• Home
  • Tools dropdown img
    • Spreadsheet Charts

      • ChartExpo for Google Sheets
      • ChartExpo for Microsoft Excel
    • Power BI Charts

      • Power BI Custom Visuals by ChartExpo
    • Word Cloud

  • Charts dropdown img
    • Chart Category

      • Bar Charts
      • Circle Graphs
      • Column Charts
      • Combo Charts
      • Comparison Charts
      • Line Graphs
      • PPC Charts
      • Sentiment Analysis Charts
      • Survey Charts
    • Chart Type

      • Box and Whisker Plot
      • Clustered Bar Chart
      • Clustered Column Chart
      • Comparison Bar Chart
      • Control Chart
      • CSAT Survey Bar Chart
      • CSAT Survey Chart
      • Dot Plot Chart
      • Double Bar Graph
      • Funnel Chart
      • Gauge Chart
      • Likert Scale Chart
      • Matrix Chart
      • Multi Axis Line Chart
      • Overlapping Bar Chart
      • Pareto Chart
      • Radar Chart
      • Radial Bar Chart
      • Sankey Diagram
      • Scatter Plot Chart
      • Slope Chart
      • Sunburst Chart
      • Tornado Chart
      • Waterfall Chart
      • Word Cloud
    • Google Sheets
      Microsoft Excel
  • Services
  • Pricing
  • Contact us
  • Blog
  • Support dropdown img
      • Gallery
      • Videos
      • Contact us
      • FAQs
      • Resources
    • Please feel free to contact us

      atsupport@chartexpo.com

Categories
All Data Visualizations Data Analytics Surveys
Add-ons/
  • Google Sheets
  • Microsoft Excel
  • Power BI
All Data Visualizations Data Analytics Surveys
Add-ons
  • Google Sheets
  • Microsoft Excel
  • Power BI

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok

ChartExpo Survey



Home > Blog > Microsoft Excel

Maximizing Impact with Best Quantitative Research Examples

In the vast landscape of research methodologies, quantitative research stands as a powerful beacon, offering precision and confidence in the pursuit of knowledge. This article serves as a gateway, unveiling real-world Quantitative Research Examples that showcase the strength and versatility of quantitative research.

quantitative research examples

Imagine you’re at a party, surrounded by people from all walks of life. As you mingle, trying to build connections, you overhear a conversation about the upcoming presidential election.

One person confidently declares their prediction of the winner, while another vehemently disagrees. You sit back, sipping your drink, and wonder: how can they be so sure? That’s where quantitative research comes in.

Researchers can make accurate predictions using the power of numbers and statistical analysis. Consequently, uncovers hidden insights that may otherwise go unnoticed.

How can you utilize this power of numbers to guide your business decision-making?

This blog post will explore fascinating quantitative research examples to inspire you.

These examples have been applied in business to address real issues and drive success. From predicting customer behavior to optimizing marketing campaigns, the possibilities are boundless.

In this blog, you will learn

Table of Contents:

  1. What is Quantitative Research?
  2. Top Quantitative Research Examples
  3. Types of Quantitative Research
  4. How to Conduct Quantitative Survey Research?
  5. Examining Quantitative Research Data
  6. Wrap Up

What is Quantitative Research?

Definition: Quantitative research involves collecting and analyzing numerical data. It is used to test hypotheses, measure the results of initiatives, and uncover correlations between variables. It is commonly employed in social sciences like political science and psychology. Also, it plays a crucial role in business and marketing.

Quantitative research’s primary distinguishing feature is that it bases its inferences on statistical analysis. This implies that the data gathered must be both valid and reliable. Validity refers to accuracy, while reliability refers to the consistency of the data.

Quantitative research often contrasts with qualitative research, which involves collecting and analyzing non-numerical data. Qualitative research delves deep into complex phenomena. In contrast, quantitative research is all about testing hypotheses and establishing relationships between variables.

Top Quantitative Research Examples

  • Example # 1: Experimental Design

In experimental design, independent variables are purposefully manipulated while controlling the conditions. The effects on dependent variables are then measured, like when examining the efficacy of a new drug. One group receives the actual drug, while another group is given a placebo. This allows for comparing the outcomes to determine the drug’s effectiveness.

  • Example # 2: Survey Design

Surveys involve collecting data through structured questionnaires or interviews from a sample of participants. Various question types, such as multiple-choice and rating scales, are used to gather quantitative data on specific variables. An example includes conducting a survey to measure customer satisfaction levels or political preferences.

