21+ Good Survey Questions to Ask for Actionable Insights

If you’re tired of boring, dull survey questions that make you want to hit the snooze button, we’ve got something exciting for you.

Get ready to discover the good survey questions that will increase participation rates and the quality of the responses.

Table of Contents:

1. What are Good Survey Questions?
2. Types of Good Survey Questions
3. How to Write Good Survey Questions?
4. 21+ Good Survey Questions to Ask
5. Benefits of Asking Good Survey Questions
6. How to Evaluate Survey Question Results?
7. Wrap Up

Poorly curated survey questions can make respondents lose interest, give half-hearted answers, or worse, abandon the survey altogether.

We’re about to reveal the secret to creating engaging and insightful surveys.

Let’s Start with:

What are Good Survey Questions?

Definition: Good survey questions are concise and to the point. Long-winded survey questions can confuse and frustrate respondents. And this can lead to incomplete or inaccurate responses.

If you’ve ever conducted a survey, you know how crucial it is to ask the good survey questions.

However, what exactly makes the good survey question?

Using good survey questions that elicit honest and thoughtful responses. Avoid leading or biased questions that sway your audience in a particular direction. Aim for neutral wording that allows individuals to express their true opinions.

Consider the survey format. Multiple-choice questions are great for gathering specific data. On the other hand, open-ended questions encourage participants to share their ideas and insights freely.

Good survey questions engage and captivate people. Inject some personality into your survey questions. Make them relatable, and encourage a conversational tone.

You want your participants to feel like they’re having a genuine conversation. Let’s discuss some common types of good survey questions, which you can ask in your next survey.

In the coming section, we will learn about types of surveys that can be marked as good and useful.

Different Variations of Good Survey Questions

Here are some common types of good survey questions that can help you gather insightful responses:

1. Closed-Ended Questions:
   • These questions provide predefined response options, making analysis more straightforward. Examples include multiple-choice questions or Likert scale items.
2. Open-Ended Questions:
   • Allow respondents to express their thoughts in their own words. These questions, which can also help gauge metrics like the customer effort score analysis, provide in-depth qualitative data insights but require more effort in analysis.
3. Multiple-Choice Questions:
   • Offer a list of predefined answers, allowing respondents to choose the option that best fits their response. They are efficient for quantitative analysis.
4. Likert Scale Questions:
   • Measure attitudes or opinions on a scale, typically ranging from “Strongly Disagree” to “Strongly Agree.” This type provides a nuanced understanding of respondent sentiments.
5. Rating Scale Questions:
   • Similar to Likert scales, these questions ask respondents to rate something on a numerical scale. Common in measuring satisfaction or performance.
6. Demographic Questions:
   • Collect information about respondents’ characteristics, such as age, gender, or location. Useful for segmenting and analyzing data based on demographics.
7. Multiple-Response Questions:
   • Allow respondents to choose more than one answer from a list. Useful for capturing diverse perspectives on a single topic.
8. Ranking Questions:
   • Ask respondents to prioritize or rank a list of items. Effective for understanding preferences and priorities.
9. Net Promoter Score (NPS) Questions:
   • Gauge customer loyalty by asking respondents how likely they are to recommend a product or service on a scale of 0 to 10, commonly measured by the Net Promoter Score.

How to Write Good Survey Questions?

The key to writing good survey questions lies in their ability to generate accurate, unbiased, and valuable responses. Follow these 7 tips to write good survey questions:

1. Clearly Define Your Objectives:
   • Clearly outline the goals before writing survey questions. What information are you seeking to collect?
2. Keep Your Questions Simple and Concise:
   • Use simple and direct language. Avoid jargon or complex wording that may confuse respondents.
3. Avoid Double-Barreled Questions:
   • Each question should address a single topic. Avoid combining multiple issues into one question.
4. Start with General Questions about your Topic:
   • Begin with broad, general questions before moving into more specific inquiries to ease respondents.
5. Consider the Survey Flow:
   • Arrange questions logically, with a smooth flow from general to specific topics.
6. Provide Response Options:
   • For multiple-choice questions, offer a comprehensive list of response options to cover various scenarios.
7. Include an Opt-Out Option:
   • Always allow respondents to skip questions they are not comfortable answering.

In our next section, you can see how we use these tips while writing some of the best survey questions.

21+ Good Survey Questions to Ask

Now you know what are the most common good survey question types and how to write them by reading our above sections, Let’s explore the most useful good survey questions based on different business scenarios.

