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Working with qualitative data, such as keywords, is a challenge to many.
You can easily get overwhelmed, especially if the data is complex and bulky. It would help if you had a tool that could scan through the qualitative data for low-hanging insights.
This is where a Word Cloud maker comes in.
A Word Cloud maker uses simple text analysis to help you visualize and summarize qualitative data, such as customer feedback.
So how can you access a Word Cloud maker?
Google Sheets lack a Word Cloud maker. The other readily available option is to purchase a Word Cloud application.
You don’t have to do away with Google Sheets.
You can supercharge it by installing third-party add-ons to access an easy-to-use Word Cloud Generator.
In this blog, you’ll learn the following:
Before delving into the how-to guide, we’ll address the following question: what is a Word Cloud Chart?
Word Clouds work in a simple way: the more a specific word appears in a source of textual data (such as a speech, blog post, or database), the bigger and bolder it appears.
The visualization design is made up of words depicted in different sizes.
More so, it gives greater prominence to words that appear more frequently in a source text. The larger the word, the higher its frequency.
You can use the chart to perform exploratory textual analysis by identifying words that frequently appear in a set of interviews, documents, or other texts. Also, you can use it to communicate the most salient points or themes in the reporting stage.
Keep reading because we’ll address the following question: when should you use a Word Cloud creator?
You can use a Word Cloud maker to visualize the recurring words from survey data. In other words, it’s one of the quickest ways of getting high-level insights from survey results.
For instance, you can use this chart to visualize the words that your target market uses to describe your brand. Recurring negative opinions and sentiments associated with your brand are a bad sign.
Besides, this is a cue that you need to take action before things get out of hand.
Next time you’re conducting a survey to create a data story, use a Word Cloud Chart as a Survey Chart. You’ll be surprised by the high-level insights you’ll uncover using this cutting-edge visualization.
One of the smartest ways of using a Word Cloud maker is spying on the SEO game of your competitors. All you need is to copy all the textual information from their websites and visualize it using a Word Cloud Chart.
Ideally, the most recurring words are the keywords you should consider depending on their performance.
If keywords already work for your rivals, why don’t you leverage them as well?
There are tools with a Word Cloud chart that are designed to separate noise from your data, such as emojis, punctuations, etc. Next time you think of conducting surveillance on your close competition’s search engine optimization (SEO) game, use a Word Cloud.
Every content writer has words they like to use repeatedly.
When you edit your words, it’s immensely difficult to see terms you’ve used repeatedly. Remember, overusing certain words can cause your whole content to sound redundant.
This is where a Word Cloud maker comes in to help you identify the redundant words in your content. This chart shows you the most overused words by highlighting them by size and color. It’s incredibly easy to spot recurring words in your content without wasting time or breaking a sweat.
Do you have too many dialogue tags in your writing?
If so, the term “said” will show up as a larger word. Do your personas smirk or shrug all the time? A Word Cloud Chart can help you find the actions you repeat too often.
Use this chart to ensure you’re focusing on the right characters, themes, and plot points.
For instance, if your content is about Jane, but Jack’s name is three times bigger, you might need to re-evaluate everything. Search engine optimization (SEO) is really a bane of copywriters and bloggers everywhere. And this is because algorithms are constantly changing. But with a Word Cloud Chart, SEO doesn’t have to be a mystery. Remember, the most essential part of SEO is keywords.
Yes, the words people input in search engines when they want to sort out a need or want. Run your copy or blog post through a Word Cloud tool.
Are your target keywords huge or tiny?
What words have you inadvertently turned into SEO keywords? This chart can help you figure out precisely what edits you need to make to bump up your search engine rankings and resonate more with the target market.
Bonus! You can use a Word Cloud Chart generator to preview how your content appears to Google crawlers. While it won’t reveal the more technical elements of SEO, such as headers, backlinks, and alt tags, it does help you see the general message that your page conveys.
This is important because when Google “looks” at your page, it does so by scanning its content and code. You might think you’re getting the right points across.
But do your keywords really dominate?
The Word Cloud maker can reveal if you’re giving enough attention to the keywords that matter.
When you ask employees to share their feedback and opinions about the workplace, what do you do with those responses?
Remember, it’s difficult to turn this kind of unstructured data into meaningful action if you don’t know where to start.
This is where the Word Cloud Chart comes in.
If you can see which points your employees are frequently discussing, you can make valuable and meaningful changes that can:
How can you present highly technical research findings to a non-technical audience, such as a board of directors?
You guessed right.
You should use a data story that’s free of technical jargon. How can you spot and remove jargon from your data story or presentation? Use a Word Cloud maker to separate jargon words that may confuse your audience and render your data narrative ineffective.
In the coming section, we’ll cover how to create a Word Cloud Chart?
