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Home > Blog > Power BI

Power BI Data Visualizations Explained With Real Examples

Power BI data visualizations help transform raw data into interactive charts, graphs, and dashboards that make insights easier to understand and act on. Since people process visuals faster than text, these visualizations support quicker decision-making and better tracking of key performance indicators (KPIs).

Power BI Data Visualizations

Microsoft Power BI offers a wide range of visualization types, from high-level dashboards that summarize performance to detailed reports designed for deeper analysis. Understanding how these visualizations work helps users select the right format for their data and business goals.

In this article, we explain what Power BI is and how data visualization works within the platform. You’ll explore common Power BI data visualizations types, real-world examples, and how to build interactive charts and dashboards. We also answer frequently asked questions to help you get the most out of Power BI visualizations.

Table of Content:

  1. What are Power BI Data Visualizations?
  2. Key Aspects of Power BI Data Visualization
  3. Types of Power BI Data Visualizations
  4. Top 5 Power BI Data Visualizations Examples
  5. Tools for Creating Power BI Data Visualizations 
  6. Power BI Data Visualization Made Easy: Step-by-Step Guide
  7. Benefits of Power BI Visualizations
  8. Tips for Data Visualization in Power BI
  9. Power BI Visualization Applications and Use Cases
  10. How to Choose the Right Power BI Visualization?
  11. Wrap Up

What are Power BI Data Visualizations?

Definition: Power BI data visualizations is the process of turning raw data into interactive charts, graphs, and dashboards using Microsoft Power BI. It helps users understand patterns, trends, and insights in data without needing advanced technical skills.

With Power BI, data from multiple sources is cleaned, modeled, and displayed visually so decision-makers can quickly analyze performance, compare metrics, and identify issues. These visuals update automatically as data changes, making Power BI data visualizations a reliable tool for real-time reporting and data-driven decision-making.

Key Aspects of Power BI Data Visualization

  • Clarity: Charts and graphics should communicate insights quickly without clutter.
  • Interactivity: Dashboards with filters, slicers, and drill-throughs allow users to explore data dynamically.
  • Accuracy: Visuals must reflect the underlying data correctly, with proper aggregation and calculations.
  • Customization: Colors, labels, and formats can be tailored to highlight important metrics.
  • Data Integration: Combining multiple data sources ensures a comprehensive view of business performance.
  • Scalability: Visualizations should work seamlessly for small datasets as well as enterprise-level data.

Learn how to create powerful Power BI data visualizations to explore trends, analyze data, and gain clear insights.

Types of Power BI Data Visualizations

Power BI supports a wide range of visuals:

  • Bar and Column Charts: Ideal for side-by-side comparisons, including Comparison bar charts, with bars displayed horizontally (bar charts) or vertically (column charts).
  • Multi-Axis Line Chart: Multi-Axis line charts use connected data points across days, months, or years to highlight trends and patterns.
  • Part-to-Whole Charts: Pie charts divide data into slices, while Donut Charts add a hollow center for a cleaner, modern look. These visuals work well in tables and matrix layouts.
  • Likert Scale Charts: Useful for visualizing survey responses and opinion-based data across multiple rating levels.
  • Scatter Plot Charts: Data points plotted along X and Y axes reveal relationships and correlations between two variables.
  • Sankey Charts: Show data flow and distribution between stages or categories, making them effective for tracking movement and proportional relationships.
  • Maps and Location-Based Visuals: Bubble maps, filled maps, and custom shapes display geographic data by region.
  • KPIs and Gauges: Progress trackers, scorecards, and gauge visuals indicate performance levels and progress toward targets.
  • Treemaps: Nested rectangles display hierarchical data visualization, such as sales by product category and region.
  • Funnel Charts: Narrowing segments illustrates drop-offs across stages, such as leads moving through a sales pipeline.
  • Custom and Community Visuals: Power BI also offers personalized visuals from its marketplace, expanding options beyond built-in charts.

Top 5 Power BI Data Visualizations Examples

There are several kinds of Power BI visualizations and charts. In this section, we look at the best Power BI visualization types, including how the Power BI connector can enhance your data integration and visualization capabilities.

Your use case will have a major impact on the best Power BI data visualization type you choose.

Here are some Power BI data visualization examples you might consider:

  • Area charts

One type of visualization in Power BI is the Area Chart, which helps observe trends and patterns over time.

