How to Analyze Data Using Customer Feedback Survey Tool?

Picture yourself as a business owner who has recently launched a new product. You feel optimistic about its success. However, you cannot help but wonder how your customers will welcome it.

Will they love it, or will they find it a bit lackluster?

Rather than playing a guessing game, you send out a customer feedback survey through different tools to gather some insights.

But wait – how on earth are you going to sift through all that data and make sense of it? It looks like you need a degree in data analysis to understand what your customers are saying.

Fear not, my friend, because there’s a tool that can do all that for you.

Enter the customer feedback survey tool, the hero we didn’t know we needed. This tool can transform all of that data into easily digestible insights. Therefore, you can quickly and efficiently make the necessary adjustments to your product.

How?

Table of Content:

1. What is a Customer Feedback Survey?
2. Best Customer Feedback Questions
3. Best Tool to Conduct Customer Feedback Survey
4. How to Create Charts to Analyze Customer Feedback Survey Data?
5. Wrap Up

Let’s find out.

What is a Customer Feedback Survey?

A customer feedback survey is the ultimate tool for peeking inside the minds of your customers. It provides a gateway to understanding their needs, wants, and expectations. This survey consists of structured or semi-structured questions covering various aspects of the customer journey. You can foster stronger customer relationships by actively seeking and listening to customer feedback. Then refine your offerings to meet their expectations consistently.

Best Customer Feedback Survey Questions

To effectively gather customer feedback, asking pertinent and impactful questions is crucial. Here is a collection of the best customer feedback survey questions to help you get started.

1. How satisfied are you with the overall quality of our product/service?
2. How likely are you to recommend our product/service to others?
3. What do you like most about our product/service?
4. What improvements or changes would you suggest to enhance our product/service?
5. How would you rate the level of customer service you received?
6. Did our product/service meet your expectations?
7. How easy was it to navigate and use our website/app?
8. How would you rate the value for money of our product/service?
9. Were our delivery/shipping services prompt and reliable?
10. Did you encounter any challenges or issues while using our product/service?
11. How knowledgeable and helpful were our customer support representatives?
12. How likely are you to make a repeat purchase from our company?
13. Have you had any negative experiences with our product/service?
14. How satisfied are you with the customization/personalization options we offer?
15. How would you rate the overall user experience of our product/service?
16. Are there any additional features or enhancements you would like to see in our product/service?
17. Would you consider switching to a competitor’s product/service?

Best Tool to Conduct Customer Feedback Survey

To dive deep into your consumer’s thoughts and opinions, look no further than Google Forms. With Google Forms, you can edit questions, distribute surveys, and view all responses in one place. Not to mention, it’s completely free.

Why settle for mediocre feedback when you can get the best with Google Forms?

Let’s see an example that demonstrates the usefulness of Google Forms.

Assume you want to collect customer feedback on your hotel services. Therefore, you want to create an online customer survey with the following questions.

• How satisfied were you with the cleanliness of your room?
• How satisfied were you with the comfort of your bed?
• How satisfied were you with the level of noise in your room?
• How satisfied were you with the quality of the food at the hotel restaurant?

Furthermore, you want to map the response scale below to each survey question.

1. Extremely Dissatisfied
2. Dissatisfied
3. Neutral
4. Satisfied
5. Extremely Satisfied

Google Forms is the best customer feedback survey tool to use.

How?

Follow the steps outlined below.

• Log in to Google Forms using your Google account.
• Click the “Blank” button to open a new form.

• Select the type of question you want to use, such as multiple-choice, checkbox, or short answer.
• Type your Questions in the “Untitled Question” section. Write “Option 1” and choose “Add option” for more options.

• Click the “Send” button to share the form with the target audience.

• When you have collected sufficient responses, click the three vertical dots next to “Link to Sheets.”

• Select the option to download the responses as a.csv file.

How to Create Charts to Analyze Customer Feedback Survey Data?

What do customers think about your business? You can get to the bottom of this mystery with the right tools and techniques. Consequently, turn customer feedback into actionable insights. However, analyzing customer feedback survey data in Excel can be overwhelming.

That’s where ChartExpo for Excel comes in.

This powerful data visualization tool helps you create charts highlighting patterns and trends. These charts also tell a compelling story about your customers’ experiences. Thus, you can find ways to improve and offer top-notch customer service and experience.

Benefits of Using ChartExpo

• With a wide range of visualizations to choose from, you can easily streamline your data analysis and presentation.
• ChartExpo’s intuitive user interface lets you create insightful visualizations without coding experience.
• ChartExpo has customization options that let you tweak colors, fonts, and styles to your heart’s content. Therefore, you can create unique and personalized visuals that genuinely stand out.
• Best of all, ChartExpo offers great value for your money with a free 7-day trial and a $10 monthly plan.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see the “My Apps” option.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Assume your survey yields the data table below.