Google Sheets is a trusted data visualization tool because it’s familiar to many. But the spreadsheet application lacks ready-made Word Cloud. In other words, it’s not a reliable Word Cloud creator.
We understand switching tools is not an easy task. And this is why we’re not advocating you ditch Google Sheets in favor of other expensive data visualization tools.
There’s an easy-to-use and amazingly affordable visualization tool that comes as an add-in you can easily install in your Google Sheets ready-made Word Cloud charts. The tool is called ChartExpo.
So, what is ChartExpo?
ChartExpo is an incredibly intuitive add-on you can easily install in your Google Sheets.
With different ready-to-go visualizations, the Word Cloud maker turns your complex, raw data into compelling, easy-to-digest, visual renderings that tell the data stories in real-time.
In the coming section, we’ll take you through how to install & use ChartExpo into your Google Sheets?
You don’t want to miss this!
This section will use a Word Cloud Chart to display insights into the tabular data below.
| Cities | Numbers of Orders |
| New York | 30343 |
| Los Angeles | 14203 |
| Chicago | 18563 |
| Houston | 10902 |
| Phoenix | 6295 |
| Philadelphia | 8294 |
| San Antonio | 713 |
| San Diego | 2581 |
| Dallas | 2423 |
| San Jose | 24197 |
| Austin | 13235 |
| Jacksonville | 1860 |
| Fort Worth | 11977 |
| Columbus | 800 |
| Charlotte | 4121 |
| San Francisco | 41907 |
| Indianapolis | 2768 |
| Seattle | 16954 |
| Denver | 9305 |
| Washington | 670 |
| Boston | 13200 |
| El Paso | 20504 |
| Nashville-Davidson | 23383 |
| Detroit | 10108 |
| Oklahoma City | 10755 |
| Portland | 12213 |
| Las Vegas | 24755 |
| Memphis | 1539 |
| Louisville | 15800 |
| Baltimore | 4300 |
| Milwaukee | 1935 |
| Albuquerque | 8136 |
| Tucson | 20762 |
| Fresno | 3104 |
| Mesa | 18367 |
| Sacramento | 11069 |
| Atlanta | 5987 |
| Kansas City | 12998 |
| Colorado Springs | 7268 |
| Omaha | 19422 |
| Raleigh | 2066 |
| Miami | 8576 |
| Long Beach | 235 |
| Virginia Beach | 16860 |
| Oakland | 955 |
| Minneapolis | 2619 |
| Tulsa | 24412 |
| Tampa | 21184 |
| Arlington | 8846 |
| New Orleans | 16273 |
To get started with our Word Cloud maker (ChartExpo), install the ChartExpo add-in for Google Sheets from this link.
In the coming section, we’ll address the pros and cons of a Word Cloud Creator.
A Word Cloud visualization is an attractive way of presenting qualitative data. And this is because it’s engaging, impactful, and easy to understand since the brain processes visual content a lot faster.
Secondly, the Word Cloud is considered a basic text mining technique, useful for detecting trends and patterns based on word frequency.
Word Clouds is mostly used as an exploratory tool. This means you need to apply more complex text analysis techniques to get more accurate and rich insights.
Lastly, language is ambiguous.
Depending on the context, words can mean very different things. Using the frequency of occurrence as the only factor of analysis can lead to confusing and inaccurate assumptions.
Word Clouds work in a simple way: the more a specific word appears in a source of textual data, the bigger and bolder it appears.
You can use the chart to perform exploratory textual analysis by identifying words that frequently appear in a set of interviews, documents, or other texts.
Spreadsheet tools, such as Google Sheets and Excel, lack ready-made and insightful Word Cloud Charts. So, they’re not a reliable Word Cloud maker. You don’t have to ditch Google Sheets or Excel in favor of other expensive data visualization tools.
Download and install add-ons, such as ChartExpo, in your Google Sheets for ready-made Word Cloud Charts.
Working with qualitative data, such as keywords, is a challenge to many.
You can easily get overwhelmed, especially if the data is complex and bulky. It would help if you had a tool that could scan through the qualitative data for low-hanging insights.
This is where a Word Cloud maker comes in. A Word Cloud maker uses simple text analysis to help you visualize and summarize qualitative data, such as customer feedback and search terms.
So how can you access a word cloud maker?
Google Sheets lack a Word Cloud maker. The other readily available option is to purchase a Word Cloud application.
So, what’s the solution?
We recommend you install third-party apps, such as ChartExpo, to access ready-to-use Word Cloud Charts.
ChartExpo is an add-on for Google Sheets that’s loaded with insightful and ready-to-go Word Cloud Charts. You don’t need programming or coding skills to use ChartExpo.
Sign up for a 7-day free trial today to access ready-made Word Cloud Charts that are easy to interpret and visually appealing to your target audience.
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