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Extracting reliable and actionable insights into qualitative data, such as keywords, is not an easy undertaking.
You can easily get overwhelmed, especially if the data is complex and bulky. It would help if you had a tool that can pore through the qualitative data for low-hanging insights.
This is where text visualization tools, such as Tag Cloud come into play.
The visualization application uses simple text analysis to help you display and summarize qualitative data, such as customer feedback and search terms.
So how can you access a word cloud generator?
Excel lacks a Word Cloud generator. The other readily available option is to purchase a Word or Tag Cloud application.
You don’t have to do away with Excel for other expensive tools. You can supercharge it by installing third-party add-ons to access an easy-to-use Word Cloud Generator.
In this blog, you’ll learn the following:
Before jumping right into the how-to guide, we’ll address the following question: What is visualizing text data?
Definition: A text visualization tool is a software application that transforms textual data into graphical representations, making it easier to analyze, interpret, and communicate insights from large volumes of text.
By employing techniques such as word clouds, sentiment analysis, and topic modeling, these tools help users identify patterns, trends, and key themes within text data, facilitating a more intuitive understanding of information and enhancing decision-making processes.
In the following video, you will learn how to Create a Word Cloud in Excel.
Word Clouds are graphical representations of the frequency of qualitative data points, such as keywords or customer feedback.
The visualization design gives greater prominence to words that appear more frequently in a source text. The larger the word, the higher its frequency.
You can use the chart to perform exploratory textual analysis by identifying words that frequently appear in a set of interviews, documents, or other texts. Also, you can use it to communicate the most salient points or themes in the reporting stage.
You can generate the chart using a text visualization tool (which we’ll talk about later).
You can use the Chart to understand your audience’s feelings about a topic/situation. Besides, you can leverage the chart to summarize data-driven views. The chart can help you summarize the market feedback using first-hand data.
You can easily get live feedback from your audience in real-time
The chart can help audiences feel part of your data story.
The Word Cloud is incredibly engaging and visually appealing to many audiences. As a powerful tool in visual analytics, this chart can serve as an icebreaker or an entry point for a topic of discussion.
Our brains process content with images 60,000 times faster than texts and numbers. This provides a logical rationale for using the Word Cloud generator to analyze your textual data for actionable insights.
The text visualization tool can help you with exploratory textual analysis.
How?
Essentially, you can easily identify words that frequently appear in a set of interviews, documents, voices of customers, and surveys, among others.
You can use it to communicate the most salient points or themes in the reporting stage.
Take a look at the table below.
| Search Term | Volume |
| tablets | 1500000 |
| smart tablets | 1000000 |
| free tablets | 823000 |
| unlock tablets | 368000 |
| Verizon tablets | 301000 |
| Samsung tablets | 201000 |
| Lenovo tablets | 165000 |
| LG tablets | 165000 |
| Huawei tablets | 110000 |
| cheap tablets | 90500 |
| new tablets | 90500 |
| flip tablets | 90500 |
| tablets sales | 74000 |
| latest tablets | 74000 |
| best tablets | 74000 |
| tablets sales price | 74000 |
| tablets new price | 74000 |
| tablets latest price | 74000 |
| tablets cover | 74000 |
| tablets protector | 60500 |
| tablets deals | 60500 |
| orange tablets | 60500 |
| white tablets | 60500 |
| black tablets | 60500 |
| gray tablets | 14800 |
| pink tablets | 4400 |
| OPPO tablets | 4400 |
| Apple tablets | 2400 |
| tablets colors | 1900 |
| keypad tablets | 1600 |
| tablets insurance | 1300 |
| tablets repair | 1300 |
| tablets accessories | 1000 |
| tablets shop near me | 1000 |
| kids’ tablets | 1000 |
| professional tablets | 1000 |
| screen tablets | 8808.39 |
| smart tablets pro | 8805.69 |
| tablets for doctors | 3600 |
| tablets world | 3000 |
| tablets world price | 2000 |
Can you provide reliable insights by just looking at the table?
Note the difference after visualizing the data. You can easily point out significant keywords for the next pay-per-click (PPC) or SEO campaign.
A tag cloud is a logical arrangement of keywords that visually describes the subject of a website, blog, or any other text.
You can generate the chart using a text visualization tool (which we’ll talk about later).
Tags representing the most popular topics are highlighted using bold, larger fonts or increased color saturation. Tag clouds are used as a navigation or visualization tool to help users search the content easily.
You can easily extract key insights into large records based on popularity or frequency using catchwords.
A Tag Cloud is not just a simple listing or categorization of keywords but a weighted list.
In other words, the optical conversion of the word cloud is based on the weighting of the individual terms. Before setting up a tag cloud, establish a formula to determine the weighting. The more frequently a keyword is used, the more conspicuously it should be displayed in color or font size.
Check out a Tag Cloud below.
Excel has built-in charts you can use to extract answers from your data. But, the application should not be your go-to data visualization tool.
Why?
You’ll never find a Word Cloud generator in Excel for your textual data analysis. The most viable option available for you is installing a particular third-party add-on (we’ll talk about later) to access ready-made and visually appealing Word Clouds.
We recommend you try the ChartExpo add-in for Excel because of the reasons listed below.
ChartExpo does not require coding or programming skills, unlike other data visualization-based add-ons. More so, it has an ultra-friendly user interface (UI) for everyone to use.
