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Home > Blog > Data Visualization

How to Use a Text Visualization Tool?

Extracting reliable and actionable insights into qualitative data, such as keywords, is not an easy undertaking.

text visualization tool

You can easily get overwhelmed, especially if the data is complex and bulky. It would help if you had a tool that can pore through the qualitative data for low-hanging insights.

This is where text visualization tools, such as Tag Cloud come into play.

The visualization application uses simple text analysis to help you display and summarize qualitative data, such as customer feedback and search terms.

So how can you access a word cloud generator?

Excel lacks a Word Cloud generator. The other readily available option is to purchase a Word or Tag Cloud application.

You don’t have to do away with Excel for other expensive tools. You can supercharge it by installing third-party add-ons to access an easy-to-use Word Cloud Generator.

In this blog, you’ll learn the following:

Table of Content:

  1. What is a Text Visualization Tool?
  2. Video Tutorial: How Does Text Visualization Tool Work?
  3. Types of Text Visualization Tools
    • Word Cloud
    • Tag Cloud
  4. How to Visualize Text Using Best Text Visualization Tool?
  5. Reasons for Visualizing Text Data for Insights
  6. What is Text Visualization in Deep Learning?
  7. Wrap Up

Before jumping right into the how-to guide, we’ll address the following question: What is visualizing text data?

What is a Text Visualization Tool?

Definition: A text visualization tool is a software application that transforms textual data into graphical representations, making it easier to analyze, interpret, and communicate insights from large volumes of text.

By employing techniques such as word clouds, sentiment analysis, and topic modeling, these tools help users identify patterns, trends, and key themes within text data, facilitating a more intuitive understanding of information and enhancing decision-making processes.

Video Tutorial: How Does Text Visualization Tool Work?

In the following video, you will learn how to Create a Word Cloud in Excel.

Types of Text Visualization Tools

1. Word Cloud

Word Clouds are graphical representations of the frequency of qualitative data points, such as keywords or customer feedback.

The visualization design gives greater prominence to words that appear more frequently in a source text. The larger the word, the higher its frequency.

You can use the chart to perform exploratory textual analysis by identifying words that frequently appear in a set of interviews, documents, or other texts. Also, you can use it to communicate the most salient points or themes in the reporting stage.

You can generate the chart using a text visualization tool (which we’ll talk about later).

Benefits of Word Cloud

  • Word Clouds can help reveal your audience’s thoughts

You can use the Chart to understand your audience’s feelings about a topic/situation. Besides, you can leverage the chart to summarize data-driven views. The chart can help you summarize the market feedback using first-hand data.

  • Quick and informative

You can easily get live feedback from your audience in real-time

  • Exciting and emotional

The chart can help audiences feel part of your data story.

  • Engaging

The Word Cloud is incredibly engaging and visually appealing to many audiences. As a powerful tool in visual analytics, this chart can serve as an icebreaker or an entry point for a topic of discussion.

  • Word Clouds are visual

Our brains process content with images 60,000 times faster than texts and numbers. This provides a logical rationale for using the Word Cloud generator to analyze your textual data for actionable insights.

How Does It Work?

The text visualization tool can help you with exploratory textual analysis.

How?

Essentially, you can easily identify words that frequently appear in a set of interviews, documents, voices of customers, and surveys, among others.

You can use it to communicate the most salient points or themes in the reporting stage.

Take a look at the table below.

Search Term Volume
tablets 1500000
smart tablets 1000000
free tablets 823000
unlock tablets 368000
Verizon tablets 301000
Samsung tablets 201000
Lenovo tablets 165000
LG tablets 165000
Huawei tablets 110000
cheap tablets 90500
new tablets 90500
flip tablets 90500
tablets sales 74000
latest tablets 74000
best tablets 74000
tablets sales price 74000
tablets new price 74000
tablets latest price 74000
tablets cover 74000
tablets protector 60500
tablets deals 60500
orange tablets 60500
white tablets 60500
black tablets 60500
gray tablets 14800
pink tablets 4400
OPPO tablets 4400
Apple tablets 2400
tablets colors 1900
keypad tablets 1600
tablets insurance 1300
tablets repair 1300
tablets accessories 1000
tablets shop near me 1000
kids’ tablets 1000
professional tablets 1000
screen tablets 8808.39
smart tablets pro 8805.69
tablets for doctors 3600
tablets world 3000
tablets world price 2000

Can you provide reliable insights by just looking at the table?

word cloud using text visualization tool

Note the difference after visualizing the data. You can easily point out significant keywords for the next pay-per-click (PPC) or SEO campaign.