1. Good Survey Questions for Identifying Current Product/Services Users:
   • How frequently do you currently use our product?
   • Which features of our product do you use most frequently?
   • How often do you engage with our product in a typical week?
2. Good Survey Questions for Identifying Potential Users:
   • Would you consider using our product in the future?
   • What factors would influence you to try our product if you haven’t already?
   • Are there specific needs or preferences you believe our product could address for you?
3. Good Survey Questions for Understanding Product/Services Usage Patterns:
   • When do you typically use our product during the day?
   • During which times of the day or week do you find our product most useful?
   • Can you share specific scenarios when you turn to our product for assistance?
4. Good Survey Questions for Evaluating Product and Consumer Perception:
   • What comes to mind when you think about our products?
   • How would you rate the overall satisfaction with our product’s performance?
   • What aspects of our product do you think we excel at, and where can we improve?
5. Good Survey Questions for Comparing with Competitors Perception:
   • How would you rate our products compared to our competitors?
   • Compared to similar products in the market, how would you rate our product’s features and benefits?
   • What do you believe sets our product apart from competitors?
6. Best Survey Questions for Determining Price Sensitivity:
   • What price range do you find reasonable for our product?
   • At what price point would you consider our product a great value for money?
   • What additional features or improvements would justify a higher price for our product?
7. Best Survey Questions for Gauging Creative Appeal:
   • What aspects of our creative materials do you like or dislike?
   • Which creative elements resonate with you the most in our advertising?
   • Are there specific aspects of our creative content that you find unappealing or confusing?
8. Good Survey Questions for Assessing Brand Strategy:
   • How well do you think our brand aligns with your preferences?
   • How well do you think our brand aligns with your values and expectations?
   • What words or emotions come to mind when you think about our brand?
9. Good Survey Questions for Measuring Likelihood of Recommendation:
   • How likely are you to recommend our products to others?
   • On a scale from 0 to 10, how likely are you to recommend our product to others?
   • What factors would influence your decision to recommend our product to friends or colleagues?
10. Good Survey Questions for Identifying Effective Advertising Channels:
    • Where do you prefer seeing advertisements for products like ours?
    • Where do you usually discover new products or services?
    • Which platforms or channels do you think our brand should focus on for better visibility?

Good survey questions are strategic endeavor that empowers businesses to navigate the ever-evolving landscape of consumer preferences. By tailoring these inquiries to specific use cases organizations can extract invaluable insights.

The art of designing good survey questions will help you build meaningful connections between your business and your customers. Ask these good survey questions, and watch your surveys transform into powerful tools for growth and engagement.

Benefits of Asking Good Survey Questions

Let’s explore the advantages of asking good survey questions:

• Measure customer satisfaction

Good survey questions help you gauge how satisfied your customers are with your brand. By gathering data, you can pinpoint areas that need improvement.

• Identify areas for improvement

Good survey questions provide valuable insights into your target audience’s needs. Analyzing survey data using charts can help you identify areas that require improvement.

• Enhance customer loyalty

Satisfied customers are likely to stay loyal to your brand. Using good survey questions, you can identify the factors that drive loyalty and implement changes.

• Increase revenue

Satisfied customers tend to make repeat purchases and refer others to your brand. By improving customer satisfaction through surveys, you can foster loyalty.

• Improve brand reputation

A positive customer experience helps build your brand’s reputation.

By using a combination of customer satisfaction surveys and the good survey questions to uncover areas for improvement, you can enhance the overall customer experience.

How to Evaluate Good Survey Questions Results?

Congratulations on successfully learning how to curate the survey questions.

Now, it’s time to unlock the true potential of your survey data by analyzing it.

While traditional tools like Excel are helpful in organizing data, they may not be the best fit for survey-based analysis.

Don’t worry.

There’s an exciting solution that can take your survey data analysis to a whole new level. It’s called ChartExpo.

ChartExpo is not your ordinary tool.

You heard that right.

It’s a powerful Excel add-in that will revolutionize how you analyze your survey questions.

With its user-friendly interface and a wide range of survey-based charts, ChartExpo effortlessly transforms survey responses into compelling narratives.

You don’t need to be a coding genius to use ChartExpo’s features. It’s designed to be intuitive and accessible to all users, regardless of technical expertise.

One of ChartExpo’s standout features is the Likert Scale Chart. This chart acts as a magnifying glass, allowing you to dive deep into your survey data for hidden insights.

Try ChartExpo’s free 7-day trial and experience its full potential. After the trial period, you’ll only be charged a modest $10 per month.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see the “My Apps” option.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Let’s imagine you run a restaurant. You want to know whether your team is committed and engaged in achieving your business goals.

You’ve organized a survey to gather first-hand feedback from your team and you’ve used the good survey questions below.

• How satisfied are you with the taste of the food served at the restaurant?
• How satisfied are you with the quality of ingredients used in the food?
• How satisfied are you with the presentation and visual appeal of the food?

Let’s further imagine you’ll use the following answer options in your survey format.

1. Extremely Dissatisfied
2. Dissatisfied
3. Neutral
4. Satisfied
5. Extremely Satisfied

Example

In the coming section, we’ll use ChartExpo, and sample data to demonstrate how you can leverage a Likert Scale Chart to visualize responses from your best survey questions.

How satisfied are you with the taste of the food served at the restaurant?	How satisfied are you with the quality of ingredients used in the food?	How satisfied are you with the presentation and visual appeal of the food?
Neutral	Extremely Dissatisfied	Dissatisfied
Neutral	Neutral	Extremely Satisfied
Dissatisfied	Extremely Satisfied	Dissatisfied
Extremely Satisfied	Extremely Satisfied	Extremely Dissatisfied
Extremely Satisfied	Satisfied	Extremely Satisfied
Neutral	Dissatisfied	Neutral
Satisfied	Satisfied	Satisfied
Satisfied	Dissatisfied	Dissatisfied
Dissatisfied	Satisfied	Satisfied
Extremely Dissatisfied	Dissatisfied	Satisfied
Neutral	Dissatisfied	Neutral
Neutral	Extremely Satisfied	Satisfied
Satisfied	Extremely Dissatisfied	Dissatisfied
Extremely Dissatisfied	Extremely Satisfied	Satisfied
Dissatisfied	Extremely Satisfied	Dissatisfied
Extremely Dissatisfied	Extremely Satisfied	Extremely Dissatisfied
Satisfied	Satisfied	Satisfied
Extremely Satisfied	Neutral	Neutral
Dissatisfied	Neutral	Extremely Dissatisfied
Extremely Satisfied	Extremely Satisfied	Satisfied

This table contains example data. Expect many responses and questions in real life.

• To get started with ChartExpo, install ChartExpo in Excel.
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps, then click Insert.

• Once it loads, choose the “Likert Scale Chart” from the charts list.

• Click “Create Chart From Selection” button after selecting the data from the sheet, as shown.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:

• • Extremely Dissatisfied = 1
  • Dissatisfied = 2
  • Neutral = 3
  • Satisfied = 4
  • Extremely Satisfied = 5
• Once all is set, click the “Create Chart” button.

• ChartExpo will generate the visualization below for you.

• If you want to have the title of chart, click on Edit Chart, as shown in the above image.
• To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show Give the appropriate title of your chart and click on Apply button.

• Let’s say you want to add text responses instead of numbers against every emoji.
• Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.

• Click the “Save Changes” button to persist the changes.

• The final chart will look as below.

Insights

Let’s dive into the valuable insights we gained from the chart above.

The taste of the food: 40% of customers were satisfied. However, 35% were not satisfied, indicating areas where we can make improvements. 25% remained neutral, which presents an opportunity to engage with them and understand their perspectives.

The quality of ingredients used in the food: the results showed that 55% of customers are satisfied. However, 30% are not satisfied, signaling areas that can be improved. 15% chose not to answer.

Customer satisfaction with food presentation: 45% of customers were satisfied with the food presentation. 40% expressed dissatisfaction, highlighting areas to improve. Additionally, 15% remained neutral, suggesting an opportunity to gather more feedback.

Lastly, 47% of customers provided positive responses, reflecting satisfaction. 35% gave negative responses, which necessitates further investigation.

It’s worth noting that 18% did not respond, and understanding their reasons can help improve the survey process.

FAQs:

What are the good survey answers?

The good survey answers are honest and thoughtful, and provide relevant information that aligns with the objectives of the survey. By encouraging genuine opinions and experiences, you can gain valuable insights.

What are 4 good survey questions?

Below are some of the best survey questions for restaurants:

• Does our food quality meet your expectations?
• Should we add more food items to our menu?
• Would you recommend our brand to your friends and family?
• Are you satisfied with staff behavior?

What makes questions a good survey question?

Good survey questions should be clear, relevant, neutral, specific, and precise. They should also have balanced response options

They should capture relevant information and can easily be understood. By asking well-designed questions, you can gather valuable data.

Wrap Up

In conclusion, using good survey questions is key to unlocking valuable insights.

By carefully crafting survey questions that are clear, concise, and relevant, we can gather data that truly reflects your audience’s true opinions.

ChartExpo, the game-changing data analysis tool we mentioned earlier, offers a range of benefits to enhance your survey analysis.

With its user-friendly interface and survey-based charts, it empowers you to uncover hidden trends, patterns, and other invaluable insights.

Experience the full potential of ChartExpo with our free 7-day trial.

After the trial period, you can continue using ChartExpo’s powerful features for only $10 monthly.

Sign up for the free trial of ChartExpo and discover the endless possibilities.