As a business owner, you must have tried to collect your customers’ opinions towards your brand.
Probably, to offer your customers the best experience.
Your customers are probably itching to share their views regarding quality, customer service, and other aspects associated with your brand.
Online survey questionnaires will make your life easier.
Yes, gathering your customers’ responses will never be the same again with online survey questionnaire tools, such as Google Forms.
Online survey questionnaire applications (such as Google Forms) allow you to put together custom surveys in minutes.
For starters, they’re a drag-and-drop tool. You don’t need design skills to use these tools.
Besides, you can easily share your online survey questionnaires on social media or embed them on your website.
Imagine you’ve just put together a survey to gather responses.
How do you analyze this data for actionable insights?
We recommend you use survey-based visualizations, such as Likert.
These charts are designed to help you extract insights into your survey responses. Besides, they’re easy to read and interpret, as you shall see later.
Google Sheets lacks ready-to-go and insightful survey-oriented visualization designs, such as Likert Scale Charts. We’re not advising you to dispose of your Google Sheets.
Install a particular add-on in your Google Sheets to access ready-made survey charts.
Before jumping into the how-to guide, we’ll address the following question: what is an online survey?
An online survey is one of the most popular data-collection option today.
Due to technological advancement, a significant part of the world population has access to the internet. And this means you can quickly expand your reach with online survey questionnaires.
A survey can help access critical data insights, which can profit your business.
One of the biggest advantages of an online survey is that it’s more flexible, convenient, and cost-saving.
Check out more advantages of online questionnaires below.
Most survey applications cost money.
However, online survey questionnaire applications, such as Google Forms, are significantly free. You don’t have to spend money.
Also, you’ll save a lot of time.
Therefore, if your goal is to keep costs low, use online survey creators to gather responses.
Traditional methods, such as paper-filled surveys, have significant room for error.
For instance, the data gathered via survey forms must be input into your database manually, which is time-intensive.
With an online survey creator like Google Forms, data is directly fed into Google’s cloud.
Therefore, you can rely on Google Forms to gather error-free responses.
Older methods, such as postal mail surveys, require you to wait for data. This means you’ll have to wait for responses to be sent back.
Imagine the time you’ll have spent just waiting alone.
On the other hand, Google Forms responses are collected automatically.
So you don’t have to waste time just waiting. Since you’ll see responses in real-time, you can easily analyze them for in-depth insights.
Traditional survey data collection methods, such as face-to-face, have limited coverage.
Online survey creators are flexible because anyone with an
Tools, such as Google Forms, can easily expand your reach because they facilitate social shares and web embeds.
We’ll take you through the online survey questions and examples in the coming section.
Let’s dive in.
In this section, you’ll learn how to create online survey questionnaires.
A significant part of the survey process is crafting questions that accurately measure your target audience’s behaviors, opinions, and experiences.
Putting up surveys involves good questions and organizing them to address the underlying goal.
Designing an online survey questionnaire is complicated.
And this is because questions may have varying degrees of detail. Or, questions can be asked in different ways.
Sometimes, questions asked earlier in a survey may influence how your target audience responds to later questions.
Pre-testing questions is a ‘must-have’ step in the questionnaire design process. It can help you to evaluate how people will respond to your questionnaire.
There are several steps involved in developing an online survey questionnaire.
The first step is identifying the topics you’ll cover in the survey. This step should be collaborative and iterative to gather more ideas from your team.
Secondly, test new survey questions ahead of time using focus groups, etc. Use insights from testing to refine your questions before releasing them to your target respondents.
We’ve put together more tips you can use to create goal-focused online survey questionnaires.
Putting an opinion or something that reflects your sentiments in your online survey questionnaires may distort the resulting insights.
Yes, you read that right.
Look at the example below.
“We think our sales reps are empathetic to your needs.
How empathetic do you think they are?”
Firstly, this survey question seems to convey an opinion that you want your target audience to agree with.
How do you know if your target audience feels your customer service representatives are awesome?
Such opinions may distort the overall goal of the question. So, create questions with a neutral and objective tone.
We recommend you ask more closed-ended than open-ended questions.
If you’re looking for data that is easy to capture and analyze, go for closed-ended questions. These questions generate quantitative data you can easily measure.
Besides, the resulting answers are always objective and conclusive.
Also, you can easily visualize responses from closed-ended questions using charts and graphs, such as the Likert Scale and CSAT Score Charts.
On the other side, open-ended questions generate qualitative data. This data type requires more effort and time to extract insights than closed-ended questions.
Besides, research shows that open-ended questions have lower completion rates than close-ended ones.
Remember, qualitative data consumes a lot of time to analyze. Therefore, consider using close-ended questions if your goal is to save time.
