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Home > Blog > Power BI

Complete Excellence: Power BI Sales Dashboard Demystified

Are you looking to boost your sales and leave the competition in the dust?

Look no further because Power BI is here to save the day.

How?

Power BI has a sleek and user-friendly interface, allowing you to create appealing, insightful sales dashboards effortlessly.

Power bi sales dashboard

Whether you’re a marketing maven or a sales superstar, Power BI has got you covered. From monitoring market share to tracking product volume. It provides all the tools you need to stay ahead of the game.

And hey, who said data analysis couldn’t be fun?

With Power BI’s witty and visually appealing dashboards, you’ll enjoy crunching those numbers.

Moreover, you can customize the dashboard to meet the unique needs of your business. Thus, a versatile solution for sales teams across industries.

Why settle for boring spreadsheets and complicated reports when you can have a Power BI sales dashboard?

Follow this guide on harnessing the Power of Power BI and watch your sales soar.

Table of Content:

  1. What is a Power BI Sales Dashboard?
  2. Elements of Power BI Sales Dashboard
  3. Benefits of Power BI Sales Dashboard
  4. Power BI Sales Dashboards Use Cases
  5. Crafting a Seamless Sales Dashboard in Power BI
  6. Wrap Up

What is a Power BI Sales Dashboard?

The Power BI Sales Dashboard, nestled in the Microsoft Power BI realm, is your strategic companion for elevating sales decisions. Beyond mere numbers, it crafts a dynamic visual narrative, offering a holistic view of key metrics and KPIs, revenue trends, and geographical nuances.
Interactive features dive into product categories, timelines, and customer segments, guiding targeted analysis and strategic focus. It tracks the sales journey, evaluates representative performances, and harmonizes sales strategies with inventory and customer satisfaction.
The Power BI connector enhances these capabilities, offering seamless integration for more robust data analysis and reporting.
Responsive and accessible on the fly, it transforms raw sales data into actionable insights, steering a human-centric, data-driven approach to sales optimization.

Elements of Power BI Sales Dashboard

A Power BI Sales Dashboard typically includes several key elements to provide a comprehensive view of sales performance. Here are essential elements commonly found in a Power BI Sales Dashboard:

  1. Sales Overview

    • Displaying total sales, revenue, and key performance indicators (KPIs) to offer a quick snapshot of overall sales performance.
  2. Geographical Sales Distribution

    • Visualizing sales data on maps to illustrate how sales are distributed across different regions or territories.
  3. Product Sales Breakdown

    • Breaking down sales by product categories or individual products to identify top-performing items and assess product-specific trends.
  4. Time-Based Trends

    • Incorporating line charts or bar graphs to showcase sales trends over specific periods, such as days, months, or years.
  5. Consumer Segmentation

    • Segmenting customers based on criteria like demographics or purchase behavior to analyze sales performance for different customer groups.
  6. Top Customers

    • Identifying and highlighting top customers based on sales volume or revenue to prioritize and nurture key client relationships.
  7. Sales Funnel

    • Visualizing the sales process, from leads to closed deals, using a sales funnel to track the progression and identify potential bottlenecks.
  8. Profitability Analysis

    • Analyzing the profitability of sales by incorporating metrics such as profit margins and gross profit can be seamlessly accomplished using a Power BI financial dashboard.
  9. Sales Representative Performance

    • Evaluating the performance of sales representatives through metrics like individual sales contributions, conversion rates, and achieved targets.
  10. Inventory Management

    • Integrating inventory data to ensure that sales align with product availability, preventing stockouts or overstock situations.
  11. Customer Satisfaction Metrics

    • Incorporating customer satisfaction metrics or feedback data to correlate sales performance with customer experience.
  12. Sales Targets and Goal Tracking

    • Setting and visualizing sales targets, allowing users to track progress and performance against predefined objectives.
  13. Interactive Filters and Slicers:

    • Enabling users to interact with the dashboard by incorporating filters, slicers, or drop-down menus to focus on specific products, regions, or timeframes.

These elements collectively create a dynamic and user-friendly Power BI Sales Dashboard, providing actionable insights to enhance decision-making and drive sales strategy.

