Visualizing Data Using Customer Satisfaction Survey Software

Picture yourself as the CEO of a company that has been churning out products for some time now. You have a proficient team and innovative concepts. However, you are not entirely sure about the customer satisfaction levels with your offerings.

You could send out an email blast asking for feedback. But who has the time to sift through a bunch of unorganized responses? Also, you can’t just approach them and ask, “Hey, how do you feel about my business?”

That’s where our customer satisfaction survey software comes in.

This software is like a magic key that opens the door to your customers’ minds. Consequently, they reveal their deepest thoughts and feelings about your business.

You can finally answer the age-old question: “Are my customers happy?”

And that’s not all.

You can also find out what you’re doing right and what you’re doing wrong. Then take measures to improve your business and keep those customers returning.

Let’s see how this software can transform your customer satisfaction survey game.

Table of Content:

1. What is Customer Satisfaction?
2. Best Software to Conduct Customer Experience Survey
3. Best Software to Measure and Analyze Customer Satisfaction
4. How to Visualize and Analyze Customer Satisfaction Survey Software Results in Excel?
5. Wrap Up

We’ll start with the basics.

What is Customer Satisfaction?

Customer satisfaction is a measure of how happy customers are with your products, services, and overall customer experience. It is a critical factor in retaining customers and increasing customer lifetime value.

High customer satisfaction means customers are happy and likely to remain loyal to your business. Conversely, low satisfaction scores can indicate pain points needing attention to improve the customer experience.

Best Software to Conduct Customer Experience Survey

Are you tired of receiving customer feedback that is as useful as a chocolate teapot? Do you want to spice things up and add some pizzazz to your feedback-gathering process? Look no further than Google Forms.

This software is a breeze to navigate and customizable to suit your unique survey requirements. Let’s use a customer satisfaction survey example to learn how to use Google Forms.

Assume you own a pizza shop. You want to create a customer satisfaction survey with the following questions.

• How satisfied are you with the portion size of the pizza?
• How satisfied are you with the value for money of the pizza?
• How satisfied are you with the crust of the pizza?
• How satisfied are you with the delivery time?

You want your customers to provide an answer to each question using the response scale below.

1. Extremely Dissatisfied
2. Dissatisfied
3. Neutral
4. Satisfied
5. Extremely Satisfied

Follow these steps to create your customer satisfaction survey in Google Forms;

• Log in to Google Forms using your Google account.
• Click the “Blank” button to create a new form.

• Select the type of question you want to use, such as multiple-choice, checkbox, or short answer.
• Type your Questions in the “Untitled Question” section. Write “Option 1” and choose “Add option” for more options.

• Click the “Send” button to share the form with the target audience.

• When you have collected sufficient responses, click the three vertical dots next to “Link to Sheets.”

• Select the option to download the responses as a.csv file.

Best Software to Measure and Analyze Customer Satisfaction

As a business owner, you always look for ways to keep your customers happy. After all, happy customers are loyal customers. But how do you know if your efforts are paying off?

That’s where ChartExpo for Excel comes in. With ChartExpo, you can measure and analyze customer satisfaction like a pro. It offers a range of customizable charts and data visualization options.

As a result, it is easy to track customer feedback, identify trends, and spot areas for improvement. Say goodbye to guesswork and hello to data-driven insights.

Benefits of Using ChartExpo

• ChartExpo is the Willy Wonka of data visualization. It offers a variety of chart types that will make your data’s taste buds sing.
• ChartExpo guides you through the complexities of data visualization without you feeling like a dunce. No coding skills are required.
• ChartExpo’s 7-day free trial is like a delicious appetizer that makes you crave the full course. You can indulge in the visual feast for just $10/per month.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see the “My Apps” option.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Here are some charts you can use to display the results of your customer satisfaction survey.

• Likert Scale Chart

A Likert Scale Chart is a visual representation of the results of a Likert scale survey. It puts concrete numbers behind intangible feelings, making it easier to visualize the survey results. Furthermore, it provides an easy way to understand your target audience’s opinions, attitudes, or behaviors.

• Customer Satisfaction Chart

A Customer Satisfaction Chart is a visual representation of customer satisfaction data. This chart presents data collected from sources like surveys, feedback forms, customer reviews, and social media monitoring. It, in turn, helps to evaluate and improve customer satisfaction and retention.

• CSAT Score Survey Chart

A CSAT Score Survey Chart helps you evaluate customer satisfaction and identify detractors and promoters. It also calculates and analyzes your Net Promoter Score (NPS). As a result, it can help you turn detractors into promoters, increase revenue, and generate customer referrals.

How to Visualize and Analyze Customer Satisfaction Survey Software Results in Excel?

Assume your customer satisfaction survey template yields the data table below.