2. Tag Cloud

A tag cloud is a logical arrangement of keywords that visually describes the subject of a website, blog, or any other text.

You can generate the chart using a text visualization tool (which we’ll talk about later).

Tags representing the most popular topics are highlighted using bold, larger fonts or increased color saturation. Tag clouds are used as a navigation or visualization tool to help users search the content easily.

Benefits of Tag Cloud

You can easily extract key insights into large records based on popularity or frequency using catchwords.

How Does It Work?

A Tag Cloud is not just a simple listing or categorization of keywords but a weighted list.

In other words, the optical conversion of the word cloud is based on the weighting of the individual terms. Before setting up a tag cloud, establish a formula to determine the weighting. The more frequently a keyword is used, the more conspicuously it should be displayed in color or font size.

Check out a Tag Cloud below.

tag cloud using text visualization tool

How to Visualize Text Using Best Text Visualization Tool?

Excel has built-in charts you can use to extract answers from your data. But, the application should not be your go-to data visualization tool.

Why?

You’ll never find a Word Cloud generator in Excel for your textual data analysis. The most viable option available for you is installing a particular third-party add-on (we’ll talk about later) to access ready-made and visually appealing Word Clouds.

We recommend you try the ChartExpo add-in for Excel because of the reasons listed below.

ChartExpo does not require coding or programming skills, unlike other data visualization-based add-ons. More so, it has an ultra-friendly user interface (UI) for everyone to use.

The Word Cloud generator comes pre-loaded with a large number of advanced charts in Excel. Use ChartExpo to produce Tag Clouds that are incredibly easy to read and understand.

How to generate a Word Cloud in Excel should never be time-consuming. Use ChartExpo to overcome this. You’ll learn more about the Word Cloud generator in the next section.

What is ChartExpo?

ChartExpo comes as an add-in for Excel.

Essentially, it turns your Excel into a usable data visualization tool capable of creating visually appealing Word Clouds.

The premium chart maker comes with a 7-day free trial period.

The key benefit of ChartExpo is the fact that it produces charts that are easy to read and interpret. More so, it allows you to save charts in the world’s most recognized formats, namely PNG, PDF, and JPEG.

How to generate a Word Cloud for your analysis should never be stressful or even consuming. Try our best text visualization tool (ChartExpo) today.

Sample Data

Search Term Volume
tablets 1,500,000
smart tablets 1,000,000
free tablets 823,000
unlock tablets 368,000
Verizon tablets 301,000
Samsung tablets 201,000
Lenovo tablets 165,000
LG tablets 165,000
Huawei tablets 110,000
cheap tablets 90,500
new tablets 90,500
flip tablets 90,500
tablets sales 74,000
latest tablets 74,000
best tablets 74,000
tablets sales price 74,000
tablets new price 74,000
tablets latest price 74,000
tablets cover 74,000
tablets protector 60,500
tablets deals 60,500
orange tablets 60,500
white tablets 60,500
black tablets 60,500
gray tablets 14,800
pink tablets 4,400
OPPO tablets 4,400
Apple tablets 2,400
tablets colors 1,900
keypad tablets 1,600
tablets insurance 1,300
tablets repair 1,300
tablets accessories 1,000
tablets shop near me 1,000
kids’ tablets 1,000
professional tablets 1,000
screen tablets 8,808.39
smart tablets pro 8,805.69
tablets for doctors 3,600
tablets world 3,000
tablets world price 2,000
  • Install the application into your Excel by clicking this link to get started.
  • Open your Excel and paste the table above.
  • Open the worksheet and click the Insert menu button.
  • Click the My Apps button.
insert chartexpo in excel
  • Select the ChartExpo and click on Insert, as shown below.
open chartexpo in excel
  • Look for the  “Word Cloud Chart” in the list of charts.
  • Once the chart pops up, click on its icon to get started, as shown below.
search word cloud chart in excel
  • Select the sheet holding your data and click the Create Chart From Selection button.
create chart in excel
  • Check out the final Word Cloud.
word cloud using text visualization tool

