how to create a 5-point Scale Chart in Google Sheets.
It’s as easy as that.
We can learn much from the Likert scale data analysis example above.
Here is the Five-Point Agreement Scale Importance:
Various 5-point Likert scale samples exist, which include:
Statement: “I feel valued in my current role.”
Response Options:
This type of question helps assess levels of satisfaction, belief, or support related to a specific topic.
Statement: “I’m likely to suggest this service to others.”
Response Options:
Not at all likely
Unlikely
Neutral
Likely
Extremely likely
These questions are ideal for gauging the potential for recommendations or future actions.
Statement: “I take part in team meetings.”
Response Options:
Frequency-based questions reveal patterns in behavior or routine habits.
Here is a 5-point questionnaire scale sample:
“I find this software easy to use.”
Statement: “The training was helpful and relevant.”
Response Options:
Statement: “How often do you use our mobile app?”
Response Options:
Statement: “How important is product quality to your purchase decision?”
Response Options:
The 5-point Likert Scale analysis is straightforward. So don’t expect any challenging aspects. Below is an image of how a 5-point satisfaction scale chart appears, which is the best choice to analyze the data obtained using the 5-point satisfaction scale:
As we have discussed earlier, the chart requires respondents to agree or disagree with a particular subject at various levels.
And so, we need to learn how to analyze 5-point confidence scale data.
That is why the chart features a 5-point confidence scale from one point to another in straight bars. The chart also features a neutral section in the middle, which shows the neutrality of some of your respondents.
Take a look at this 5-point confidence scale data example below.
Strongly disagree | 1 |
Disagree | 2 |
Neutral | 3 |
Agree | 4 |
Strongly Agree | 5 |
You can record the respondents’ answers at such levels from your interview questions. Using a spreadsheet tool to record such survey data is essential.
Are you following so far? Good.
Are you eager to know how to analyze a 5-point scale?
You need to focus on how we can conduct a five-point scale analysis. Let’s get to it.
Analyzing data using a 5-point scale requires that you create a chart that visualizes the data obtained from the survey in the most meaningful way. However, 5-point agreement scale charts are not available in Google Sheets. Do not worry, there is a solution for it, which we are going to tell you in the coming section.
Let’s dive a bit deeper in the next section.
Google Sheets is are spreadsheet application you can use to store, organize, and analyze data.
However, they lack charts designed purposely to visualize survey questions.
We’re not advising you to do away with Google Sheets.
You can easily install an add-on in your Google Sheets application to access survey visualizations.
The add-on we’re talking about is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-on you can easily install in your Google Sheets applications to access charts for displaying insights into product survey questions.
Let’s learn how to install ChartExpo in Google Sheets.
ChartExpo charts are available in Google Sheets and Microsoft Excel. Use the appropriate CTA to install the tool. Then, create insightful visualizations with a few clicks in the software of your preference.
Let us use a five-point agreement scale data analysis example.
Let’s get down to business.
You are the owner of a skincare product business. You are interested in knowing how customers feel about your products and services.
To accomplish your objective, you have to conduct a survey using a five-point agreement scale.
The first step is to draft the survey questions you will give to some of your customers. Here are some of the questions:
Customers will answer these questions on five levels. After collecting their responses, you filled them into a spreadsheet table, as shown below.
Questions | Scale | Responses |
The virtual models of customized products are realistic | 1 | 256 |
The virtual models of customized products are realistic | 2 | 247 |
The virtual models of customized products are realistic | 3 | 472 |
The virtual models of customized products are realistic | 4 | 971 |
The virtual models of customized products are realistic | 5 | 664 |
The information about customized components is identified | 1 | 108 |
The information about customized components is identified | 2 | 208 |
The information about customized components is identified | 3 | 414 |
The information about customized components is identified | 4 | 666 |
The information about customized components is identified | 5 | 643 |
The variety of customized products is satisfactory | 1 | 284 |
The variety of customized products is satisfactory | 2 | 185 |
The variety of customized products is satisfactory | 3 | 426 |
The variety of customized products is satisfactory | 4 | 795 |
The variety of customized products is satisfactory | 5 | 649 |
Image rotation helps view products from different angles | 1 | 124 |
Image rotation helps view products from different angles | 2 | 294 |
Image rotation helps view products from different angles | 3 | 465 |
Image rotation helps view products from different angles | 4 | 607 |
Image rotation helps view products from different angles | 5 | 829 |
The 5-point scale confidence analysis method shown above is simple and effective, perfect for encouraging active participation from your respondents.
But the journey doesn’t end with just collecting responses.
The next crucial step is interpreting the data using a clear, structured approach. One of the best ways to do this is by applying the “Mode” method, which helps identify the most frequently selected response, giving you meaningful insights at a glance.
Follow these easy steps to interpret your results with confidence:
Label your scale numerically from 1 to 5. For example:
Create a table with survey questions on one axis and response options on the other. This visual layout helps organize the data.
Count how many times each rating (1 to 5) was selected for each question.
Identify the rating that appears most frequently. This reveals the dominant opinion for each question.
Use your table and mode values to determine overall satisfaction, sentiment, or performance. This step turns raw data into actionable insights.
Interpreting results from a 5-point scale involves assigning numerical values to each response option and then analyzing the overall sentiment or trend. Here’s a common scale with its interpretation:
Scale Point | Label | Interpretation |
1 | Strongly Disagree | Very negative perception or strong rejection |
2 | Disagree | Negative perception |
3 | Neutral | Neither agree nor disagree / indifferent |
4 | Agree | Positive perception |
5 | Strongly Agree | Very positive perception or strong approval |
The five-point scale isn’t just another survey tool. It offers a powerful set of benefits for researchers and survey designers. Here’s a closer look:
Despite its numerous advantages, it’s essential to recognize the limitations of the 5-point Likert scale. Here are some drawbacks to consider:
Make sure your questions are easy to understand. Avoid vague terms so respondents can confidently choose the option that best reflects their opinion.
Stick to one type of response scale throughout the survey (e.g., Strongly Disagree to Strongly Agree). This avoids confusion and helps maintain data quality.
Including a middle option like “Neither Agree Nor Disagree” gives undecided respondents a fair choice, but use it carefully to avoid skewing results.
Each question should focus on a single idea. Don’t combine two different thoughts in one statement, or you risk unclear responses.
Before launching, test your survey on a small group. This helps catch unclear questions or confusing scale labels so you can make adjustments.
A good score on a 5-point Likert scale typically falls between 4 (Agree) and 5 (Strongly Agree). This range indicates positive sentiment, satisfaction, or approval.
Scores above 4 are generally considered strong and favorable.
Here is a quick recap of what we have covered.
Data analysis can be challenging, especially when working with extensive data.
We’ve discussed the definition of the 5-point scale, with a particular focus on the 5-point scale.
An example was used to help deepen our understanding of how it works.
We also explored how to interpret responses using this type of survey scale.
The benefits and limitations of using a five-point agreement scale were reviewed as well.
We discovered that specialized visual tools, like the one offered by ChartExpo, are best for analyzing survey data tools not included by default in Google Sheets.
Throughout the discussion, we’ve seen how to break down and analyze results using the 5-point scale method.
Now, if someone asks, “What is a five-point scale?” you can confidently explain it without referring to your notes.
To access full survey visualization capabilities, you’ll need to install ChartExpo in your spreadsheet application.
ChartExpo makes interpreting the 5-point scale data much easier and faster.
It also simplifies scoring and visualizing your survey results using the Likert scale method.
Don’t miss out, start your 7-day free trial with ChartExpo and experience the best way to visualize your survey responses.