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Analyzing audience feedback is as crucial as it is time-consuming. The upside is learning what makes your customers tick. Once you get inside the mind of the consumer, it’s easier to sell and market your business.
The downside is gathering, analyzing, and managing audience feedback takes a lot of time. Every business professional has a busy schedule, meaning time is a scarce resource.
Google Forms survey templates can save you time and get you straight to building questionnaires. Its easy interface and plethora of features enable you to make professional forms and surveys in just a few minutes.
You don’t want to miss out on audience feedback. For one, it’s vital to your growth and success as a business.
Moreover, when you fail to actively listen to your customers, they know it. It sends a message that you don’t care about their feelings or concerns. While that may be the furthest thing from the truth, customers still want to feel involved.
This discussion will explore the various Google Forms templates available to users and how to use them.
Feedback forms give the audience a sense that they are part of the process. It also lets them know that you’re consistently trying to find ways to improve.
There is no excuse for neglecting this important part of your customer relationship. Google Forms survey templates make it incredibly easy to begin creating feedback forms and other questionnaires.
Definition: Any time you create a survey using Google Forms, the first decision you make is to choose a blank form or select from the library of Google Forms templates.
These templates create a prepared form for a specific purpose. For example, there is a Google Forms RSVP template, one for making party invites, a contact sheet, etc.
Here is a snapshot of what the Google Forms feedback response sheet looks like:
As you can see, several prepared questions are asking for a customer’s feedback. The audience can select whether they have a comment or question, are reporting a bug, or making a request.
You can add additional questions or make any small adjustments to fit the Google Forms feedback template to your needs. It’s a great starting point.
If you’ve never created a survey before, this Google Forms survey template starts generating audience responses straight away.
Google Forms Survey Templates offer a convenient and efficient way to create surveys with a user-friendly interface, consistent design, and customization options.
They provide versatility in survey types, seamless integration with Google Workspace, and easy accessibility, making survey creation streamlined and effective.
Using Google Forms Survey Templates offers several advantages, making the survey creation and response collection process efficient and user-friendly. Here are the top five advantages:
Google Forms gives a natural and easy-to-use interface, permitting clients to create surveys effortlessly. The simplified usefulness, pre-assembled layouts, and customization choices work on the survey creation process.
Google Forms Survey Templates save time by giving instant formats for various survey purposes. User can rapidly pick a survey format that meets their requirements, change it as needed, and send off the study instantly without beginning without any preparation.
Google Forms supports collaborative work, allowing multiple users to collaborate in real time on survey creation. Team members can edit and review the survey simultaneously, streamlining the collaboration process.
Google Forms seamlessly integrates with other Google Workspace applications, such as Google Sheets. Survey responses are automatically collected and organized in a Google Sheet, making it convenient for data analysis and reporting.
Google Forms offers a variety of survey question types, including multiple-choice, short-answer, and more. This versatility allows users to design surveys that gather diverse types of information, enhancing the depth and breadth of data collected.
With so many Google Forms templates to choose from, it helps to know which are the best. This section will detail 5 Google Forms survey templates to check out.
They may be just what you need to start listening to your audience.
Events can be valuable opportunities for businesses and other organizations. They can provide a direct source of revenue or a means to unveil a new product. Events can also be a great way to meet with one of your most valuable assets: your customers!
The Google Forms registration template for events asks questions like:
While this Google Forms template doesn’t have a lot of survey details, it’s very easy to add questions to garner audience feedback.
For example, you could ask, “What products are you looking forward to seeing at the event?” This question is event-related, but it gives you valuable data about audience attitudes toward the future of the company.
The order request template has several fields a customer might need when completing a purchase, such as:
With the Google Forms order form template, you unlock several valuable audience insights. You get a lot of demographic information about your customers, helping you get to know them.
The ‘Preferred method of contact field’ is another valuable one. You learn how your audience would like you to contact them, whether via phone or email.
Also, pay attention to their questions and comments. Customers may open up about their concerns, attitudes, preferences, etc.
The Google Forms RSVP template asks only four questions for respondents.
This is another Google Forms template example that isn’t a direct survey. However, it has a lot of potential for audience insight.
“How did you hear about this event?” can tell you which of your marketing channels audiences are using.
The ‘Comments and/or questions’ section is another source of invaluable feedback. It may tell you what people are expecting from events or special requests many customers may have.
When it comes to Google Forms survey templates, the customer feedback example is your bread and butter. The first question asks the participant to select from four options:
This sets the stage for what the audience member is requesting. It helps you filter the responses to the relevant departments. Questions may go to the customer service team, while feature requests end up in the hands of the development.
