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Navigating the landscape of consumer preferences is paramount for businesses, and effective utilization of Product Survey Questions serves as a compass in this endeavor. These questions are the key to unlocking valuable insights into customer needs, preferences, and expectations.
To product managers, customer feedback is crucial to making a profitable product. More so, profitable and ROI-driven product managers stay ahead of changing tastes and preferences by actively engaging their target respondents in honest conversations.
Valuable and actionable insights come from clear and goal-driven product survey questions. Other factors that influence the above include carefully structured scenarios and making the most of your time with the customer.
Imagine you’ve just put together a product survey to gather your customers’ feedback.
How do you analyze this data for actionable insights?
We recommend you use product survey questions-based visualizations, such as Likert.
Why?
These charts are designed to help you extract insights from survey responses to improve your products continuously. Besides, they’re easy to read and interpret, as you shall see later.
Before delving into the how-to guide, we’ll address the following question: what is a product survey?
Definition: Product survey questions are inquiries designed to gather feedback, opinions, and insights from individuals regarding a specific product or service.
It can help you to understand your target market’s deeply felt pain. Also, running a survey before the product launch means you’ll gain insights into your target audience’s needs.
We recommend you put together product survey questions if your goal is to meet your target market’s needs.
Satisfaction is one of the reasons why people sleep in malls and other shopping centers waiting to buy the latest iPhone model.
One of the biggest advantages of product surveys, especially online-based ones, is that they’re more flexible, convenient, and cost-saving.
In the coming section, we’ll address the following question: why should you use product surveys for feedback?
Launching the right product and tweaking existing products are key to attracting new buyers.
Or even retaining existing customers.
To avoid operating in a bubble, we recommend you create product survey questions. This will help you drill down into your target audience’s deeply felt needs.
Making assumptions about your customers or even taking educated guesses is like shooting darts in the dark.
We recommend you create product survey questions that tap into your target audience’s thoughts and opinions.
Online survey software makes conducting a product survey easier than ever.
Are your current products or services missing the mark?
Feedback from existing customers can help you address the question above.
You’ll learn aspects about your products that customers like. Also, you can easily discover the new features your market is actively looking for.
Product surveys, especially web-based ones, are reliable because they’re error-free. In other words, you don’t have to feed your responses into your database manually.
So, if you intend to save time, create product survey questions in freemium tools, such as Google Forms.
Product survey questions can help you gain more insights during the prototype planning phase. Or shortly before you implement your product launch.
Secondly, a survey can help avoid casting your wide net, which can easily drain your resources.
Use product surveys to narrow the target audience and gauge their interests objectively.
Knowing the agreeable price point is key to maximizing profits.
Quoting a lower price point implies you’re leaving money on the table. On the other hand, a bloated price point can easily discourage your target audience.
A product survey can help you know the actual market price your audience is willing to pay.
A slow-moving product may do better in a new niche. Product survey questions can help you find new markets for your slow-moving or stagnant products.
There’re product survey methods that can help you save time and money.
Tools like Google Forms have a drag-and-drop interface for you to put together a survey faster. This way you can create surveys quickly and save time in this step.
Second, online forms are also easy to share with large number of audience and you can get faster response from respondents in less time.
Third, you can use this tools to analyze the results in real-time.
Online-based product survey applications can expand your reach immensely.
And this is because anyone with an internet-enabled device can access them. This eliminates stumbling blocks that characterize traditional survey methods, such as mail and face-to-face.
Additionally, tools, such as Google Forms, are also easy to share with large number of audience using social shares and web embeds.
In the coming section, we’ll take you through tips for formulating goal-oriented and higher completion-rates questions for your next surveys.
You don’t want to miss this.
In this section, you’ll learn how to create product survey questions.
A significant part of the product survey process is crafting questions that accurately measure your target audience’s behaviors, opinions, and experiences.
Setting up product surveys involves asking good questions that accurately measure how customers feel about your products. But it’s not a simple task to do.
As different questions have different degrees of detail and not every question can be asked in the same way. E.g. Some questions have order and you do need to ask them in proper order to measure the impact accurately.
For this you can do pre-testing on your product survey questions. It will help you to find the issues and questions which need improvement.
We’ve put together more tips you can use to create goal-focused product survey questions.
Its better you ask more closed-ended than open-ended questions.
Why?
If you’re looking for data that’s easy to capture and analyze, go for closed-ended questions. These questions generate quantitative product survey data you can easily measure.
