20+ Rating Scale Questions For Making Surveys Appealing

To complement surveys and questionnaires, use rating scale questions. They give you invaluable insight into the thoughts and opinions of your target audience on a specific subject.

Rating scale questions are excellent for gauging consumer satisfaction and product quality. They provide insights helpful in decision-making.

Assume you own a restaurant in Mansfield. You’re trying to figure out how to gauge client satisfaction. You decide to design a survey with rating scale questions.

Your questions ask customers to rate the following;

• Quality of the food.
• The atmosphere of the restaurant.
• The service they received.
• What do you do with the data you collect?

How do you make sense of the information?

For this information to be useful, you must analyze it. Proper rating scale questions analysis provides valuable insights into your target audience’s preferences and opinions.

Table of Contents:

1. What are Rating Scale Questions?
2. How to Create a Rating Scale Question?
3. Rating Scale Survey Questions
4. How to Analyze Rating Scale Questions Results?
5. Pros and Cons of Rating Scale Questions
6. Wrap Up

What are Rating Scale Questions?

Rating scale questions are a type of survey or research inquiry that involves asking respondents to express their opinions, attitudes, or experiences by selecting a position on a predefined scale.

This scale usually shows different answer choices, like numbers, words, or symbols, for varying levels of agreement, satisfaction, how often something happens, or other similar things.

People taking the survey pick the option that best fits their thoughts, using matrix survey questions to let researchers turn personal opinions into numbers and consistently analyze them.

Rating scale questions are often used in customer surveys and market research.

How to Create a Rating Scale Question?

Imagine your rating scale question is like a measuring stick for opinions. Here’s how to design one that gets helpful results:

1. Define the Purpose

Clearly understand the purpose of the rating scale question. Determine what specific information or feedback you are seeking from the respondents.

2. Choose the Rating Scale

Decide on the type of rating scale you want to use. Common rating scales include:

• • Imagine a number scale for questions where a simple rating does the job, like how satisfied someone is or how often something happens.
  • To gauge the intensity of opinions or agreement levels, consider using a scale with options like ‘Strongly Disagree’ to ‘Strongly Agree’.
  • To assess someone’s perception of a concept or experience, consider using a scale with opposing word pairs, such as ‘Helpful’ or ‘Unhelpful’.

3. Craft the Question

Craft a clear and specific question that focuses on the aspect you want respondents to rate. The way you word your question should make sense with the rating options you give people (like numbers, words, or symbols).

Example:
Did our customer service meet your expectations? (1 = Not at all, 5 = Completely)

4. Explain things clearly

If the rating scale has specific labels or meanings, provide clear instructions to the respondents. For instance, explain what each point on the scale represents.

Example:
Please review the statement and choose your level of agreement using the scale below: (1 = Strongly Disagree, 5 = Strongly Agree)

5. Determine Response Format

Choose how respondents will provide their ratings. The user interface for your rating scale question might include checkboxes, radio buttons, or a dropdown menu. The specific format will depend on the capabilities of your survey or open-ended questionnaire platform.

6. Test the Question

Pretest the rating scale question with a small sample group to check for clarity, ease of understanding, and whether it captures the intended responses effectively.

7. Implement in Survey Tool

If you are using an online survey tool, implement the rating scale question according to the chosen response format and configuration options.

8. Analyze Results

Once you have survey answers, study the data from your rating scale question to learn about people’s opinions, how happy they are, or what they like.

Rating Scale Survey Questions

Here are rating scale survey questions you can use to get valuable feedback from your customers and employees.

1. How pleased are you with our product’s quality?
2. How likely would you recommend our product to a friend or colleague?
3. How satisfied are you with our customer service?
4. How simple is it to navigate our website?
5. How satisfied are you with our support team’s responsiveness?
6. How pleased are you with our delivery?
7. How pleased are you with the accuracy of our order?
8. How happy are you with your entire working experience with us?
9. How satisfied are you with our product’s features?
10. How likely will you buy from us again in the future?
11. How effective do you find our communication regarding product updates and promotions?
12. How would you rate the reliability of our products?
13. Please rate the variety of payment options we offer.
14. On a scale of 1 to 5, how well do our product prices align with your budget?
15. How satisfied are you with the level of customization options available for our products?
16. Rate the overall design and aesthetics of our packaging.
17. How informed do you feel about our company’s values and ethical practices?
18. How likely are you to engage with our brand on social media?
19. Please rate the speed and efficiency of our product return/exchange process.
20. How well does our product meet environmental sustainability standards?
21. How satisfied are you with the accessibility of our customer support channels?
22. Rate the ease of finding information about our products on our website.
23. How likely are you to participate in our customer feedback surveys in the future?
24. How would you rate the clarity and transparency of our product descriptions and specifications?
25. Please rate the level of personalization in our email communications.

