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Home > Blog > Surveys

5 Point Likert Scale Analysis, Interpretation & Examples

Have you ever found yourself interviewing a group of individuals? If you have, you will realize that it is one of the best tasks you can do, especially when coupled with a 5-point Likert Scale Analysis and Interpretation.

5-Point Likert Scale Analysis and Interpretation

Interviewing people is fantastic because you can interact and collect views from other people. You mainly do this to get their opinions about various subjects.

This interview process also deals with collecting data. The next step is to analyze it to gain insights from your correspondents.

Have you ever wondered how and why survey questions are important? Imagine what it would be like if organizations did not conduct such client interviews.

We believe such companies would not progress.

This blog is essential because we will learn more about the five-point Likert Scale Analysis. It might benefit you in your interviews and surveys.

Table of Content:

  1. Definition
  2. Video Tutorials: How to Create a 5-Point Scale Chart?
  3. Why is the Five-Point Agreement Scale Important?
  4. 5-point Likert Scale Examples and Use Cases
  5. 5-point Likert Scale Questionnaire Samples
  6. 5-Point Likert Scale Templates
  7. How to Do a 5-Point Likert Scale Analysis?
  8. How to Create a 5-Point Likert Scale Chart?
  9. 5-Point Likert Scale Analysis and Interpretation
  10. 5-point Likert Scale Range Interpretation
  11. Benefits
  12. Limitations
  13. Tip For 5-Point Scale Survey
  14. FAQs
  15. Wrap Up

But First!

Definition

Definition: A 5-point Likert scale is a common survey tool used to measure attitudes, opinions, or perceptions by offering five ordered response options. These typically range from “Strongly Disagree” to “Strongly Agree,” including a neutral midpoint such as “Neither Agree Nor Disagree.” This format allows respondents to express varying degrees of agreement or disagreement, making it ideal for capturing more nuanced feedback than simple binary choices.

Breakdown of 5-Point Scale Responses:

  1. Strongly Disagree – Reflects a firm and clear rejection of the statement or idea presented.
  2. Disagree – Shows a general opposition or lack of agreement, though less intense than “Strongly Disagree.”
  3. Neither Agree Nor Disagree – Indicates a neutral position, suggesting indecision, lack of opinion, or balanced views.
  4. Agree – Expresses support or alignment with the statement, but not with full intensity.
  5. Strongly Agree – Demonstrates strong approval or wholehearted endorsement of the statement or idea.

Video Tutorials: How to Create a 5-Point Scale Chart?

In the following video, you’ll learn how to create a 5-point scale chart in Excel.

In the following video, you’ll learn how to create a 5-point Scale Chart in Google Sheets.

 In the following video, you’ll learn how to create a 5-point scale chart in Power BI.

It’s as easy as that.

We can learn much from the Likert scale data analysis example above.

Why is the Five-Point Agreement Scale Important?

Here is the Five-Point Agreement Scale Importance:

  • Captures Nuanced Opinions:
    Allows respondents to express varying levels of agreement or disagreement, providing more depth than simple yes/no answers.
  • Promotes Balanced Feedback:
    Offers a neutral midpoint, giving space for undecided or neutral responses rather than forcing a choice.
  • Enhances Data Quality:
    Enables more detailed analysis by breaking down sentiment into degrees, which helps in identifying trends and patterns.
  • Improves Survey Experience:
    Clear, familiar options reduce confusion and make it easier for respondents to engage with the survey honestly.
  • Supports Informed Decision-Making:
    The structured data it yields helps organizations make evidence-based decisions in areas like customer satisfaction, employee engagement, or product feedback.

5-point Likert Scale Examples and Use Cases

Various 5-point Likert scale samples exist, which include:

  • Measuring Agreement

Statement: “I feel valued in my current role.”
Response Options:

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

This type of question helps assess levels of satisfaction, belief, or support related to a specific topic.

  • Measuring Likelihood

Statement: “I’m likely to suggest this service to others.”
Response Options:

  • Not at all likely

  • Unlikely

  • Neutral

  • Likely

  • Extremely likely

These questions are ideal for gauging the potential for recommendations or future actions.

