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Have you ever known about the Likert Satisfaction Scale? It’s essentially a cool instrument named after its maker, Resins Likert, that specialists use to jump into what’s on individuals’ brains and hearts.
Envision it like a cordial survey that actions how people feel about things. Picture this: You’ve gotten some information about your involvement in an item or administration, and you get to let the cat out of the bag on whether you concur or contradict explicit proclamations.
This scale brought into the world during the 1930s, is no joking matter in brain science, social science, and statistical surveying circles since it’s direct yet sneaks up suddenly.
Consider it a review hero that helps specialists accumulate and figure out information, uncovering how cheerful or not-really blissful individuals are in various gatherings. It resembles giving a voice to that multitude of suppositions out there!
A Likert Satisfaction Scale is a type of psychometric scale commonly used in surveys and research to measure people’s attitudes, opinions, and satisfaction levels. It was developed by psychologist Rensis Likert in the early 1930s.
The regular comprises a progression of explanations or questions connected with a specific subject, like consumer loyalty, representative commitment, or item quality.
Respondents are approached to show their degree of understanding or conflict with every assertion on a scale, generally going from “strongly disagree” to “strongly agree.” The scale may also include a neutral option, such as “neither agree nor disagree.”
Here is an example of a 5-point Likert Satisfaction Scale or 5-Point Performance Rating Scale:
Respondents choose the number that best represents their opinion or level of agreement with each statement. The scores are then analyzed to measure the overall satisfaction or attitude of the respondents toward the subject being assessed.
It provides a convenient and standardized way to collect and quantify people’s opinions. They are widely used in social sciences, market research, and other fields to gather quantitative data on subjective experiences and attitudes.
Under the following scenarios, get high-quality insights for data stories.
Let’s dive in.
Use this scale to measure attitudes and opinions about a particular topic or issue.
For example, you can leverage this psychometric scale to measure your target audience’s attitudes toward a new product or policy.
It can help you easily compare the responses of different groups of people.
This is because the responses can be easily quantified and analyzed using charts and graphs.
When you want to gather data quickly
The scale is relatively quick and easy to use.
It requires your target respondents to simply select their responses from a set of options.
This makes it a useful tool for gathering data quickly and efficiently.
This can help you minimize response bias by providing a clear set of easy-to-understand response options, similar to how an IELTS band score chart offers precise, standardized levels for assessing language proficiency. This clarity reduces the likelihood that your target respondents will misunderstand the questions or give misleading responses.
The Likert scale provides responses you can easily analyze using statistical techniques, such as mean and standard deviation.
Also, you can visualize the data using charts.
Measure changes in attitudes or customer feedback over time by administering the same survey at different points in time.
This can help you understand how attitudes or opinions have evolved within the target market or the workplace.
This Scale is designed to measure subjective opinions and attitudes, rather than objective facts.
So, it’s a critical tool for data collection on subjective topics where there may not be a clear right or wrong answer.
For instance, you can use the scale to gather the opinions of your team about the newly established healthcare insurance scheme.
Keep reading because, in the coming section, we’ll show you how to conduct a satisfaction survey.
Before you begin, have a clear idea of what you want to learn from your survey.
This will help you create a set of statements or questions that are relevant and meaningful to your survey.
Next, create a Satisfaction scale that reflects the range of responses you want to measure.
A typical range from “strongly agree” to “strongly disagree.”
You’re free to use other scales that reflect different ranges of responses (e.g., “very satisfied” to “very dissatisfied”). In our examples, we’ll focus mostly on a 5-point Likert Satisfaction Scale.
Once you’ve developed your Scale, create your survey by writing a series of statements or questions that relate to your research.
Keep your survey concise and focused.
This is because respondents are more likely to complete a short survey than a long one.
There are several ways you can administer your survey, such as emails, social media, and website embeds.
Once you have collected your survey responses, use a Chart to visualize the data for insights.
Remember that data is subjective and can be influenced by a variety of factors. So, we recommend you interpret the results in the context of the specific research questions.
Finally, report your findings in a data story with a Chart.
Remember to include any limitations of your study, as well as any recommendations for future survey exercises.
In the coming section, we’ll show you how to evaluate Likert Satisfaction data.