  • Example # 3: Correlational Design

Correlational design examines the relationship between two or more variables without manipulating them. You collect data and analyze the strength and direction of the relationship using statistical methods. For example, studying the correlation between academic performance and student study hours.

  • Example # 4: Quasi-Experimental Design

This design is unconventional. It is like an experimental design but doesn’t randomly assign participants to groups. Instead, it uses existing groups or conditions. It looks at how an independent variable affects a dependent variable. For example, examining how test scores change in different schools before and after introducing a new teaching method.

  • Example # 5: Longitudinal Design

This design involves collecting data from the same individuals or groups over an extended period, often referred to as a longitudinal survey. It allows you to observe changes, patterns, and trends in variables over time. For example, tracking certain cohorts of graduates’ career trajectories and income levels over ten years.

  • Example # 6: Cross-sectional Study

A cross-sectional study captures a snapshot of a population’s characteristics and relationships between variables at a specific moment. Rather than tracking individuals over time, data is collected simultaneously on exposure and outcome variables. The goal is to evaluate a condition’s prevalence or the connection between variables at a specific time.

Types of Quantitative Research

  • General Quantitative Research

General quantitative research uses numerical data and statistical analysis to study business-related phenomena. Such phenomena include market trends and consumer behavior. It helps you gain insights into the market, competition, and customer base. Consequently, develop strategies that will drive growth and success.

General Survey Research Questions

  1. How did you hear about our company?
  2. How often do you use our product/service?
  3. Are there any features or services you would like to see us offer?
  4. How do we compare to our competitors?
  5. How important is our product/service to your daily life or business?
  6. What improvements can we make to our product/service?
  7. How likely are you to purchase from us again?
  8. What motivates you to purchase our product/service?
  • Product and Usage Quantitative Research

This research can help you gain insights into the following;

  • How customers use your products.
  • What features do customers find most appealing?
  • How customers feel about pricing and packaging options.

Product and Usage Research Questions

  1. How often do you use our product/service?
  2. What improvements would you like to see in our product/service?
  3. How easy is it to use our product/service?
  4. What was the main reason you decided to purchase our product/service?
  5. Have you encountered any issues while using our product/service?
  6. How important is the price when deciding to purchase our product/service?
  7. What benefits have you experienced from using our product/service?
  8. Would you like to try out any new features or updates to our product/service?
  • Customer Service Quantitative Research

This research typically asks customers to rate their satisfaction levels on various aspects of the customer service experience. The data is then analyzed using statistical methods to estimate overall frequencies and test hypotheses. Consequently, it provides insights into customer satisfaction levels and areas for improvement.

Customer Service Survey Research Questions

  1. How satisfied were you with the customer service you received?
  2. How would you rate the knowledge and expertise of our customer service representative?
  3. Did the customer service representative address your concerns in time?
  4. Did the customer service representative go above and beyond to assist you?
  5. Were you able to easily access customer service support?
  6. Did the customer service representative treat you with respect and empathy?
  7. How satisfied are you with the overall quality of the product/service provided?
  8. Were your expectations met regarding delivery time, product quality, and customer service?

How to Conduct Quantitative Survey Research?

Let’s say you want to conduct a student satisfaction survey using the quantitative questionnaire below.

  • How satisfied are you with the quality of teaching?
  • How satisfied are you with the academic resources?
  • How satisfied are you with the administrative services?
  • How satisfied are you with the availability of extracurricular activities?

You want your students to respond to each question using the scale below.

  1. Frustrated
  2. Dissatisfied
  3. Neutral
  4. Satisfied
  5. Delighted

Let me take you through the steps of quantitative research design in Google Forms.

  • Log in to Google Forms using your Google account.
  • Click the “Blank” button to create a new form.
quantitative research examples google forms 1
  • Choose from various question types, such as multiple-choice, checkboxes, or short-answer questions.
  • Type your Questions in the “Untitled Question” section. Write “Option 1” and choose “Add option” for more options.
  • Customize your form. You can change the theme, font, and color scheme to match your branding or research topic.
quantitative research examples google forms 2
  • Click the “Send” button to share the form with the target audience.
quantitative research examples google forms 3
  • Once you collect adequate responses, click the three vertical dots next to “Link to Sheets”.
quantitative research examples google forms 4
  • A drop-down menu will appear. Select the option to download the responses as a .csv.
quantitative research examples google forms 5

This way you will be able to download all the responses from Google Forms to Excel.

