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Home > Blog > Microsoft Excel

Crafting Effective Survey Format Examples for Insights

If you’re struggling to craft a survey that engages your audience and provides insightful data, look no further.

Survey Format Example

We have survey format examples to save your day.

With our proven survey formats, you can capture the attention of your target audience and gather valuable insights.

Imagine accessing various tried and tested survey question formats by successful businesses.

You can save time and effort by choosing from these proven formats instead of creating from scratch.

Whether you’re a marketer, business owner, or researcher, chances are you intend to create effective surveys. Remember, the right survey format can make all the difference in your results.

Table of Contents:

  1. What is a Good Survey Format?
  2. What are the Ways to Format Your Survey?
  3. Survey Format Examples
  4. What are the Three Cs of the Survey Format?
  5. Tips to Craft an Effective Survey Format
  6. Plotting Survey Format Data
  7. Advantages of Using Survey Format
  8. Wrap Up

What is a Good Survey Format?

Definition: A good survey format is a must-have if your goal is to gather accurate data from respondents.

Below are some survey format examples that can help you create a compelling and engaging survey:

  • Multiple-choice questions provide a set of options for respondents to choose from, making it easy to answer the question quickly.
  • Rating scales ask respondents to rate a statement on a scale, from 1 to 10, or from strongly disagree to strongly agree.
  • Open-ended questions allow your target respondents to answer in their own words, providing more detailed and insightful responses.
  • Matrix questions allow you to ask multiple questions in a table-like format, making it easy to compare responses.
  • Demographic questions collect information about the respondent, such as age, gender, and location.

To make your survey format more appealing to your target audience, consider using a mix of these question types and graphics or images.

Also, keep the survey short and concise to avoid respondent fatigue.

What are the Ways to Format Your Survey?

The format can significantly impact the quality and quantity of responses received, especially when designing a survey. For instance, using a survey template in Excel can streamline the process and ensure consistency in your questions. There are different ways to format your survey, but the two most common methods are the classic format and the one-question-at-a-time format.

  • Classic Format

The classic survey format example entails displaying all survey questions on a single page.

And it works well when your survey is relatively short and the questions are straightforward. Respondents can scroll on their mobile devices or use the keyboard to move between questions.

The classic format is efficient because respondents can see all the questions simultaneously. This helps them to understand the survey’s context and the flow of questions.

But, the format may not be suitable for long surveys.

And this is because respondents may become overwhelmed by the sheer number of questions on one page.

  • One-Question-at-a-Time Format

The one-question-at-a-time survey format example displays one question at a time.

This means the survey automatically advances to the next question when a respondent answers the first. The format is suitable for long surveys because it helps to reduce respondent fatigue.

The one-question-at-a-time format reduces the chances of respondents skipping questions or providing incomplete responses.

But, the survey format may not be suitable for short surveys, especially when matrix survey questions are included. This is because it can be time-consuming for respondents to review each question thoroughly.

When choosing the survey format, consider the following:

  • Length and complexity of the survey
  • Target audience
  • The goal of the survey

Also, test the survey format with a small group of respondents before launching it to the general population.

This can help you to identify potential issues with the format.

Let’s discuss top Survey Format Examples which you can use in your next survey.

Survey Format Examples

Below are examples of various survey question formats:

Survey Format Example # 1: Service Excellence

Section 1: General Information

Your Role:
Customer
Employee
Manager
Other (please specify)

How long have you been a customer/employee of our organization?

  • Less than 6 months
  • 6 months to 1 year
  • 1 to 3 years
  • More than 3 years

Section 2: Service Experience

On a scale of 1 to 10, how satisfied are you with the overall quality of our services?

  • 1 (Not at all satisfied)
  • 10 (Extremely satisfied)

Please rate the following aspects of our services:
Responsiveness
Professionalism
Clarity of communication
Timeliness
Problem resolution

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

Section 3: Communication

How would you rate the effectiveness of our communication channels (e.g., website, emails, customer support)?

  • Ineffective
  • Somewhat effective
  • Effective
  • Very effective

Do you feel well-informed about our products/services and any updates or changes?

  • Yes
  • No
  • Not sure

Section 4: Improvement Areas

What areas do you think we could improve to enhance our service quality? (Open-ended)

Section 5: Recommendations

Would you recommend our services to others?

  • Definitely
  • Probably
  • Not sure
  • Probably not
  • Definitely not

If you have any additional comments, suggestions, or compliments, please share them here. (Open-ended)

Section 6: Demographics

Demographic Information:

a. Age: ______
b. Gender: ______
c. Occupation: ______
d. How did you first hear about our services? ______

Survey Format Example # 2: Construction Stakeholder Satisfaction

Section 1: General Information

Your Role:

Customer
Employee
Manager
Other (please specify)

How long have you been a customer/employee of our organization?

