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Home > Blog > Power BI

Power BI Data Visualizations: Building Charts That Inspire

Knowing how to use Power BI data visualizations effectively is advantageous in many ways. Data visualizations, in general, align with how humans process information. Human beings tend to process visuals easily and retain more information.

Power BI Data Visualizations

Data visualizations simplify and present information in a way people can understand. This allows for faster decision-making and improved key performance indicators (KPIs).

Data visualizations are not created equal. Dashboards, for example, are ideal for summarizing information. Reports are, however, more detailed.

Knowing several Power BI visualization types will help you choose the most appropriate ones.

You can also create different visualizations and use them on dashboards with Power BI (PBI).

This article defines Power BI and the visualizations you can find on the platform. We look at some Power BI data visualization types and Power BI data visualization examples.

We also learn how to use Power BI to create interactive charts and visualizations. Finally, we look at frequently asked questions regarding Power BI data visualizations.

Table of Contents:

  1. What are Data Visualizations in Power BI?
  2. Types of Power BI Visualizations
  3. Power BI Data Visualization Examples
  4. How to Create Power BI Data Visualizations?
  5. Benefits of Power BI for Data Visualizations
  6. Best Practices for Data Visualization using Power BI
  7. Use Cases of Data Visualization in Power BI
  8. Choosing the Right Power BI Visualization
  9. FAQs
  10. Wrap up

What are Data Visualizations in Power BI?

Visualizations in Power BI are graphical representations of data. They help to communicate insights and patterns clearly and concisely. They are the cornerstone of any successful data analysis and dashboard creation in PBI.

There are a variety of Power BI visualization types. Some include bar charts, line charts, scatter plots, pie charts, tables, and maps.

These visualizations can be customized to suit specific needs and combined to create powerful and interactive dashboards in Power BI.

PBI visualizations can be created using a simple drag-and-drop interface. You can select data fields and drop them onto the visualization canvas.

After creating PBI visualizations, you can easily manipulate, filter, and share them with others.

Power BI for Mac also offers a wide range of pre-built templates and themes, allowing you to effortlessly create professional-looking dashboards and reports.

Here is the video which shows how Power BI Visualization works:

Types of Power BI Visualizations

Here’s a fresh look at types of Power BI visuals that help turn raw numbers into meaningful stories:

  1. Bar and Column Graphs are perfect for side-by-side comparisons since they include bars arranged either horizontally (bar charts) or vertically (column charts).
  2. Using connected data points over days, months, or years, trend lines (also known as line charts) are a great way to spot patterns.
  3. Pie/Donut Part-to-Whole Charts, Donut charts, with their hollow core, lend a modern touch, while pie charts separate data into slices—ideal for grid views in matrices and Tables. Whereas matrices condense data into expanding rows and columns, tables present facts in an uncomplicated manner.
  4. Dots arranged along the X and Y axes in relationship plots (also known as scatter charts) show the connections between two variables.
  5. Location-Based Maps use bubble maps, shaded areas, or custom shapes to pinpoint data by region.
  6. Progress trackers (KPIs & Gauges), Scorecards, and speedometers indicate how near you are to achieving your objectives.
  7. Nested Boxes (Treemaps), hierarchies, such as sales by product and region, are shown by colorful rectangles inside other rectangles.
  8. Narrowing segments in the Stage Flow (Funnel Charts) illustrate drop-offs, such as leads going through a sales process.
  9. Additional Visuals (Personalized Charts), Power BI offers custom images from its community gallery in addition to pre-built options.

Power BI Data Visualization Examples

There are several kinds of visualizations available in Power BI. In this section, we look at the best Power BI visualization examples and types, including how the Power BI connector can enhance your data integration and visualization capabilities.

Your use case will have a major impact on the best Power BI data visualization type you choose.

Here are some PBI visualizations you might consider:

  • Area charts

One class of Power BI charts is area charts. They help observe trends and patterns across time.

Time is represented on the x-axis, while the data value is shown on the y-axis. To compare different data sets, they might be layered or overlapped.

An Area chart can be used to show profits over time. It will draw attention to the overall profit.

An illustration of an area chart is as follows:

Area Chart in Power BI
  • Doughnut charts

One example of a Power BI data visualization is a doughnut chart. They have a hole in the middle and are round.

Each segment’s size corresponds to its share or percentage of the whole.

