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Picture asking 100 random people what they think of your service or product.
Here’s the catch.
You don’t have to involve your friends, colleagues, or mom as respondents. So, go for only 100 people willing to give objective feedback.
Imagine the value of the data you’ll collect during the exercise.
This is what we call a market research survey example.
Yes, it’s tedious, exhausting, and disappointing in some scenarios. Remember, not everyone will participate in the exercise. Also, you might get a cold treatment from the people you’re targeting. Basic market research is the first step toward turning your service or product into a profitable venture.
So, what happens to the data collected?
You can conduct a simple analysis, such as data visualization, for insights. And this is because the process is straightforward, especially if you have the proper tools.
This is where survey-based visualization, such as Likert Chart and CSAT Score Survey Chart, comes in.
Excel has tables and charts for visualizing data. Yet, it lacks ready-made charts for visualizing market research survey charts.
You don’t have to do away with your Excel. You can supercharge it with a particular add-in to access ready-made survey-based charts, such as CSAT Score Bar and Likert Score Charts.
Before jumping right into the blog’s heart, we’ll address the following question: what is a market survey?
Market research is a field exercise aiming to gather data about target markets.
In this case, your fundamental interest is to learn what keeps your target market awake at night. Or what’s their most significant pain point?
Knowing your customers is a major factor in maintaining competitiveness. Market research survey examples can help you absorb insights, such as the needs of the market, market size, and competition.
Gathering data from prospects and existing customers involves some of the following techniques:
One of the straightforward ways of analyzing your data is visualizing using survey-based charts, such as Likert Scale.
In the coming section, we’ll address the types of market surveys you’ve got to try. You don’t want to miss this.
You have many choices when it comes to market survey charts.
However, you’ve got to understand the best survey-based chart to use isn’t always obvious. However, it boils down to the type of data you’ve collected.
Is your data qualitative or quantitative?
There’re two types of market surveys you can conduct to gather data for analysis.
Let’s check them out.
This market research survey example uses broad questions. And it requires respondents to write a more detailed answer.
Check out some examples below.
These broad questions often receive critical and meaningful responses because everyone can express their opinion.
However, these market research survey examples have some downsides. The responses collected are mostly qualitative and unstructured. And this makes it a little bit harder to analyze the final data.
Secondly, we recommend you craft open-ended questions systematically to steer responses away from personal accounts.
This market research survey example comprises mostly close-ended questions.
In other words, research respondents can only choose between options in the questionnaire. And these options may be yes/no or agree/disagree.
Check out some examples below to enhance your understanding.
We recommend close-ended market research survey examples because they give total control over responses. Besides, the resulting data is easier to analyze using methodologies, such as visualization charts.
Some of the charts you can use to visualize close-ended data are:
In the coming section, we’ll take you through how to do a market research survey.
Follow the easy steps below to get started.
Find a topic or a problem associated with your product or service and create a survey around it. The topic should resonate with your niche market.
A margin of error is a measurement of the reliability of resulting insights. And it’s often expressed as a percentage. Besides, it measures the difference between the resulting insights and the actual reality.
The smaller the margin of error, the higher the reliability of the resulting insights.
You’re now free to craft questions and share them with your target respondents. Remember to come up with questions that are tightly themed and closely connected to the problem/topic understudy.
In the ensuing section, you’ll find the top 3 proven market research survey examples. Let’s dive in.
It’s one of the market research survey examples you can use to visualize your data for actionable insights.
It’s one of the market research survey examples you can use to visualize close-ended questionnaire data.
And it displays whether the respondents agree or disagree with an issue or topic with your products or services. The survey-based visualization design is divided into two colors red and green, which represent no and yes respectively.
It’s one of the market research survey-oriented charts you can leverage to visualize sentiments and feelings. The psychometric scale comes in handy if your goal is to understand perspectives toward a brand.
Excel lacks ready-made Survey Chart templates.
We’re not advising you to do away with Excel in favor of other expensive tools.
It gets better.
There’s an amazingly affordable visualization instrument that comes as an add-in you can easily install in Excel to access insightful and easy-to-customize market research survey charts. The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-in you can easily install in your Excel without needing tutorials.
With many ready-to-go and insightful charts, graphs, and maps, ChartExpo turns your complex, raw data into easy-to-interpret and visually appealing market research survey charts.
More benefits
In the coming section, we’ll show you how to analyze your data using one of the recommended market research survey visualizations (Likert Scale Chart).
This section will use a Likert Scale Chart to display insights into the market research survey data below.
You don’t want to miss this.
| Questions | Scale | Responses |
| Was the product a good purchase? | 1 | 138 |
| Was the product a good purchase? | 2 | 186 |
| Was the product a good purchase? | 3 | 176 |
| Was the product a good purchase? | 4 | 230 |
| Was the product a good purchase? | 5 | 270 |
| Is the product affordable? | 1 | 50 |
| Is the product affordable? | 2 | 138 |
| Is the product affordable? | 3 | 186 |
| Is the product affordable? | 4 | 176 |
| Is the product affordable? | 5 | 500 |
| How likely are you to recommend this product to others? | 1 | 330 |
| How likely are you to recommend this product to others? | 2 | 160 |
| How likely are you to recommend this product to others? | 3 | 200 |
| How likely are you to recommend this product to others? | 4 | 238 |
| How likely are you to recommend this product to others? | 5 | 286 |
To install ChartExpo into your Excel, click this link.
Yes, market research and survey mean the same thing. And their key goal is to gather data about target markets. Your fundamental interest is to learn what keeps your target market awake at night. Or what’s their biggest pain point?
Knowing your customers is a major factor in maintaining competitiveness.
Finally, we’re at the climax.
Market research is the first step toward turning your service or product into a profitable venture.
So, what happens to the data collected?
You can conduct a simple analysis, such as data visualization, for insights. And this is because the process is straightforward, especially if you have the proper tools.
This is where survey-based visualization, such as Likert and CSAT Score Survey Chart.
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