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Home > Blog > Surveys

Survey in Google Sheets: Create, Share, and Analyze

What is a survey in Google Sheets? More people are asking this question as data collection becomes an integral part of daily decision-making. A survey in Google Sheets pairs data collection with instant analysis.

Survey in Google Sheets

As responses roll in, trends form in seconds. You can apply filters, charts, and formulas without leaving the spreadsheet. That means faster decisions, more transparent reporting, and less guesswork.

Google Forms are easy to build, share, and instantly connect to Sheets. Results land in real-time, and you don’t need advanced tech skills to gain insights.

Do you need to run a CSAT or a Net Promoter survey? Google Forms can handle both. You can choose from pre-made templates or build one from scratch. Then, watch as the data flows into Sheets, ready for action.

Surveys don’t need to be long or complicated. Google’s tools can be efficient and informative. Whether you’re tracking customer feedback, team satisfaction, or event RSVPs, these tools have got you covered. It all starts with the proper setup, and everything flows smoothly.

And yes, people are using it. From teachers to HR teams to solo entrepreneurs. The ease of using Google Forms, paired with the data power of Sheets, changes how we think about feedback.

This blog walks you through what a survey in Google Sheets is. You’ll also see why more people are choosing this method to capture and understand what matters.

Let’s get started.

Table of Content:

  1. What is a Survey in Google Sheets?
  2. Video Tutorial: How to Visualize a Survey in Google Sheets
  3. Why Using Google Sheets for Surveys is Important?
  4. Survey with Google Sheets Examples
  5. How to Create a Google Spreadsheets Survey?
  6. How to Analyze a Survey in Google Sheets?
  7. How to use a Google Sheets Survey?
  8. Advantages of Using a Google Sheets Survey Template
  9. Tips for Using Google Spreadsheet Survey
  10. FAQs
  11. Wrap Up

What is a Survey in Google Sheets?

Definition: A survey in Google Sheets is a method of collecting and analyzing responses directly within a spreadsheet. Typically, the survey is created using Google Forms, which allows you to design questions in multiple formats such as multiple choice, checkboxes, short answers, and more. Once respondents submit their answers, the data is automatically stored in a connected Google Sheet.

This integration makes it easy to organize, manage, and analyze survey results in one place. You can filter responses, create charts, or even apply formulas to uncover trends and insights. Because it’s cloud-based, a Google Sheets survey is highly collaborative, allowing multiple people to view and work with the data in real time.

Video Tutorial: How to Visualize a Survey in Google Sheets

Top 5 Charts to Use for Surveys in Google Sheets

Are you looking for the best charts to use in Google Sheets for surveys? You can draw inspiration from these sample charts. These charts were created in Google Sheets using ChartExpo:

Likert Chart

Survey in Google Sheets

CSAT Survey Chart

Survey in Google Sheets

CSAT Survey Bar Chart

Survey in Google Sheets

CSAT Score Column Chart

Survey in Google Sheets

CSAT Score Stacked Column Chart

Survey in Google Sheets

Why Using Google Sheets for Surveys is Important?

Why do people keep turning to Google Forms for survey tasks? Because it works. It’s fast, simple, and makes sense—whether you’re running a quick CSAT survey or tracking team feedback. No fancy tools. No extra costs – everything connects to Google Sheets.

Here’s why using Google Sheets for surveys matters:

  • Real-time data collection and automation: When someone fills out your Google Form, the response appears instantly in the connected Sheet. This makes tracking results effortless and automatic.
  • Easy data analysis: Google Sheets offers tools like filters, charts, and formulas to help you interpret your survey results. Whether sorting responses or calculating trends, everything happens in one place.
  • Accessibility and collaboration: You can access a survey on Google Sheets from any device, anywhere. You can share it with others for real-time collaboration without worrying about losing data.
  • Cost-effective and user-friendly: Using Google Forms for survey creation and linking it to Sheets is free. The interface is simple, making it easy for anyone to build and manage surveys.
  • Seamless integration with other Google tools: You can instantly use the responses and charts from your survey in Docs, Slides, or Gmail. This integration helps you work faster and keeps all your tools connected.

