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Analyzing survey responses for in-depth insights shouldn’t be a hassle. Or even overwhelming to you.
Why?
Survey data come in a complex form and may have qualitative and numerical data. This needs a strategy change, especially during the analysis phase.
A 7-point Likert Scale Chart comes in handy in this phase to analyze and interpret the survey results gathered using the 7 Point Likert Scale.
This visualization design is popular among seasoned data visualization experts, especially when extracting actionable insights from survey data.
Why?
It’s straightforward to read and interpret a 7-point Likert Scale Chart, as you shall see later.
Excel lacks ready-to-go, easy-to-read, and insightful Likert Scale Charts.
We’re not pushing you to dispose of your Microsoft Excel.
Install a particular third-party app (add-ins) to access ready-made and easy-to-decode Likert Scale Charts.
You don’t want to miss this if your goal is to grow your data storytelling skills.
In this blog, you’ll learn:
Before delving into the core of the blog, we’ll address the following question: what is a 7-point Likert Scale?
Let’s start with the basics.
What’s a Likert Scale?
A Likert Scale is a psychometric scale you can use to measure values, perceptions, attitudes, knowledge, and behavioral changes.
This psychometric scale-based chart can help you understand the perspectives of the market toward your products or services. A 7-point Likert Scale Chart comes in handy to analyze, interpret and present the survey results gathered using the 7 Point Likert Scale.
Yes, you read that right.
The Likert Charts can help your business personalize communication and resonate with your target market, among other benefits by analyzing Survey Data.
Also, you can leverage the chart to measure qualitative data (opinions and sentiments) by categorically assigning values. Essentially, responses are measured on the basis of disagreement or agreement (yes or no).
What’s a 7-point Likert Scale?
A 7-point Likert Scale offers you 7 different options in every question to capture in-depth opinions at every level.
Respondents are provided with 7 options each time they come across a question. This chart can help you narrow your target market’s feelings and opinions.
Check out an example of a 7-point Likert Scale below.
You’re likely to recommend our brand to your family and friends.
1 = Strongly Disagree
2 = Disagree
3 = Partially Disagree
4 = Neutral
5 = Partially Agree
6 = Agree
7 = Strongly Agree
In the coming section, we’ll address the following question: what are the benefits of using a 7-point Likert Scale?
You don’t want to miss this.
One of the key benefits of a 7-point Likert Scale is that it provides different degrees (up to 7) of agreement and disagreement
This implies your survey responses can be analyzed with relative ease.
Secondly, this scale is relatively straightforward. Respondents can easily understand the varying degrees of yes and no in questionnaires.
Also, you can quickly drill down the opinions and sentiments of your respondents.
We’ll take you through detailed 7-point Likert Scale Examples in the coming section.
The data below is about respondents and their views towards training that was recently conducted.
| Questions | Scale | Responses |
| This training was relevant to the work I perform daily | 1 | 100 |
| This training was relevant to the work I perform daily | 2 | 120 |
| This training was relevant to the work I perform daily | 3 | 34 |
| This training was relevant to the work I perform daily | 4 | 130 |
| This training was relevant to the work I perform daily | 5 | 210 |
| This training was relevant to the work I perform daily | 6 | 230 |
| This training was relevant to the work I perform daily | 7 | 200 |
| The location of the training was appropriate | 1 | 170 |
| The location of the training was appropriate | 2 | 180 |
| The location of the training was appropriate | 3 | 100 |
| The location of the training was appropriate | 4 | 180 |
| The location of the training was appropriate | 5 | 130 |
| The location of the training was appropriate | 6 | 295 |
| The location of the training was appropriate | 7 | 300 |
| The facilities were clean | 1 | 180 |
| The facilities were clean | 2 | 100 |
| The facilities were clean | 3 | 130 |
| The facilities were clean | 4 | 150 |
| The facilities were clean | 5 | 300 |
| The facilities were clean | 6 | 350 |
| The facilities were clean | 7 | 400 |
| The instructor was good and knowledgeable | 1 | 80 |
| The instructor was good and knowledgeable | 2 | 120 |
| The instructor was good and knowledgeable | 3 | 180 |
| The instructor was good and knowledgeable | 4 | 200 |
| The instructor was good and knowledgeable | 5 | 250 |
| The instructor was good and knowledgeable | 6 | 300 |
| The instructor was good and knowledgeable | 7 | 350 |
Note the difference after visualizing the survey data below.
