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Visualizing your business’ funnel is critical and equally challenging.
Why?
You need actionable insights into the journey taken by leads before they drop off or convert into buying customers to optimize your funnel.
This is where a Funnel Chart Creator comes in.
The tool is specifically designed to help you visualize the journey taken by leads before they convert.
Think about this for a moment. How would you know the weakest link in your website without funnel chart?
If you’re an ardent user of Google Sheets, you cannot access this chart. And this is because the spreadsheet tool does not have Funnel Chart native support.
You don’t have to ditch Google Sheets for other super-expensive data visualization tools.
You can easily supercharge your Google Sheets to access ready-made Funnel Charts. Yes, you read that right. You can achieve the above by installing third-party add-ins (which we’ll talk about in the coming sections).
In this blog, you’ll discover:
Before delving into the how-to guide, we’ll address the following question: what is a Funnel Chart?
A sales funnel is the journey leads go through on the way to purchase.
There are several steps that make up a sales funnel, namely:
Please note that the steps (mentioned above) may vary depending on a company’s sales model.
Any business owner knows the pain of just missing a sale. After weeks of pitches and demos, the prospect drops out of the sales funnel without buying.
It happens.
But it happens less often if you optimize your funnel continuously for a higher conversion rate and revenue growth. Many small business sales funnels are more like sieves, with holes left by patched-together spreadsheets, sticky notes, missed appointments, and forgotten follow-ups.
To optimize your funnel for growth and reduced drop-off rates, use a Funnel Chart creator. The aforementioned tool can avail you of actionable insights for optimizing your funnel for positive returns.
You can use Funnel Charts to show progression through a series of connected stages in a process, such as sales or student admission rate in a college.
For instance, a college admissions officer can use a Funnel Chart to display insights into the following:
As you can see (above), the number of participants in the college’s funnel drops as potential leads move through each stage.
A Funnel Chart creator takes its name from its shape, which starts with a broad head and ends with a narrow neck. The funnel’s width indicates the number of users at each stage of the process as it narrows.
In the coming section, we’ll delve into how to create a Funnel Chart. Also, we’ll reveal to you the tested and proven Funnel Chart creator that’s incredibly affordable and easy to use.
You don’t want to miss this.
Google Sheets is a trusted data visualization tool because it’s familiar and has been there for many years.
But the spreadsheet application lacks ready-made Funnel Charts. In other words, it’s not a reliable Funnel Chart creator.
We understand switching tools is not an easy task.
This is why we’re not advocating you ditch Google Sheets in favor of other expensive data visualization tools.
There’s an easy-to-use and affordable visualization tool that comes as an add-on you can easily install in your Google Sheets ready-made Funnel charts. The tool is called ChartExpo.
So, what is ChartExpo?
ChartExpo is an incredibly intuitive add-on you can easily install in your Google Sheets without watching hours of YouTube tutorials.
With lots of ready-to-go visualizations, the Funnel Chart Creator turns your complex, raw data into compelling, easy-to-digest, visual renderings that tell the performance review stories in real-time.
In the coming section, we’ll take you through how to use ChartExpo into your Google Sheets as a Funnel Chart Creator.
You don’t want to miss this!
This section will use a Funnel Chart to display insights into the table below:
| Steps | Total Intake |
| Received Email | 10,000 |
| Opened Email | 2,000 |
| Visited Website | 1,500 |
| Placed Products in Cart | 500 |
| Completed Purchase | 250 |
To get started with our Funnel Chart software (ChartExpo), install the ChartExpo add-in for Google Sheets from this link.
In the coming section, we’ll address the following question: why should we use a Funnel Chart?
A Funnel Chart creator has a wider variety of uses, especially within the business context.
Maximizing sales revenue is one of the common strategic goals businesses pursue. And this means you need to track how a starting set of visitors or users drop out or convert in a sales pipeline.
To get a clear picture of how a sales funnel is performing, you need to visualize data. This will guide you during the optimization stage.
Here’s an interesting fact.
A Funnel Chart creator can be best deployed in pursuit of high-level insights, especially before you dive into the in-depth investigation. Let’s check its application in great detail.
Funnel Charts are ideal for summarizing data of a process, such as a sales process (prospecting to conversion). You can easily distill key insights from noise and outliers using these charts.
Sales departments in most Fortune 1,000 firms use Funnel visualization to continuously improve their funnels for the exponential growth of sales revenue.
To constantly improve a valuable process, such as a sales pipeline, you need a chart that will provide hidden insights, such as a drop-off source. For instance, there could be bottlenecks preventing the leads from converting in a funnel.
In the coming section, we’ll address the following question: what are the main uses of Funnel Charts?
A well-optimized funnel can drive revenue growth and conversion rates to sky-high levels.