Pie charts and doughnut charts are similar. However, they do have a hole in the middle.

An additional piece of information, like a summary or total value, might be displayed in the hole.

Each section of a doughnut chart represents a type of data or a collection of data. Each segment’s size reflects the amount or percentage of that category.

The segments are arranged in a circular pattern. The total or summary value is visible through the center hole.

Doughnut charts help examine the relative sizes of various categories.

Additionally, they display how much each category contributed to the overall value.

The following is an illustration of a doughnut chart:

Doughnut Charts in Power BI
  • Gauge charts

A Gauge Chart is used to display data in a circular format. It resembles a traditional speedometer or a gauge.

It is commonly used to show a single value within a specific range. A good example is showing progress toward a goal or a KPI.

The PBI Gauge chart allows you to visualize data as a gauge. It has a range of values that can be customized to fit specific needs.

You can present a range of values the colors, and data labels for the gauge, too.

In addition, you can:

    • Set the maximum and minimum values for the gauge.
    • Change the colors.
    • Add a needle or pointer to indicate the current value.

The following is an example of a Gauge chart:

Gauge Charts in Power BI
  • Treemap

Hierarchical data is displayed as a group of nested rectangles on a treemap. Each rectangle’s size and color correspond to a numerical value or category. You can quickly and simply visualize complex data using a treemap to spot patterns and trends.

Treemaps are a powerful tool in Power BI for exploring and analyzing data from various angles. To further hone your analysis, you take advantage of interactive elements like slicers and tooltips.

Treemap use cases:

  • When displaying a substantial amount of hierarchical data.
  • Whenever a bar chart cannot handle the number of values, as they are numerous.
  • To show the proportions of the pieces to the whole.
  • To illustrate the distribution of the metric across the various levels of categories in the hierarchy.
  • To display characteristics by using color and size coding.
  • To spot trends, anomalies, important causes, and exceptions.

Here is an illustration of a treemap:

Treemap in Power BI
  • Sankey diagrams

A Sankey diagram displays the flow of data or information through a system or process.

It consists of nodes and links, where nodes represent data categories and links represent the flow of data between them. The width of the links is proportional to the amount of data that flows between the nodes, making it easy to identify the most important relationships. When comparing a Power BI dashboard vs. a report, this visualization method is often used in dashboards to highlight key data relationships and flow patterns.

Sankey diagrams can be used for a wide range of applications, including:

  • web analytics dashboard
  • customer journeys,
  • energy consumption,
  • and financial transactions.

The following is an illustration of a Sankey diagram:

Sankey Diagrams in Power BI

How to Create Power BI Data Visualizations?

There are numerous Power BI data visualizations. However, we are going to use the Sankey diagram to illustrate how to create visualizations with Power BI Report Builder.

Sankey diagrams, also known as Sankey charts, are one of the Power BI charts that can be enhanced with AI for data analytics. The following section will teach you how to create a Sankey Diagram in Power BI.

Steps to Create a Sankey Diagram in Power BI

Stage 1: Logging in to Power BI

  • Log in to Power BI.
  • Enter your email address and click the “Submit” button.
Enter email to login to Power BI
  • You are redirected to your Microsoft account.
  • Enter your password and click “Sign in“.
Enter Password to login to Power BI
  • You can choose whether to stay signed in.
Click on stay signed in
  • You are then redirected to the Power BI home screen.

Stage 2: Creating a Data Set and Selecting the Data Set to Use in Your Sankey Chart

  • Click on the “Create” option on the left-side menu.
  • Select “Paste or manually enter data“.
select Paste or manually enter data in Power BI
  • We’ll use the following cash flow data for this example.
Earnings Source Revenue Expenses & Profit Departments Categories Amount
Providing services Revenue Expenses Managerial Training Sessions 10,000
Providing services Revenue Expenses Managerial Office rental 16,000
Providing services Revenue Expenses Managerial Wages 9,400
Providing services Revenue Expenses Commercial Wages 11,300
Sales of products Revenue Expenses Commercial Travel allowance 10,000
Sales of products Revenue Expenses Commercial Advertising 12,000
Sales of products Revenue Expenses Production Material Payment 25,000
Sales of products Revenue Expenses Production Loan Payment 8,500
Sales of products Revenue Expenses Production Wages 19,500
Loans Revenue Gross Profit Taxes 11,000
Loans Revenue Gross Profit Net Profit 13,000
  • Paste the above data table in the Power Query Window.
  • Select the “Create a dataset only” option.
Create Dataset in Power BI 292
  • On the left-side menu, click “Data Hub“.
  • Power BI populates the data set list.
Click on Data Hub
  • Choose a data set for the Sankey chart.
  • PBI populates the screen as shown below:
Workspace in Power BI
  • Click on the “Create a report” dropdown.
  • Select “Start from scratch“.
Create Report and start from scratch
  • A Report Canvas screen appears as below:
Report Canvas screen in Power BI

