A Likert Scale is widely used to compare and measure the opinions and attitudes of a particular population of people.
Besides, this psychometric scale is easy to use and understand, especially if you’re putting together a satisfaction survey.
Also, a Likert Satisfaction Scale is easy to analyze. This is because the responses can be easily quantified and visualized using charts and graphs, such as a Likert Scale Chart.
The Likert Satisfaction Scale is a psychometric scale you can use to measure respondents’ attitudes, opinions, or perceptions.
The scale is named after its creator, American psychologist Rensis Likert, who developed it in the 1930s.
The satisfaction scale consists of a series of statements or questions that asks respondents to rate on a scale, typically ranging from “strongly agree” to “strongly disagree.”
The Likert Scale can range from 3 to 10-points, depending on the research question and the level of detail you need.
Some of the most useful 5-Point Likert Scale examples include:
The Likert Satisfaction Scale is commonly used in various industries to measure attitudes, beliefs, and opinions.
More so, it’s a widely accepted tool for measuring attitudes and behavior. And this is because it allows you to capture many in-depth responses for a more detailed analysis than a simple binary yes/no response.
The scale can help you measure the intensity of respondents’ attitudes.
By asking respondents to rate their agreement or disagreement on a scale, you can easily get a sense of what respondents think and how strongly they feel about a product or service.
This can be significant to you, especially when investigating the underlying reasons for a particular attitude or opinion.
In the upcoming section, we’ll show you when to use Likert Satisfaction Scale.
Use a Likert Satisfaction Scale under the following scenarios to get high-quality insights for data stories.
Let’s dive in.
Use a Likert Satisfaction Scale to measure attitudes and opinions about a particular topic or issue.
For example, you can leverage this psychometric scale to measure your target audience’s attitudes toward a new product or policy.
A Likert Scale can help you easily compare the responses of different groups of people.
And this is because the responses can be easily quantified and analyzed using charts and graphs, such as Likert Scale Chart.
The scale is relatively quick and easy to use.
It requires your target respondents to simply select their responses from a set of options.
This makes the Likert Satisfaction Scale a useful tool for gathering data quickly and efficiently.
A Likert Scale can help you to minimize response bias by providing a clear set of easy-to-understand response options.
This can help to reduce the likelihood that your target respondents will misunderstand the questions or give misleading responses.
The scale provides responses you can easily analyze using statistical techniques, such as mean and standard deviation.
Also, you can visualize the data using charts, such as Likert Scale and CSAT Score Charts.
Use Likert Satisfaction Scale to measure changes in attitudes or opinions of employees or customers over time by administering the same survey at different points of time.
This can help you understand how attitudes or opinions have evolved within the target market or the workplace.
Likert Satisfaction Survey is designed to measure subjective opinions and attitudes, rather than objective facts.
So, it’s a critical tool for gathering data on subjective topics where there may not be a clear right or wrong answer.
For instance, you can use the scale to gather the opinions of your team about the newly established healthcare insurance scheme.
Keep reading because, in the coming section, we’ll show you how to conduct a satisfaction survey using Likert Scale.
To conduct a satisfaction survey using the Likert Scale, follow these steps religiously.
We’ll focus mostly on a 5-point Likert Scale.
Before you begin, have a clear idea of what you want to learn from your survey.
This will help you create a set of statements or questions that are relevant and meaningful to your survey.
Next, create a Likert scale that reflects the range of responses you want to measure.
A typical Likert Satisfaction Scale ranges from “strongly agree” to “strongly disagree.”
You’re free to use other scales that reflect different ranges of responses (e.g., “very satisfied” to “very dissatisfied”). In our examples onwards, we’ll focus mostly on a 5-point Likert Scale.
Once you’ve developed your Likert Scale, create your survey by writing a series of statements or questions that relate to your research.
Keep your survey concise and focused.
This is because respondents are more likely to complete a short survey than a long one.
There are several ways you can administer your survey, such as emails, social media, and website embeds.
Once you have collected your survey responses, use a Likert Scale Chart to visualize the data for insights.
Remember that Likert Scale data is subjective and can be influenced by a variety of factors. So, we recommend you interpret the results in the context of the specific research questions.