We recommend you create a balanced set of survey questions.
Remember, your respondents need a questionnaire with balanced questions to provide honest and objective feedback.
Look at the examples below.
How balanced are these survey questionnaires?
Notice there’s no opportunity for respondents to say that the sales reps are not empathetic.
Goal-focused survey questions use an objective tone.
Notice the difference after adding a set of negative choices to create a balance.
Avoid asking for two things simultaneously. Each question should give room for one answer. Anything more than this can confuse your respondents.
Confusing your respondents is as bad as influencing their answers.
They may choose an answer that doesn’t reflect their true opinions and preferences.
Check out an example of a double-barreled question below.
“How would you rate our professionalism and product reliability?”
What’s the problem with the question above?
Product reliability and professionalism are two separate topics. Squeezing two different topics in the same question can push your audience to skip the question.
We recommend you break these question types into their own closed-ended questions.
For instance:
This approach can help you pinpoint key problematic areas with ease.
Imagine we asked you the same question repeatedly.
You’d probably get annoyed, right?
Your respondents may feel the same if you repeatedly ask questions. Worse, they may opt-out of the survey due to this issue.
The best freemium online survey creators are Microsoft and Google Forms.
In this blog, we’ll focus mostly on Google Forms.
Google Forms is an application for creating
Besides, it’s free and shareable via email or URL links.
Use the Google Forms application to create surveys faster and more easily. It can help you plan for events, ask questions, and collect data in an efficient way.
The online survey creator is ultra-flexible and easy to use. Essentially, you can easily set questions depending on your preference.
Google Forms has a drag-and-drop interface. This makes it easy to move around widgets based on your preferences.
You can export your responses to Google Sheets using simple and easy-to-follow steps.
Check out more benefits below.
In the coming section, we’ll show you how to conduct an online survey.
Google Forms is an online survey questionnaire creator that provides a quick and innovative way to gather your target market’s sentiments.
It has many options, from a one-question to a long multi-section survey.
More so, Google Forms is a quicker alternative to asking questions via email. And it’s loaded with all the standard survey fields, such as dropdowns and multiple-choice questions, to gather data.
Start by stating your objective. Then create survey questions that are aligned with your key goal.
Let’s assume you’ve created a Google Forms survey to gather the opinions of your target audience. Your goal is to share the form with your intended audience.
Follow the easy steps below.
In the ensuing section, we’ll take you through how to analyze online survey questionnaire results in Google Sheets.
You don’t want to miss this.
Google Sheets is a spreadsheet application you can use to store, organize, and analyze data.
However, it lacks charts designed purposely to visualize survey data, such as Likert Scale Chart.
We’re not advising you to do away with Google Sheets.
You can easily install an add-in in your Google Sheets to access survey-based visualizations, such as Likert Scale Chart.
The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-on you can easily install in your Google Sheets to access survey-oriented visualizations.
This section will use Likert Scale Chart to visualize the data in the screenshot below.
An online survey questionnaire is one of the most popular data-collection sources today.
This exercise can help access critical data insights, which can steer your business in profitable ways.
One of the biggest advantages of the online survey is that it’s more flexible, convenient, and cost-saving.
Traditional methods, such as paper-filled surveys, have significant room for error.
For instance, the data gathered via survey forms must be input into your database manually, which is time-intensive.
With an online survey creator like Google Forms, data is directly fed into your cloud.
Therefore, you can rely on Google Forms to gather error-free responses.
You must have tried to collect your customers’ opinions towards your brand using various methods. Probably, to offer your customers the best experience.
Your customers are probably itching to share their views regarding quality, customer service, and other aspects associated with your brand.
Online survey questionnaires will make your life easier.
Yes, gathering your customers’ responses will never be the same again with online survey questionnaire tools, such as Google Forms.
Online survey questionnaire applications allow you to put together custom surveys in minutes.
Imagine you’ve just put together a survey to gather responses. How do you analyze this data for actionable insights?
We recommend you use survey-based visualizations, such as Likert.
These charts are designed to help you extract insights into your survey responses. Besides, they’re easy to read and interpret.
Google Sheets lacks ready-to-go and insightful survey-oriented visualization designs, such as Likert Scale Charts.
So, what’s the solution?
We recommend you install an add-on, such as ChartExpo, to access Likert Scale Chart and other survey-based visualizations.
ChartExpo is a Google Sheets add-on loaded with insightful survey-based visualizations.
Sign up for a 7-day free trial today to access ready-made and visually stunning survey-based graphs for visualizing online survey questionnaires, such as Likert Scale Chart.
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Do you know the best way to ask your audience for feedback? Google Forms’ Likert Scale questions offer deeper, more valuable insights into your customers.
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