Reasons for Visualizing Text Data for Insights

  • Summarize large amounts of text

A text visualization tool can help you highlight key terms in a series of texts, and categorize text by topic, sentiment, and more, saving hours of reading time.

How long would it take you to read 500 online reviews?

With a word cloud or data visualization dashboard, you can extract insights at a glance.

  • Make text data easy to understand

Our brains process visual content 60,000 times faster than texts and words.

A text visualization tool effectively simplifies complex text data and communicates actionable insights to the top management to take action.

  • Find insights in qualitative data

Customer feedback holds a trove of insights. By learning how to visualize qualitative data, you can gain a comprehensive overview of the features, products, and topics that matter most to your customers. Using a text visualization tool, you can explore their pain points in depth and better understand their needs and preferences.

  • Discover hidden trends and patterns

You can use text visualization charts, such as the Word Cloud to display insights into fluctuations, and quickly find the root cause.

In other words, you can easily make sense of qualitative data, quickly, and at scale. You can turn plain text into eye-catching and compelling data stories through charts, word clouds, and dashboards.

Visualizing text data can make your data narratives compelling and easy to understand. To get fine-grained text visualizations, you need to use a text visualization tool to sort your data by sentiment, and topic, and detect relevant keywords.

Keep reading because we’ll address the following question in the coming section: What is text visualization in deep learning?

What is Text Visualization in Deep Learning?

Text visualization plays a critical role in deep learning.

Essentially, it provides quick insights that can be used in exploratory analysis and labeling criteria.

To create richer text visualizations that tell a story and help data-driven decision-making, perform text analysis with machine learning.

Text analysis (also known as text mining) involves a series of techniques you can use to structure your raw data. The text visualization tool can automatically sort your data into categories or extract relevant information from text using AI and machine learning.

FAQs About Text Visualization Tools

Can you visualize text data?

Yes, you can visualize data that are primarily made up of words and texts. Some of the tested and proven charts for the task are Word and Tag Clouds.

Word Clouds (also known as Tag Clouds) are graphical representations of the frequency of qualitative data points, such as keywords or customer feedback.

Is deep learning suitable for text analysis?

Yes, deep learning and text analysis go hand-in-hand.

Essentially, it provides quick insights you can use for exploratory and labeling criteria.

Deep learning of text involves a series of techniques you can use to structure your raw data. The text visualization tool can automatically sort your data into key categories using machine learning.

Wrap Up

Extracting reliable and actionable insights into qualitative data, such as keywords, is an easy undertaking.

You can easily get overwhelmed, especially if the data is complex and bulky. You need a tool that can pore through the qualitative data for low-hanging insights.

This is where text visualization tools, such as Word Cloud, come into play.

The visualization application uses simple text analysis to help you display and summarize qualitative data, such as customer feedback and search terms.

So how can you access a word cloud generator?

Excel lacks a Word Cloud generator.

So, what’s the solution?

We recommend installing third-party text visualization tools, such as ChartExpo, into your Excel to access ready-made Word Clouds.

ChartExpo is an add-in you can easily download and install in your Excel app. Besides, this tool comes loaded with insightful and easy-to-interpret Word Cloud Charts.

Here’s the bottom line: You don’t need programming or coding skills to visualize your data using ChartExpo.

How to visualize your textual data in Excel should never stress you or even consume a lot of your time. Try our text visualization tool (ChartExpo) for more success.

Sign up for a 7-day free trial today to access easy-to-interpret and visually appealing Word Clouds in Excel.

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