Benefits of Power BI Sales Dashboard

Sales dashboards offer several benefits that can significantly enhance the effectiveness of your sales team:

  • Data Visualization

Dashboards visually represent data, making interpreting and understanding complex information easier. You can clearly and concisely present essential sales metrics and trends using charts, graphs, and visual elements. This enables a quick grasp of the current sales performance, identifying patterns and improvement areas.

  • Real-Time Data Analysis

Power BI sales dashboards are designed to display real-time or near-real-time data. Thus, you can access up-to-date information on sales activities, customer behavior, and revenue figures. Moreover, real-time data analysis allows for prompt decision-making.

You can respond swiftly to changes in the market, adjust sales strategies, and address any emerging issues.

  • Customization and Personalization

Sales dashboards can be customized to suit individual users’ or sales teams’ specific needs and preferences. Customization options include selecting relevant metrics, choosing appropriate visualizations, and setting up filters and parameters for data exploration.

This personalization empowers sales professionals to focus on the metrics that matter most to them. Consequently, facilitates deeper insights and data-driven decision-making aligned with the appropriate goals.

Power BI Sales Dashboards Uses Case

  • Sales Dashboard

A sales dashboard is a visual representation of sales data. It helps salespeople filter information using different periods, enabling the analysis of trends and data-driven decision-making. This tool is also beneficial for C-level executives and managers. It allows effective control of sales key performance indicators (KPIs).

The Power BI sales dashboard template is customizable, allowing you to tailor it to your preferences. It lets you gain insights into your sales operations, identify trends, and make informed business decisions.

Use Cases

Let’s say you have sales delivery data below.

Store Category Items Brand Unit Sold
Online Store Electronics Mobile Samsung 39
Online Store Electronics Tablet Samsung 73
Online Store Electronics Laptop Dell 156
Online Store Garments Jeans Levi’s 46
Online Store Garments T-Shirt H&M 104
Online Store Garments Jackets Puma 41
Online Store Furniture Sofa IKEA 73
Online Store furniture Chair Kartell 46
Online Store furniture Desk Stickley 43

You can appreciate how the Power BI sales dashboard has effectively represented this data.

Power bi sales dashboard sample ce360
  • Web Analytics Dashboard

A Power BI web analytics dashboard reveals insights on website performance and user behavior. It employs robust visualizations to monitor metrics like traffic, page views, bounce, and conversion rates. This enables detailed data exploration and trend identification. Consequently, it enhances website optimization and user experience and facilitates data-driven decision-making for business growth.

Use Cases

Assume you have the web traffic data below.

Starting Point Platforms View product & details Add to Cart Cart Status Ending Point Traffic
External Ad Mobile App View product & details Add to Cart Clear Cart Exit 20177
External Ad Mobile App View product & details Add to Cart Checkout Purchase 26674
External Ad Mobile App View product & details Add to Cart Click on another product Purchase 11616
External Ad Mobile App View product & details Exit 21965
External Link Mobile App View product & details Add to Cart Clear Cart Exit 24979
External Link Mobile App View product & details Add to Cart Checkout Purchase 6684
External Link Mobile App View product & details Add to Cart Click on another product Purchase 12829
External Link Mobile App View product & details Exit 27434
Direct Search Mobile App View product & details Add to Cart Clear Cart Exit 11281
Direct Search Mobile App View product & details Add to Cart Checkout Purchase 8102
Direct Search Mobile App View product & details Add to Cart Click on another product Purchase 22124
Direct Search Mobile App View product & details Exit 6305
Organic Search Mobile App View product & details Add to Cart Clear Cart Exit 11376
Organic Search Mobile App View product & details Add to Cart Checkout Purchase 12751
Organic Search Mobile App View product & details Add to Cart Click on another product Purchase 25429
Organic Search Mobile App View product & details Exit 7034
External Ad Official Website View product & details Add to Cart Clear Cart Exit 13854
External Ad Official Website View product & details Add to Cart Checkout Purchase 6357
External Ad Official Website View product & details Add to Cart Click on another product Purchase 20156
External Ad Official Website View product & details Exit 25474
External Link Official Website View product & details Add to Cart Clear Cart Exit 17788
External Link Official Website View product & details Add to Cart Checkout Purchase 9670
External Link Official Website View product & details Add to Cart Click on another product Purchase 13131
External Link Official Website View product & details Exit 11169
Direct Search Official Website View product & details Add to Cart Clear Cart Exit 5747
Direct Search Official Website View product & details Add to Cart Checkout Purchase 11817
Direct Search Official Website View product & details Add to Cart Click on another product Purchase 26562
Direct Search Official Website View product & details Exit 8389
Organic Search Official Website View product & details Add to Cart Clear Cart Exit 28670
Organic Search Official Website View product & details Add to Cart Checkout Purchase 11015
Organic Search Official Website View product & details Add to Cart Click on another product Purchase 18522
Organic Search Official Website View product & details Exit 8023

