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You’ll agree when we say getting a sense of survey data is one of the most complex and time-consuming tasks.
Why?
Survey data is complex and may involve both textual and numerical information. And this calls for a change in strategy, especially during the data visualization phase.
This is where a Likert Scale creator comes in.
The Likert Scale is tailor-made specifically to help you extract actionable insights from survey data without consuming much time.
Yes, you read that right.
Freemium data visualization tools, such as Google Sheets, lack ready-made and insightful Likert Charts. So, they’re not a reliable Likert Scale generator.
It turns out you don’t have to ditch your Google Sheets in favor of other costly tools in the market.
You can turn Google Sheets into a reliable Likert Scale maker by installing third-party apps (add-ons). This will enable you to access a ready-made and easy-to-use Likert Scale Chart.
In this blog, you’ll discover:
Before jumping right into the how-to guide, we’ll address the following question: what is a Likert Scale?
Definition: A Likert Scale is a one-dimensional scale you can use to collect the attitudes and opinions of your target market.
The visualization design can help you understand the views and perspectives of the market toward your brand. The Likert Scale comes in different variants to help your business personalize its communication, among other benefits.
This chart measures the qualitative data (opinions and sentiments) by categorically assigning value. In other words, responses are measured based on their disagreement or agreement level.
The Likert Scale generator is based on the rationale that the strength and intensity of the respondents’ answers are linear.
More so, they can be measured on a scale ranging from a complete agreement to a disagreement. You can use a wide variety of topics (general and specific questions) to probe respondents about their level of agreement, perceptions, or beliefs toward your brand.
You need an easy-to-use Likert scale maker to craft compelling survey data stories.
Survey participants’ responses should always have two extreme positions and an intermediate option that serves as the bridge.
The more items on the Likert Scale, the higher the reliability of insights produced.
You can augment your scale to a seven-point Likert Scale by adding “very” to both extremes of a Likert Scale generator. A larger scale improves the reliability of your results drastically.
Questions should be easily related to the sentence’s answers, regardless of whether the relationship between the item and sentence is evident.
You have an option of working with only even values by eliminating the “neutral” possibility in your Likert Scale creator.
A typical customer satisfaction survey uses an ordinal scale that allows users to rank their opinions.
For example, a Likert Scale maker asks customers to specify their levels of agreement with a statement, from high to low, with one neutral option in the middle.
Likert Scale responses for customer service are incredibly flexible and can be used to measure a variety of sentiments, such as agreement, frequency, and desirability.
For example, if your goal is to identify how often customers use your online help portal, frequency responses (Never, Rarely, Sometimes, Often, Frequently) will be helpful.
You can use Likert Scale responses to gauge the sentiments of your employees towards their job tasks.
By leveraging the Likert Scale generator, you can easily keep tabs on your employees’ level of engagement and sentiment. For example, you can easily find out how aware employees are of career advancement opportunities available.
As a Marketer or event professional, you can easily leverage a Likert Scale creator to collect valuable insights into the success (or failure) of events.
You can use a post-event survey to evaluate the overall event experience or probe the probability of attendance at future events.
Google Sheets is a trusted data visualization tool because it’s familiar to many. But the spreadsheet application lacks ready-made Likert Scale Charts.
In other words, it’s not a reliable Likert Scale creator.
We understand switching tools is not an easy task. And this is why we’re not advocating you ditch Google Sheets in favor of other expensive data visualization tools.
There’s an easy-to-use and amazingly affordable visualization tool that comes as an add-in you can easily install in your Google Sheets to access a wide variety of charts in Google Sheets. The tool is called ChartExpo.
So, what is ChartExpo?
ChartExpo is an incredibly intuitive add-on you can easily install in your Google Sheets.
With many ready-to-go visualizations, the Likert Scale maker turns your complex, raw data into compelling, easy-to-digest charts that tell data stories in real time.
In the coming section, we’ll take you through how to use ChartExpo to create interactive survey charts like Likert Scale Chart into your Google Sheets.
You don’t want to miss this!
This section will use a Likert Scale Chart to display insights into the tabular data below. There are many types of Likert Scale but we will use a 5-point Likert scale in the following example.