Remember, qualitative data consumes lots of time to analyze. Therefore, consider using close-ended questions if your goal is to save time and drive higher survey completion rates.
Putting an opinion or something that reflects your sentiments in your online survey questionnaires may distort the findings.
Look at the example below.
“We think our new product is game-changing.
Which part of our game-changing product do you love the most?
Firstly, this product survey question seems to convey an opinion that you want your target audience to agree with.
How do you know if your target audience feels your product is awesome?
Such opinions may distort the overall goal of the question.
So, create questions with a neutral and objective tone.
We recommend you create a balanced set of surveys.
Remember, your respondents need a questionnaire with balanced product survey questions to provide honest and objective feedback.
Look at the survey answers below.
How balanced are these product survey questions?
Notice there’s no opportunity for respondents to say the product is not satisfying.
Goal-focused product survey questions use an objective tone.
Notice the difference after adding a set of negative choices to create a balance.
Avoid asking for two things simultaneously.
Each question should give room for one answer. Anything more than this can confuse your respondents.
Check out an example of a double-barreled question below.
“How would you rate our product quality and response time?”
What’s the problem with the question above?
Quality and response time are two separate topics. Squeezing two different topics in the same question can push your audience to skip the question.
We recommend you break these question types into closed-ended questions.
For instance:
This approach can help you pinpoint key problem areas preventing you from getting bumped sales revenue.
Keep reading because, in the coming section, we’ll show you how to conduct a product survey using questionnaires.
We recommend you create product survey questions using Google Forms.
This is because the application provides a quick and innovative way to gather your target market’s sentiments.
Google Forms has many options, from a one-question to a long multi-section survey.
The freemium application has a quicker alternative to asking questions via email. It’s loaded with all the standard survey fields, such as dropdowns and multiple-choice questions to gather data.
Start by stating your objective. Then create survey questions that are aligned with this goal.
Let’s assume you’ve created a Google Forms survey to gather the opinions of parents toward your school. Your goal is to share the form with your intended audience.
Follow the easy steps below.
In the next section, we’ll take you through how to analyze product survey data in Google Sheets.
You don’t want to miss this.
Google Sheets is a spreadsheet application you can use to store, organize, and analyze data.
However, it lacks charts designed purposely to visualize product survey questions, such as the Likert Scale Chart.
We’re not advising you to do away with Google Sheets.
You can easily install an add-on in your Google Sheets to access product survey-based visualizations, such as Likert Scale Chart.
The add-on we’re talking about is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-on you can easily install in your Google Sheets to access charts for displaying insights into product survey questions.
Features and Benefits
Example
This section will use the Likert Scale Chart to visualize the data in the screenshot below.
To get started with ChartExpo, install the ChartExpo add-in for Google Sheets from this link.
Product survey questions play a crucial role in helping businesses understand their customers’ needs, preferences, and opinions. By collecting valuable feedback through well-crafted survey questions, businesses can make informed decisions about product development, marketing strategies, and overall customer satisfaction.
Crafting effective product survey questions involves thoughtful consideration of the survey’s purpose and clear communication with respondents. Start by defining your objectives and tailoring questions to gather specific, actionable insights. Use a mix of question types, such as multiple-choice, open-ended questionnaire, and scaled questions, to capture diverse perspectives.
To product managers, customer feedback is crucial to making a profitable product.
Profitable and ROI-driven product managers stay ahead of changing tastes and preferences by actively engaging their target customers in honest conversations.
Valuable and actionable insights come from clear and goal-driven product survey questions.
Other factors that influence the above include carefully structured scenarios and making the most of your time with the customer.
Imagine you’ve just put together a product survey to gather your customers’ feedback.
How do you analyze this data for actionable insights?
We recommend you use product survey questions-based visualizations, such as Likert.
These charts are designed to help you extract insights you can use to improve your products continuously.
Besides, they’re easy to read and interpret, as you shall see later.
Google Sheets lacks ready-to-go and insightful product survey-oriented visualization designs, such as Likert Scale Charts.
We recommend you install an add-on, such as ChartExpo, to access Likert Scale Chart and other product survey questions-based visualizations.
ChartExpo is a Google Sheets add-on loaded with insightful and ready-made survey-based visualizations, such as Likert Scale Chart.
Sign up for a 7-day free trial today to access ready-made and visually stunning product survey-based graphs, such as Likert Scale Chart.
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