Timestamp	How satisfied were you with the cleanliness of your room?	How satisfied were you with the comfort of your bed?	How satisfied were you with the level of noise in your room?	How satisfied were you with the quality of the food at the hotel restaurant?
10-13-2023 17:47:33	Extremely Dissatisfied	Dissatisfied	Neutral	Satisfied
10-13-2023 17:47:33	Dissatisfied	Extremely Dissatisfied	Extremely Dissatisfied	Extremely Satisfied
10-13-2023 17:47:33	Extremely Satisfied	Extremely Satisfied	Neutral	Neutral
10-13-2023 17:47:33	Extremely Dissatisfied	Extremely Satisfied	Satisfied	Dissatisfied
10-13-2023 17:47:33	Neutral	Satisfied	Neutral	Dissatisfied
10-13-2023 17:47:33	Dissatisfied	Extremely Satisfied	Extremely Satisfied	Neutral
10-13-2023 17:47:33	Extremely Dissatisfied	Extremely Satisfied	Extremely Satisfied	Dissatisfied
10-13-2023 17:47:33	Neutral	Neutral	Neutral	Extremely Dissatisfied
10-13-2023 17:47:33	Extremely Satisfied	Dissatisfied	Extremely Satisfied	Extremely Dissatisfied
10-13-2023 17:47:33	Dissatisfied	Neutral	Extremely Satisfied	Extremely Satisfied
10-13-2023 17:47:33	Satisfied	Neutral	Satisfied	Dissatisfied
10-13-2023 17:47:34	Satisfied	Extremely Dissatisfied	Extremely Satisfied	Satisfied
10-13-2023 17:47:35	Extremely Dissatisfied	Dissatisfied	Neutral	Extremely Dissatisfied
10-13-2023 17:47:36	Extremely Dissatisfied	Neutral	Extremely Dissatisfied	Satisfied
10-13-2023 17:47:37	Extremely Dissatisfied	Extremely Satisfied	Neutral	Satisfied
10-13-2023 17:47:38	Satisfied	Extremely Dissatisfied	Satisfied	Neutral
10-13-2023 17:47:39	Extremely Dissatisfied	Dissatisfied	Dissatisfied	Extremely Satisfied
10-13-2023 17:47:40	Extremely Satisfied	Neutral	Extremely Satisfied	Extremely Satisfied
10-13-2023 17:47:41	Satisfied	Extremely Dissatisfied	Dissatisfied	Dissatisfied
10-13-2023 17:47:42	Neutral	Satisfied	Neutral	Dissatisfied

Here’s how you can visualize the data with ChartExpo and glean insights.

• To get started with ChartExpo, install ChartExpo in Excel.
• Navigate to the INSERT menu and select My Apps. 

• Select ChartExpo and click the “Insert” button.

• Once it loads, choose the “Likert Scale Chart” from the charts list.

• Select the data from the sheet and click the “Create Chart From Selection” button.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:

• • Extremely Dissatisfied = 1
  • Dissatisfied = 2
  • Neutral = 3
  • Satisfied = 4
  • Extremely Satisfied = 5
• Once all is set, click the “Create Chart” button.

• ChartExpo will generate the visualization below for you.

• Click the “Edit Chart” button to modify your chart.
• Click the pencil icon next to the Chart Header to add a title.
• This will open the properties dialog.
• Add a heading in Line 1 under the Text section and enable the Show option. Then click the “Apply” button.

• Let’s say you want to add text responses instead of numbers against every emoji.
• Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
• Click the “Save Changes” button to persist the changes.

• Your final chart will appear as below.

Insights

• 35% of customers are satisfied with the cleanliness of their room, while 50% are dissatisfied with it. 15% are neither satisfied nor dissatisfied.
• 35% are satisfied with the comfort of their bed, while 40% of customers are dissatisfied with it.
• Regarding noise level, 45% are satisfied, while 20% are dissatisfied.
• Regarding food quality, 40% are satisfied, while 45% are dissatisfied.
• Overall;
  • 39% of customers are satisfied with the hotel services. Out of these, 23% of customers are extremely satisfied.
  • 39% are dissatisfied, with 20% extremely dissatisfied.
  • 23% of customers remain neutral.

FAQs

What tools do you use to evaluate customer feedback?

There are various tools available to evaluate customer feedback. They include sentiment analysis tools, social media listening platforms, online survey tools, and data analytics platforms. These tools help analyze and interpret customer feedback data to extract valuable insights for decision-making.

What are customer feedback examples?

Customer feedback examples can include the following;

• Suggestions for improvement.
• Complaints about a specific issue.
• Requests for new features.

This feedback can be through online reviews, surveys, social media comments, emails, or direct conversations. It highlights both positive and negative aspects of the customer experience.

How does a customer feedback survey tool help to improve marketing strategies?

A customer feedback survey tool enables you to collect and analyze customer feedback. This provides valuable insights into their preferences, needs, and expectations. These insights help to refine marketing strategies, tailor messaging, and improve products/services. Consequently, enhances overall customer satisfaction and engagement.

Wrap Up

Customers are your best business advocates. Collectively, they provide valuable feedback about your business. You’re missing out on a critical growth opportunity if you’re not actively collecting and analyzing customer feedback.

A customer feedback survey tool empowers you to transform data into actionable insights. By leveraging this tool, you can effectively collect and analyze customer feedback. Consequently, gain a deeper understanding of their preferences, needs, and expectations.

The data obtained helps you identify areas for improvement, uncover customer pain points, and highlight strengths and weaknesses. This enables you to make data-driven decisions and implement targeted strategies to address customer concerns. As a result, it enhances the overall customer experience.

Furthermore, this tool enables you to track changes in customer sentiment, monitor trends, and identify emerging patterns. This is invaluable in adapting marketing strategies, refining messaging, and optimizing offerings to meet customer needs better.

Without a doubt, a customer feedback survey tool catalyzes continuous improvement.

To analyze the data from a customer feedback survey, use ChartExpo for Excel.

It doesn’t matter whether you’re a seasoned data nerd or a neophyte who’s just dabbling in Excel. ChartExpo will help you turn your customer feedback into actionable insights with a few clicks.