In fact, continuous optimization of a sales funnel is positively correlated to growth in the long run. The best sales chart to use to track productivity is a Funnel Graph.
The way you describe your products, produce content, or talk to your clients has an effect on driving them further down the sales funnel.
After identifying the funnel section of a would-be customer, you can easily change the tone of your copy, make well-directed content, or extend enticing offers to drive sales.
There’s a shared problem among a sizable chunk of business owners, which is, a lack of direction.
In other words, they may have great ideas, but they fail to execute them because of a lack of tried and tested systems to make sales.
A proper understanding of how the sales funnel works can help you gain a competitive advantage over non-data-driven businesses. And the best place to start the aforementioned is by using a Funnel Chart creator to track daily, weekly, and monthly performances.
There is no perfect business model.
In fact, success does not really happen overnight. By understanding the sales funnel, you’ll have increased feedback on the working strategies that can grow your sales.
For instance, let’s imagine you’ve noticed that potential clients in the decision section (mid-area of a funnel) choose to purchase another product because of your pricing. You can easily overcome the obstacle by optimizing for higher results.
Do you often find yourself running money-draining marketing strategies that yield minimum to no results?
A Funnel Chart creator provides a starting point in diagnosing problems, such as declining conversion rates and revenue growth.
The hottest leads are those that are in the mid-section of the funnel. You just need the right sales copies to tip them off to the conversion side. For instance, you can use customer testimonials and product reviews to accelerate their movement towards conversion.
Keep reading because, in the coming section, we’ll take you through funnel chart best practices.
Before visualizing data using a Funnel Chart creator, you need to clean it. Yes, sparkling clean.
What’s data cleaning?
Well, it’s the process of filtering out any anomalies or inaccuracies within your data. This process is essential because inaccuracies can distort your visualization.
A research survey conducted by New York Times discovered that data scientists spend about 50 to 80% of their time cleaning and organizing data. And all these are done before the actual visualization.
This shows that cleaning data is incredibly important.
You don’t want to use skewed data to generate insights that can mislead your audience. It takes one question from your audience to discredit your data story. And not to mention the mistrust barrier you’ll have created.
Cleaning data is one of the proven data visualization practices you don’t want to skip.
What does this mean?
You need to create visualizations that resonate with your audience. And this means you have to roll up your sleeves and do in-depth research on them. Specifically, focus on their interests, fears, and motivations to win them.
Use visualizations that are custom-specific for your audience. By doing this, you’ll create charts with a strategic purpose that answers a specific question and can be easily understood by the audience.
Let’s put the above into perspective.
Imagine you’re creating a data story for a non-technical audience.
Should you use advanced and complex charts?
No. Use charts that are easy to read and understand. You don’t want to subject your audience to cognitive overload. Also, avoid using charts cluttered with trend lines.
Why?
Bombarding your charts with multiple trend lines and other unnecessary stuff will divide the attention of the audience. And this is the last thing you want. Stick to the keep it simple stupid (KISS) principle.
How?
Select charts that are simple and easy to interpret without struggle. Also, avoid overloading your chart with unnecessary information that might confuse the audience.
And you can achieve this by spelling your objectives for visualization clearly.
Remember, before selecting the best visualization for your data story; ask yourself what the audience will be looking for in the chart. Like we said earlier, understand the requirements and preferences of your audience.
Know their background.
Your goal is to inform people and give accurate results.
Make your visualizations more transparent and explanatory so that your audience can understand your conclusions better. More so, remember who is in your audience and the context of your presentation.
Maximizing sales revenue is one of the common strategic goals businesses like yours pursue. And this means you need to track how a starting set of visitors or users drop out or convert in a sales pipeline.
To get a clear picture of a funnel’s performance, visualize data.
A sales funnel report provides reliable insights into the journey leads go through on the way to purchase.
There’re 3 steps that make up a comprehensive sales funnel report, namely:
Please note that the steps (mentioned above) may vary depending on a company’s sales model.
Visualizing your business funnel is critical and equally challenging.
You need actionable insights into the journey taken by leads before they drop off or convert into buying customers to optimize your funnel for maximum conversion.
This is where a Funnel Chart creator comes in.
The tool is specifically designed to help you visualize the journey taken by leads before they convert.
If you’re an ardent user of Google Sheets you cannot access this chart. And this is because the spreadsheet tool lacks Funnel Chart native support.
So, what’s the solution?
We recommend you install third-party apps, such as ChartExpo, to access ready-to-use Funnel Charts.
ChartExpo is an add-on for Google Sheets that’s loaded with insightful and ready-to-go Funnel Charts for easy analysis. You don’t need programming or coding skills to use ChartExpo.
Sign up for a 7-day free trial today to access ready-made Funnel Charts that are easy to interpret and visually appealing to your target audience.
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