  • Measuring Frequency

Statement: “I take part in team meetings.”
Response Options:

  • Never
  • Rarely
  • Occasionally
  • Frequently
  • Always

Frequency-based questions reveal patterns in behavior or routine habits.

5-point Likert Scale Questionnaire Samples

Here is a 5-point questionnaire scale sample:

Sample Statement:

“I find this software easy to use.”

Response Options:

  1. Strongly Disagree
  2. Disagree
  3. Neutral
  4. Agree
  5. Strongly Agree

5-Point Likert Scale Templates

1. Agreement Scale Template

Statement: “The training was helpful and relevant.”
Response Options:

  • Strongly Disagree (1)
  • Disagree (2)
  • Neutral (3)
  • Agree (4)
  • Strongly Agree (5)

2. Frequency Scale Template

Statement: “How often do you use our mobile app?”
Response Options:

  • Never (1)
  • Rarely (2)
  • Sometimes (3)
  • Often (4)
  • Always (5)

3. Importance Scale Template

Statement: “How important is product quality to your purchase decision?”
Response Options:

  • Not at All Important (1)
  • Slightly Important (2)
  • Moderately Important (3)
  • Very Important (4)
  • Extremely Important (5)

How to Do a 5-Point Likert Scale Analysis?

The 5-point Likert Scale analysis is straightforward. So don’t expect any challenging aspects. Below is an image of how a 5-point satisfaction scale chart appears, which is the best choice to analyze the data obtained using the 5-point satisfaction scale:

5-Point Likert Scale Analysis and Interpretation Example 1

As we have discussed earlier, the chart requires respondents to agree or disagree with a particular subject at various levels.

And so, we need to learn how to analyze 5-point confidence scale data.

That is why the chart features a 5-point confidence scale from one point to another in straight bars. The chart also features a neutral section in the middle, which shows the neutrality of some of your respondents.

Take a look at this 5-point confidence scale data example below.

Strongly disagree 1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

You can record the respondents’ answers at such levels from your interview questions. Using a spreadsheet tool to record such survey data is essential.

Are you following so far? Good.

Are you eager to know how to analyze a 5-point scale?

You need to focus on how we can conduct a five-point scale analysis. Let’s get to it.

Analyzing data using a 5-point scale requires that you create a chart that visualizes the data obtained from the survey in the most meaningful way. However, 5-point agreement scale charts are not available in Google Sheets. Do not worry, there is a solution for it, which we are going to tell you in the coming section.

Let’s dive a bit deeper in the next section.

How to Create a 5-Point Likert Scale Chart?

Google Sheets is are spreadsheet application you can use to store, organize, and analyze data.

However, they lack charts designed purposely to visualize survey questions.

We’re not advising you to do away with Google Sheets.

You can easily install an add-on in your Google Sheets application to access survey visualizations.

The add-on we’re talking about is called ChartExpo.

What is ChartExpo?

ChartExpo is an add-on you can easily install in your Google Sheets applications to access charts for displaying insights into product survey questions.

Let’s learn how to install ChartExpo in Google Sheets.

  1. You can download ChartExpo directly from Google Sheets. To get the process underway, press the “Extensions” option in the upper toolbar.
  2. Once you click on the option, a menu will appear. Proceed to “Add-ons” and click the “Get add-ons” option.
  3. Use the search bar to locate ChartExpo. Click the “Charts, Graphs & Visualizations by ChartExpo” when it appears.
  4. Click the “Install” button. You will have to accept some permissions. It can also prompt you to verify your Google account.

ChartExpo charts are available in Google Sheets and Microsoft Excel. Use the appropriate CTA to install the tool. Then, create insightful visualizations with a few clicks in the software of your preference.

Let us use a five-point agreement scale data analysis example.

Example:

Let’s get down to business.

You are the owner of a skincare product business. You are interested in knowing how customers feel about your products and services.

To accomplish your objective, you have to conduct a survey using a five-point agreement scale.

The first step is to draft the survey questions you will give to some of your customers. Here are some of the questions:

  • How realistic are the virtual models of customized products?
  • Identification of information about personalized components.
  • How good is the variety of customized products?
  • How effective is the image rotation of customers viewing the products at different angles?

