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Home > Blog > Data Visualization > Add-ons > Google Sheets >

Analyze Your Google Forms Data Using Likert Scale

Your customers and audiences want you to know what they are thinking.

Google Forms Likert Scale

They don’t expect you to read their mind, either. Instead, they expect you to engage them through feedback forms, surveys, questionnaires, etc.

Yet, many businesses fail to meet this expectation. The common reason is a misconception regarding how much effort it takes to conduct surveys. Companies assume that acquiring feedback and building surveys is a resource-intensive undertaking.

Thanks to Google Forms Likert Scale Surveys, it is not. The Google Forms online survey maker lets you make and send powerful surveys in minutes. Your response data appears automatically. It even includes charts to help you understand the results more easily.

Using the right tools and survey methods (i.e. Google Forms Likert Scale Surveys) holds remarkable advantages. Not only do you conduct professional surveys in less time, but you also receive more valuable data. This is thanks to the unique way Likert Scale Survey questions work.

This discussion will explore the benefits of Google Forms and Likert Scale Surveys. Additionally, we’ll look at the impact charts have on analyzing survey data. Data visualizations take your valuable Likert Scale Survey results to new levels.

Table of Content:

  1. What Are Likert Scale Survey Questions?
  2. What is Google Forms?
  3. How to Create a Likert Scale Survey in Google Forms?
  4. How to Export Responses in Google Sheets from Google Forms?
  5. How to Visualize and Analyze Survey Data in Google Sheets?
  6. Benefits of the Likert Scale Survey in Google Forms
  7. Wrap Up

Let’s take a look.

What Are Likert Scale Survey Questions?

There are many ways to create survey questions. For instance, you can choose between closed or open-ended questions. Closed questions include things like multiple-choice responses, grids and rating scales.

Likert Scale Survey questions are a type of rating scale. The design of the Likert Scale strives to remove subjectivity from responses.

Consider the following survey question:

survey question

How each person evaluates their score is different. Everyone has their own personal level of cleanliness that impacts how they score.

For instance, Participant A may have seen a spill and thus measured the cleanliness a 1. Participant B saw the same mess but rated much more positively at a 6.

The spill still impacted their score, keeping it from a 10, but they felt the store was clean overall.

Let’s look at a survey question using the Likert Scale:

survey question

Posing the question in this way removes this subjectivity. You’re assigning qualifiers to each position on the scale. The 5-point Likert Scale design gives participants five types of answers:

  • Extreme negative
  • Normal negative
  • Neutral
  • Normal positive
  • Extreme positive

This creates results data that is more accurate and quantifiable.

What is Google Forms?

Google Forms is an online form creator. Most people consider it the Google survey maker because it creates feedback questionnaires.

You can use this free tool to make unlimited surveys, keeping costs as low as possible. Google Forms also assists in the sharing of surveys and collecting results.

Some of this assistance is entirely automated. For instance, as survey participants complete your questionnaires, Google Forms automatically adds the data to your results. This saves hours of having to tabulate results by hand.

Google Forms also saves time in building surveys themselves. It’s very easy to add new questions and remove or edit existing ones. It even helps you with how to structure the responses for each question.

Thanks to Google Forms, you can make free Likert Scale Surveys in a fraction of the time and at no cost!

How to Create a Likert Scale Survey in Google Forms?

All you need to get started with Google Forms is a free Google account. You may already have this account if you use other Google services, such as Gmail.

You can find Google Forms in the Apps menu on any Google page.

google-form

Another time-saving feature of Google Forms is the free survey templates offered. The Customer Feedback form gives you the framework of an effective audience survey you can start using.

Alternatively, you can start from scratch with a blank template.

google-form-blank

As you build your Likert Scale Surveys, consider the different question types and settings at your disposal. Mixing Likert Scale Survey questions with other types can often be a good strategy.

This tactic will keep your questionnaire more engaging to audiences. Variation keeps them from getting bored!

You can also mix question types to give yourself more complete data. For example, you may want to follow your Google Forms Likert Scale Survey questions with open-ended ones. These feedback items allow the participant to explain their ratings in greater detail.

When your Likert Scale Survey is complete and ready for your target audience, click the purple “Send” button. It’s at the top of the page in the right corner.

You have a few options for how you want to share your Google Forms Likert Scale Survey.

google-form mail

You can send through your email mailing lists or share a direct link via social media and other channels.