The survey data below is about ratings of a particular shoe brand.
Let’s dive in.
| Questions | Scale | Responses |
| I felt very stylish whenever I put these shoes on | 1 | 70 |
| I felt very stylish whenever I put these shoes on | 2 | 130 |
| I felt very stylish whenever I put these shoes on | 3 | 200 |
| I felt very stylish whenever I put these shoes on | 4 | 250 |
| I felt very stylish whenever I put these shoes on | 5 | 150 |
| I felt very stylish whenever I put these shoes on | 6 | 220 |
| I felt very stylish whenever I put these shoes on | 7 | 300 |
| I am confident in the quality of shoes | 1 | 120 |
| I am confident in the quality of shoes | 2 | 100 |
| I am confident in the quality of shoes | 3 | 200 |
| I am confident in the quality of shoes | 4 | 250 |
| I am confident in the quality of shoes | 5 | 300 |
| I am confident in the quality of shoes | 6 | 270 |
| I am confident in the quality of shoes | 7 | 320 |
| I would recommend these shoes to others | 1 | 210 |
| I would recommend these shoes to others | 2 | 200 |
| I would recommend these shoes to others | 3 | 180 |
| I would recommend these shoes to others | 4 | 300 |
| I would recommend these shoes to others | 5 | 250 |
| I would recommend these shoes to others | 6 | 210 |
| I would recommend these shoes to others | 7 | 320 |
| I plan to buy these shoes for friends or family members | 1 | 100 |
| I plan to buy these shoes for friends or family members | 2 | 120 |
| I plan to buy these shoes for friends or family members | 3 | 150 |
| I plan to buy these shoes for friends or family members | 4 | 200 |
| I plan to buy these shoes for friends or family members | 5 | 180 |
| I plan to buy these shoes for friends or family members | 6 | 250 |
| I plan to buy these shoes for friends or family members | 7 | 280 |
Check out the final 7-point Likert Scale chart below.
Excel & Google Sheets are popular visualization tools among business owners. But they lack ready-made Likert Scale Charts with up to 7 levels.
We’re not advising you to dump Microsoft Excel.
There’s an amazingly affordable tool that comes as an add-in you can easily install in Excel & Google Sheets to access a ready-to-go and easy-to-read Likert Scale Chart.
The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-in you can easily install in your Excel to access a ready-made and visually appealing 7-point Likert Scale Chart.
In the next section, we’ll show you how to visualize your survey responses using a 7-point Likert Scale using the ChartExpo add-in.
Let’s get on with it.
To get started with ChartExpo in Excel, follow the steps below:
To install the ChartExpo, add-on for Google Sheets from this link.
A 5-point Likert Scale provides you with up to 5 options in a survey question.
A 7-point Likert Scale offers you 7 different answer options tied to the objective of the survey. Respondents are provided with 7 options each time they come across a question.
A Likert Scale Chart is a visualization design you can use to measure values, perceptions, attitudes, knowledge, and behavioral changes.
This psychometric scale-based chart can help you understand the perspectives of the market toward your products or services.
On the other hand, a rating scale is a chart you can use to visualize ratings, such as in e-commerce stores.
Analyzing survey responses for in-depth insights shouldn’t be a hassle. Or even overwhelming to you.
Survey responses are complex and may have textual and numerical data. This requires you to change your strategy during the analysis phase.
A 7-point Likert Scale Chart comes in handy in this phase.
This visualization design is popular among seasoned data visualization experts, especially when extracting actionable insights from survey data.
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