Follow these steps to evaluate a Likert Satisfaction Scale.
The first step of evaluating data is to look out for the overall sentiment for your survey topic.
This may require you to evaluate the survey data collection.
Alternatively, we recommend you ask your target audience’s overall feelings about the topic.
Focus mostly on negative perspectives because they show what improvements you need.
In your Likert Satisfaction results, focus more on the significant sources of negative feedback.
Microsoft Excel lacks charts and graphs with a Satisfaction Scale. You don’t have to discard the spreadsheet application.
We recommend you install the ChartExpo add-in to access a ready-made and visually stunning Chart to visualize survey results.
ChartExpo is an add-in you can install in Microsoft Excel to access the Chart, plus many other charts.
It will take you minutes to create a chart using ChartExpo. Besides, it comes with more formatting capabilities to ensure your charts and graphs align with your needs and preferences.
The ChartExpo add-in costs $10 a month.
In the coming section, we’ll show you how to visualize survey data using ChartExpo’s Charts.
How to Install ChartExpo in Microsoft Excel?
ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.
In this section, we’ll display insights into the survey responses below using ChartExpo. First, let’s dive into scales, there is a specific scale available for each response. Let’s examine the Likert Satisfaction Scale Rating system.
| Questions | Scale | Feedbacks |
| You can recall our brand whenever you see advertisements on social media. | 1 | 100 |
| You can recall our brand whenever you see advertisements on social media. | 2 | 80 |
| You can recall our brand whenever you see advertisements on social media. | 3 | 50 |
| You can recall our brand whenever you see advertisements on social media. | 4 | 300 |
| You can recall our brand whenever you see advertisements on social media. | 5 | 450 |
| Are you satisfied with our product quality? | 1 | 80 |
| Are you satisfied with our product quality? | 2 | 100 |
| Are you satisfied with our product quality? | 3 | 60 |
| Are you satisfied with our product quality? | 4 | 450 |
| Are you satisfied with our product quality? | 5 | 500 |
| Will you recommend our product to others? | 1 | 90 |
| Will you recommend our product to others? | 2 | 100 |
| Will you recommend our product to others? | 3 | 150 |
| Will you recommend our product to others? | 4 | 250 |
| Will you recommend our product to others? | 5 | 350 |
| Do you think our prices are better than others? | 1 | 100 |
| Do you think our prices are better than others? | 2 | 90 |
| Do you think our prices are better than others? | 3 | 300 |
| Do you think our prices are better than others? | 4 | 400 |
| Do you think our prices are better than others? | 5 | 450 |
The 5-point Likert scale is a normally utilized strategy to gauge satisfaction and different mentalities in studies and examinations. It comprises a bunch of proclamations or inquiries, and respondents are approached to demonstrate their degree of understanding or conflict with every assertion on a size of five choices. The typical scale looks like this:
Respondents choose the number that best represents their level of agreement or satisfaction with the given statement. The neutral option provides a midpoint for those who neither agree nor disagree.
This scale is easy to administer and analyze, making it a popular choice for researchers and survey designers. It allows for a quantifiable measure of attitudes or opinions while providing some level of nuance in responses.
Satisfaction is an emotional measure and can shift from one individual to another and setting to setting. There is no general scale for Satisfaction that applies to all circumstances. However, in many surveys and research studies, satisfaction is often measured on a numerical scale.
Common scales for satisfaction include:
It’s important to note that the specific scale used can depend on the nature of the survey, the target audience, and the type of data researchers aim to collect. Researchers may adapt or create scales based on the unique requirements of their study.
A Likert Satisfaction Scale is widely used to compare and measure the opinions and attitudes of a group of people.
The scale is easy to analyze. This is because the responses can be easily quantified and visualized using charts and graphs, such as a Likert Scale Chart.
We don’t recommend you do away with Microsoft Excel in favor of other expensive applications for visualizing survey data.
So, what’s the solution?
We recommend you install an add-in, such as ChartExpo, to access a ready-made Chart.
ChartExpo is an Excel add-in loaded with a ready-to-use Chart, plus many other charts and graphs.
Sign up for a 7-day free trial today to access ready-made and visually stunning Charts for your upcoming surveys.
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