Timestamp	How satisfied are you with the portion size of the pizza?	How satisfied are you with the value for money of the pizza?	How satisfied are you with the crust of the pizza?	How satisfied are you with the delivery time of the pizza?
10-13-2023 17:47:33	Satisfied	Extremely Dissatisfied	Extremely Satisfied	Extremely Satisfied
10-13-2023 17:47:33	Extremely Satisfied	Extremely Dissatisfied	Dissatisfied	Neutral
10-13-2023 17:47:33	Extremely Dissatisfied	Satisfied	Neutral	Satisfied
10-13-2023 17:47:33	Neutral	Neutral	Satisfied	Extremely Dissatisfied
10-13-2023 17:47:33	Neutral	Satisfied	Dissatisfied	Extremely Satisfied
10-13-2023 17:47:33	Satisfied	Neutral	Neutral	Extremely Dissatisfied
10-13-2023 17:47:33	Satisfied	Extremely Satisfied	Extremely Dissatisfied	Dissatisfied
10-13-2023 17:47:33	Extremely Satisfied	Extremely Satisfied	Neutral	Extremely Satisfied
10-13-2023 17:47:33	Neutral	Extremely Dissatisfied	Neutral	Neutral
10-13-2023 17:47:33	Extremely Dissatisfied	Neutral	Extremely Dissatisfied	Extremely Satisfied
10-13-2023 17:47:33	Dissatisfied	Extremely Dissatisfied	Satisfied	Satisfied
10-13-2023 17:47:34	Neutral	Satisfied	Extremely Satisfied	Dissatisfied
10-13-2023 17:47:35	Extremely Dissatisfied	Extremely Satisfied	Dissatisfied	Extremely Dissatisfied
10-13-2023 17:47:36	Extremely Dissatisfied	Neutral	Neutral	Extremely Satisfied
10-13-2023 17:47:37	Satisfied	Dissatisfied	Satisfied	Extremely Dissatisfied
10-13-2023 17:47:38	Extremely Dissatisfied	Extremely Satisfied	Extremely Dissatisfied	Extremely Dissatisfied
10-13-2023 17:47:39	Extremely Satisfied	Extremely Dissatisfied	Extremely Dissatisfied	Neutral
10-13-2023 17:47:40	Neutral	Extremely Dissatisfied	Extremely Dissatisfied	Extremely Dissatisfied
10-13-2023 17:47:41	Extremely Dissatisfied	Dissatisfied	Dissatisfied	Neutral
10-13-2023 17:47:42	Extremely Satisfied	Satisfied	Extremely Dissatisfied	Satisfied

This table contains example data. Expect many responses and questions in real life.

• To get started with ChartExpo, install ChartExpo in Excel.
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps, then click Insert.

• Once it loads, choose the “Likert Scale Chart” from the charts list.

• Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:
  • Extremely Dissatisfied = 1
  • Dissatisfied = 2
  • Neutral = 3
  • Satisfied = 4
  • Extremely Satisfied = 5

• Once all is set, click the “Create Chart” button.

• ChartExpo will generate the visualization below for you.

• If you want to have the chart’s title, click Edit Chart, as shown in the above image.
• Click the pencil icon next to the Chart Header to change the title.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable Show.
• Give the appropriate title of your chart and click the Apply button.

• Let’s say you want to add text responses instead of numbers against every emoji.
• Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
• Click the “Save Changes” button to persist the changes.

• Your final chart will appear below.

Insights

• 40% of customers expressed satisfaction with the pizza portion size, 35% stated dissatisfaction and 25% remained neutral.
• Regarding value for money, 40% were satisfied, while another 40% expressed dissatisfaction.
• 25% were satisfied with the crust, and 50% dissatisfied.
• Regarding the delivery time, 40% were satisfied, and another 40% expressed dissatisfaction.
• Overall;
  • 37% of the respondents were satisfied with the pizza service, with 19% having an amazing experience.
  • 41% expressed dissatisfaction, with 30% having an awful experience.
  • 23% maintained neutrality.

FAQs

What is customer satisfaction survey software?

Customer satisfaction survey software is a tool for collecting and interpreting customer feedback. It provides customizable survey templates, response tracking, data analysis, and reporting. Consequently, it helps businesses work towards improving their offerings and enhancing the customer experience.

Which tool is used for customer satisfaction surveys?

Google Forms is the commonly used tool for customer satisfaction surveys. This free online survey tool allows you to create customized surveys with ease. Then distribute them to customers, and collect and analyze responses for measuring customer satisfaction.

How do you create a customer satisfaction survey?

To create a customer satisfaction survey, use Google Forms, following these steps:

1. Click the “+” button to start a new form.
2. Customize the title, add questions, and select appropriate response formats.
3. Preview the survey.
4. Share the survey link with your audience.

Wrap Up

Using customer satisfaction survey software allows you to gather and analyze vast amounts of data effortlessly. This way, you can quickly spot trends and patterns that might have otherwise gone unnoticed.

The insights gained can help refine products, enhance customer service, and optimize overall business strategies.

Moreover, customer satisfaction survey software empowers you to personalize customer interactions. This helps to foster stronger relationships and increase customer loyalty.

When you address customer concerns and act on their feedback promptly, you demonstrate commitment to customer satisfaction. Consequently, enhance your brand reputation.

With ChartExpo, you can easily design customized surveys, track responses, and analyze the results.

The software accommodates users of all technical levels with an intuitive interface and user-friendly features. Additionally, its compatibility with Excel enables seamless integration with existing data and analytics tools.

Ready to see your survey data in a whole new light? Get a free trial of ChartExpo and stop staring at boring Excel spreadsheets.

Net Promoter, NPS, NPS Prism, and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld.