Have you ever found yourself interviewing a group of individuals? If you have, you will realize that it is one of the best tasks you can do.
Interviewing people is fantastic because you can interact and collect views from other people. You mainly do this to get their opinions about various subjects.
This interview process also deals with collecting data. The next step is to analyze it to gain insights from your correspondents.
Have you ever wondered how and why survey questions are important? Imagine what it would be like if organizations did not conduct such client interviews.
We believe such companies would not progress.
This blog is essential because we will learn more about the 5-Point Likert Scale Analysis. It might benefit you in your interviews and surveys.
But first, let’s take a look at what a Likert scale is.
Definition: A Likert Scale Chart is a chart with two opposing poles.
Have you ever wondered how people who conduct surveys analyze their data? They will use a unique visualization chart to draw their conclusions.
This unique visualization is usually a Likert Scale. From this scale, its opposing poles display the attitude of respondents about a phenomenon.
For instance, respondents may agree or disagree on various levels about a particular business service. Respondents can be customers or clients with close links to a specific business.
Companies conduct such surveys and use a Likert Scale to know which products and services to improve. Businesses can invest much in using a Likert Scale to help them understand where they stand in the market.
Our interest is to know what a 5-point Likert Scale is. It is an even scale in which respondents indicate their agreement and disagreement levels in five levels.
Let’s look at how you can conduct a 5-point Likert scale analysis.
The 5-Point Likert Scale analysis is straightforward. So don’t expect any challenging aspects. Below is an image of how a 5-Point Likert scale chart appears that is the best choice to analyze the data obtained using the 5-Point Likert scale
As we have discussed earlier, the chart requires respondents to agree or disagree with a particular subject at various levels.
And so, we need to learn how to analyze a 5-point Likert scale.
That is why the chart features a 5-point rating scale from one point to another in straight bars. The chart also features a neutral section in the middle, which shows the neutrality of some of your respondents.
Take a look at this 5-Point Likert scale data example below.
| Strongly disagree | 1 |
| Disagree | 2 |
| Neutral | 3 |
| Agree | 4 |
| Strongly Agree | 5 |
You can record the respondents’ answers in such levels from your interview questions. Using a spreadsheet tool to record such survey data is essential.
Are you following so far? Good.
Are you eager to know how to analyze a 5-point Likert scale?
You need to focus on how we can conduct a 5-point Likert scale analysis. Let’s get to it.
Analyzing data using a 5-point Likert scale requires that you Create a chart which visualize the data obtained from the survey in most meaningful way and that chart is Likert Scale Chart. But Likert Scale Charts are not available in Microsoft Excel & Google Sheets. Do not worry there is a solution for it, which we are going to tell you in the coming section.
Let’s dive a bit deeper in the next section.
Google Sheets & Excel are spreadsheet applications you can use to store, organize, and analyze data.
However, they lack charts designed purposely to visualize survey questions, such as Likert Scale Chart.
We’re not advising you to do away with Google Sheets or Excel.
You can easily install an add-on in your Google Sheets & Excel applications to access survey visualizations, such as Likert Scale Chart.
The add-on we’re talking about is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-on you can easily install in your Google Sheets & Excel applications to access charts for displaying insights into product survey questions.
ChartExpo has an ultra-friendly user interface to save time and effort.
Let us use a 5-Point Likert scale data analysis example.
Let’s get down to business.
You are the owner of a skin care product business. You are interested to know how customers feel about your products and services.
To accomplish your objective, you have to conduct survey using 5-point Likert scale.
The first step is to draft the survey questions you will give to some of your customers. Here are some of the questions:
Customers will answer these questions on five levels. After collecting their responses, you filled them in a spreadsheet table, as shown below.
| Questions | Scale | Responses |
| The virtual models of customized products are realistic | 1 | 256 |
| The virtual models of customized products are realistic | 2 | 247 |
| The virtual models of customized products are realistic | 3 | 472 |
| The virtual models of customized products are realistic | 4 | 971 |
| The virtual models of customized products are realistic | 5 | 664 |
| The information about customized components is identified | 1 | 108 |
| The information about customized components is identified | 2 | 208 |
| The information about customized components is identified | 3 | 414 |
| The information about customized components is identified | 4 | 666 |
| The information about customized components is identified | 5 | 643 |
| The variety of customized products is satisfactory | 1 | 284 |
| The variety of customized products is satisfactory | 2 | 185 |
| The variety of customized products is satisfactory | 3 | 426 |
| The variety of customized products is satisfactory | 4 | 795 |
| The variety of customized products is satisfactory | 5 | 649 |
| Image rotation helps view products from different angles | 1 | 124 |
| Image rotation helps view products from different angles | 2 | 294 |
| Image rotation helps view products from different angles | 3 | 465 |
| Image rotation helps view products from different angles | 4 | 607 |
| Image rotation helps view products from different angles | 5 | 829 |
In the next section we will show you how to analyze Likert scale data in excel using a 5-Point Likert Scale Chart.
In the following video, you will learn how to create a Likert Scale Chart in Excel to analyze the survey results obtained using 5-Point Likert Scale.
It’s as easy as that.
We can definitely learn much from the Likert scale data analysis example above.
