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Home > Blog > Data Visualization > Add-ons > Google Sheets >

How to Use a Likert Scale Creator for Surveys?

You’ll agree when we say getting a sense of survey data is one of the most complex and time-consuming tasks.

likert scale creator

Why?

Survey data is complex and may involve both textual and numerical information. And this calls for a change in strategy, especially during the data visualization phase.

This is where a Likert Scale creator comes in.

The Likert Scale is tailor-made specifically to help you extract actionable insights from survey data without consuming much time.

Yes, you read that right.

Freemium data visualization tools, such as Google Sheets, lack ready-made and insightful Likert Charts. So, they’re not a reliable Likert Scale generator.

It turns out you don’t have to ditch your Google Sheets in favor of other costly tools in the market.

You can turn Google Sheets into a reliable Likert Scale maker by installing third-party apps (add-ons). This will enable you to access a ready-made and easy-to-use Likert Scale Chart.

In this blog, you’ll discover:

Table of Content:

  1. What is a Likert Scale?
  2. Crucial Components of the Likert Scale
  3. When Should You Use a Likert Scale Creator?
  4. How to Create and Analyze the Likert Scale Data in Google Sheets?
  5. Video Tutorial: How to Analyze Likert Scale Data?
  6. Benefits of Likert Scale Creator
  7. Wrap Up

Before jumping right into the how-to guide, we’ll address the following question: what is a Likert Scale?

What is a Likert Scale?

Definition: A Likert Scale is a one-dimensional scale you can use to collect the attitudes and opinions of your target market.

The visualization design can help you understand the views and perspectives of the market toward your brand. The Likert Scale comes in different variants to help your business personalize its communication, among other benefits.

This chart measures the qualitative data (opinions and sentiments) by categorically assigning value. In other words, responses are measured based on their disagreement or agreement level.

The Likert Scale generator is based on the rationale that the strength and intensity of the respondents’ answers are linear.

More so, they can be measured on a scale ranging from a complete agreement to a disagreement. You can use a wide variety of topics (general and specific questions) to probe respondents about their level of agreement, perceptions, or beliefs toward your brand.

You need an easy-to-use Likert scale maker to craft compelling survey data stories.

Crucial Components of the Likert Scale

  • Scale type

Survey participants’ responses should always have two extreme positions and an intermediate option that serves as the bridge.

  • The number of answer options

The more items on the Likert Scale, the higher the reliability of insights produced.

  • Reliability of the scale

You can augment your scale to a seven-point Likert Scale by adding “very” to both extremes of a Likert Scale generator. A larger scale improves the reliability of your results drastically.

  • Related Questions

Questions should be easily related to the sentence’s answers, regardless of whether the relationship between the item and sentence is evident.

  • Lack of a neutral option

You have an option of working with only even values by eliminating the “neutral” possibility in your Likert Scale creator.

When Should You Use a Likert Scale Creator?

  • Customer satisfaction

A typical customer satisfaction survey uses an ordinal scale that allows users to rank their opinions.

For example, a Likert Scale maker asks customers to specify their levels of agreement with a statement, from high to low, with one neutral option in the middle.

Likert Scale responses for customer service are incredibly flexible and can be used to measure a variety of sentiments, such as agreement, frequency, and desirability.

For example, if your goal is to identify how often customers use your online help portal, frequency responses (Never, Rarely, Sometimes, Often, Frequently) will be helpful.

  • Employee Engagement

You can use Likert Scale responses to gauge the sentiments of your employees towards their job tasks.

By leveraging the Likert Scale generator, you can easily keep tabs on your employees’ level of engagement and sentiment. For example, you can easily find out how aware employees are of career advancement opportunities available.

  • Professional Event Feedback

As a Marketer or event professional, you can easily leverage a Likert Scale creator to collect valuable insights into the success (or failure) of events.

You can use a post-event survey to evaluate the overall event experience or probe the probability of attendance at future events.