Time is represented on the x-axis, while the data value is shown on the y-axis. To compare different data sets, they might be layered or overlapped.

An Area chart can be used to show profits over time. It will draw attention to the overall profit.

An illustration of an area chart is as follows:

Area Chart in Power BI
  • Doughnut charts

One example of a Power BI data visualization is a doughnut chart. They have a hole in the middle and are round.

Each segment’s size corresponds to its share or percentage of the whole.

Pie charts and doughnut charts are similar. However, they do have a hole in the middle.

An additional piece of information, like a summary or total value, might be displayed in the hole.

Each section of a doughnut chart represents a type of data or a collection of data. Each segment’s size reflects the amount or percentage of that category.

The segments are arranged in a circular pattern. The total or summary value is visible through the center hole.

Doughnut charts help examine the relative sizes of various categories.

Additionally, they display how much each category contributed to the overall value.

The following is an illustration of a doughnut chart:

Doughnut Charts in Power BI
  • Gauge charts

A Gauge Chart is used to display data in a circular format. It resembles a traditional speedometer or a gauge.

It is commonly used to show a single value within a specific range. A good example is showing progress toward a goal or a KPI.

The PBI Gauge chart allows you to visualize data as a gauge. It has a range of values that can be customized to fit specific needs.

You can present a range of values, colors, and data labels for the gauge, too.

In addition, you can:

    • Set the maximum and minimum values for the gauge.
    • Change the colors.
    • Add a needle or pointer to indicate the current value.

The following is an example of a Gauge chart:

Gauge Charts in Power BI
  • Treemap

Hierarchical data is displayed as a group of nested rectangles on a treemap. Each rectangle’s size and color correspond to a numerical value or category. You can quickly and simply visualize complex data using a treemap to spot patterns and trends.

Treemaps are a powerful tool in Power BI for exploring and analyzing data from various angles. To further hone your analysis, you take advantage of interactive elements like slicers and tooltips.

Treemap use cases:

  • When displaying a substantial amount of hierarchical data.
  • Whenever a bar chart cannot handle the number of values, as they are numerous.
  • To show the proportions of the pieces to the whole.
  • To illustrate the distribution of the metric across the various levels of categories in the hierarchy.
  • To display characteristics by using color and size coding.
  • To spot trends, anomalies, important causes, and exceptions.

Here is an illustration of a treemap:

Treemap in Power BI
  • Sankey diagrams

A Sankey diagram displays the flow of data or information through a system or process.

It consists of nodes and links, where nodes represent data categories, and links represent the flow of data between them. The width of the links is proportional to the amount of data that flows between the nodes, making it easy to identify the most important relationships. When comparing a Power BI dashboard vs. a report, this visualization method is often used in dashboards to highlight key data relationships and flow patterns.

Sankey diagrams can be used for a wide range of applications, including:

  • web analytics dashboard
  • customer journeys,
  • energy consumption,
  • and financial transactions.

The following is an illustration of a Sankey diagram:

Sankey Diagrams in Power BI

Tools for Creating Power BI Data Visualizations

  • Built-in Power BI visuals: Bar and column charts, line charts, tables, matrices, maps, KPIs, funnels, and treemaps for everyday reporting.
  • Interactive dashboards and reports: Visuals respond to filters and slicers, enabling real-time data exploration.
  • ChartExpo for Power BI: Adds advanced visuals such as Comparison Bar Charts, Likert Scale Charts, Sankey Charts, and Multi-Axis Line Charts for complex comparisons and data flows.
  • Custom visuals marketplace: Expands visualization options beyond Power BI’s default charts.

Power BI Data Visualization Made Easy: Step-by-Step Guide

To create Power BI visualizations, follow these simple steps:

Step 1: Logging in to Power BI

  • Log in to Power BI.
  • Enter your email address and click the “Submit” button.
Enter email to login to Power BI
  • You are redirected to your Microsoft account.
  • Enter your password and click “Sign in.
Enter Password to login to Power BI
  • You can choose whether to stay signed in.
Click on stay signed in
  • You are then redirected to the Power BI home screen.