Let us now learn how to analyze and interpret results from a 5-point Likert scale.
The 5-Point Likert Scale Analysis method in the above example is easy to understand. Your respondents should actively participate in it.
The process does not stop there.
The logical step after that is to conduct a 5-point Likert scale interpretation. We will apply the “Mode” method to deepen our grasp of interpreting a 5-point Likert scale analysis.
Follow the instructions carefully to accomplish your 5-point Likert scale interpretation.
Make sure your ratings are on the opposite side of the table from your survey questions’ axis. This will help your Likert scale scoring and interpretation to be more straightforward.
You can accomplish your 5-point Likert scale range interpretation with the logical steps.
We have thus far discussed point scales and the characteristics of the 5-point scale. We have also learned more about Likert scale scoring and interpretation.
What 5-point scale is appropriate for our survey and Likert data? In the blog’s next section, we shall decide which one of the 5-point Likert scale examples is best for our Likert survey.
Various 5-point Likert scale examples exist, which include:
A 5-point Likert scale scoring that measures satisfaction will appear:
Were you satisfied with the appetizer we served at the event?
One of the 5-point rating scale examples that measures agreement will appear as shown.
Q: It was easy to locate the venue of the event.
We hope that you are still following so far.
Let us see one of the 5-point rating scale examples that measure quality, as shown below.
Q: How was the room service quality at the hotel?
All these examples comprise what is a 5-point rating scale. We are attempting to sample viewpoints from various people using the 5-point rating scale examples to gather helpful information.
You can learn more about your respondents’ thoughts by asking them to rate things on a 5-point scale. This will assist you in determining the best course of action for your company’s needs.
Understanding what your clients are thinking is crucial for business success. It will assist you to improve when providing your services.
It is essential to ask inquiries to understand what thoughts your customers have. You’ll get the answers you need from the clients.
After interpreting the data using a 5-point Likert scale, this will assist you in taking appropriate action.
The responses you gather from the respondents will provide the information you need for your 5-point Likert scale interpretation.
The following will summarize your example of using a Likert scale to analyze the survey data:
Always remember that conducting a 5-point Likert Scale analysis is similar to resolving a complex mathematical problem.
Try to visualize sampling the opinions of approximately 500 employees or 1000 consumers when you look at the example of the Likert scale data analysis we provided above.
Ensure accuracy in your 5-Point Likert Scale analysis. It can require a lot of effort and focus. As a businessperson, performing a Likert scale analysis attempts to save you time and energy.
You will have a ton of information on your desk once you have 1000 consumers to interview for responses.
Unfortunately, you can lose attention, and your data analysis will not have accomplished its goal.
In such a case, you will have to find a way to carry out the three 5-Point Likert scale analysis steps quickly.
Let’s examine the pros and cons of a 5-point rating scale.
Consider some benefits of using a 5-point Likert scale scoring in your survey and interpretation.
A 5-point Likert scale range allows you to have better data distributions. This helps you interview many people to receive their responses.
The questionnaire you provide your respondents is straightforward. It has a neutral position which is easy to identify and answer.
Fewer options allow responders to rapidly and honestly express their opinions.
A 5-point rating scale can be used effectively with a larger audience because it can present fewer irrelevant options.
On the other hand, what might be the cons of using a 5-point Likert Scale? Let us find out.
In some cases, the results cannot accurately reflect the range of responses you obtained. You may fall short of achieving your survey goal.
A 5-point Likert scale scoring is, therefore not suitable for accurate retrieval of data.
A 5-point rating scale may prevent the respondents from selecting one of the five answer options. This disadvantage may lead your respondents to provide answers critically.
Answer: A 5-point Likert-type scale is a form of Likert scale in which respondents agree and disagree with questions on five levels. This scale has a neutral section in which respondents can indicate that they are neutral about a particular topic.
Answer: A Likert Scale comprises a series of statements. Your respondents will answer how much they are or disagree with a statement.
The next step is to visualize the data and analyze it. Interpreting means you have to obtain the insights from the analysis.
Answer: 5 is assigned to Excellent or best choice. So the highest score on this Scale is 5. After this, the second good value is 4. 3 is set to neutral. 2 is bad, and 1 is very bad.
Here is a quick recap of what we have covered.
Data analysis can be challenging, especially when working with extensive data.
We have talked about the Likert Scale definition
Our focus was on the 5-Point Likert Scale.
We have used an example to deepen our understanding,
We have learned how to interpret the scale.
We have examined the advantages and disadvantages of using a 5-point Likert scale. We have learned that Likert Scale Chart is best suited for survey data analysis, and this chart is not available in Google Sheets by default.
Throughout our discussions, we have learned how to analyze the 5-point Likert scale.
If anyone was to ask you, what is a 5-point rating scale? You can comfortably answer them without referring to your notes.
We have learned that accessing a Likert Scale requires that you install ChartExpo in your Excel or Google Sheets.
ChartExpo has made it easy for us to perform a 5-point Likert scale range interpretation.
ChartExpo has also made it easy for you to do a Likert scale scoring and interpretation for your survey results.
Don’t be left out on this fantastic adventure with ChartExpo. Start a 7-day free trial today to use the best way to visualize your survey results.
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