The Word Cloud generator comes pre-loaded with a large number of advanced charts in Excel. Use ChartExpo to produce Tag Clouds that are incredibly easy to read and understand.
How to generate a Word Cloud in Excel should never be time-consuming. Use ChartExpo to overcome this. You’ll learn more about the Word Cloud generator in the next section.
ChartExpo comes as an add-in for Excel.
Essentially, it turns your Excel into a usable data visualization tool capable of creating visually appealing Word Clouds.
The premium chart maker comes with a 7-day free trial period.
The key benefit of ChartExpo is the fact that it produces charts that are easy to read and interpret. More so, it allows you to save charts in the world’s most recognized formats, namely PNG, PDF, and JPEG.
How to generate a Word Cloud for your analysis should never be stressful or even consuming. Try our best text visualization tool (ChartExpo) today.
| Search Term | Volume |
| tablets | 1,500,000 |
| smart tablets | 1,000,000 |
| free tablets | 823,000 |
| unlock tablets | 368,000 |
| Verizon tablets | 301,000 |
| Samsung tablets | 201,000 |
| Lenovo tablets | 165,000 |
| LG tablets | 165,000 |
| Huawei tablets | 110,000 |
| cheap tablets | 90,500 |
| new tablets | 90,500 |
| flip tablets | 90,500 |
| tablets sales | 74,000 |
| latest tablets | 74,000 |
| best tablets | 74,000 |
| tablets sales price | 74,000 |
| tablets new price | 74,000 |
| tablets latest price | 74,000 |
| tablets cover | 74,000 |
| tablets protector | 60,500 |
| tablets deals | 60,500 |
| orange tablets | 60,500 |
| white tablets | 60,500 |
| black tablets | 60,500 |
| gray tablets | 14,800 |
| pink tablets | 4,400 |
| OPPO tablets | 4,400 |
| Apple tablets | 2,400 |
| tablets colors | 1,900 |
| keypad tablets | 1,600 |
| tablets insurance | 1,300 |
| tablets repair | 1,300 |
| tablets accessories | 1,000 |
| tablets shop near me | 1,000 |
| kids’ tablets | 1,000 |
| professional tablets | 1,000 |
| screen tablets | 8,808.39 |
| smart tablets pro | 8,805.69 |
| tablets for doctors | 3,600 |
| tablets world | 3,000 |
| tablets world price | 2,000 |
A text visualization tool can help you highlight key terms in a series of texts, and categorize text by topic, sentiment, and more, saving hours of reading time.
How long would it take you to read 500 online reviews?
With a word cloud or data visualization dashboard, you can extract insights at a glance.
Our brains process visual content 60,000 times faster than texts and words.
A text visualization tool effectively simplifies complex text data and communicates actionable insights to the top management to take action.
Customer feedback holds a trove of insights. By learning how to visualize qualitative data, you can gain a comprehensive overview of the features, products, and topics that matter most to your customers. Using a text visualization tool, you can explore their pain points in depth and better understand their needs and preferences.
You can use text visualization charts, such as the Word Cloud to display insights into fluctuations, and quickly find the root cause.
In other words, you can easily make sense of qualitative data, quickly, and at scale. You can turn plain text into eye-catching and compelling data stories through charts, word clouds, and dashboards.
Visualizing text data can make your data narratives compelling and easy to understand. To get fine-grained text visualizations, you need to use a text visualization tool to sort your data by sentiment, and topic, and detect relevant keywords.
Keep reading because we’ll address the following question in the coming section: What is text visualization in deep learning?
Text visualization plays a critical role in deep learning.
Essentially, it provides quick insights that can be used in exploratory analysis and labeling criteria.
To create richer text visualizations that tell a story and help data-driven decision-making, perform text analysis with machine learning.
Text analysis (also known as text mining) involves a series of techniques you can use to structure your raw data. The text visualization tool can automatically sort your data into categories or extract relevant information from text using AI and machine learning.
Yes, you can visualize data that are primarily made up of words and texts. Some of the tested and proven charts for the task are Word and Tag Clouds.
Word Clouds (also known as Tag Clouds) are graphical representations of the frequency of qualitative data points, such as keywords or customer feedback.
Yes, deep learning and text analysis go hand-in-hand.
Essentially, it provides quick insights you can use for exploratory and labeling criteria.
Deep learning of text involves a series of techniques you can use to structure your raw data. The text visualization tool can automatically sort your data into key categories using machine learning.
Extracting reliable and actionable insights into qualitative data, such as keywords, is an easy undertaking.
You can easily get overwhelmed, especially if the data is complex and bulky. You need a tool that can pore through the qualitative data for low-hanging insights.
This is where text visualization tools, such as Word Cloud, come into play.
The visualization application uses simple text analysis to help you display and summarize qualitative data, such as customer feedback and search terms.
So how can you access a word cloud generator?
Excel lacks a Word Cloud generator.
So, what’s the solution?
We recommend installing third-party text visualization tools, such as ChartExpo, into your Excel to access ready-made Word Clouds.
ChartExpo is an add-in you can easily download and install in your Excel app. Besides, this tool comes loaded with insightful and easy-to-interpret Word Cloud Charts.
Here’s the bottom line: You don’t need programming or coding skills to visualize your data using ChartExpo.
How to visualize your textual data in Excel should never stress you or even consume a lot of your time. Try our text visualization tool (ChartExpo) for more success.
Sign up for a 7-day free trial today to access easy-to-interpret and visually appealing Word Clouds in Excel.
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