How to Export Responses in Google Sheets from Google Forms?

You can check the status of your Google Forms Likert Scale Surveys using the “Responses” tab.

Here, you’ll see a basic breakdown of responses for every item in your Likert Scale Survey. This is a good start for analyzing the results. However, you’ll want to dig deeper into your Google Forms responses for more impactful audience insights.

Exporting your responses to Google Sheets is the first step in analyzing your results further. Google Forms makes it easy to convert the data into spreadsheet format. You only need to click the “Link to Sheets” option.

Link to Sheets

 

Google Forms will ask whether you want to use an existing spreadsheet or create a new one.

The next section will outline how to chart and analyze the data once in Google Sheets.

How to Visualize and Analyze Survey Data in Google Sheets?

Your Google Forms Likert Scale Survey data is now in spreadsheet format in Google Sheets. You can finally begin analyzing the results, right?

There’s one problem. You’re staring at a wall of numbers. Sure, it is neatly organized, but it isn’t exactly welcoming. In fact, trying to analyze hundreds of rows of raw data is incredibly mind-numbing and tedious.

You’re more likely to walk away with a headache than any insights. The human brain isn’t equipped to analyze raw data in such large amounts. Unfortunately, big datasets are the most common type in the Digital Age.

So, how do you circumvent analyzing raw numbers? What’s the alternative? Charts!

Data visualization is the process of taking that overwhelming spreadsheet and visually depicting it with charts, graphs and other diagrams.

This procedure puts data into a format that is more accessible. It’s also far easier on your eyes and brain.

One chart can turn thousands of rows and columns into a simple, digestible visual. Thus, visual analysis is several thousand times faster and more effective. It makes effortless sense of the overwhelming wall of numbers, also known as your spreadsheet.

The Likert Scale Chart is one of the best options for survey data. It effectively depicts the ratings clearly and comprehensively. You’ll experience faster insights that reveal the story behind the numbers, helping you respond appropriately to feedback.

How to Install ChartExpo in Google Sheets?

  • You can download ChartExpo directly from the Google Sheets App. To get started, click on Extensions in the top toolbar.
  • In the menu that appears, go to Add-ons press the option Get add-ons.
  • Search for ChartExpo in the bar and click the Charts, Graphs & Visualizations by ChartExpo when it appears in the results.
  • Press the Install button, you will have to accept some permissions and you may have to confirm your Google account.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Create a Likert Scale Chart in Google Sheets

Suppose you get the following data from Google Forms:

form survey

You have to change this data in following format:

Questions Scale Responses
How likely will you to buy this product again in future? 1 1
How likely will you to buy this product again in future? 2 4
How likely will you to buy this product again in future? 3 3
How likely will you to buy this product again in future? 4 7
How likely will you to buy this product again in future? 5 5
How likely will you to use discount code? 1 3
How likely will you to use discount code? 2 4
How likely will you to use discount code? 3 2
How likely will you to use discount code? 4 7
How likely will you to use discount code? 5 4
How likely will you to recommend this product in your friend circle? 1 2
How likely will you to recommend this product in your friend circle? 2 2
How likely will you to recommend this product in your friend circle? 3 5
How likely will you to recommend this product in your friend circle? 4 2
How likely will you to recommend this product in your friend circle? 5 5
  • To get started with ChartExpo, install ChartExpo in Google Sheets.
  • Go to Extensions > Charts, Graphs & Visualizations by ChartExpo > Open.
open chartexpo in google sheets
  • To access the charts library, click the Add new chart button.
add new chart in google sheets
  • Once ChartExpo is loaded. Click on “Likert Scale Chart”.
search likert scale chart in google sheets
  • First of all put your data table in the sheet. Now, select your Sheet name from the drop-down shown in the ChartExpo section.
  • Select the metric column, metric is the numeric column in your data sheet (in our example, we will add the Responses).
  • Select the dimensions columns, dimension is the categorical column in your data sheet which contains text information (in our example, we will add the Question, & Scale).
  • Click the Create chart button to complete the process.
create google forms survey example in google sheets
  • The Likert Scale Chart will look like as follows.
edit google forms survey example in google sheets
  • If you want to have the title of chart, click on Edit Chart, as shown in the above image.
  • To change the title of the chart, click on the pencil icon that is available very next to Chart Header.
  • It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable the Show option. Give the appropriate title of your chart and click on Apply button.
settings google forms survey example in google sheets
  • Let’s say you want to add text responses instead of numbers against every emoji.
  • Click on pencil icon next to respective emoji, expand the “Label” properties and write the required text. After that click on “Apply All” button.
  • For saving changes click on Save.
save google forms survey example in google sheets
  • Your final chart will look like as below.
google forms survey example in google sheets