Survey with Google Sheets Examples

Here are some practical examples of how surveys work with Google Sheets:

1. Employee Engagement Survey

Organizations often run internal surveys to understand employee satisfaction. With Google Sheets, HR teams can group responses by department, compare engagement levels, and highlight areas needing attention. Heatmaps or Likert scale charts can make this data more actionable.

2. Event Registration and Feedback

If you’re hosting an event, you can collect attendee registrations and later gather feedback through surveys. Google Sheets will automatically record responses, allowing you to track participation rates and measure event success.

3. Market Research Surveys

Marketers can use Google Sheets to collect consumer insights about products, pricing, or brand perception. With built-in formulas and add-ons like ChartExpo, you can quickly visualize patterns and create shareable dashboards for decision-making.

4. Academic or Classroom Surveys

Teachers and students often use Google Sheets for quick classroom polls, quizzes, or research projects. The responses can then be turned into charts for presentations or reports.

How to Create a Google Spreadsheets Survey?

Here is a step-by-step process through you know how to create a survey in Google Sheets:

  • Begin by signing into your Google account. If you already use services like Gmail, you’re good to go.
  • Open Google Forms by clicking the grid (Apps icon) at the top-right corner of any Google page.
Survey in Google Sheets
  • The first launch prompts you to select either business or personal use. This only affects the suggested templates, not the form’s functionality. To make the process even easier, consider using Google Forms’ free online surveys for personal use. No cost is involved.
  • If you prefer, skip templates — start with a blank form to create your Google Sheets questionnaire.
Survey in Google Sheets
  • Google Forms offers intuitive tools for designing and editing your Google Sheets questionnaire.
  • Add a new question with a single click, then choose your preferred response type, such as:
    • Multiple-choice
    • Multi-choice grid
    • Rating scale
    • Checkboxes
    • Dropdown options
    • Open-ended short or long answer
    • And other options
  • Rearranging items is easy — drag and drop questions to reorder them.
  • You can also embed images or videos to enrich your form layout. There’s a wide range of tools available to customize your survey form.
  • When your form is complete, hit the purple Send button to distribute it.
Survey in Google Sheets
  • The send menu lets you share your form via:
    • Email
    • Direct link
    • Embedded HTML
Survey in Google Sheets
  • Once your survey on Google Sheets is out, results start coming in immediately as participants submit their answers.
Survey in Google Sheets
  • To transfer your collected data into Google Sheets:
  • Click on the Link to Sheets option.
Survey in Google Sheets
  • Choose to connect to either an existing spreadsheet or a brand-new one.
Survey in Google Sheets
  • Your responses will open in a new tab, neatly organized in spreadsheet format for analysis.

How to Analyze a Survey in Google Sheets?

What is a survey in Google Sheets? It’s the go-to method for collecting feedback with speed and simplicity. Responses drop into your spreadsheet like magic. However, the real challenge is understanding the data when it starts stacking up.

Sure, Google Sheets offers basic charts, but they’re often underwhelming. Basic bar charts won’t cut it when you’re trying to present clear insights.

That’s where ChartExpo steps in. It turns your flat survey data into vibrant, interactive visuals. It’s the upgrade your Google Sheets survey never knew it needed.

How to Install ChartExpo in Google Sheets?

  1. To start using ChartExpo, download it directly from the Google Sheets program. To do this, select Extensions from the top toolbar.
  2. A menu will appear. Click the Get add-ons option.
  3. Search for ChartExpo, and click on Charts, Graphs & Visualizations by ChartExpo when it appears in the results.
  4. Click the Install button. You will have to confirm your Google account and accept some permissions.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTAs to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Example: How to Create a Likert Scale Chart in Google Sheets

The most effective way to demonstrate the value of Likert Scale Charts is by showcasing real examples.

