How to Prepare a Survey Results Presentation?

Data insights are the backbone of any survey results presentation.

People want data before making a decision. But they want it in a form that’s appealing to their emotions.

So, how do you serve data in a compelling and easy-to-understand form?

Let’s imagine you’ve just gathered survey responses. But you’re stuck in the trenches. You don’t know how to turn these responses into compelling data stories.

How do you jump over this obstacle?

Survey responses are complex and may have textual and numerical data. This requires you to change your strategy during the analysis phase.

We recommend you try these charts, namely:

• CSAT Score Bar Chart
• Customer Satisfaction Chart
• Likert Scale Chart

These survey-based charts and graphs are tailor-made specifically to help extract in-depth insights into your survey responses.

Yes, you read that right.

Excel lacks ready-to-go, easy-to-read, and insightful survey results presentation graphs.

We’re not recommending you dispose of your Microsoft Excel.

Installing third-party apps (add-ins) to access ready-made and easy-to-decode survey results presentation charts.

In this blog, you’ll learn:

Table of Content:

1. What is the Survey Result Presentation?
2. Video Tutorials:
3. Presenting Survey Using Charts
4. How to Conduct Survey Presentation?
5. Survey Results Presentation Example
6. Best Practices
7. FAQs About How to Present Survey
8. Wrap Up

What is the Survey Result Presentation?

Definition: Survey result presentation is the information collected from target respondents. This data is usually about a specific topic to conduct research, such as in a longitudinal survey, which tracks changes over time.

You have multiple methods at your disposal if your goal is to gather survey results for further analysis. You can use a diverse number of mediums to gather feedback and opinions from the desired sample of your niche market.

Seasoned data visualization experts use freemium tools like Google Forms and Microsoft Forms to collect survey data faster. These tools are free, easy to use, and, most importantly, shareable via email, social media, or website embeds.

Once you have gathered responses, what’s the next step?

This is what we seek to address in this blog.

Video Tutorials:

Survey Results Presentation in Excel

Survey Results Presentation in Google Sheets

Survey Results Presentation in Power BI

In the coming section, we’ll address the following question: what are the best graphs to use for survey result presentation?

Presenting Survey Using Charts

Some of the tested and recommended charts for visualizing survey data include the following:

• CSAT Score Bar Chart

A CSAT Score Bar Chart is one of the survey results presentation-oriented visualizations you can use to display insights into your data.

The chart shows a Net Promoter Score– a customer experience-based metric.

The resulting insights are displayed along a Y-axis between -100 and +100. Use this graph to measure your customers’ level of loyalty.

• Customer Satisfaction Chart

A Customer Satisfaction Chart is a survey result presentation-based graph you can use to display insights into close-ended questionnaire data.

The visualization shows the respondents agree or disagree with topics related to your brand. The easy-to-interpret chart is segmented into red and green, representing YES and NO.

• Likert Scale Chart

A Likert Chart is one of the survey results presentation-based visualizations you can use to showcase insights into the sentiments of your target respondents.

This psychometric scale-based visualization is best suited for displaying insights into survey data.

There are many Likert scale types, depending on agreement/disagreement levels. For instance, a 7-point Likert Scale Chart has up to 7 options for each question.

In the coming section, we’ll show you how to present survey results using the Likert Scale.

Also, we’ll unveil the tested and recommended add-ins you can install in Excel to access survey result presentation-based visualizations, such as Likert and CSAT Score Bar Charts.

You don’t want to miss this.

How to Conduct Survey Presentation?

Excel is one of the popular visualization tools among business owners, offering various options such as the Mosaic plot to help analyze and present data effectively.

However, it lacks ready-made survey results presentation-based visualizations, such as the Likert Scale.

We’re not advising you to do away with Excel. 

There’s an amazingly affordable tool that comes as an add-in you can easily install in Excel to access ready-to-go and easy-to-read survey results presentation-based visualizations, such as Likert.

The tool is called ChartExpo.

ChartExpo is an add-in you can easily install in your Excel to access ready-made and visually appealing survey results presentation-based visualizations, such as CSAT Score Bar Charts.

ChartExpo’s Features and Benefits

• You can turn overwhelming tables and spreadsheets into ready-made and visually stunning charts with just a few clicks.
• ChartExpo has a 7-day trial, which is free. So, if you’re unsatisfied with the data visualization add-in within a week, you can easily opt out within minutes.
• You have unlimited freedom to customize your charts and graphs according to your preferences.

In the coming section, we’ll show you how to install ChartExpo and visualize your data using easy-to-follow steps.

Let’s get started.

Survey Results Presentation Example

In this section, we’ll show you how to visualize your survey responses using a Likert Scale (one of the tested and proven survey result presentation visualizations).

Let’s get on with it.

Questions	Scales	Responses
The objectives of the training were clearly defined.	1	12
The objectives of the training were clearly defined.	2	10
The objectives of the training were clearly defined.	3	24
The objectives of the training were clearly defined.	4	29
The objectives of the training were clearly defined.	5	30
The training experience will be useful in my work.	1	11
The training experience will be useful in my work.	2	7
The training experience will be useful in my work.	3	26
The training experience will be useful in my work.	4	24
The training experience will be useful in my work.	5	37
The trainer was knowledgeable about the training topics.	1	7
The trainer was knowledgeable about the training topics.	2	12
The trainer was knowledgeable about the training topics.	3	30
The trainer was knowledgeable about the training topics.	4	27
The trainer was knowledgeable about the training topics.	5	29
The training objectives were met.	1	11
The training objectives were met.	2	6
The training objectives were met.	3	27
The training objectives were met.	4	31
The training objectives were met.	5	30

To get started with ChartExpo in Excel, follow the steps below:

• Open your Excel desktop application.
• Open the worksheet and click the Insert button to access the My Apps option.

• Click the Insert button to initiate the ChartExpo engine.

• Click on the Likert Scale Chart icon to get started.

• Highlight your data and click the Create Chart From Selection button, as shown.

• Check out the final chart below.

Best Practices

1. Choose the Right Chart Type: Select a chart that best represents your data, such as bar charts for comparing categories or pie charts for showing proportions.
2. Simplify the Data: Summarize key findings and group similar responses to make the data easier to interpret.
3. Use Clear Labels and Titles: Ensure all charts have descriptive titles and labels that accurately explain the data.
4. Color Coding: Use consistent and distinct colors to differentiate between data points without overwhelming the viewer.
5. Highlight Key Insights: Use annotations or bold colors to emphasize the most important findings directly on the chart.

FAQs About How to Present Survey

What do you mean by survey data?

Survey data is the information collected from target respondents.

You have multiple methods at your disposal if your goal is to gather survey data for further analysis.

You can use diverse mediums to gather feedback and opinions from the desired sample of your niche market.

What is the primary purpose of the survey?

Surveys can help you gauge the representativeness of your target market’s views and opinions.

When done well, they provide reliable insights into people’s opinions and sentiments that can be used to make crucial decisions.

Visualize survey responses using charts and graphs, such as the CSAT Score Bar and Likert Charts.

Wrap Up

Data insights are the backbone of any survey results presentation.

People want data before deciding. But they want it in a form that’s appealing to their emotions.

How do you serve data in a compelling and easy-to-understand form?

Assume you’ve just gathered survey responses. But you’re stuck in the trenches. You don’t know how to turn these responses into compelling data stories.

Survey responses are complex and may have qualitative and numerical data. This requires you to change your strategy during the analysis phase.

We recommend you try these charts, namely CSAT Score Bar, Customer Satisfaction, and Likert Scale Charts.

These survey-based charts and graphs are tailor-made to help extract in-depth insights into your responses.

Net Promoter, NPS, NPS Prism and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld.