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Are you running a product survey, but you don’t know what to ask?
Remember, creating a successful new product depends on crucial market insights. And you can only extract these insights by setting up surveys and formulating goal-driven questions.
You open yourself up to a world of relevant insights into key features and benefits that soothes pain points by setting up surveys. Also, online surveys give your target customers a platform to voice their likes and dislikes about your services or product.
After formulating new product survey question examples and gathering data, the next logical step is to extract insights for creating data stories.
This is where survey-based charts, such as Likert Scale Chart, come in.
Excel comes with pivot tables, charts, and graphs for visualizing data. But it lacks chart templates for analyzing survey data.
You don’t have to discard your Excel in favor of other expensive data visualization applications. You can rejuvenate it by installing an add-in to access ready-made survey-oriented visualization designs, such as Likert Scale Chart.
In this blog, you’ll learn:
Before jumping right into the blog’s core, we’ll address the following question: what is a product survey?
Definition: A product survey can help your business understand customers’ thoughts about your products and services.
In other words, it can help your product team to collect target customers’ opinions quickly and make data-driven decisions at each stage of the product development process.
Running a product survey is a reliable way to identify users’ wants and needs, validate critical decisions, and get a clear sense of the direction to take before launching a new product or feature.
Remember, you can easily send a survey to measure the level of customer satisfaction. And also, look for opportunities to improve and innovate existing products or services.
Keep reading because we’ll take you through new product survey question examples in the coming section.
Here is the list of new product survey question examples to get started.
So, what makes a reliable product survey question?
We’ve put together some actionable tips to get you started.
A visualization is a form of analysis you can use to extract answers from your data. Excel is one of the common tools for visualizing data using charts, graphs, and maps.
However, the spreadsheet application lacks ready-made new product survey question examples with excel charts, such as Likert.
We’re not advising you to do away with Excel in favor of other expensive tools.
And this is because there’s an amazingly affordable visualization tool that comes as an add-in you can easily install in Excel to access insightful and easy-to-customize survey-oriented charts. The tool is called ChartExpo.
So, what is ChartExpo?
ChartExpo is an add-in you can easily install in your Excel without needing tutorials.
With many ready-to-go and insightful charts, graphs, and maps, ChartExpo turns your complex, raw data into easy-to-interpret new product survey-based diagrams that tell data stories in real-time. More benefits
In the coming section, we’ll show you how to analyze survey data once you’ve crafted objective-driven questions and gathered data.
This section will Use a Likert Scale Chart (one of the survey-oriented charts) to analyze the data below.
| Questions | Scale | Responses |
| Is our product price affordable? | 1 | 324 |
| Is our product price affordable? | 2 | 176 |
| Is our product price affordable? | 3 | 230 |
| Is our product price affordable? | 4 | 270 |
| Is our product price affordable? | 5 | 0 |
| Does our product help you achieve your goals? | 1 | 138 |
| Does our product help you achieve your goals? | 2 | 186 |
| Does our product help you achieve your goals? | 3 | 176 |
| Does our product help you achieve your goals? | 4 | 230 |
| Does our product help you achieve your goals? | 5 | 270 |
| Is the use of the product quite handy? | 1 | 0 |
| Is the use of the product quite handy? | 2 | 138 |
| Is the use of the product quite handy? | 3 | 186 |
| Is the use of the product quite handy? | 4 | 176 |
| Is the use of the product quite handy? | 5 | 500 |
| Will you recommend our product to your friends/family? | 1 | 5 |
| Will you recommend our product to your friends/family? | 2 | 100 |
| Will you recommend our product to your friends/family? | 3 | 146 |
| Will you recommend our product to your friends/family? | 4 | 116 |
| Will you recommend our product to your friends/family? | 5 | 420 |
Next, we’ll address the following question: why is a product survey important?
Feedback is critical to customizing products and services your target market will love, use regularly, and recommend to their families and friends.
Wait! That’s not all.
New product survey question examples can help you validate or invalidate hypotheses and find overlapping areas across our target audience to discover what can be improved. Besides, a product survey with a constant feedback loop can help you iterate and improve continuously.
Check out more benefits below:
A product survey is a cost-effective way to reach out to your target market and gather regular insights into their needs.
Most web-based survey tools can help you create product surveys, share your market, and access data.
Insights into survey data can help you make reliable, informed, and insight-driven decisions.
Your product’s success revolves around your customers and their experiences.
Running a product survey can help you:
Also, you can easily monitor the new product’s performance and valuable improvements as required.
Coming up with a revolutionary idea is just the first step in building a new product or adding a new feature.
How do you know if customers will adopt the new feature or product?
Are you solving the critical pain points facing the market?
An idea validation survey can help you answer the queries (mentioned above) and get reliable user feedback to validate the business idea.
Imagine you have identified the critical pain point facing your target market.
You can easily leverage this survey type to validate potential solutions for the existing problems before investing time and resources.
We recommend you ask your users how they feel about your concept and the attributes that matter the most to them. This will help you to uncover the actionable ideas that are worth pursuing.
This survey type can help you understand if your target market is happy and satisfied with your brand offers.
It gets better.
It can also help you collect the voice of the customer data to better understand emerging tastes and preferences.
Remember, their opinion can validate decisions within your business. Also, you’ll become more equipped to meet your niche’s specific and immediate needs instead of basing your strategy on intuition or copying others.
The target market’s opinions also shape the decision lifecycle. If you don’t know their thoughts, you’re likely to have a lower chance of retaining them, delighting them, or enticing them to make future purchases.
A product feedback survey can help you gather data for analysis to understand your customers’ experience with your products.
You need to know the aspects of the performance of the brand offerings and the ones that require urgent troubleshooting to deliver a spectacular user experience.
You can easily create strategies that drive more sales revenue by showing empathy towards your customers and understanding pain points.
Keep reading because you don’t want to miss new product survey question examples for effective and time-saving data collection. Also, we’ll address the following question: How do you gather product feedback?
Follow the following gaming-changing steps to get started with a new product survey.
Setting goals is the first step in putting up a product survey together.
During this phase, we recommend you establish the following:
You need goals in a survey exercise because they make it easier to come up with the right survey questions, you’d like to ask your audience.
To keep customers engaged throughout your survey, only include questions that serve your survey goal.
We recommend you avoid asking for unnecessary information. Remember, your respondents’ time is precious. So, don’t waste it. The shorter your survey is, the more likely you’ll get reliable respondents.
Ensure your new product survey question examples are focused and are tightly themed. Avoid covering two distinct themes in one question because they may confuse the participants.
Your new product survey should be simple and easy to understand.
Here’s an interesting fact.
Very few people will likely complete your survey if your questions are confusing or complex. Use your target audience’s language and avoid jargon and long sentences.
Avoid asking biased questions that could influence the answers and compromise the data.
For instance, rather than asking, “How wonderful was your experience with our product?” as the following, “How would you rate your experience with our product?”
The data you collect will likely be reliable.
Trust is critical when launching a new product.
One of the critical tasks you should undertake during a product launch is cultivating credibility and trust in the target market. Remember, even if your business is an authority in your niche, you’ll still need to persuade more prospects to expand your market share.
A product survey can help your business understand customers’ thoughts about your products and services.
In other words, it can help your product team to collect target customers’ opinions quickly and make data-driven decisions at each stage of the product development process.
Are you running a product survey, but you don’t know what to ask?
Remember, creating a successful new product depends on crucial market insights. And you can only extract these insights by setting up surveys and formulating goal-driven questions.
By setting up surveys, you open yourself up to a world of relevant insights into critical features and benefits that soothe pain points. Also, online surveys give your target customers a platform to voice their likes and dislikes about your services or product.
After formulating new product survey question examples and gathering data, the next logical step is to extract insights for creating data stories.
This is where survey-based charts, such as Likert Scale Chart, come in.
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