  • Less than 6 months
  • 6 months to 1 year
  • 1 to 3 years
  • More than 3 years

Section 2: Service Experience

On a scale of 1 to 10, how satisfied are you with the overall quality of our services?

  • 1 (Not at all satisfied)
  • 10 (Extremely satisfied)

Please rate the following aspects of our services:

a. Responsiveness
b. Professionalism
c. Clarity of communication
d. Timeliness
f. Problem resolution

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

Section 3: Communication

How would you rate the effectiveness of our communication channels (e.g., website, emails, customer support)?

  • Ineffective
  • Somewhat effective
  • Effective
  • Very effective

Do you feel well-informed about our products/services and any updates or changes?

  • Yes
  • No
  • Not sure

Section 4: Improvement Areas

What areas do you think we could improve to enhance our service quality? (Open-ended)

Section 5: Recommendations

Would you recommend our services to others?

  • Definitely
  • Probably
  • Not sure
  • Probably not
  • Definitely not

If you have any additional comments, suggestions, or compliments, please share them here. (Open-ended)

Section 6: Demographics

Demographic Information:

a. Age: ______
b. Gender: ______
c. Occupation: ______
d. How did you first hear about our services? ______

Survey Format Example # 3: Construction Stakeholder Satisfaction

Section 1: General Information

Your Role in the Project:

  • Client
  • Contractor
  • Subcontractor
  • Architect
  • Project Manager
  • Other (please specify)

Project Name:

[Insert Project Name]

How long have you been involved in the project?

  • Less than 6 months
  • 6 months to 1 year
  • 1 to 2 years
  • More than 2 years

Section 2: Communication and Collaboration

Rate the effectiveness of communication among project stakeholders:

  • Very Ineffective
  • Ineffective
  • Neutral
  • Effective
  • Very Effective

How satisfied are you with the collaboration and teamwork on this project?

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

Section 3: Project Management

Rate the effectiveness of project management:

  • Poor
  • Fair
  • Good
  • Very Good
  • Excellent

Were project timelines and milestones met as expected?

  • Yes
  • No
  • Partially

Section 4: Quality and Workmanship

How satisfied are you with the overall quality of the construction work?

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

Section 5: Safety and Compliance

Rate the project’s adherence to safety standards:

  • Below Standard
  • Meeting Minimum Standards
  • Above Standard

Section 6: Overall Satisfaction and Recommendations

How likely are you to recommend our construction services to others?

  • Definitely
  • Probably
  • Not sure
  • Probably not
  • Definitely not

Survey Format Example # 4: Waste Management

Section 1: General Information

Your Role:

Resident

Business Owner

Municipal Official

Waste Management Professional

Other (please specify)

Location:

City/Town: ______

Neighborhood/Street: ______

Section 2: Current Waste Management Practices

How would you describe the overall waste management system in your area?

  • Excellent
  • Good
  • Fair
  • Poor

Which types of waste collection services are available in your area? (Check all that apply)

  • Curbside Collection
  • Recycling
  • Composting
  • Hazardous Waste Collection
  • Electronic Waste Collection
  • Other (please specify)

Section 3: Satisfaction with Waste Services

How satisfied are you with the waste collection services in your area?

  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied

Rate the effectiveness of recycling programs in your community:

  • Ineffective
  • Somewhat Effective
  • Effective
  • Very Effective

Section 4: Recycling Habits and Awareness

How often do you recycle?

  • Always
  • Frequently
  • Occasionally
  • Rarely
  • Never

Section 5: Waste Reduction and Education

Are there educational programs in your community promoting waste reduction and recycling?

  • Yes
  • No
  • Not sure

How effective do you think these educational programs are in promoting waste reduction?

  • Not Effective
  • Somewhat Effective
  • Effective
  • Very Effective

What are the Three Cs of the Survey Format?

Creating a survey that delivers accurate and insightful results is the goal of any research project.

The three C’s of survey format – clear, concise, and communicative – are key when considering the overall survey’s design.

The first C, clarity, ensures your survey’s purpose is clear to the respondents. The survey questions should be easy to understand, sequenced, and concise.

The clarity in a survey format will help your target audience focus on the questions.

To achieve clarity in survey format, use plain language. Avoid jargon or technical terms that may be unfamiliar to your target market.

The second C, conciseness, is aligned with the survey’s length. The survey should be short to avoid respondent fatigue.

Yes, you read that right.

Long surveys will reduce the participation rate and the responses’ quality. The key is only to include essential questions relevant to your objectives.