Stage 3: Adding the Power BI Sankey Diagram Extension by ChartExpo

  • To finish creating our Sankey Diagram, we’ll use an add-in or Power BI visual from AppSource.
  • Navigate to the Power BI Visualizations panel. It’s on the right side of your Power BI dashboard.
  • Click the ellipsis (…) highlighted below to import the Power BI Sankey Diagram visual by ChartExpo.
click on to get more visuals
  • The following menu opens:
  • Select the “Get more visuals” option.
get more visuals in Power BI
  • The following window opens.
  • Enter “Sankey Diagram for Power BI by ChartExpo” in the highlighted search box.
  • You should see the “Sankey Diagram for Power BI by ChartExpo”, as shown in the image below.
Sankey Diagram for Power BI by ChartExpo
  • Click the highlighted “Add” button.
Click the Add button
  • PBI will add the “Sankey Diagram for Power BI by ChartExpo” in the visualization panel.
Click on Sankey Diagram Icon

Stage 4: Drawing a Sankey Diagram with ChartExpo’s Power BI extension

  • Select the “Sankey Diagram for Power BI by ChartExpo” icon in the visualization panel.
  • The following window opens in the report section of your dashboard:
Report Section in Dashboard
  • You can resize the visual as needed.
  • Navigate to the right side of your Power BI dashboard.
  • You should see “Fields” next to “Visualizations“.
Fields next to visualizations
  • You’ll select the fields to use in your Sankey chart here.
  • The ChartExpo visual needs to be selected, though. Select the field in the following sequence:
    • earning source,
    • revenue,
    • expenses, and profit,
    • departments,
    • and categories.
Select fields for Sankey diagram
  • You’ll be asked for a ChartExpo license key or email address.
enter email for ChartExpo license

Stage 5: Activate your ChartExpo Trial or Apply a Subscription Key

  • Select the ChartExpo visual.
  • You should see three icons below “Build Visual” in the Visualizations panel.
Build visual panel in Power BI
  • Select the middle icon, “Format visual“. The visual properties will be populated as shown below.
visual properties in Power BI
  • If you are a new user:
    • Enter your email address in the “Email” textbox in the “Trial Mode” section.
    • This is the email address to which your ChartExpo license key will be sent.
    • It should also be the same email address you used to subscribe to the ChartExpo add-in.
    • Ensure that your email address is valid.
    • Click “Enable Trial” to activate your 7-day trial.
enter email id
  • You should receive a welcome email from ChartExpo.
  • If you do not find the email in your inbox, kindly check your spam folder as well.
  • The Sankey Diagram you create under the 7-day trial contains the ChartExpo watermark (see below).
Sankey visualization in Power BI
  • If you have obtained a license key:
    • Enter your license key in the “ChartExpo License Key” textbox in the “License Settings” section (see below).
    • Slide the toggle switch next to “Enable License” to “On“.
enter license key
  • Your Sankey diagram should now be ready (see below).
  • Note that it does not have a watermark.
Sankey data visualization in Power BI
  • To add colors, expand the “Level Colors” properties and select a color. Do this to change the color of each node.
coloring Sankey diagram
  • All changes will be automatically saved.
colored Sankey data visualization in Power BI
  • Let’s add the prefix (e.g., $ sign) with the numeric values in the chart.
  • Expand the “Stats” properties.
  • Add the prefix value (e.g., the $ sign).
add prefix in data visualization
  • Your final chart will look like the one below.
Final Power BI Data Visualizations

Insights

  • At the first level, it is evident that product sales are the main source of revenue. They account for 51.48% of the total.
  • On the second level, the company’s total revenue stands at $146K.
  • At the third level, out of $146K, $122K were expenses, representing 83.5% of the total revenue. The gross profit is $24K, representing 16.5%.
  • The fourth level explains managerial, commercial, and production expenses. They make up $35.4K, $33.3K, and $53K, respectively.
  • The gross profit is split into taxes and net profit, $11K and $13K, respectively.
  • The managerial node is divided into three subsections: training sessions, wages, and office rental. They tally respectively at $10K, $9.4K, and $16K.
  • The commercial node is divided into travel allowances, advertising, and wages. The travel allowance has the highest amount.