Let’s see how to make a Google Survey. Then, we’ll see how to build a Likert Scale Chart using feedback gathered from your Google Sheets questionnaire.

Assume you’ve received responses in the following format:

Survey in Google Sheets

The answer options are:

  • Extremely Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Extremely Satisfied

You’ll need to convert this input into a more structured format:

Questions Scale Responses
How satisfied were you with the work-life balance in this company? 1 1
How satisfied were you with the work-life balance in this company? 2 5
How satisfied were you with the work-life balance in this company? 3 3
How satisfied were you with the work-life balance in this company? 4 3
How satisfied were you with the work-life balance in this company? 5 8
How satisfied were you with the opportunities for career growth and development? 1 1
How satisfied were you with the opportunities for career growth and development? 2 2
How satisfied were you with the opportunities for career growth and development? 3 4
How satisfied were you with the opportunities for career growth and development? 4 7
How satisfied were you with the opportunities for career growth and development? 5 6
How satisfied were you with the work culture? 1 0
How satisfied were you with the work culture? 2 1
How satisfied were you with the work culture? 3 5
How satisfied were you with the work culture? 4 8
How satisfied were you with the work culture? 5 6
How satisfied were you with the recognition and feedback? 1 1
How satisfied were you with the recognition and feedback? 2 3
How satisfied were you with the recognition and feedback? 3 3
How satisfied were you with the recognition and feedback? 4 5
How satisfied were you with the recognition and feedback? 5 8
  • To get started with ChartExpo, install ChartExpo in Google Sheets.
  • Go to Extensions > Charts, Graphs & Visualizations by ChartExpo > Open.
Survey in Google Sheets
  • To access the charts library, click the Add new chart button.
Survey in Google Sheets
  • Once it loads, scroll through the charts list to locate and choose the “Likert Scale Chart”.
Survey in Google Sheets
  • Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.
Survey in Google Sheets
  • If you want to add anything to the chart, click the Edit Chart button:
Survey in Google Sheets
  • Click the pencil icon next to the Chart Header to change the title.
  • It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable Show.
  • Give the appropriate title of your chart and click the Apply button.
Survey in Google Sheets
  • After making all changes, you can click on the “Save” button as follows:
Survey in Google Sheets
  • Your final chart will look like the one below:
Survey in Google Sheets

Insights

Work-life balance:

  • 55% of employees are happy
  • 30% are unhappy
  • 15% are neutral

Career growth opportunities:

  • 65% of employees are happy
  • 15% are unhappy

Work culture:

  • 70% of employees are happy
  • 5% are unhappy

Recognition & feedback:

  • 65% of employees are satisfied
  • 20% are unsatisfied

Overall employee satisfaction:

  • 64% of employees are satisfied
  • 18% are dissatisfied
  • 19% are neutral

How to use a Google Sheets Survey?

1. Collect Responses with Google Forms

Design your survey in Google Forms and link it to Google Sheets. This way, every response is automatically recorded in a structured format.

2. Organize and Clean Data

Use built-in functions in Sheets to filter, sort, or remove duplicates. This ensures your survey data is accurate and easy to analyze.

3. Analyze Results with Charts

Turn raw data into visuals by creating bar charts, pie charts, or line graphs in Google Sheets. This helps you quickly identify patterns and insights.

4. Share and Collaborate

Since Sheets is cloud-based, you can share the survey results with your team in real time. Add comments, assign tasks, and work together on the same file.

Advantages of Using a Google Sheets Survey Template

1. Saves Time and Effort

Instead of building a survey from scratch, a ready-made Google Sheets survey template gives you a framework to start immediately. You only need to customize questions and adjust formatting.

2. Easy Data Collection and Organization

Responses are stored directly in Google Sheets, eliminating manual entry. This keeps data organized, accurate, and ready for analysis.