Finally, report your findings in a data story with Likert Scale Charts.
Remember to include any limitations of your study, as well as any recommendations for future survey exercises.
In the coming section, we’ll show you how to analyze a Likert Scale Chart.
Follow these steps to analyze a Likert Scale Chart.
The first step of analyzing a Likert Scale Chart is to look out for the overall sentiment for your survey topic.
This may require you to analyze survey data gathered.
Alternatively, we recommend you ask your target audience’s overall feelings about the topic.
Focus mostly on negative perspectives because they show what improvements you need.
In your Likert Chart results, focus more on the significant sources of negative feedback.
Microsoft Excel lacks charts and graphs with a Satisfaction Scale. You don’t have to discard the spreadsheet application.
We recommend you install the ChartExpo add-in to access a ready-made and visually stunning Likert Scale Chart to visualize survey results.
ChartExpo is an add-in you can install in Microsoft Excel to access Likert Scale Chart, plus many other charts.
It will take you minutes to create a chart using ChartExpo. Besides, it comes with more formatting capabilities to ensure your charts and graphs align with your needs and preferences.
The ChartExpo add-in costs $10 a month.
In the coming section, we’ll show you how to visualize survey data using ChartExpo’s Likert Scale Chart.
ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.
In this section, we’ll display insights into the survey responses below using ChartExpo’s Likert Satisfaction Scale. First let’s dive into scales, there is a specific scale available for each response. Let’s examine the Likert Scale Rating system.
| Questions | Scale | Feedbacks |
| You can recall our brand whenever you see advertisements on social media? | 1 | 100 |
| You can recall our brand whenever you see advertisements on social media? | 2 | 80 |
| You can recall our brand whenever you see advertisements on social media? | 3 | 50 |
| You can recall our brand whenever you see advertisements on social media? | 4 | 300 |
| You can recall our brand whenever you see advertisements on social media? | 5 | 450 |
| Are you satisfied with our product quality? | 1 | 80 |
| Are you satisfied with our product quality? | 2 | 100 |
| Are you satisfied with our product quality? | 3 | 60 |
| Are you satisfied with our product quality? | 4 | 450 |
| Are you satisfied with our product quality? | 5 | 500 |
| Will you recommend our product to others? | 1 | 90 |
| Will you recommend our product to others? | 2 | 100 |
| Will you recommend our product to others? | 3 | 150 |
| Will you recommend our product to others? | 4 | 250 |
| Will you recommend our product to others? | 5 | 350 |
| Do you think our prices are better than others? | 1 | 100 |
| Do you think our prices are better than others? | 2 | 90 |
| Do you think our prices are better than others? | 3 | 300 |
| Do you think our prices are better than others? | 4 | 400 |
| Do you think our prices are better than others? | 5 | 450 |
The Likert Satisfaction Scale is a psychometric scale you can use to measure respondents’ attitudes, opinions, or perceptions.
The satisfaction scale consists of a series of statements or questions that asks respondents to rate on a scale, typically ranging from “strongly agree” to “strongly disagree”.
There is no “better” choice between a 4-point and a 5-point Likert Scale. The appropriate scale to use depends on the specific research question.
A 5-point Likert scale is recommended if you want to capture a wider range of responses and have more data. However, a 4-point Likert scale is recommended if you want to keep the survey shorter.
A Likert Scale is widely used to compare and measure opinions and attitudes of a group of people.
The scale is easy to analyze. And this is because the responses can be easily quantified and visualized using charts and graphs, such as a Likert Scale Chart.
Despite all these benefits (mentioned above), Microsoft Excel lacks a Likert Scale Chart.
We don’t recommend you do away with Microsoft Excel in favor of other expensive applications for visualizing survey data.
So, what’s the solution?
We recommend you install an add-in, such as ChartExpo, to access a ready-made Likert Scale Chart.
ChartExpo is an Excel add-in loaded with a ready-to-use Likert Scale Chart, plus many other charts and graphs.
Sign up for a 7-day free trial today to access ready-made and visually stunning Likert Scale Charts for your upcoming surveys.
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