Step 2: Creating a Data Set and Selecting the Data Set to Use in Your Sankey Chart

  • Click on the “Create” option on the left-side menu.
  • Select “Paste or manually enter data.
select Paste or manually enter data in Power BI
  • We’ll use the following cash flow data for this example.
Earnings Source Revenue Expenses & Profit Departments Categories Amount
Providing services Revenue Expenses Managerial Training Sessions 10,000
Providing services Revenue Expenses Managerial Office rental 16,000
Providing services Revenue Expenses Managerial Wages 9,400
Providing services Revenue Expenses Commercial Wages 11,300
Sales of products Revenue Expenses Commercial Travel allowance 10,000
Sales of products Revenue Expenses Commercial Advertising 12,000
Sales of products Revenue Expenses Production Material Payment 25,000
Sales of products Revenue Expenses Production Loan Payment 8,500
Sales of products Revenue Expenses Production Wages 19,500
Loans Revenue Gross Profit Taxes 11,000
Loans Revenue Gross Profit Net Profit 13,000
  • Paste the above data table in the Power Query Window.
  • Select the “Create a dataset only” option.
Create Dataset in Power BI 292
  • On the left-side menu, click “Data Hub.
  • Power BI populates the data set list.
Click on Data Hub
  • Choose a data set for the Sankey chart.
  • PBI populates the screen as shown below:
Workspace in Power BI
  • Click on the “Create a report” dropdown.
  • Select “Start from scratch.
Create Report and start from scratch
  • A Report Canvas screen appears as follows:
Report Canvas screen in Power BI

Step 3: Adding the Power BI Sankey Diagram Extension by ChartExpo

  • To finish creating our Sankey Diagram, we’ll use an add-in from AppSource.
  • Navigate to the Power BI Visualizations panel. It’s on the right side of your Power BI dashboard.
  • Click the ellipsis (…) highlighted below to import the Power BI Sankey Diagram visual by ChartExpo.
click on to get more visuals
  • The following menu opens:
  • Select the “Get more visuals” option.
get more visuals in Power BI
  • The following window opens.
  • Enter “Sankey Diagram for Power BI by ChartExpo” in the highlighted search box.
  • You should see the “Sankey Diagram for Power BI by ChartExpo”, as shown in the image below.
Sankey Diagram for Power BI by ChartExpo
  • Click the highlighted “Add” button.
Click the Add button
  • PBI will add the “Sankey Diagram for Power BI by ChartExpo” to the visualization panel.
Click on Sankey Diagram Icon

Step 4: Drawing a Sankey Diagram with ChartExpo’s Power BI extension

  • Select the “Sankey Diagram for Power BI by ChartExpo” icon in the visualization panel.
  • The following window opens in the report section of your dashboard:
Report Section in Dashboard
  • You can resize the visual as needed.
  • Navigate to the right side of your Power BI dashboard.
  • You should see “Fields” next to “Visualizations.
Fields next to visualizations
  • You’ll select the fields to use in your Sankey chart here.
  • The ChartExpo visual needs to be selected, though. Select the field in the following sequence:
    • earning source,
    • revenue,
    • expenses, and profit,
    • departments,
    • and categories.
Select fields for Sankey diagram
  • You’ll be asked for a ChartExpo license key or email address.
enter email for ChartExpo license

Step 5: Activate your ChartExpo Trial or Apply a Subscription Key

  • Select the ChartExpo visual.
  • You should see three icons below “Build Visual” in the Visualizations panel.
Build visual panel in Power BI
  • Select the middle icon, “Format visual“. The visual properties will be populated as shown below.
visual properties in Power BI
  • If you are a new user:
    • Enter your email address in the “Email” textbox in the “Trial Mode” section.
    • This is the email address to which your ChartExpo license key will be sent.
    • It should also be the same email address you used to subscribe to the ChartExpo add-in.
    • Ensure that your email address is valid.
    • Click “Enable Trial” to activate your 7-day trial.
enter email id
  • You should receive a welcome email from ChartExpo.
  • If you do not find the email in your inbox, kindly check your spam folder as well.
  • The Sankey Diagram you create under the 7-day trial contains the ChartExpo watermark (see below).
Sankey visualization in Power BI
  • If you have obtained a license key:
    • Enter your license key in the “ChartExpo License Key” textbox in the “License Settings” section (see below).
    • Slide the toggle switch next to “Enable License” to “On“.
enter license key
  • Your Sankey diagram should now be ready (see below).
  • Note that it does not have a watermark.
Sankey data visualization in Power BI
  • To add colors, expand the “Level Colors” properties and select a color. Do this to change the color of each node.
coloring Sankey diagram
  • All changes will be automatically saved.
colored Sankey data visualization in Power BI
  • Let’s add the prefix (e.g., $ sign) with the numeric values in the chart.
  • Expand the “Stats” properties.
  • Add the prefix value (e.g., the $ sign).
add prefix in data visualization
  • Your final chart will look like the one below.
Final Power BI Data Visualizations