The third C, communicative, correlates with conveying the intended message to the respondents.

Your survey questions should be structured to communicate your overall objective effectively. Include relevant instructions and explanations to help your respondents understand your survey’s goal.

Tips to Craft an Effective Survey Format

The significance of a survey format cannot be overstated.

Why?

A poorly designed survey, including a longitudinal survey, can result in misinterpreted questions and biased responses. And this can lead to inaccurate conclusions.

Therefore, consider the following points when designing a survey to improve responses.

Firstly, wrong wording can confuse respondents. Use direct and brief language to ensure your survey questions are clear and concise.

Your wording should be structured in a way that helps to obtain accurate data in the shortest time possible.

Secondly, ambiguous questions can lead to uncertain outcomes. If your survey questions are too perplexing, respondents may provide inaccurate data.

Use structured questions that provide a limited set of responses to increase the participation rate.

Lastly, avoid personal questions that may invade the respondents’ privacy.

If personal information is required for the research, use fixed responses for the respondents to check off.

This approach can help you gather demographic information like age, race, and income level without invading privacy.

Plotting Survey Format Data

When you receive responses from a survey, the data format can be unappealing.

Why?

It’s just rows and columns of text or numbers with no emotional impact.

However, with ChartExpo, you can turn your survey data into stunning and emotionally appealing visualizations.

Using graphs in excel to organize your data is a good start. However, you need more than rows and columns to truly understand your data.

ChartExpo is a tested and proven tool for converting tabular survey data into visually appealing and easy-to-read charts and graphs.

With ChartExpo, you get the best charts to use for your survey analysis. This can help you identify potential problems or opportunities in your data.

One of the best things about ChartExpo is its free 7-day trial. This means you can try out the various charts and sample data provided before committing to the paid version.

Once you upgrade, you can generate even more stunning visualizations that impress your audience.

Refrain from settling for boring rows and columns – try ChartExpo today.

How to Install ChartExpo in Excel?

  1. Open your Excel application.
  2. Open the worksheet and click on the “Insert” menu.
  3. You’ll see the “My Apps”.
  4. In the office Add-ins window, click on “Store” and search for ChartExpo on my Apps Store.
  5. Click on the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create data visualizations in a few clicks in your favorite tool.

1. Survey Format Example #1: Data Format with Text Responses

In this type of survey response, you’ll receive answers in the form of emotive language such as:

    • “Strongly Disagree,”
    • “Disagree”
    • “Neither Agree nor Disagree”
    • “Agree”
    • “Strongly Agree”

This format allows your respondents to express their feelings and opinions more accurately and with greater emphasis.

This makes it an effective way to gauge their attitudes toward a particular topic.

Do you think the price of our product is affordable? Do you think the quality of the product is better than others? Should we change the product packaging? Do you think our product is available in all stores in your city?
Neither agree nor disagree Strongly Disagree Agree Strongly Agree
Strongly Agree Agree Disagree Neither agree nor disagree
Neither agree nor disagree Strongly Disagree Disagree Strongly Agree
Disagree Agree Neither agree nor disagree Neither agree nor disagree
Strongly Disagree Strongly Disagree Strongly Agree Disagree
Agree Strongly Agree Disagree Strongly Agree
Strongly Disagree Agree Strongly Agree Agree
Agree Disagree Strongly Agree Neither agree nor disagree
Strongly Agree Strongly Agree Disagree Agree
Strongly Agree Strongly Agree Strongly Disagree Strongly Agree
Neither agree nor disagree Disagree Agree Strongly Disagree
Strongly Agree Strongly Disagree Neither agree nor disagree Strongly Agree
Strongly Disagree Disagree Disagree Neither agree nor disagree
Strongly Agree Strongly Agree Strongly Agree Strongly Agree
Agree Agree Agree Agree
Neither agree nor disagree Disagree Agree Strongly Disagree
Strongly Agree Strongly Agree Strongly Agree Strongly Agree
Disagree Strongly Agree Strongly Disagree Strongly Agree
Strongly Disagree Strongly Agree Agree Disagree
Disagree Disagree Disagree Strongly Disagree
  • To get started with ChartExpo, install ChartExpo in Excel.
  • Now Click on My Apps from the INSERT menu.
insert chartexpo in excel
  • Choose ChartExpo from My Apps, then click Insert.
open chartexpo in excel
  • Once ChartExpo is loaded. Click on “Likert Scale Chart” from the list of charts.
search likert scale chart in excel
  • Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.
create likert scale chart in excel
  • The Likert Scale Chart will look as follows.
final likert scale chart in excel

2. Survey Format Example #2: Data Format With Rating/Scaling

Another option for gathering feedback data is using numerical ratings on a scale of 1 to 5.