Customers will answer these questions on five levels. After collecting their responses, you filled them into a spreadsheet table, as shown below.

Questions Scale Responses
The virtual models of customized products are realistic 1 256
The virtual models of customized products are realistic 2 247
The virtual models of customized products are realistic 3 472
The virtual models of customized products are realistic 4 971
The virtual models of customized products are realistic 5 664
The information about customized components is identified 1 108
The information about customized components is identified 2 208
The information about customized components is identified 3 414
The information about customized components is identified 4 666
The information about customized components is identified 5 643
The variety of customized products is satisfactory 1 284
The variety of customized products is satisfactory 2 185
The variety of customized products is satisfactory 3 426
The variety of customized products is satisfactory 4 795
The variety of customized products is satisfactory 5 649
Image rotation helps view products from different angles 1 124
Image rotation helps view products from different angles 2 294
Image rotation helps view products from different angles 3 465
Image rotation helps view products from different angles 4 607
Image rotation helps view products from different angles 5 829
  • To get started with ChartExpo, install the ChartExpo add-in for Google Sheets from this link.
  • To start with ChartExpo, head to the Extensions button > Chart, Graphs & Visualizations by ChartExpo > Open.
open chartexpo in google sheets
  • Click the Add New Chart button to access your fully stocked library of charts.
add new chart in google sheets
  • “Survey Chart” should pop up together with other charts, as shown.
search likert scale chart for 5-Point Likert Scale Analysis and Interpretation
  • Select the sheet holding your data and select the Metrics option. Fill in the numerical numbers (in this scenario, we’ll fill in Responses).
  • Select the Dimensions button and fill in the dimensional data (in our example, we’ll use Questions and Scale).
  • Finally, click the Create Chart button.
create likert scale chart for 5-Point Likert Scale Analysis and Interpretation
  • The final result appeared as shown below.
final 5-Point Likert Scale Chart Analysis and Interpretation

Insights:

  • Overall, 63% of respondents feel good about the product.
  • 62% indicated that they are satisfied with virtual models of customized products, and the other 19% of customers indicated that they are dissatisfied with virtual models of customized products.
  • 65% of customers indicated that they were satisfied with the information about the product, and 15% were very dissatisfied with the product information.

5-Point Likert Scale Analysis and Interpretation

The 5-point scale confidence analysis method shown above is simple and effective, perfect for encouraging active participation from your respondents.

But the journey doesn’t end with just collecting responses.

The next crucial step is interpreting the data using a clear, structured approach. One of the best ways to do this is by applying the “Mode” method, which helps identify the most frequently selected response, giving you meaningful insights at a glance.

Steps in 5-point Likert Scale Analysis and Interpretation

Follow these easy steps to interpret your results with confidence:

Assign Values to Each Option

Label your scale numerically from 1 to 5. For example:

  • 1 = Very Poor
  • 2 = Poor
  • 3 = Neutral
  • 4 = Good
  • 5 = Excellent

Build a Response Table

Create a table with survey questions on one axis and response options on the other. This visual layout helps organize the data.

Tally the Responses

Count how many times each rating (1 to 5) was selected for each question.

Find the Mode (Most Common Rating)

Identify the rating that appears most frequently. This reveals the dominant opinion for each question.

Interpret the Results

Use your table and mode values to determine overall satisfaction, sentiment, or performance. This step turns raw data into actionable insights.

5-point Likert Scale Range Interpretation

Interpreting results from a 5-point scale involves assigning numerical values to each response option and then analyzing the overall sentiment or trend. Here’s a common scale with its interpretation:

Scale Point Label Interpretation
1 Strongly Disagree Very negative perception or strong rejection
2 Disagree Negative perception
3 Neutral Neither agree nor disagree / indifferent
4 Agree Positive perception
5 Strongly Agree Very positive perception or strong approval

How to Use the Range:

  • 1–2 Range: Indicates disagreement or dissatisfaction.
  • 3 (Middle Point): Reflects neutrality or indecision.
  • 4–5 Range: Shows agreement or satisfaction.

