Unlocking Customer Insights: The Voice of Customer Template

Picture yourself as an ambitious entrepreneur looking to elevate your company to unprecedented levels of success. You’ve got a brilliant product, a killer marketing strategy, and a team of talented individuals. But one thing is missing – the secret ingredient that sets you apart from the competition.

That’s where the Voice of Customer template comes in.

This innovative tool allows you to delve into your customers’ minds. Then, unveil their untapped needs, desires, and hidden frustrations.

It’s like a pair of night-vision goggles, allowing you to see clearly in the darkness of customer opinions. You’ll no longer be left in the dark, guessing what your customers want.

You’ll have a clear roadmap guiding you on the following;

• How to design your products.
• How to tailor your marketing campaigns.
• How to provide top-notch customer service.

Don your detective cap and embrace the curiosity of a young mind. We will uncover valuable customer insights using the Voice of Customer template.

Table of Contents:

1. What is a Voice of Customer Template?
2. When to Use the Voice of the Customer Template?
3. Voice of the Customer Examples in Surveys
4. How to Use a Voice of Customer Format?
5. How to Analyze a Voice of Customer Template in Excel
6. Wrap Up

What is a Voice of Customer Template?

Definition: A Voice of Customer (VoC) template is a structured framework used to collect, organize, and analyze customer feedback. It provides predefined sections for capturing insights from surveys, interviews, reviews, or support interactions, making it easier to identify customer needs, preferences, and pain points.

By using a VoC template, businesses can streamline feedback collection, compare results over time, and turn customer input into actionable strategies that improve products, services, and overall customer experience.

When to Use the Voice of the Customer Template?

Say goodbye to assumptions and hello to data-driven decision-making. It’s time to let your customers do the talking. Here are instances where the Voice of Customer template can be your secret weapon.

• Product development: VoC template helps capture customer insights, preferences, and pain points. This information is essential when developing new products or enhancing existing ones. It provides valuable guidance for aligning product features with customer needs and expectations.
• Market research: The VoC template aids in conducting market research by gathering feedback on customer preferences, trends, and demands. It enables you to identify market opportunities, understand target audiences, and make informed strategic decisions.
• Customer satisfaction assessment: The VoC template is valuable for assessing and improving customer satisfaction. It helps measure satisfaction levels, identify areas for improvement, and track changes over time. Consequently, enabling you to enhance customer experience and loyalty.
• Continuous improvement: The VoC template supports continuous improvement initiatives through systematic customer feedback collection. It facilitates the identification of process inefficiencies, service gaps, and areas where you can enhance your operations.

Voice of Customer Template Examples

A Voice of Customer (VoC) template can be designed in different ways depending on the type of feedback you want to collect. Here are some common examples:

1. Customer Survey Template: Includes rating scales, multiple-choice, and open-ended questions to measure satisfaction, loyalty, or product experience.
2. Interview Feedback Template: Used to capture insights from one-on-one interviews with customers, focusing on detailed opinions and personal experiences.
3. Customer Support Feedback Template: Collects feedback after a service interaction to evaluate response time, resolution quality, and overall support experience.
4. Product Review Template: Designed to gather structured feedback on product usability, features, and areas for improvement.
5. Net Promoter Score (NPS) Template: A quick format to measure customer loyalty by asking how likely they are to recommend your product or service.

How to Use a Voice of Customer Format?

Let’s say you want to conduct a customer satisfaction survey consisting of the following questions;

• How important is the quality of shoes to your purchasing decision?
• How important is the fit of shoes when considering a purchase?
• How important is the breathability of shoes for your needs?

You want to map the rating scale below on each question.

1. Extremely Unimportant
2. Unimportant
3. Not Sure
4. Important
5. Extremely Important

Follow these steps to make your customer satisfaction survey using Google Forms.

• Open Google Forms and sign in with your Google account.
• Click the “Blank” button to create a new form.

• Give your form a title and description that reflects your brand or purpose.
• Choose the type of question you want to use, such as multiple-choice, checkbox, or short answer.
• Type your question in the “Untitled Question” section for multiple-choice questions. Then write “Option 1” and choose “Add option” for more options.

• You can customize the look and feel of your survey to match your brand or theme.
• Preview the form before sharing it with your target audience.
• Click the share button to distribute it to your target audience.

• Once you collect enough responses, click the “Link to Sheets” button.

• Download your responses as a .csv file from the dropdown menu.

It will download the results from Google Forms to Excel.

How to Analyze a Voice of Customer Template in Excel

Are you ready to embark on a data-driven adventure? Buckle up as we take a thrilling dive into the world of data analysis in Excel with ChartExpo. ChartExpo will unlock the secrets hidden within your survey responses and transform them into insightful, appealing survey visualizations.

You will decode the secrets of human perception and unleash the full potential of your survey results.