You can create a Power BI dashboard of this data to appear as below.

create a power bi dashboard c3360

Crafting a Seamless Sales Dashboard in Power BI

We will divide the steps into several stages.

Stage 1: Logging in to Power BI

  • Log in to Power BI.
  • Enter your email. Click the “Submit” button.
Enter email to login to Power BI
  • You are redirected to your Microsoft account.
  • Enter your password and click “Sign in”.
Enter Password to login to Power BI
  • Choose whether to stay signed in.
Click on stay signed in
  • Once done, the Power BI home screen will open.

Stage 2: Creating a Data Set and Selecting the Data Set to Use in Your Sankey Chart

  • Click on the “Create” option on the left-side menu.
  • Select “these options” to avail of other options to add data to get started.
select Paste or manually enter data in Power BI
  • Click on “Excel” and select the Excel file
select excel data file ce360
  • We’ll use the website sales data under the Web analytics dashboard example above.
  • On the left-side menu, click “Data Hub“.
  • Power BI populates the data set list. (If you have not created a data set, refer to the Error! Reference source not found section).
Click on Data Hub
  • Choose the data set you want to use to create your Sankey diagram.
  • Power BI populates the screen as shown below:
Workspace in Power BI
  • Click on the “Create a report” dropdown.
  • Select “Start from scratch“.
Create Report and start from scratch
  • A Report Canvas screen appears as below:
Report Canvas screen in Power BI ce360

Stage 3: Adding the Power BI Sankey Diagram Extension by ChartExpo

  • Creating the Sankey Diagram requires us to use an add-in or Power BI visual from AppSource.
  • Navigate to the right side of the Power BI dashboard.
  • Open the Power BI Visualizations panel.
  • Click the ellipsis symbol (…) as highlighted in the diagram below. This will import the Power BI Sankey Diagram extension by ChartExpo.
click on to get more visuals
  • The following menu opens:
  • Select the “Get more visuals” option.
click on to get more visuals ce351
  • The following window opens.
  • Enter “Sankey Diagram for Power BI by ChartExpo” in the highlighted search box.
  • You should see the “Sankey Diagram for Power BI by ChartExpo”, as shown in the image below.
Sankey Diagram for Power BI by ChartExpo
  • Click the highlighted “Add” button.
Click the Add button
  • Power BI will add the “Sankey Diagram for Power BI by ChartExpo” icon in the visualization panel.
Click on Sankey Diagram Icon

Stage 4: Drawing a Sankey Diagram with ChartExpo’s Power BI extension

  • Select the “Sankey Diagram for Power BI by ChartExpo” icon in the visualization panel.
  • The following window opens in the report section of your dashboard:
Report Section in Dashboard
  • You can resize the visual as needed.
  • Navigate to the right side of your Power BI dashboard.
  • You should see “Fields” next to “Visualizations.”
Fields next to visualizations ce360
  • You’ll select the fields to use in your Sankey chart here.
  • The ChartExpo visual needs to be selected, though. Select the fields in the following sequence:
Select fields for Sankey diagram ce360
  • You’ll be asked for a ChartExpo license key or email address.
enter email for ChartExpo license