How to Analyze Rating Scale Questions Results?

Excel is an excellent tool for analyzing rating scale question results.

ChartExpo makes it easy to create stunning charts to visualize the rating scale data.

You can glean valuable insights from the visuals and use them for purposes such as decision-making.

ChartExpo’s user-friendly interface enables you to create visualizations and analyze the data in minutes. Furthermore, ChartExpo offers customization capabilities. You can tailor the charts and graphs to your specifications.

Let’s learn how to Install ChartExpo in Excel.

1. Open your Excel application.
2. Open the worksheet and click on the “Insert” menu.
3. You’ll see the “My Apps”.
4. In the office Add-ins window, click on “Store” and search for ChartExpo on my Apps Store.
5. Click on the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create data visualizations in a few clicks in your favorite tool.

Example

Let’s use an example of an online store to learn how to analyze rating scale survey question results. Below are questions used to conduct a customer satisfaction survey.

• How satisfied are you with the product descriptions?
• How satisfied are you with the ease of website navigation?
• How satisfied are you with the quality of our product?
• How satisfied are you with our delivery service?

The respondents provided an answer to each question using the scale below.

1. = Extremely dissatisfied
2. = Dissatisfied
3. = Partially dissatisfied
4. = Neutral
5. = Partially satisfied
6. = Satisfied
7. = Extremely satisfied

The survey yielded the results displayed here.

Questions	Rating	Responses
How satisfied are you with the product description?	1	205
How satisfied are you with the product description?	2	214
How satisfied are you with the product description?	3	150
How satisfied are you with the product description?	4	375
How satisfied are you with the product description?	5	927
How satisfied are you with the product description?	6	790
How satisfied are you with the product description?	7	996
How satisfied are you with the ease of website navigation?	1	118
How satisfied are you with the ease of website navigation?	2	116
How satisfied are you with the ease of website navigation?	3	122
How satisfied are you with the ease of website navigation?	4	433
How satisfied are you with the ease of website navigation?	5	864
How satisfied are you with the ease of website navigation?	6	720
How satisfied are you with the ease of website navigation?	7	959
How satisfied are you with the quality of our product?	1	184
How satisfied are you with the quality of our product?	2	144
How satisfied are you with the quality of our product?	3	160
How satisfied are you with the quality of our product?	4	322
How satisfied are you with the quality of our product?	5	620
How satisfied are you with the quality of our product?	6	793
How satisfied are you with the quality of our product?	7	916
How satisfied are you with our delivery service?	1	158
How satisfied are you with our delivery service?	2	206
How satisfied are you with our delivery service?	3	111
How satisfied are you with our delivery service?	4	375
How satisfied are you with our delivery service?	5	665
How satisfied are you with our delivery service?	6	669
How satisfied are you with our delivery service?	7	808

• To get started with ChartExpo, install ChartExpo in Excel.
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps, then click Insert.

• Once ChartExpo is loaded. Click on “Likert Scale Chart” from the list of charts.

• Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.

• The Likert Scale Chart will look as follows.

• ChartExpo creates a default 5-point Likert Scale Chart. Therefore, you need to change it to a 7-point chart for the data.
• Click the “Settings” button. Then go to the “Scale Type” section from the drop-down. Select the appropriate scale and click the “Apply” button.

• Your 7-point Likert Scale Chart will appear as shown below.

• If you want to have the title of the chart, click on Edit Chart, as shown in the above image.
• To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show option. Give the appropriate title of your chart and click on the Apply button.

• It is possible to conceal the figures within the bars to show the findings in percentages.