A rating of 1 represents Strongly Disagree, 2 = Disagree, 3 = Neutral, 4=Agree, and 5 = Strongly Agree.

We’ll use ChartExpo to visualize the sample survey data below.

Questions Rating Responses
Do you think the price of our product is affordable? 1 4
Do you think the price of our product is affordable? 2 3
Do you think the price of our product is affordable? 3 4
Do you think the price of our product is affordable? 4 3
Do you think the price of our product is affordable? 5 6
Do you think the quality of the product is better than others? 1 3
Do you think the quality of the product is better than others? 2 6
Do you think the quality of the product is better than others? 3 0
Do you think the quality of the product is better than others? 4 4
Do you think the quality of the product is better than others? 5 7
Should we change the product packaging? 1 2
Should we change the product packaging? 2 6
Should we change the product packaging? 3 2
Should we change the product packaging? 4 5
Should we change the product packaging? 5 5
Do you think our product is available in all stores in your city? 1 3
Do you think our product is available in all stores in your city? 2 2
Do you think our product is available in all stores in your city? 3 4
Do you think our product is available in all stores in your city? 4 3
Do you think our product is available in all stores in your city? 5 8
  • Follow the same steps we used in the ‘data Format with Text Responses’ section.
  • If you follow the same steps, you should have the chart below.
Survey Format Example

Insights

  • Question #1: 45% of customers agreed with the price of your product, while 35% indicated they find it unaffordable. The remaining 20% remained neutral in their response.
  • Question #2: 55% of customers agreed that the quality of your product is good. Conversely, 45% indicated that it is not as good as other products. No one remained neutral in providing feedback on this question.
  • Question #3: 50% of customers indicated that the packaging should be changed, whereas 40% responded that there is no need to change the packaging. The remaining 10% remained neutral.
  • Question #4: 55% of respondents agreed that the product is available in all stores within the city. 25% indicated that the product is not available. The remaining 20% did not respond.
  • Overall: 33% of respondents strongly agreed with the statements in the survey. 19% simply agreed, 21% disagreed, 15% strongly disagreed, and 13% remained neutral.

Advantages of Using Survey Format

Using surveys as a data collection method offers several advantages, making them a popular and effective tool for gathering information. Here are some key advantages of using survey formats:

  • Large-Scale Data Collection

Surveys are scalable and can be distributed to a large audience simultaneously. This makes them suitable for collecting survey data from diverse populations.

  • Flexibility in Question Types

Survey formats allow for a variety of question types, including multiple-choice, open-ended questionaries, Likert scales, and more. This flexibility caters to different research needs and objectives.

  • Speed of Data Collection

Surveys can be administered quickly, allowing for the rapid collection of data. This is particularly advantageous when time-sensitive information is required.

  • Remote Participation

With the advent of online survey tools, respondents can participate from anywhere with an internet connection. This remote accessibility increases the reach and convenience of survey administration.

  • Ease of Analysis

Survey data is typically structured and can be easily analyzed using statistical tools and software.

FAQs

What are the different survey formats?

There’re several survey formats, like structured and unstructured surveys, multiple-choice questions, closed and open-ended questions, and Likert scales.

Each format has its advantages and disadvantages. The choice depends on the research objectives, target audience, and data type.

What is the proper structure of a survey report?

A survey report should typically include the following:

  • Executive summary
  • Introduction
  • Methodology
  • Results
  • Analysis
  • Conclusions

It should be well-organized and easy to follow, with clear headings and sections.

You can also use visual aids like charts and graphs to enhance the presentation of data.

How Can a Survey Format Example Enhance the Effectiveness of Data Collection?

Utilizing a survey format example ensures consistency and clarity in question presentation, making it easier for respondents to understand and answer. This leads to more reliable and actionable data. Following a well-designed example helps researchers or organizations avoid common pitfalls, ensuring a smoother survey administration process.

Wrap Up

In conclusion, the significance of a survey format cannot be overstated.

Proper wording, question order, and structure are essential for obtaining accurate data for analysis.

Survey format examples we recommend include open-ended, structured questions, text, and numerical responses.

To analyze survey data effectively, use intuitive visualization tools like ChartExpo.

ChartExpo, an add-in for Excel, is a tested and proven choice for creating stunning and meaningful visualizations. It has a comprehensive library of charts designed for survey analysis.

ChartExpo is easy to use and provides a 7-day free trial for you to test out various charts and sample data.

Once satisfied, you can upgrade to the paid version for even more options.

ChartExpo is the go-to solution for creating visually appealing and informative survey reports.

Try ChartExpo out now and enhance your survey data analysis.

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