How to Create and Analyze the Likert Scale Data in Google Sheets?

Google Sheets is a trusted data visualization tool because it’s familiar to many. But the spreadsheet application lacks ready-made Likert Scale Charts.

In other words, it’s not a reliable Likert Scale creator.

We understand switching tools is not an easy task. And this is why we’re not advocating you ditch Google Sheets in favor of other expensive data visualization tools.

There’s an easy-to-use and amazingly affordable visualization tool that comes as an add-in you can easily install in your Google Sheets to access a wide variety of charts in Google Sheets. The tool is called ChartExpo.

So, what is ChartExpo?

ChartExpo is an incredibly intuitive add-on you can easily install in your Google Sheets.

With many ready-to-go visualizations, the Likert Scale maker turns your complex, raw data into compelling, easy-to-digest charts that tell data stories in real time.

  • ChartExpo is cloud-hosted, which makes it extremely light. You have a 100% guarantee that your browser won’t be slowed down.
  • You can export your insightful, easy-to-read, and intuitive charts in JPEG, PDF, SVG, and PNG format.
  • ChartExpo add-in is only $10 a month per user after the end of the trial period.
  • The easy-to-use app has an in-built library with a lot of different easy-to-customize and ready-made charts in excel and Google sheets for your data stories.

In the coming section, we’ll take you through how to use ChartExpo to create interactive survey charts like Likert Scale Chart into your Google Sheets.

You don’t want to miss this!

Example

This section will use a Likert Scale Chart to display insights into the tabular data below. There are many types of Likert Scale but we will use a 5-point Likert scale in the following example.

Questions Scale Responses
Was the product a good purchase? 1 138
Was the product a good purchase? 2 186
Was the product a good purchase? 3 176
Was the product a good purchase? 4 230
Was the product a good purchase? 5 270
Is the product affordable? 1 50
Is the product affordable? 2 138
Is the product affordable? 3 186
Is the product affordable? 4 176
Is the product affordable? 5 500
The product is affordable. 1 95
The product is affordable. 2 220
The product is affordable. 3 49
The product is affordable. 4 99
The product is affordable. 5 176
How likely are you to recommend this product to others? 1 330
How likely are you to recommend this product to others? 2 160
How likely are you to recommend this product to others? 3 200
How likely are you to recommend this product to others? 4 238
How likely are you to recommend this product to others? 5 286
Is there any improvement we should bring to the product? 1 330
Is there any improvement we should bring to the product? 2 160
Is there any improvement we should bring to the product? 3 200
Is there any improvement we should bring to the product? 4 238
Is there any improvement we should bring to the product? 5 286

To install the Likert Scale Generator (ChartExpo), add-on for Google Sheets, click this link.

Open your Google Sheets application.

  • Open the worksheet and click the Extensions menu.
  • Then click Charts, Graphs, & Visualizations by ChartExpo.
  • Finally, click the Open button in the dropdown.
open chartexpo in google sheets
  • Click the Add New Chart button to access your fully stocked library of charts.
add new chart in google sheets
  • Once ChartExpo is loaded, you will see a list of charts. Look for the “Likert Scale Chart.”
search likert scale chart in google sheets
  • Paste the table above into your Google Sheet.
  • Select the sheet holding your data and select the Metrics Fill in the numerical numbers (in our case, we’ll use the Responses).
  • Select the Dimensions button and fill in the dimensional data (in our example, we’ll use Questions and Scale), as shown below.
create likert scale chart in google sheets
  • Finish the simple process by clicking the Create Chart button.
likert scale chart in google sheets

In the coming section, we will show you a video tutorial to help you learn how you can analyze Likert scale data in excel.

Video Tutorial: How to Create Likert Scale Chart to Analyze Likert Scale Data?

In the following video, you will learn How to present Likert Scale data using Likert Scale Chart.

Benefits of Likert Scale Creator

Visualizing survey data using a Likert Scale chart maker can help you identify trends, patterns, outliers, and anomalies among the data points.