Insights

  • 60% customers indicated that they will buy this product again in future and 25% customers indicated that they will not buy this product again in future, & 15% customers indicated that they are not sure.
  • 55% customers said they will use discount code and 35% indicated that they will not use discount code.
  • 55% indicated that they will recommend product to their friends circle, 20% customers indicated that they will not recommend product to their friends.

Overall view, 56% of respondents are satisfied with product and store. But 27% of respondents are dissatisfied with product and store.

Benefits of the Likert Scale Survey in Google Forms

In earlier sections of this discussion, we touched on some of the advantages of using Likert Scale Survey questions.

Here is a summary of these benefits.

Likert Scale Survey questions remove subjectivity from audience responses.

Other rating scales only use numerical scores. The Likert Scale puts meaning behind each possible value.

Likert Scale data yields more effective analysis.

Since Likert Scale Surveys produce both qualitative and quantitative data, your results are remarkably straightforward. It’s easy to draw accurate conclusions from your Google Forms Likert Scale responses!

Likert Scale Survey questions are easier for audiences.

Removing the subjective nature of typical rating scales benefits the survey participant. They don’t have to spend time considering what score to evaluate. Instead, they simply match their feelings to the appropriate response (satisfied, not satisfied, etc.).

Likert Scale Surveys create valuable data that is easy to visualize with the proper chart. The Likert Scale Chart allows you to visually analyze results from every rating scale item in your surveys. You’ll quickly identify topics creating largely positive or negative scores.

Likert Scale Surveys have a built-in neutral option.

Survey participants don’t always have an opinion on what you’re asking. Many question types and rating scales create an either-or scenario.

People have to respond either positively or negatively. There is no middle ground. This creates inaccurate data. Luckily, Likert Scale Surveys don’t have this issue.

FAQs:

How do I create a scale in Google Forms?

Adding a rating scale question to your Google Forms surveys is easy. When you add a new question, click the question-type dropdown menu.

multiple-choice

Next, select the “Linear scale” option.

linear-scale-option

Google Forms does a good job of anticipating the type of question you’re asking. If you enter your question as “Rate our business on a scale of 1 to 5,” the tool should automatically change the question type to the linear scale.

How do I label Likert Scales in Google Forms?

You can add labels to any linear scale question in Google Forms. However, it only enables you to title either end of the scale. A true Likert Scale model labels every position on the spectrum.

To accomplish this in Google Forms, you’ll make a “Multiple choice grid” question instead. You can then name each position on your Likert Scale using the Columns labels.

How do you make a 5-point scale in Google Forms?

You have two options to make a 5-point scale in Google Forms. The first is to change the question type to “Linear scale” manually. Then, set the values to go from 1-5.

A faster method is to type in your question first. Google Forms will typically understand the intent of the question and change the question type accordingly. Let’s say you enter “Rate our new product from 1 to 5” in the question field. The 5-point scale should appear automatically.

Wrap Up

Google Forms is the best tool to make a free Likert Scale Survey. The online survey maker’s interface takes no time to learn. And, there are no paywalls or premium features. You can send unlimited Likert Scale Surveys for free!

The real benefit of Google Forms is how it handles your survey responses. Results appear instantly after a participant completes the survey. This gives you up-to-the-second customer feedback.

Google Forms does an excellent job of organizing your survey results. You can view data for every question or individual completed form. Plus, you can export the data to Google Sheets in two clicks.

Exporting your Google Forms Likert Scale Survey data is best for thoroughly analyzing the results. It will allow you to investigate the data at an even deeper level.

Do you want the absolute best audience and customer insights? Consider supercharging your analysis efforts with ChartExpo.

ChartExpo’s Likert Scale Chart will visually depict your survey results in an engaging, concise manner. You’ll be able to see otherwise-hidden insights appear in front of your eyes.

With the Likert Scale Chart and Google Forms’ instant survey results, you have every tool you need to make positive changes for your business or organization!

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