Examining Quantitative Research Data

We love Excel for its endless rows and columns of organized data. But let’s face it – using Excel for data visualization and analysis is challenging. It almost feels like fitting a square peg in a round hole.

Worry less because ChartExpo is here to save the day.

This powerful tool lets you turn your quantitative research survey data into meaningful insights.

The best part?

No coding skills are required.

Benefits of Using ChartExpo

  • ChartExpo simplifies creating insightful visualizations with its user-friendly interface that requires no coding experience.
  • ChartExpo enables you to create custom visuals by adjusting colors, fonts, and layouts according to your preferences.
  • At $10 per month, with a free 7-day trial, ChartExpo provides excellent value for money.

How to Install ChartExpo in Excel?

  1. Open your Excel application.
  2. Open the worksheet and click the “Insert” menu.
  3. You’ll see the “My Apps” option.
  4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
  5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Example:

Let’s say you have organized your survey results to appear in the table format below.

Timestamp How satisfied are you with the quality of teaching? How satisfied are you with the academic resources? How satisfied are you with the administrative services? How satisfied are you with the availability of extracurricular activities?
10-13-2023 17:47:33 Neutral Dissatisfied Dissatisfied Delighted
10-13-2023 17:47:33 Delighted Delighted Frustrated Neutral
10-13-2023 17:47:33 Satisfied Dissatisfied Delighted Dissatisfied
10-13-2023 17:47:33 Delighted Delighted Delighted Satisfied
10-13-2023 17:47:33 Neutral Satisfied Neutral Satisfied
10-13-2023 17:47:33 Satisfied Neutral Delighted Delighted
10-13-2023 17:47:33 Delighted Frustrated Delighted Frustrated
10-13-2023 17:47:33 Dissatisfied Delighted Delighted Satisfied
10-13-2023 17:47:33 Frustrated Neutral Satisfied Delighted
10-13-2023 17:47:33 Satisfied Satisfied Satisfied Delighted
10-13-2023 17:47:33 Delighted Satisfied Frustrated Satisfied
10-13-2023 17:47:34 Satisfied Frustrated Dissatisfied Frustrated
10-13-2023 17:47:35 Satisfied Satisfied Neutral Delighted
10-13-2023 17:47:36 Delighted Dissatisfied Dissatisfied Delighted
10-13-2023 17:47:37 Dissatisfied Frustrated Delighted Delighted
10-13-2023 17:47:38 Delighted Dissatisfied Satisfied Frustrated
10-13-2023 17:47:39 Delighted Neutral Frustrated Satisfied
10-13-2023 17:47:40 Neutral Dissatisfied Frustrated Delighted
10-13-2023 17:47:41 Dissatisfied Delighted Dissatisfied Satisfied
10-13-2023 17:47:42 Satisfied Neutral Dissatisfied Dissatisfied

This table contains example data. Expect many responses and questions in real life.

  • To get started with ChartExpo, install ChartExpo in Excel.
  • Now Click on My Apps from the INSERT menu.
insert chartexpo in excel
  • Choose ChartExpo from My Apps, then click Insert.
open chartexpo in excel
  • Once it loads, choose the “Likert Scale Chart” from the charts list.
search likert scale chart in excel
  • Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.
Create Chart From Selection ce298
  • When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:
    • Frustrated = 1
    • Dissatisfied = 2
    • Neutral = 3
    • Satisfied = 4
    • Delighted = 5
  • Once all is set, click the “Create Chart” button.
Map Likert Responses to Numbers ce298
  • ChartExpo will generate the visualization below for you.
quantitative research examples 1
  • If you want to have the title of the chart, click on Edit Chart, as shown in the above image.
  • To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
  • It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show option. Give the appropriate title of your chart and click on the Apply button.
Apply title on Chart ce298
  • Let’s say you want to add text responses instead of numbers against every emoji.
  • Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
  • Click the “Save Changes” button to persist the changes.
Apply label on Chart ce298
  • The final chart will look as below.
Final quantitative research examples

Insights

  • 35% of the students expressed satisfaction with the quality of teaching, 30% were content, and 15% were dissatisfied.
  • 5% of the students were frustrated with the quality of teaching, and 15% remained neutral.
  • Regarding academic resources, 40% were content, 25% were dissatisfied, and 15% were frustrated.
  • As for administrative services, 30% were delighted, but 20% were frustrated.
  • 45% expressed gratification with extracurricular activities, while the same percentage of students were unhappy with them.
  • Overall;
    • 55% of students expressed contentment with their school. Of this group, 31% reported feeling delighted, and 24% reported feeling satisfied.
    • 33% expressed dissatisfaction with their school, with 19% feeling dissatisfied and 14% feeling frustrated.
    • 13% of students chose to remain neutral in their responses.

