Have you ever encountered a survey question that solicited your agreement or disagreement regarding a product, service, experience, etc?
This survey question type is known as the Likert Scale.
It gets better.
You can use Likert Scale examples to uncover in-depth insights into sentiments, attitudes, and opinions. It goes beyond the typical yes and no survey questions.
And this implies that the scale measures varying degrees of agreement or disagreement with a brand’s messaging, prices, experience, etc.
Likert Scale Chart straightforward to read and interpret, as you shall see later.
Yes, you read that right.
Microsoft Excel lacks ready-to-go and insightful Likert Scale Charts.
We’re not advising you to dispose of your Excel.
Install the add-on in your Excel to access ready-made Likert Scale Charts.
In this blog, we’ll explore what makes up a Likert, find top Likert Scale examples for surveys, understand when you should use the Likert Scale, and see how you can use it in your surveys.
Before jumping into the top Likert Scale examples for surveys, we’ll define the Likert Scale.
Definition: A Likert Scale Chart offers you answer options aligned with the objective of the survey.
Respondents have options for every question. The visualization is best-suited to help you drill down your target audience’s precise feelings and sentiments.
Check out the Likert Scale Examples below.
Knowing your customers is a significant stride toward creating a loyal base.
Why?
You’ll be able to keep up with the changing needs and preferences.
A Likert Scale can help you drill down insights into
Each question in a Likert Scale has answer options, which can go up to 10 levels.
Yes, we have a 10-point Likert Scale.
Feedback is a data-driven and reliable measure of success after hosting an event.
It can help you to optimize your future events for high increased attendance and more sign-up fees. Your events will start meeting deeply felt needs.
We recommend you use a post-event survey if your goal is to learn:
Successful event organizers use post-event surveys to measure attendees’ satisfaction.
For instance, there is a tool with a Likert Scale with 6 levels (which will tell you more about it in the coming sections).
Keep reading to discover more about this tool.
Patient satisfaction surveys can help you identify strategies for improving your medical practice.
Insights into the data gathered can easily translate into better care and happier patients.
Use a Likert Scale Chart to display actionable insights into patient satisfaction data.
The chart is straightforward to read and interpret. For instance, according to the chart above, the overall rating is 3 out of 5.
In the coming section, we’ll show you various variants of Likert questions you can apply in your surveys.
Let’s jump in.
Some of the options you can use in your Likert questions includes:
Below are some of the options you can use to measure frequency:
Some of the Likert options you can use to investigate quality are:
Measuring and analyzing the quality of your products or services using the market perspective is a must-do.
The Likert Scale Chart is increasingly helping businesses like yours understand their loyal audiences in-depth.
In other words, you can use the visualization to analyze responses, such as opinions, beliefs, and sentiments from a survey.
The chart empowers your target audience to decide how your products and services can best serve their needs.
You can achieve this by having them provide their honest assessment (via responses) about the critical issues they feel you should address.
A Likert Scale Chart can help you visualize survey data using various scales, namely:
The visualization chart provides multiple degrees (up to 10) of agreement and disagreement in some tools (which we’ll talk about in the coming sections).
Lastly, a Likert Scale is rich in insights.
It goes beyond the typical yes and no answers, which are shallow and may misrepresent the true feelings and opinions on the ground.
Also, you can easily drill down the opinions of your respondents using Likert Scale.
Remember, getting feedback is critical to customizing your offerings that your audience will love.
Also, a Likert Scale can help you validate hypotheses and find overlapping areas to discover what can be improved.
This survey-based visualization can help you continuously improve.
Likert questions are a cost-effective way to reach out to your audience and gather regular insights into their needs.
The resulting insights from a Likert Scale visualization can help you make reliably informed decisions or determine the ones that add real value.
Remember, your success revolves around your customers and their needs.
In summary, Likert Scale examples can help you:
The visualization has a straightforward interface, which implies your analysis should be faster and accessible.
That said, there’re pieces of information to check for in your Likert Chart. They’ll help you focus on the hidden insights into your data.
Start by checking the aggregate rating of the phenomena you’re measuring. For instance, the overall rating (as shown by the Likert Chart above) is 3.1 out of 5.
Focus on issues that require urgent intervention. Secondly, check the negative ratings.
Why?
Positive sentiment can motivate you to double down on your effort.