• Click on the highlighted pencil symbol at the top of the Overall bar.
• Navigate to the ‘Inner Label‘ section, deactivate the ‘Number‘ option, and click the “Apply All” button.
• To keep the alterations made to the chart, click the “Save Changes” button.

• Below is the final visualization of your 7-point Likert Scale Chart.

Insights

• 74% of the customers expressed satisfaction with the product descriptions. 16% expressed dissatisfaction, and 10% held a neutral position.
• 77% of customers felt that navigating the website was easy, while 11% disagreed.
• In terms of product quality, 75% of customers were satisfied, but 23% were not.
• 71% of customers were satisfied with the delivery service, but 38% were not.
• Overall:
  • 74% expressed contentment with the website and the product. Of these, 28% are highly satisfied.
  • 14% voiced their dissatisfaction, whereas 5% were very dissatisfied.
  • The remaining 11% expressed a neutral position.

Pros and Cons of Rating Scale Questions

Rating scale questions present a valuable tool for survey data collection and feedback acquisition, but they possess inherent strengths and weaknesses that necessitate careful consideration before implementation within various contexts.

Strengths of Rating Scale Questions

• Quantifiable Data: Rating questions provide quantitative data, allowing for statistical analysis and easy comparison of responses.
• Standardization: Standardized scales provide a consistent way to gauge opinions, attitudes, or experiences across different people, making it easier to understand common trends.
• Ease of Administration: Rating questions are relatively easy to administer in surveys or questionnaires, making them efficient for data collection.
• Comparative Analysis: Responses generated from rating scale questions facilitate comparative analysis across diverse groups, temporal periods, or specific aspects, thereby enabling the identification of trends and changes in perception over time or between categories.
• Versatility: Rating scales can be adjusted to ask different questions about things like satisfaction, agreement, how often something happens, or how likely something is.
• Clear Visualization: Data from rating scale questions can be easily visualized through charts or graphs, providing a clear representation of trends and patterns.
• Quick Analysis: Rating scale questions data lends itself to quick and straightforward analysis, making it suitable for large-scale surveys.

Weaknesses of Rating Scale Questions

• Limited Depth: Rating questions may not capture the depth of opinions or experiences, especially when compared to open-ended questions.
• Interpretation Variability: Respondents may interpret scale points differently, leading to variations in their responses and potential misinterpretation of data.
• Central Tendency Bias: Respondents may tend to avoid extreme ratings, choosing neutral options, which can result in less informative data.
• Inability to Capture Change: Rating scales may not effectively capture subtle changes in opinions or experiences over time.
• Cultural Bias: People from different backgrounds might answer rating questions differently, which can affect the results. It’s important to be aware of this to get accurate information.
• Question Order Effects: The order of questions can subtly prime respondents towards certain responses, introducing unintended bias into the data collection process.
• Lack of Context: Rating questions may lack context, making it challenging to understand the reasons behind a particular rating.

FAQs

What are rating scale questions?

Rating scale questions are survey questions used to measure respondents’ opinions or perceptions on a scale. They usually have a range of possible responses, such as a 1-10 scale or a 1-5 scale. Rating scale questions provide a quantitative measure of opinions.

How do you write a rating scale question?

Writing a rating scale question is crucial for getting feedback from survey respondents. This entails specifying the guidelines, the question type, and the actual format of the inquiry. Most importantly, use a language that is clear and concise.

Wrap Up

Rating scale questions are crucial for collecting customer feedback.

They are often used for customer satisfaction surveys, market research, and healthcare quality monitoring.

They have several advantages, including ease of understanding, time efficiency, and validity.

Remember the following when using rating scale questions in your survey research.

• Select the right type of rating scale questions for your business. Selecting the right type of scale can positively impact the results.
• Make sure your respondents understand what your questions are asking for.

The results of rating scale questions are useful when analyzed with the correct tools.

Selecting an appropriate data analysis tool can be overwhelming. Your range of alternatives may also be overwhelming.

That’s where ChartExpo comes in.

Using it saves time and effort when analyzing large amounts of data.

Using ChartExpo, you can make insightful data visualizations. This helps you better understand your respondents’ viewpoints.