3. Accessible and Collaborative

Since Google Sheets is cloud-based, multiple team members can access and analyze survey results at the same time. This makes collaboration simple and efficient.

4. Flexible Customization

Templates can be tailored to your needs. You can add new questions, adjust layouts, or connect with Google Forms to create a seamless survey workflow.

5. Free and User-Friendly

Unlike many survey tools that require subscriptions, Google Sheets templates are completely free and easy to use. Even beginners can set up and manage surveys without technical skills.

Some Additional Features of Google Sheets For Survey

  • Data Visualization

You can convert raw survey responses into easy-to-understand charts and graphs directly in Google Sheets. This helps in spotting trends and patterns quickly.

  • Real-Time Updates

When linked with Google Forms, responses appear instantly in Sheets. This real-time update ensures you always have the latest data without manual entry.

  • Filtering and Sorting

Sheets allows you to filter responses, sort them by categories, or apply conditions to focus only on specific data points for deeper analysis.

  • Integration with Add-ons

Google Sheets supports add-ons like ChartExpo and other third-party tools, which enhance reporting and help create more advanced survey visualizations.

Tips for Using Google Spreadsheet Survey

Want cleaner data, easier tracking, and faster insights? A few minor tweaks can make a big difference. These tips will help you get the most from every response:

  • Link Google Forms to Google Sheets: Always connect your form to a Sheet. This ensures every response is captured in real-time and ready for analysis.
  • Use headers, categories, and data validation: Label your columns and group similar questions. Add data validation to avoid typos and keep your survey results accurate.
  • Analyze responses with filters and pivot tables: Filters help you sort answers quickly. Pivot tables show patterns and trends in your data, which is especially helpful in longer Net Promoter Surveys.
  • Visualize insights with charts: Turn rows of data into visual summaries. Charts make it easier to spot what matters and share insights with others.
  • Share and collaborate without delay: Grant teammates or clients access so they can view or comment. Everyone stays informed, and no data is lost in emails.
  • Automate notifications and report summaries: Set up email alerts for new entries or summary reports. Automation keeps your survey process smooth and consistent.

FAQs

How do I create a feedback form in Google Sheets?

  1. Use Google Forms to create a feedback form.
  2. Link it to Google Sheets to collect responses.
  3. Customize the form with questions.
  4. View responses directly in Google Sheets.

How to create a poll in Google Sheets?

  1. Use Google Forms to design a poll.
  2. Add poll questions and options.
  3. Link the form to Google Sheets.
  4. View poll results automatically in Google Sheets.

How do I export a Qualtrics survey to Google Sheets?

In Qualtrics, export your survey results as a CSV or Excel file. Then, open Google Sheets and import the file. This allows you to view, organize, and analyze the survey responses directly in Sheets.

Can you create a survey in Google Sheets?

Google Sheets itself doesn’t have built-in survey tools. Instead, you create a survey using Google Forms. Once responses are collected, they are automatically stored and updated in a linked Google Sheet for easy analysis.

Wrap Up

A Survey in Google Sheets is an innovative, simple way to collect feedback. It starts with Google Forms, and responses land directly in a connected Google Sheet. This setup is quick and saves time. Anyone with a Google account can use it; No coding skills are required.

You can create surveys using a Google Forms Survey Template or start from scratch. The Google survey format is flexible and easy to edit. Add questions, send the form, and wait for results.

Once responses come in, Google Sheets helps you organize the data. Use filters, formulas, and charts. You can even track trends in a CSAT Survey or team feedback.

However, basic Sheet tools may fall short when it comes to creating better visuals. That’s where ChartExpo comes in. It turns raw survey results into visuals you can use and share.

In conclusion, using Google Forms to Google Sheets makes surveys easier. You get fast answers, thoughtful insights, and a straightforward way to act on feedback. To take your data further, install ChartExpo. It will help you create clear, impactful charts that bring your survey results to life.

Net Promoter, NPS, NPS Prism, and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld.

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