| Questions | Scale | Responses |
| Was the product a good purchase? | 1 | 138 |
| Was the product a good purchase? | 2 | 186 |
| Was the product a good purchase? | 3 | 176 |
| Was the product a good purchase? | 4 | 230 |
| Was the product a good purchase? | 5 | 270 |
| Is the product affordable? | 1 | 50 |
| Is the product affordable? | 2 | 138 |
| Is the product affordable? | 3 | 186 |
| Is the product affordable? | 4 | 176 |
| Is the product affordable? | 5 | 500 |
| The product is affordable. | 1 | 95 |
| The product is affordable. | 2 | 220 |
| The product is affordable. | 3 | 49 |
| The product is affordable. | 4 | 99 |
| The product is affordable. | 5 | 176 |
| How likely are you to recommend this product to others? | 1 | 330 |
| How likely are you to recommend this product to others? | 2 | 160 |
| How likely are you to recommend this product to others? | 3 | 200 |
| How likely are you to recommend this product to others? | 4 | 238 |
| How likely are you to recommend this product to others? | 5 | 286 |
| Is there any improvement we should bring to the product? | 1 | 330 |
| Is there any improvement we should bring to the product? | 2 | 160 |
| Is there any improvement we should bring to the product? | 3 | 200 |
| Is there any improvement we should bring to the product? | 4 | 238 |
| Is there any improvement we should bring to the product? | 5 | 286 |
To install the Likert Scale Generator (ChartExpo), add-on for Google Sheets, click this link.
Open your Google Sheets application.
In the coming section, we will show you a video tutorial to help you learn how you can analyze Likert scale data in excel.
In the following video, you will learn How to present Likert Scale data using Likert Scale Chart.
Visualizing survey data using a Likert Scale chart maker can help you identify trends, patterns, outliers, and anomalies among the data points.
Data is arguably more important than it was a few years ago.
Businesses worldwide are increasingly leveraging data to understand the needs and preferences of their target markets. Besides, we’re generating data at an unprecedented rate.
For instance, if your website is tagged, you can easily check the behavior of the visitors and optimize drop-off areas.
It’s through data analysis that you get a 360° view of all aspects related to your customers, such as:
The insights you gain from a Likert Scale generator can help optimize problematic areas for more success. Besides, you can easily personalize your marketing messages to resonate more with the target verticals.
Insights from a Likert Scale creator can help you redesign your products or services to meet the needs of your target market. Also, it can make your offers more appealing to the market.
Innovation is driven by the insights extracted from raw data.
Whether you run an online or offline business, a Likert Scale can help you draw a solid and reliable marketing strategy.
Essentially, you can target the right audiences with offers that resonate with their needs. Most companies use ways of data analysis to optimize their marketing campaigns.
Data visualization designs, such as Likert Scale Chart, are tested and proven backdrops for stories. In other words, you can use charts and graphs in place of tables to create persuasive data stories for your clients.
To compete effectively with other players in your niche, you need reliable data about their actions. Yes, you read that right.
And how can you make sense of the aforementioned data? If your answer is Likert visualization, you guessed right.
Online users’ tastes and preferences change frequently. Data visualization charts, such as the Likert Scale, can help you respond proactively to changes in tastes and preferences of the market.
A Likert Scale generator makes it amazingly easy for you to extract answers from your data to create compelling stories.
The chart above can easily distill expansive survey data into low-hanging insights for everyone to pick, irrespective of their background.
Imagine using the tables and spreadsheets to explain emerging patterns and other significant insights to your audience.
How would they respond?
Would you get buy-in after presenting the table to them?
The difference between a proper scale and a Likert scale is that the latter differentiates between the underlying phenomenon being reviewed and the means by which the variation is captured.
This eventually points to the underlying phenomenon. The Likert Scale generator assumes that the distance between each choice/option is equal.
On the whole, a Likert Chart is simply a statement that a respondent is asked to evaluate by giving a quantitative value on a particular dimension.
A Likert Scale is a psychometric scale commonly involved in research that uses questionnaires.
And it’s the most widely used approach to scaling responses in survey research. Also, it is often used interchangeably with rating scales, although there are other types. The scale is named after its inventor, psychologist Rensis Likert.
A Likert Scale is the sum of responses on several Likert items. And is made up of:
The scaling type is a mostly bipolar method, measuring either a positive or a negative response to a statement.
You’ll agree when we say getting a sense of survey data is one of the most complex and time-consuming tasks.
Survey data is complex and may involve both textual and numerical information. And this calls for a change in strategy, especially during the data visualization phase.
This is where a Likert Scale maker comes in.
The Likert Scale is tailor-made specifically to help you extract actionable insights from survey data without consuming much time.
Freemium data visualization tools, such as Google Sheets, lack ready-made and insightful Likert Charts. Hence, they’re not reliable Likert Scale generators.
So, what’s the solution?
We recommend you install third-party apps, such as ChartExpo, to access a ready-to-use Likert Scale Chart.
ChartExpo is an add-on for Google Sheets that’s loaded with insightful and ready-to-go Likert Scale Charts. You don’t need programming or coding skills to use ChartExpo.
Sign up for a 7-day free trial today to access ready-made Likert Scale Charts that are easy to interpret and visually appealing to your target audience.
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What is a Likert scale rating? Click here to learn how to create a Likert scale survey using Google Forms and analyze survey data in Google Sheets.