Benefits of Power BI for Data Visualizations

  1. Updates to Data in Real Time: Power BI’s real-time streaming features allow visuals to immediately refresh when new data enters the system. When tracking real-time indicators like website traffic or sales performance, this is quite helpful.
  2. Data Insights: Driven by AI, Power BI creates artificial intelligence data and reveals hidden trends by combining AI and machine learning. Quick Insights and Decomposition Trees are two features that assist users in finding patterns without the need for human investigation.
  3. Extensive Library & Custom Visualizations: Power BI offers custom graphics from the marketplace in addition to conventional charts and graphs, enabling companies to customize reports to meet their unique requirements. Power BI contains everything, including geographic maps, Sankey diagrams, and heatmaps.
  4. Economical & Expandable: Power BI provides a customizable price structure and an affordable alternative to other BI solutions. Scalability is guaranteed by its cloud-based service (Power BI Service), which makes it appropriate for both small and large firms.
  5. Accessibility on the Go: Stakeholders may view visualizations while on the move thanks to Power BI’s mobile app. Decision makers are informed at all times and from any location thanks to responsive design, which adjusts reports for any device.

Best Practices for Data Visualization using Power BI

Making powerful data visualizations in Power BI involves more than just including charts in a report; it involves using your data to convey an understandable, captivating, and useful story.

Establishing the purpose of your vision is the first step towards achieving this. What choice would this information assist someone in making? This guarantees that each visual component has a function.

Use Power BI features like drill-through, tooltips, and slicers to provide more functionality and engagement to reports. Many levels of data analysis may be performed by users without affecting the original image.

Finally, have actual stakeholders or consumers test your images. Their advice might help you make your reports more readable, applicable, and clear, ensuring that your Power BI visualizations not only look great but also offer useful data.

Use Cases of Data Visualization in Power BI

By transforming intricate numbers into narrative visualizations, Power BI simplifies data. To maintain resource control, finance teams visualize spending, projections, and budgets.

Dashboards that monitor audience engagement, campaign reach, and return on investment are made by marketing experts. On the other side, HR departments utilize it to examine employee retention rates, attendance, and performance.

Process mapping, resource flow monitoring, and bottleneck identification are all very beneficial to operations. To gauge customer happiness and identify areas for development, customer support teams use survey data in Power BI.

Every department can see the broad picture and take confident action thanks to Power BI’s data visualization capabilities, which are useful for both high-level planning and daily decision-making.

Choosing the Right Power BI Visualization

Picking the correct Power BI visualization assures that your data presents an interesting narrative and simplifies results.

Complex visualizations like Sankey diagrams, Likert scales, and comparison bar charts may be easily and rapidly created with ChartExpo without the need for complicated scripting, thereby increasing clarity and engagement.

FAQs

Is Power BI a good data visualization tool?

Yes, Power BI is a great data visualization tool. It allows you to visualize and analyze data from different sources. It also has a user-friendly interface, powerful data modeling capabilities, and a variety of visualization options. You can use these visualizations to create interactive dashboards and reports in Power BI.

Why is Power BI used for data visualization?

There are several advantages to using Power BI for data visualization. It is easy to use and offers lots of interactive visualizations. It also integrates with a wide range of data sources and comes with collaboration features.

Wrap up

We have discussed Power BI data visualizations, their advantages, and their importance in decision-making and KPI achievement.

We began by defining Power BI (PBI) and what we mean by visualizations in PBI.

We then looked at the best Power BI visualization types and Power BI visualization examples. These include area charts, doughnut charts, gauge charts, and treemaps.

Sankey diagrams are another type of data visualization that you can create with PBI. We used Sankey charts to demonstrate how you would create a PBI visualization, step by step.

We also answered some FAQs related to PBI visualizations.

You should now be ready to take the plunge and try PBI data visualizations.

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