Stage 5: Activate your ChartExpo Trial or Apply a Subscription Key

  • Select the ChartExpo visual.
  • Select the ChartExpo visual. You should see three icons below “Build Visual” in the Visualizations panel.
Build visual panel in Power BI
  • Select the middle icon, “Format visual.”
  • The visual properties will be populated as shown below.
visual properties in Power BI
  • If you are a new user,
    • Type in your email under the section titled “Trial Mode”.
    • This should be the email address that you used to subscribe to the ChartExpo add-in. It is where your ChartExpo license key will be sent.
    • Ensure that your email address is valid.
    • Click “Enable Trial“. You’ll get a 7-day trial.
enter email id
  • You should receive a welcome email from ChartExpo.
  • If you do not find the email in your inbox, kindly check your spam folder.
  • The Sankey Diagram you create under the 7-day trial contains the ChartExpo watermark.
Power bi sales dashboard ce360 1
  • If you have obtained a license key:
    • Enter your license key in the “ChartExpo License Key” textbox in the “License Settings” section (see below).
    • Slide the toggle switch next to “Enable License” to “On“.
enter license key
  • Your Sankey Diagram will then appear without a watermark.
Power bi sales dashboard ce360 2
  • Let’s add colors to each node. Expand the “Level Colors” properties and select the colors.
coloring Sankey diagram
  • Automatically all changes will be saved.
Power bi sales dashboard ce360 3
  • Click on the “Pin” icon at the top of the Sankey Chart.
Power bi sales dashboard ce360 4
  • Select the dashboard on which you want to pin the chart.
  • Click on the “Pin” button.
Power bi sales dashboard ce360 5
  • Your final dashboard will appear as below.
final Power bi sales dashboard

You can add more charts to this dashboard according to your needs.

Insights

    • Most of your website’s traffic, amounting to 146k, originated from External Ad campaigns.
    • The Mobile App generated 257k visits, surpassing the Website App’s traffic of 236k.
    • Of the total user base, 377k users added products to their cart. 116k users left the website without purchasing after viewing the product.
    • Among the users who added products to their carts, 134k cleared them and left without making a purchase.
    • 1k users proceeded to the checkout, while 150k users clicked on another product. This indicates their potential interest in purchasing additional items alongside their current selection. Consequently, there were a total of 243k successful purchases.

FAQs

What is a dashboard in Power BI?

In Power BI, a dashboard visualizes data, providing a consolidated view of key metrics and insights. It allows you to monitor, analyze, and interact with data from multiple sources. Consequently, it helps you gain valuable insights and make informed decisions.

Can Power BI be used for sales?

Power BI is suitable for application in sales. It provides diverse tools and capabilities to visualize, analyze, and monitor sales data effectively. Thus, leveraging its robust reporting features empowers businesses to optimize sales strategies and achieve revenue growth.

How do you show sales data in Power BI?

Power BI offers various visualization capabilities to show sales data effectively. You can create interactive charts, graphs, and tables to display sales trends, revenue breakdowns, and regional performance. Power BI also supports drill-down functionality and offers customizable visuals for in-depth sales data analysis.

Wrap Up

The Power BI sales dashboard is a valuable tool for harnessing the power of sales data. It provides a consolidated view of key metrics and insights. Consequently, enabling you to monitor sales performance, identify trends, and make informed decisions.

The interactive and customizable nature of Power BI allows for in-depth exploration of data. As a result, it facilitates a comprehensive understanding of sales dynamics.

Through the Power BI sales dashboard examples above, we have demonstrated its versatility and applicability across industries. It offers a wide range of visualization options to suit specific business needs.

Moreover, Power BI has an intuitive interface and real-time data analysis capabilities. This equips sales teams with actionable insights to optimize strategies and drive revenue growth.

Power BI’s integration with ChartExpo further enhances the Power BI sales dashboard’s capabilities. ChartExpo provides additional chart types and customization options. As a result, it allows for even more compelling and insightful visual representations of sales data.

Do not wait any longer.

Unleash your sales superpowers with Power BI and ChartExpo today. Your data will fly high as your revenue soars.

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