FAQs:

What are two examples of a quantitative research study?

Two examples of quantitative research studies include;

  • Conducting surveys to gather quantifiable data, such as patient satisfaction levels.
  • Using Likert scales to analyze the impact of mobile phone usage on employee attendance hours.

What is the purpose of quantitative research?

The goal of quantitative research is to collect numerical data. Then, using statistical tools, test hypotheses and answer research questions. It seeks to unearth patterns, correlations, and cause-and-effect relationships between variables.

Wrap Up

Bring your business to life.

You can better understand the strengths and weaknesses of your business by leveraging quantitative research. This paves the way for you to make growth- and success-promoting strategic decisions.

Quantitative research can help you gain better insight into the customer base. It can also help you identify potential growth opportunities. Consequently, build a customer experience that will keep them returning for more.

Quantitative research is a broad and dynamic discipline with numerous prospects. We’ve provided a few quantitative research examples to help you understand the concept better. However, the possibilities in this field are virtually limitless.

That’s it.

You now largely know what you need about quantitative research. You can use this information for any business-related research project.

Then use ChartExpo for Excel to analyze the data.

Why ChartExpo?

Using ChartExpo is like having a personal graphic designer on your team without the added cost and sass. Data visualization and analysis have become easier than ever before.

How much did you enjoy this article?

ExcelAd2
Start Free Trial!
126350

Related articles

next previous
Microsoft Excel8 min read

Excel Task Tracker Template for Smarter Task Insights

Task tracker template in Excel organizes tasks, tracks deadlines, and boosts efficiency. Learn its benefits, and explore expert tips to simplify task management.

Microsoft Excel10 min read

Invoice Tracker Template in Excel for Better Insights

An invoice tracker Excel template helps track invoices, due dates, and payments. Learn how to use this template for better financial management.

Microsoft Excel12 min read

Key Performance Indicators in Healthcare for Better Insights

Key Performance Indicators in healthcare track patient care and efficiency. Learn about these KPIs, top examples, and how to use them to improve outcomes.

Microsoft Excel10 min read

BMI Calculation Formula in Excel for Better Fitness Insights

The BMI calculation formula in Excel helps track and analyze body mass index. Explore step-by-step instructions and tips to simplify BMI tracking in Excel.

Microsoft Excel29 min read

How to Create a Tornado Chart in Excel? A Complete Guide

Click to learn how to plot a Tornado Chart in Excel using easy-to-follow steps. Also, we’ll address the following question: what is a Tornado Diagram?

ChartExpo logo

Turn Data into Visual
Stories

CHARTEXPO

  • Home
  • Gallery
  • Videos
  • Services
  • Pricing
  • Contact us
  • FAQs
  • Privacy policy
  • Terms of Service
  • Sitemap

TOOLS

  • ChartExpo for Google Sheets
  • ChartExpo for Microsoft Excel
  • Power BI Custom Visuals by ChartExpo
  • Word Cloud

CATEGORIES

  • Bar Charts
  • Circle Graphs
  • Column Charts
  • Combo Charts
  • Comparison Charts
  • Line Graphs
  • PPC Charts
  • Sentiment Analysis Charts
  • Survey Charts

TOP CHARTS

  • Sankey Diagram
  • Likert Scale Chart
  • Comparison Bar Chart
  • Pareto Chart
  • Funnel Chart
  • Gauge Chart
  • Radar Chart
  • Radial Bar Chart
  • Sunburst Chart
  • see more
  • Scatter Plot Chart
  • CSAT Survey Bar Chart
  • CSAT Survey Chart
  • Dot Plot Chart
  • Double Bar Graph
  • Matrix Chart
  • Multi Axis Line Chart
  • Overlapping Bar Chart
  • Control Chart
  • Slope Chart
  • Clustered Bar Chart
  • Clustered Column Chart
  • Box and Whisker Plot
  • Tornado Chart
  • Waterfall Chart
  • Word Cloud
  • see less

RESOURCES

  • Blog
  • Resources
  • YouTube
SIGN UP FOR UPDATES

We wouldn't dream of spamming you or selling your info.

© 2025 ChartExpo, all rights reserved.