Decode Responses: 7-point Likert Scale Examples

Analyzing survey data is overwhelming and time-consuming.

Why?

Survey data contains both text-based and numerical information, which is why it is not easy to analyze. You have to change the method, especially when you are in the data visualization phase.

This is where a 7-Point Likert Scale examples.

The aforementioned Likert Scale variant can help your business extract actionable insights from survey data without consuming much time.

Excel lacks survey visualization charts compatible with the Likert Scale. 

You can improve your Excel by installing third-party apps (add-ins). This will enable you to access ready-made and easy-to-use charts for survey data visualization.

In this blog, you’ll learn:

Table of Content:

1. Define the Likert Scale Examples
2. Perfect 7-point Likert Scale Examples
3. Visualizing Likert Scale Examples Data
4. Video Tutorial: Visualizing Likert Scale Examples Data
5. Pros and Cons of Using a Likert Scale With Examples
6. Wrap Up

Before jumping right into the blog’s core, we’ll address the following question: What is a Likert Scale?

Define the Likert Scale Examples

Likert Scale Examples are used to measure attitudes, knowledge, perceptions, values, and behavioral changes.

The psychometric scale can help you understand the views and perspectives of the market toward your brand. The Likert Scale comes in different variants to help your business personalize its communication, among other benefits.

American social scientist Rensis Likert invented this scale, therefore, the Likert Scale is named after him.

Likert came up with the scale to display collective responses (usually 7 or more), and the format in which responses are scored along a range.

The difference between these two concepts has to do with the distinction Rensis Likert made between the underlying phenomenon being investigated and the means of capturing variation.

This scale measures the qualitative data (opinions and sentiments) by categorically assigning value. To put it in another way, the responses are calculated based on the level of dissatisfaction or satisfaction.

In the coming section, we’ll cover the 7-point Likert Scale examples.

Top 7-point Likert Scale Examples

Now we’ll discuss some 7-point Likert scale examples.

Example # 1: Customer Satisfaction

To rank, the sentiments of customers a usual customer satisfaction survey uses an ordinal scale.

On the other hand, a 7-point Likert Scale examples asks customers to specify their levels of agreement with a statement, from high to low with one neutral option in the middle.

The responses displayed by the chart are very flexible and can be used to measure a variety of sentiments, from agreement to satisfaction, frequency, and desirability.

Example #2 Employee Engagement

A 7-point Likert Scale example is one of the many Likert scale types that can be used to display insights into the sentiments and opinions of the workforce.

For instance, you can leverage 7-point Likert Scale examples in the employee engagement survey results presentation to probe the level of satisfaction among your staff, as shown by the diagram above.

In the coming section, we’ll address how to create a chart for a 7-point Likert Scale example.

Visualizing Likert Chart Examples Data

Excel is one of the go-to data visualization tools for businesses and professionals.

However, the spreadsheet tool lacks 7-point Likert Scale examples.

We’re not recommending you do away with the spreadsheet app.

You can turn Excel into a reliable data visualization tool loaded with ready-made and visually stunning charts by installing third-party apps, such as ChartExpo.

Why ChartExpo?

ChartExpo is an add-in you can easily install in your Excel.

With many ready-made and stunning visualizations, ChartExpo turns your complex, raw data into compelling, easy-to-digest visualization designs that tell the story of your data.

The application produces simple and clear charts in Excel with just a few clicks.

Yes, ChartExpo generates ready-made Likert Charts that are amazingly easy to interpret, even for non-technical audiences.

Example

This section will use a 7-point Likert Scale Example to visualize the survey data below.

Questions	Scale	Responses
How do you rate our cleaning staff’s behavior?	1	229
How do you rate our cleaning staff’s behavior?	2	76
How do you rate our cleaning staff’s behavior?	3	110
How do you rate our cleaning staff’s behavior?	4	50
How do you rate our cleaning staff’s behavior?	5	150
How do you rate our cleaning staff’s behavior?	6	167
How do you rate our cleaning staff’s behavior?	7	224
How do you rate our cleaning services?	1	71
How do you rate our cleaning services?	2	73
How do you rate our cleaning services?	3	85
How do you rate our cleaning services?	4	238
How do you rate our cleaning services?	5	91
How do you rate our cleaning services?	6	152
How do you rate our cleaning services?	7	51
Will you recommend our services in your circle?	1	233
Will you recommend our services in your circle?	2	46
Will you recommend our services in your circle?	3	144
Will you recommend our services in your circle?	4	246
Will you recommend our services in your circle?	5	129
Will you recommend our services in your circle?	6	126
Will you recommend our services in your circle?	7	234

To install ChartExpo into your Excel, click this link.

