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Home > Blog > Surveys

How to Analyze Survey Scale Questions in Google Sheets?

Customer surveys and questionnaires are useful tools for gathering insights and opinions from your customers. When conducting survey research, it is essential to know and use the language of your target audience.

survey scale questions

Understanding the point of the survey is also crucial. Yet, the most crucial (though frequently disregarded) aspect of a fantastic survey is whether the appropriate survey scales are being used.

It’s quite annoying when you can share your thoughts on a topic you care deeply about, but all you have to choose from are “yes” or “no” answers. Equally annoying is when you know the answer but must still elaborate for at least 30 words.

Getting the answers you need and making sense of the results necessitates knowledge of and experience with survey response scales.

Table of Contents:

  1. What is a Survey Scale?
  2. Best Survey Scale Questions to Use
  3. How to Create a Survey Using Google Forms?
  4. How to Analyze Survey Scale Questions Data in Google Sheets?
  5. Wrap Up

What is a Survey Scale?

Definition: A survey scale is a systematic arrangement of possible survey responses. When filling out a survey or questionnaire, respondents are often given a list of possible answers to each question. These answers may be either verbal or numerical.

Respondents’ opinions and emotions can be measured using survey scales, so they must be included. Assigning numerical values to intangibles like sentiment, thought, experience, and anticipation is made possible for respondents.

Using a survey scale is essential to get honest responses from clients about the quality of service your business provides. They may more easily express themselves in terms of the descriptive or numeric values in the scale rather than delivering nebulous or ambiguous comments. This approach aligns with the principles of descriptive analytics, allowing you to systematically analyze and interpret the feedback.

Inferred factors that cannot be communicated directly can often be measured using survey scales. To be more precise, it is a total score based on answers to multiple survey questions that all measure the same variable, commonly assessed using tools like the 5-Point Performance Rating Scale.

Best Survey Scale Questions to Use

Maintaining a central database of past survey questions and responses is essential. In contrast, asking well-thought-out questions is unparalleled. You’ll need to meet with your staff to figure out what kinds of survey answers to give them.

But it takes time, so we’ve compiled a list of questions to help you. Create a survey with minimal effort using these types of surveys. These inquiries are as follows:

1. General Survey Questions

  • How pleased are you with [survey topic]?
  • How important is [survey topic] to you?
  • How frequently do you use/interact with [survey topic]?
  • How would you rank the overall quality of [survey topic]?

2. Product and Usage Questions

  • How pleased are you with the product’s performance?
  • How frequently do you apply the product?
  • How simple was it to set up and use the product?

3. Customer Service questions

  • How pleased are you with the service you received?
  • How simple was it to get in touch with customer service?
  • How educated and helpful were the customer service professionals you dealt with?

4. Demographic Survey Questions

  • How old are you?
  • What gender are you?
  • What is your profession?

5. Support & Warranty Survey Questions

  • How pleased are you with the company’s assistance and warranty?
  • How easy was it to receive assistance or help when you needed it?
  • How helpful and knowledgeable was the support staff with whom you interacted?

6. Customer Satisfaction Survey Questions

  • How pleased are you with your entire experience with our company?
  • Are you likely to do business with us again in the future?
  • Did we live up to your expectations?
  • How satisfied are you with the quality of our products or services?
  • Were you pleased with the level of service you received?

7. Customer Experience Survey Questions

  • How pleased are you with our company’s overall performance?
  • How easy was it to find what you needed?
  • Were you able to easily execute your targeted task or transaction?

8. Marketing & Competition Survey Questions

  • How well do you know our company and its products/services?
  • How does our company compare quality and value to our competitors?
  • How frequently do you buy similar products/services to ours?

How to Create a Survey Using Google Forms?

  1. Sign in to your Google account if prompted at forms.google.com.
  2. Click the plus sign next to the open form.
  3. Input the Survey’s title into the Untitled field. Subsequently, the Form description section allows you to characterize the survey.
  4. After giving your survey a name, select the icons on the right to add questions.
  5. Depending on the query, either multiple-choice or short-answer responses may be requested. Select the desired answer type by clicking a drop-down menu within the query box.
  6. After adding a query type, compose the question and answer choices. Select the input field and enter the text.
  7. Repeat the process until all survey questions have been created.

How to Analyze Survey Scale Questions Data in Google Sheets?

Google Sheets can organize survey data into tables, but scrutinizing large numbers may take much work. A third-party extension like ChartExpo can enhance Google Sheets visualizations, particularly for survey data like Likert Scale Charts.

ChartExpo is a useful library that can significantly enhance the capabilities of Google Sheets in this regard:

  • ChartExpo provides the best visualizations for survey analysis. Customer input will be rapidly visualized in a meaningful manner.
  • Using ChartExpo, your data is stored securely in your spreadsheet application.
  • The visualizations of ChartExpo disclose hidden patterns and trends.
  • ChartExpo provides unrestricted access to its charts and sample data. If you like the results, it is worthwhile to upgrade to the commercial edition, which offers more pertinent and visually appealing data displays.

How to Install ChartExpo in Google Sheets?

  1. To start using ChartExpo, you can download it directly from the Google Sheets program. To do this, select Extensions from the top toolbar.
  2. A menu will appear. Click the Get add-ons option.
  3. Search for ChartExpo, and click on Charts, Graphs & Visualizations by ChartExpo when it appears in the results.
  4. Click the Install  You will have to confirm your Google account and accept some permissions.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Example

Lastly, the data matrix was formatted as illustrated below:

Questions Scale Responses
How satisfied are you with the variety of products the store offers? 1 21
How satisfied are you with the variety of products the store offers? 2 21
How satisfied are you with the variety of products the store offers? 3 15
How satisfied are you with the variety of products the store offers? 4 42
How satisfied are you with the variety of products the store offers? 5 50
How satisfied are you with the quality of our product? 1 13
How satisfied are you with the quality of our product? 2 16
How satisfied are you with the quality of our product? 3 21
How satisfied are you with the quality of our product? 4 49
How satisfied are you with the quality of our product? 5 50
How satisfied are you with our delivery service? 1 13
How satisfied are you with our delivery service? 2 17
How satisfied are you with our delivery service? 3 21
How satisfied are you with our delivery service? 4 53
How satisfied are you with our delivery service? 5 45
How satisfied are you with the product descriptions? 1 11
How satisfied are you with the product descriptions? 2 22
How satisfied are you with the product descriptions? 3 18
How satisfied are you with the product descriptions? 4 50
How satisfied are you with the product descriptions? 5 48
  • To get started with ChartExpo, install ChartExpo in Google Sheets.
  • Go to Extensions > Charts, Graphs & Visualizations by ChartExpo > Open.
open chartexpo in google sheets
  • To access the charts library, click the Add new chart button.
add new chart in google sheets
  • Once ChartExpo is loaded. Click on “Likert Scale Chart”.
search likert scale chart in google sheets
  • First of all put your data table in the sheet. Now, select your Sheet name from the drop-down shown in the ChartExpo section.
  • Select the metrics column, metrics is the numeric column in your data sheet (in our example, we will add the Responses).
  • Select the dimension columns, dimension is the categorical column in your data sheet which contains text information (in our example, we will add the Questions & Scale).
  • Click the Create chart button to complete the process.
create likert scale chart in google sheets
  • The Likert Scale Chart will look as below.
edit likert scale chart in google sheets
  • If you want to have the title of chart, click on Edit Chart, as shown in the above image.
  • To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
  • It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show Give the appropriate title of your chart and click on Apply button.
set likert scale chart in google sheets
  • Let’s add the question number to each question by clicking on the highlight pencil icon at top the Overall bars. Then, navigate to the “Question” area and toggle the “Show question no” option. Once complete, select the “Apply” button.
update likert scale chart in google sheets
  • Let’s say you want to add text responses instead of numbers against every emoji.
  • Click on pencil icon next to respective emoji, expand the “Label” properties and write the required text. After that click on “Apply All” button.
  • Click the Save button to keep the changes.
save likert scale chart in google sheets
  • Final chart will look like as follows.
survey scale questions in google sheets

Insights

  • 62% customers indicated that they satisfied with variety of products offered by store, 28% customers indicated that they are dissatisfied with variety of products offered by store, & 10% said neither satisfied nor dissatisfied with variety of products offered by store.
  • 67% customers indicated that in few minutes they found what they were looking and 20% customers indicated that it was hard for them to find what they were looking.
  • 66% customers indicated that they are satisfied with product price and 20% customers indicated that they are dissatisfied with product price.
  • 66% customers indicated that they are satisfied with checkout process and 22% customers indicated that they are dissatisfied with checkout process.
  • Overall view, 65% of customers are satisfied with store. Out of 65%, 32% customers are extremely satisfied with store. But 23% of customers are dissatisfied with store. Out of 23%, 10% of customers are extremely dissatisfied with store. 13% customers indicated they want to remain neutral.

FAQs

What is the 5-point rating scale for surveys?

A 5-point survey is a close-ended question with five answer choices. It solicits consumers’ levels of agreement with a statement ranging from high to low, with one neutral option in the middle. These choices are;

  • Strongly agree
  • Agree
  • Neither agree nor disagree
  • Disagree
  • Strongly disagree

How do you ask survey scale questions?

  • Write clear questions
  • Keep adjectives consistent
  • Consider the unipolar bipolar scale
  • Use questions rather than statements

Each group of questions in your Survey should pertain to the same central idea. Your final results will be more reliable if you do this. Why? For the simple reason that when it comes time to present the data, you’ll want to look at a score that averages the answers to a few questions.

Wrap Up

Creating unambiguous statements or questions while creating a survey rating scale is critical. It is important that respondents fully understand the statement or question being asked of them and the options available to them.

It’s also important to check that the quantity of yes and no choices is about the same in the response options.

This helps lessen the possibility of response bias, in which respondents are influenced to provide more affirmative or negative responses than they otherwise would have just because of how the questions were worded.

Rating scales are useful tools when conducting surveys to gauge opinions and perspectives. They facilitate gathering information that can be used to understand better people’s perspectives and feelings on a given topic.

Researchers can acquire high-quality data that is trustworthy and valid by carefully structuring questions and response alternatives for use with survey scales.

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