Other questions ask for long-form answers to ‘Suggestions for improvement’ or ‘Feedback’. They allow the audience to share their thoughts in writing. These responses will turn into a fountain of insights you can use to improve your strategies.
The name for the Google Forms scheduling template is “Find a Time”. Within this response form, the audience will select their availability by day of the week and time of day (morning, midday, afternoon, or evening).
Using the email provided, you can follow up with participants at a specific time.
Responses also include an open-ended response to “Items to discuss”? This gives respondents a chance to state their complaints or issues. You may want to personalize this question for your particular business to cure the vague nature.
No matter what Google Forms template you choose, you’ll eventually want to export the data elsewhere. The tool does a great job of showing you your response data, even including a simple graph of your survey results.
That said, there are many other data visualizations you may wish to use for your survey data. For this, you’ll want to export the response data from Google Forms to Excel or Google Sheets.
As always, Google Forms is incredibly user-friendly. With just three clicks, you can move your data from the Google Forms survey template to Google Sheets.
This will automatically open Google Sheets with the spreadsheet you’ve chosen to add your data to.
If you prefer to use Excel instead, you can easily download the Google Sheets data as a .xlsx file. Simply click “File” in Google Sheets, then “Downloads” and select the “Microsoft Excel .xlsx” option.
Once you save this file, open Excel and import the file. Your Google Forms response data is now in Excel!
Excel and Google Sheets are effective tools for organizing data, but they aren’t the best for analysis, especially when dealing with more complex methods like a longitudinal survey. The truth is that spreadsheets can make it difficult to analyze large datasets over time. It’s overwhelming to look at a wall of numbers and derive meaningful insights.
The Likert Scale Chart visually expresses responses along a scale to show how prominent each selection is. The more people that choose an answer, the wider the section becomes.
Unfortunately, the Likert Scale Chart isn’t an option among chart types offered by Excel or Google Sheets. For the easiest way to make this survey data visualization in these apps, we recommend ChartExpo.
ChartExpo is an add-in tool for Excel. It is both a chart gallery offering new visualization options and a more efficient way of making charts.
You can use ChartExpo to make Likert Scale Charts in minutes from your survey data. You can also make visualizations for any other type of data you may deal with regularly.
How to Install ChartExpo in Microsoft Excel?
ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.
Let’s say you want to do a customer satisfaction survey. First, let’s have a look at the questions which you have asked customers:
Finally prepared the data table as shown below:
| Responses | How much satisfied are you with the reliability of the product? | How much satisfied are you with the price of the product? | How much satisfied are you with the customer service provided by the company? | How much satisfied are you with the packaging of the product? |
| Response 1 | Extremely dissatisfied | Extremely satisfied | Neutral | Dissatisfied |
| Response 2 | Extremely dissatisfied | Satisfied | Dissatisfied | Neutral |
The above table is just sample data. In actual scenarios, you will have a lot of responses and more questions as well.
Yes. If you’re using Google Forms, you have several survey templates to choose from. The most obvious is the Customer Feedback form. If you’re an organization that holds lots of events, the Event Feedback form is another useful template.
Google Forms also has other templates that will provide useful audience insights. These include the Order Forms template, RSVP template, registration template, and others.
Even without using one of these templates, Google Forms makes creating custom surveys very easy. You can create questions in any style, developing varied and engaging questionnaires for your customers.
There’s no “best” form when it comes to survey templates in Google Forms. It all depends on the type of business you operate.
Sure, the universal option is the Customer Feedback form. However, if your company holds a lot of events, Event Feedback is equally critical.
Many of the other Google Forms templates are still worth exploring. They each have at least a question or two that will generate valuable audience insights.
Plus, you can always add more questions to make your own Google Forms survey template. As you use Google Forms more, you’ll start to understand which style is the best for your unique needs.
You have a lot on your plate. While gathering and analyzing audience feedback is important, it might not be at the top of your priority list.
After all, surveys are a time-consuming endeavor, right? Well, thanks to tools like Google Forms, Excel, and ChartExpo, you can acquire valuable audience intel without so much fuss.
It starts with a Google Forms survey template. With this prepared questionnaire, you have a head start at making your next survey. You can send the template as-is to your audience, or add questions to customize it to your liking.
When you start acquiring responses, putting the data in Excel keeps it organized and ready for visual analysis via ChartExpo.
Remember, visual analysis is faster and more effective than trying to understand a spreadsheet of responses. You want to see what’s happening behind the numbers.
ChartExpo’s visualization gallery has multiple options for charting the results from your Google Forms survey template. With options like the Likert Scale Chart, you’ll have no problems extracting audience insights.
The combination of these tools saves tremendous time at each step of the process, from survey making to the analysis of results.
You no longer have to dread gathering audience feedback. After all, you should be excited to get to know your customers!
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