• Open the worksheet and click the Insert button to access the My Apps option.

• Select ChartExpo add-in and click the Insert button.

• Once the interface below loads. In this case, look for the “Likert Scale Chart” in the list.

• Select the sheet holding your data and click the “Create Chart from Selection” button, as shown below.

• The final chart will be a 5-point Chart.
• To access a 7-Point Chart, click the Settings buttons.
• Once the Chart Settings button shows, click the Scale Type.
• Click the Select Scale box and select #7, as shown below.

• Click the Apply button to preserve your changes.
• Check out the final chart below.

Insights:

• The overall rating of this survey is 4.5 which is good.

Video Tutorial: Visualizing 7-point Likert Scale Examples Data

In the following video, you will learn how to create a Likert Scale Chart with the help of an example.

In the coming section, we’ll address the pros and cons of using 7-point Likert scale examples.

Pros and Cons of Using a 7-point Likert Scale Examples

Since its initiation by Rensis Likert, such scale studies are considered the foremost viable way to degree the discernment of a client towards a brand or an item. The 7-point Likert scale examples empower you to get feedback in a comparatively superior way since they offer different degrees of responses.

Benefits of a 7-point Likert Scale Examples

• This scale is the most accurate type among other scales to gather and evaluate 7-point Likert scale examples.
• It is easier to use.
• It gives a better image of the respondent’s true opinion. e.g. If you have a 4-Point Likert Chart then the respondent has only 4 options to choose from which might bias its decision.
• The leading arrangement for surveys such as those utilized in convenience assessments.
• This scale is also very helpful in evaluating survey results.

Drawbacks of  7-point Likert Scale Examples

• Limited Differentiation: Responses may lack precision.
• Central Tendency Bias: Tendency to choose neutral options.
• Acquiescence Bias: Inclination to agree without consideration.
• Response Set Bias: Consistent pattern of responding.
• Interpretation Challenges: Difficulty in interpreting the neutral point.
• Cultural Variations: Cultural and linguistic differences can affect responses.
• Order Effects: Presentation order can influence responses.

FAQs:

A Likert scale is a usually involved rating scale in overviews and surveys. It commonly comprises of an assertion and a scope of reaction choices, permitting respondents to communicate their understanding or conflict with the assertion to shifting degrees. Here is an illustration of a Likert scale study question:

Statement:

Kindly show the degree to which you concur or contradict the accompanying assertion:

Question:

“I am satisfied with the quality of customer service I received.”

Response Options:

• Strongly Disagree
• Disagree
• Neutral
• Agree
• Strongly Agree

Respondents would then choose the choice that best addresses their perspective or level of concurrence with the assertion. The Likert scale takes into consideration a quantitative investigation of perspectives or suppositions by relegating mathematical qualities to the reaction choices, for example, “Strongly Disagree,” 2 for “Disagree,” and so on. This mathematical information can be utilized to quantify and break down the dispersion of feelings on a given subject.

What are the four common misuses of the Likert scale?

Four common misuses of the Likert Scale:

1. Forced Choice:
   • Misuse: Pressuring respondents to choose extreme options without a neutral midpoint.
   • Consequence: Biased responses, lack of nuanced data.
2. Extreme Point Overuse:
   • Misuse: Consistently opting for only the strongest or weakest responses.
   • Consequence: Limits variability, and distorts results.
3. Double-Barreled Questions:
   • Misuse: Combining multiple ideas in a single Likert item.
   • Consequence: Ambiguous responses, unreliable data.
4. Inconsistent Wording:
   • Misuse: Using varied language across Likert items.
   • Consequence: Confusion, jeopardizes survey validity.

Wrap Up

Making sense of survey data is overwhelming and time-consuming.

Why?

Survey data is complex and may involve both textual and numerical information. This calls for a change in strategy, especially during the data visualization phase.

This is where a Likert Scale comes in.

And it can help your business extract actionable insights from survey data without consuming much time.

Excel lacks survey visualization charts with the This Scale. 

You don’t have to ditch your Excel in favor of other costly tools in the market.

We recommend you try ChartExpo because it’s one of the most trusted add-ins. Besides, it has a super-friendly user interface for everyone to use irrespective of their computer skill level.

Create a simple, ready-made, and easy-to-interpret 7-Point Likert scale with examples without breaking a sweat or wasting your time.