Insights

  • At the first level, it is evident that product sales are the main source of revenue. They account for 51.48% of the total.
  • On the second level, the company’s total revenue stands at $146K.
  • At the third level, out of $146K, $122K were expenses, representing 83.5% of the total revenue. The gross profit is $24K, representing 16.5%.
  • The fourth level explains managerial, commercial, and production expenses. They make up $35.4K, $33.3K, and $53K, respectively.
  • The gross profit is split into taxes and net profit, $11K and $13K, respectively.
  • The managerial node is divided into three subsections: training sessions, wages, and office rental. They tally respectively at $10K, $9.4K, and $16K.
  • The commercial node is divided into travel allowances, advertising, and wages. The travel allowance has the highest amount.

Benefits of Power BI Visualizations

  1. Real-time updates: Visuals refresh immediately when new data enters the system, helping track website traffic, sales, or other KPIs instantly.
  2. AI-driven insights: Features like Quick Insights and Decomposition Trees reveal hidden trends without manual analysis.
  3. Extensive library & custom visuals: Access standard charts and advanced visuals like Sankey diagrams, heatmaps, and geographic maps from the marketplace.
  4. Economical & scalable: Power BI offers flexible pricing and cloud-based scalability for businesses of any size.
  5. Mobile accessibility: Stakeholders can view dashboards and reports on the go, with a responsive design for any device.

Tips for Data Visualization in Power BI

  • Choose the right chart type: Match your data and business question with the most suitable visual, like bar charts for comparisons or line charts for trends.
  • Keep it simple: Avoid clutter by focusing on key metrics and removing unnecessary elements.
  • Use consistent colors and formatting: Maintain readability and help users interpret data quickly.
  • Highlight insights: Use labels, tooltips, and conditional formatting to draw attention to important trends.
  • Leverage interactivity: Add filters, slicers, and drill-through options so users can explore data dynamically.
  • Test for clarity: Ensure dashboards and reports are understandable by stakeholders who aren’t familiar with the data.

Power BI Visualization Applications and Use Cases

  • Sales and Marketing Analysis: Track revenue, sales performance, campaign ROI, and customer behavior using interactive dashboards.
  • Financial Reporting: Visualize budgets, forecasts, expenses, and cash flow trends for faster decision-making.
  • Operations and Supply Chain Management: Monitor inventory levels, production efficiency, and logistics performance in real time.
  • Human Resources Analytics: Analyze employee performance, attendance, attrition, and engagement using dashboards and scorecards.
  • Customer Support and Service: Identify trends in tickets, response times, and customer satisfaction to improve service quality.

How to Choose the Right Power BI Visualization?

To choose the right visualization, match the type to your data and business goal, for example, use bar charts for comparisons, line charts for trends, or pie charts for part-to-whole insights. Focus on clarity, simplicity, and audience understanding to make your visualizations actionable.

FAQs

Is Power BI a good data visualization tool?

Yes, Power BI is a great data visualization tool. It allows you to visualize and analyze data from different sources. It also has a user-friendly interface, powerful data modeling capabilities, and a variety of visualization options. You can use these visualizations to create interactive dashboards and reports in Power BI.

Why is Power BI used for data visualization?

There are several advantages to using Power BI for data visualization. It is easy to use and offers lots of interactive visualizations. It also integrates with a wide range of data sources and comes with collaboration features.

Wrap up

We have discussed Power BI data visualizations, their advantages, and their importance in decision-making and KPI achievement.

We began by defining Power BI (PBI) and what we mean by visualizations in PBI.

We then looked at the best Power BI visualization types and Power BI visualization examples. These include area charts, doughnut charts, gauge charts, and treemaps.

Sankey diagrams are another type of data visualization that you can create with PBI. We used Sankey charts to demonstrate how you would create a PBI visualization, step by step.

We also answered some FAQs related to PBI visualizations.

You should now be ready to take the plunge and try PBI data visualizations.

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