Benefits of Using ChartExpo

• ChartExpo unlocks the power of data with its impressive array of visualizations. It’s like having a visual wizard at your fingertips, ready to transform your data into captivating insights.
• ChartExpo is the secret weapon for data analysis superheroes. With its intuitive interface and powerful features, you’ll create insightful visualizations faster than a speeding bullet.
• ChartExpo is the Picasso of data visualization. It turns boring spreadsheets into works of art that tell compelling stories and leave a lasting impression.
• ChartExpo is the budget-friendly data visualization genie with a free 7-day trial and a $10 monthly plan.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see the “My Apps” option.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Let’s say your survey yields the data table below.

Timestamp	How important is the quality of shoes to your purchasing decision?	How important is the fit of shoes when considering a purchase?	How important is the breathability of shoes for your needs?
10-13-2023 17:47:33	Important	Unimportant	Important
10-13-2023 17:47:33	Important	Important	Important
10-13-2023 17:47:33	Unimportant	Unimportant	Unimportant
10-13-2023 17:47:33	Extremely Important	Unimportant	Important
10-13-2023 17:47:33	Unimportant	Important	Not Sure
10-13-2023 17:47:33	Important	Extremely Important	Not Sure
10-13-2023 17:47:33	Extremely Unimportant	Extremely Unimportant	Not Sure
10-13-2023 17:47:33	Extremely Unimportant	Extremely Unimportant	Unimportant
10-13-2023 17:47:33	Extremely Unimportant	Extremely Important	Extremely Important
10-13-2023 17:47:33	Extremely Important	Extremely Unimportant	Not Sure
10-13-2023 17:47:33	Not Sure	Extremely Important	Not Sure
10-13-2023 17:47:34	Extremely Unimportant	Extremely Important	Not Sure
10-13-2023 17:47:35	Extremely Unimportant	Unimportant	Not Sure
10-13-2023 17:47:36	Important	Extremely Unimportant	Not Sure
10-13-2023 17:47:37	Not Sure	Important	Extremely Important
10-13-2023 17:47:38	Extremely Important	Extremely Important	Important
10-13-2023 17:47:39	Not Sure	Not Sure	Important
10-13-2023 17:47:40	Extremely Unimportant	Extremely Important	Not Sure
10-13-2023 17:47:41	Extremely Important	Important	Extremely Important
10-13-2023 17:47:42	Important	Not Sure	Extremely Important

This table contains example data. Expect many responses and questions in real life.

• To get started with ChartExpo, install ChartExpo in Excel.
• Now Click My Apps from the INSERT menu.

• Select ChartExpo and click the “Insert” button.

• Once it loads, choose the “Likert Scale Chart” from the charts list.

• Click the “Create Chart From Selection” button after selecting the data from the sheet, as shown.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:
  • Extremely Unimportant = 1
  • Unimportant = 2
  • Not Sure = 3
  • Important = 4
  • Extremely Important = 5
• Once all is set, click the “Create Chart” button.

• ChartExpo will generate the visualization below for you.

• If you want to have the chart’s title, click Edit Chart, as shown in the above image.
• Click the pencil icon next to Chart Header to change the title.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable Show.
• Give the appropriate title of your chart and click the Apply button.

• Let’s say you want to add text responses instead of numbers against every emoji.
• Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
• Click the “Save Changes” button to persist the changes.

• Your final chart will appear below.

Insights

• 45% of respondents consider the durability of shoes important when making a purchasing decision. 40% do not consider it important, while 15% remain neutral.
• 50% prioritize the fit of shoes, while 40% do not consider it important.
• Regarding breathability, 45% of respondents find it important, whereas 10% do not prioritize it.
• Overall, 46% of respondents consider the above factors important in their decision-making process. On the other hand, 30% do not find them significant.

FAQs

What are the four steps of VoC?

The four main steps of a Voice of Customer process are:

1. Collect Feedback: Gather input through surveys, interviews, reviews, or support interactions.
2. Analyze Data: Organize and study the feedback to find trends and recurring issues.
3. Identify Key Themes: Highlight customer needs, preferences, and pain points.
4. Take Action: Use the insights to improve products, services, and customer experience.

What is the Voice of the Customer document?

A Voice of the Customer (VoC) document is a structured report that captures customer feedback, expectations, and priorities. It translates raw input into clear insights, helping businesses understand what matters most to customers and align decisions with their needs.

Wrap Up

The Voice of Customer (VoC) template is a powerful tool for unlocking valuable customer insights. Employing the template allows you to systematically collect and analyze customer feedback, preferences, and expectations.

Furthermore, it facilitates a structured approach to understanding the Voice of the Customer Template. Consequently, providing a framework for addressing their needs and improving customer satisfaction.

Through the VoC template, you can assess overall satisfaction levels, identify pain points, and acquire recommendations for improvement. Then tailor your products, services, and experiences to meet customer expectations.

The visual representation of the Voice of Customer template data through charts, graphs, and infographics facilitates decision-making. It highlights key trends, patterns, and areas for improvement.

ChartExpo, with its visualization capabilities, empowers you to communicate customer feedback effectively. This makes it easier for stakeholders to understand and act upon the Voice of the Customer Template.

Don’t settle for boring charts. Embrace the data revolution with ChartExpo – where innovation meets visual perfection.