Data is arguably more important than it was a few years ago.

Businesses worldwide are increasingly leveraging data to understand the needs and preferences of their target markets. Besides, we’re generating data at an unprecedented rate.

For instance, if your website is tagged, you can easily check the behavior of the visitors and optimize drop-off areas.

It’s through data analysis that you get a 360° view of all aspects related to your customers, such as:

  • Attribution channels
  • Demographics
  • Interests and habits
  • Purchasing behaviors
  • Satisfaction levels

The insights you gain from a Likert Scale generator can help optimize problematic areas for more success. Besides, you can easily personalize your marketing messages to resonate more with the target verticals.

  • Inspires innovation

Insights from a Likert Scale creator can help you redesign your products or services to meet the needs of your target market. Also, it can make your offers more appealing to the market.

Innovation is driven by the insights extracted from raw data.

  • Quick Action

Whether you run an online or offline business, a Likert Scale can help you draw a solid and reliable marketing strategy.

Essentially, you can target the right audiences with offers that resonate with their needs. Most companies use ways of data analysis to optimize their marketing campaigns.

  • Understanding the Story

Data visualization designs, such as Likert Scale Chart, are tested and proven backdrops for stories. In other words, you can use charts and graphs in place of tables to create persuasive data stories for your clients.

  • Source of Business Intelligence

To compete effectively with other players in your niche, you need reliable data about their actions. Yes, you read that right.

And how can you make sense of the aforementioned data? If your answer is Likert visualization, you guessed right.

  • Latest Trends

Online users’ tastes and preferences change frequently. Data visualization charts, such as the Likert Scale, can help you respond proactively to changes in tastes and preferences of the market.

  • Quick Analysis

A Likert Scale generator makes it amazingly easy for you to extract answers from your data to create compelling stories.

The chart above can easily distill expansive survey data into low-hanging insights for everyone to pick, irrespective of their background.

Imagine using the tables and spreadsheets to explain emerging patterns and other significant insights to your audience.

How would they respond?

Would you get buy-in after presenting the table to them? 

The difference between a proper scale and a Likert scale is that the latter differentiates between the underlying phenomenon being reviewed and the means by which the variation is captured.

This eventually points to the underlying phenomenon. The Likert Scale generator assumes that the distance between each choice/option is equal.

On the whole, a Likert Chart is simply a statement that a respondent is asked to evaluate by giving a quantitative value on a particular dimension.

FAQs:

What is a Likert Scale?

A Likert Scale is a psychometric scale commonly involved in research that uses questionnaires.

And it’s the most widely used approach to scaling responses in survey research. Also, it is often used interchangeably with rating scales, although there are other types. The scale is named after its inventor, psychologist Rensis Likert.

What are the features of a Likert Scale?

A Likert Scale is the sum of responses on several Likert items. And is made up of:

  • Strongly disagree
  • Disagree
  • Neither agree nor disagree
  • Agree
  • Strongly agree

The scaling type is a mostly bipolar method, measuring either a positive or a negative response to a statement.

Wrap Up

You’ll agree when we say getting a sense of survey data is one of the most complex and time-consuming tasks.

Survey data is complex and may involve both textual and numerical information. And this calls for a change in strategy, especially during the data visualization phase.

This is where a Likert Scale maker comes in.

The Likert Scale is tailor-made specifically to help you extract actionable insights from survey data without consuming much time.

Freemium data visualization tools, such as Google Sheets, lack ready-made and insightful Likert Charts. Hence, they’re not reliable Likert Scale generators.

So, what’s the solution?

We recommend you install third-party apps, such as ChartExpo, to access a ready-to-use Likert Scale Chart.

ChartExpo is an add-on for Google Sheets that’s loaded with insightful and ready-to-go Likert Scale Charts. You don’t need programming or coding skills to use ChartExpo.

Sign up for a 7-day free trial today to access ready-made Likert Scale Charts that are easy to interpret and visually appealing to your target audience.

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