Benefits

The five-point scale isn’t just another survey tool. It offers a powerful set of benefits for researchers and survey designers. Here’s a closer look:

  1. Nuanced Responses: Allows participants to express varying levels of agreement or disagreement, offering richer insight than simple yes/no answers.
  2. Simplicity for Participants: Easy to understand, even for first-time survey takers, which reduces confusion and enhances data reliability.
  3. Improved Response Rates: The straightforward format encourages participants to complete surveys, leading to higher response rates.
  4. Quantitative Analysis: Responses can be easily converted into numerical values, making it simple to analyze trends and averages.
  5. Comparison Across Studies: Since the 5-point scale is widely used, results can be compared across different studies for broader insights.

Limitations

Despite its numerous advantages, it’s essential to recognize the limitations of the 5-point Likert scale. Here are some drawbacks to consider:

  1. Limited Nuance: While offering more options than yes/no, a 5-point scale might not capture the full spectrum of opinions. People might feel their views fall between two points.
  2. Favorable Response Bias: Individuals might select responses they deem socially acceptable, rather than conveying their authentic emotions, which is a clear manifestation of social desirability bias. This can lead to distorted data and undermine the reliability of survey results.
  3. Accuracy Alert: The secret to reliable data from your 5-point scale lies in clear, unbiased wording for both questions and answer choices. Ambiguous phrasing leads to misunderstandings and skewed results.
  4. Wording Issues: Crystal clear questions and answer choices are essential for accurate data in 5-point scale surveys. Fuzzy wording can lead to people misinterpreting the questions.

Tip For 5-point Scale Survey

1. Use Clear and Specific Language

Make sure your questions are easy to understand. Avoid vague terms so respondents can confidently choose the option that best reflects their opinion.

2. Keep the Scale Consistent

Stick to one type of response scale throughout the survey (e.g., Strongly Disagree to Strongly Agree). This avoids confusion and helps maintain data quality.

3. Offer a Neutral Option Thoughtfully

Including a middle option like “Neither Agree Nor Disagree” gives undecided respondents a fair choice, but use it carefully to avoid skewing results.

4. Avoid Double-Barreled Questions

Each question should focus on a single idea. Don’t combine two different thoughts in one statement, or you risk unclear responses.

5. Pilot Test Your Survey

Before launching, test your survey on a small group. This helps catch unclear questions or confusing scale labels so you can make adjustments.

FAQs

What is the 5-point rating scale for confidence?

The 5-point confidence rating scale measures how strongly someone feels about their level of certainty.
It typically ranges from Not at all Confident (1) to Extremely Confident (5).
This helps gauge assurance levels in decision-making or knowledge.

What is the formula for the 5-point Likert scale?

The basic formula is:
Likert Score = (Σ of all responses × assigned value) ÷ total number of responses
This provides an average score to interpret overall sentiment or opinion.

What is a good score on a 5-point scale?

A good score on a 5-point Likert scale typically falls between 4 (Agree) and 5 (Strongly Agree). This range indicates positive sentiment, satisfaction, or approval.
Scores above 4 are generally considered strong and favorable.

Wrap Up

Here is a quick recap of what we have covered.

Data analysis can be challenging, especially when working with extensive data.

We’ve discussed the definition of the 5-point scale, with a particular focus on the 5-point scale.

An example was used to help deepen our understanding of how it works.

We also explored how to interpret responses using this type of survey scale.

The benefits and limitations of using a five-point agreement scale were reviewed as well.

We discovered that specialized visual tools, like the one offered by ChartExpo, are best for analyzing survey data tools not included by default in Google Sheets.

Throughout the discussion, we’ve seen how to break down and analyze results using the 5-point scale method.

Now, if someone asks, “What is a five-point scale?” you can confidently explain it without referring to your notes.

To access full survey visualization capabilities, you’ll need to install ChartExpo in your spreadsheet application.

ChartExpo makes interpreting the 5-point scale data much easier and faster.

It also simplifies scoring and visualizing your survey results using the Likert scale method.

Don’t miss out, start your 7-day free trial with ChartExpo and experience the best way to visualize your survey responses.

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