On the flip side, it can easily blind you to believing you’re on the right side of things.
The key is to focus on negative ratings, which show very important insights. You’ll learn what needs to be improved to increase satisfaction among the customers.
Take note of the gray areas, which represent neutral sentiments.
The middle ground is significant as well. Ideally, you want to know why some of your customers are sitting on the fence. Once you establish their deep concerns, drive them to your side (green zone).
In the coming section, we’ll take you through how to create a Likert Scale Chart in Excel.
Microsoft Excel is a popular spreadsheet that most businesses use to store, organize, and analyze survey data.
However, it lacks ready-made Likert Scale Charts.
We’re not advising you to do away with Excel.
There’s an add-in you can easily install in your Microsoft Excel to access a ready-to-go Likert Scale Chart.
The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-in you can easily install in your Excel to access the ready-made Likert Scale.
Let’s check out some of the Likert Scale examples generated using ChartExpo.
This section will use a Likert Scale Chart to visualize the survey data below.
You don’t want to miss this.
| Questions | Rating | Count |
| How easy is it to use our product? | 1 | 324 |
| How easy is it to use our product? | 2 | 176 |
| How easy is it to use our product? | 3 | 230 |
| How easy is it to use our product? | 4 | 130 |
| How easy is it to use our product? | 5 | 200 |
| How would you rate the value for money | 1 | 138 |
| How would you rate the value for money | 2 | 186 |
| How would you rate the value for money | 3 | 176 |
| How would you rate the value for money | 4 | 230 |
| How would you rate the value for money | 5 | 270 |
| How likely are you to recommend this product to others? | 1 | 50 |
| How likely are you to recommend this product to others? | 2 | 138 |
| How likely are you to recommend this product to others? | 3 | 186 |
| How likely are you to recommend this product to others? | 4 | 176 |
| How likely are you to recommend this product to others? | 5 | 500 |
To get started with ChartExpo in Excel, follow the steps below:
This section will use a Likert Scale Chart to visualize the survey data below.
| Questions | Scale | Responses |
| The software I wanted was easy to find | 1 | 324 |
| The software I wanted was easy to find | 2 | 176 |
| The software I wanted was easy to find | 3 | 230 |
| The software I wanted was easy to find | 4 | 270 |
| The software I wanted was easy to find | 5 | 0 |
| The software I wanted was easy to find | 6 | 138 |
| The checkout process was easy | 1 | 186 |
| The checkout process was easy | 2 | 176 |
| The checkout process was easy | 3 | 230 |
| The checkout process was easy | 4 | 270 |
| The checkout process was easy | 5 | 0 |
| The checkout process was easy | 6 | 138 |
| The software solved my needs | 1 | 186 |
| The software solved my needs | 2 | 176 |
| The software solved my needs | 3 | 500 |
| The software solved my needs | 4 | 5 |
| The software solved my needs | 5 | 100 |
| The software solved my needs | 6 | 146 |
| I am happy with my purchase | 1 | 116 |
| I am happy with my purchase | 2 | 420 |
| I am happy with my purchase | 3 | 320 |
| I am happy with my purchase | 4 | 290 |
| I am happy with my purchase | 5 | 47 |
| I am happy with my purchase | 6 | 30 |
From this Likert Scale Chart, you could identify how customers viewed your software.
● Overall view, 63% of your customers didn’t find their required software with ease.
● 60% of your customers indicated that the checkout process was very difficult.
● 78% customers indicated that the given software didn’t solved their needs.
A Likert Scale is a psychometric scale you can use to measure values, perceptions, attitudes, knowledge, and behavioral changes.
Also, it can help you understand the perspectives of the market toward your products or services.
It comes with levels, which can go up to 10 to help you probe in-depth.
The Likert Scale Chart is increasingly helping businesses like yours understand their loyal audiences in-depth.
In other words, you can use the visualization to analyze responses, such as opinions, beliefs, and sentiments from a survey.
You can easily empower your target audience to decide how your products and services can best serve their needs.
We understand that survey data requires you to collect survey responses from your audience and present the same information. Your target audience needs to obtain meaningful insights from your survey results.
We call these questions, the Likert Scale.
You can use Likert Scale examples to measure sentiments, attitudes, and opinions. They go beyond the simple “yes/no” survey questions.
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