Simple questions that elicit yes and no answers can be misleading in a survey.
And this is because they do not describe people’s beliefs, personalities, fears, goals, or values in-depth.
For instance, political affiliation is complex and cannot be interpreted objectively using yes or no questions.
A person can be a liberal on education matters and a conservative on religion or abortion issues.
Rather than asking one question, we recommend measuring the level of agreement or disagreement with various questions.
And then combine or average the responses to get a more accurate measure of beliefs, values, opinions, etc.
This is where a 3-point Likert Scale Chart comes in.
The visualization has choices ranging from ‘strongly agree’ to ‘strongly disagree’ to help you get a holistic view of people’s sentiments.
It’s straightforward to read and interpret a 3-point Likert Scale Chart, as you shall see later.
Yes, you read that right.
Microsoft Excel lacks ready-to-go and insightful 3-point Likert Scale Charts.
We’re not advising you to dispose of your Excel.
Download a particular add-in and install it in your Excel to access ready-made 3-point Likert Scale Charts.
Before delving into the how-to guide, we’ll address the following question: what is a 3-point Likert Scale?
A 3-point Likert Scale offers you answer options aligned with the objective of the survey.
Respondents have 3-options for every question. The visualization is best-suited to help you drill down your target audience’s precise feelings and sentiments.
This visualization can help you create marketing messages that resonate with your target market.
You can use a 3-point Likert Scale Chart to measure opinions and sentiments by using 3 choices.
All the responses are measured based on disagreement or agreement levels, which go beyond yes or no.
Your respondents will have 3 options each time they encounter a question. The scale can help you drill down the precise sentiments of your audience.
Check out an example of a 3-point Likert Scale below.
You’re likely to buy our product next time?
1 = Disagree
2 = Neutral
3 = Agree
Measuring and analyzing the quality of your products or services using the market perspective is a must-do.
The 3-point Likert Scale analysis is increasingly helping businesses like yours understand their loyal audiences in-depth.
In other words, you can use the visualization to analyze responses, such as opinions, beliefs, and sentiments from a survey.
Also, you can empower your target audience to decide how your products and services can best serve their needs.
You can achieve this by having them provide their honest assessment (via responses) about the critical issues they feel you should address.
A 3-point Likert Scale Chart can help you visualize survey data using various scales, namely:
The visualization chart provides different degrees (3 levels) of agreement and disagreement in some tools (which we’ll talk about in the coming sections).
Lastly, a 3-point Likert Scale analysis is rich in insights.
It goes beyond the typical yes or no answers, which are shallow and may misrepresent the true feelings and opinions.
Also, you can quickly drill down the opinions of your respondents using its multiple options, which may go up to 3 levels.
Remember, getting feedback is critical to customizing your offerings that your audience will love and use regularly.
A 3-point Likert Scale analysis can help you validate your hypothesis and find overlapping areas to discover what can be improved. Besides, this survey-based visualization can help you continuously improve.
Likert questions are a cost-effective way to reach out to your audience and gather regular insights into their needs.
The resulting insights from a Likert Scale visualization can help you make reliably informed decisions or determine the ones that add real value.
Remember, your success revolves around your customers and their needs.
In summary, 3-Point Likert Scale Chart can help you:
In the ensuing section, we’ll take you through how to interpret a 3-point Likert Scale Analysis Chart.
The visualization has a straightforward interface, which implies your analysis should be faster and more accessible.
That said, there’re pieces of information to check for in your Likert Scale. They’ll help you uncover hidden answers in your data.
Start by checking the aggregate rating of the phenomena you’re measuring. For instance, the overall rating (as shown by the Likert Chart above) is 1.9/5, which is super abysmal.
Focus on issues that require urgent intervention. Secondly, check the negative ratings.
Why?
Positive sentiments can motivate you to double down on your effort.
On the flip side, it can easily blind you to believing you’re on the right side of things.
The key is to focus on negative ratings, which show critical insights. You’ll learn what needs to be improved to increase customer satisfaction.
Take note of the gray areas representing neutral sentiments.
Yes, you read that right.
The middle ground is significant as well. Ideally, you want to know why some of your customers are sitting on the fence. Once you establish their deep concerns, drive them to your side (green zone).
Microsoft Excel is one of the visualization instruments that most businesses use to store, organize, and analyze survey data.
However, it lacks ready-made Likert Scale Charts.
We’re not advising you to do away with Excel.
There’s an add-in you can easily install in your Microsoft Excel to access a ready-to-go Likert Scale Chart.
The application is called ChartExpo.
What is ChartExpo?
ChartExpo is an add-in you can easily install in your Excel to access the ready-made Likert Scale.
Let’s check out some of the 3-point Likert Scale examples generated using ChartExpo.
This section will use a Likert Scale Chart to visualize the survey data below.
You don’t want to miss this.
| Questions | Scale | Respondents |
| How likely is it that you would recommend our shop to others? | 1 | 324 |
| How likely is it that you would recommend our shop to others? | 2 | 176 |
| How likely is it that you would recommend our shop to others? | 3 | 230 |
| How would you rate the quality of our product? | 1 | 270 |
| How would you rate the quality of our product? | 2 | 110 |
| How would you rate the quality of our product? | 3 | 138 |
| How easy was it for you to navigate our website? | 1 | 186 |
| How easy was it for you to navigate our website? | 2 | 176 |
| How easy was it for you to navigate our website? | 3 | 230 |
To get started with ChartExpo in Excel, follow the steps below:
A 3-point Likert Scale offers you answer options aligned with the objective of the survey.
Respondents have 3-options for every question. The visualization is best-suited to help you drill down your target audience’s precise feelings and sentiments.
This visualization can help you personalize communication and resonate with your target market.
A 3-point Likert Scale Chart is a visualization design you can use to measure values and perception.
This visualization can help you understand the perspectives of the market toward your products or services.
A rating scale is a chart you can use to visualize ratings, such as in e-commerce stores.
Simple questions that elicit yes and no answers can be misleading in a survey.
And this is because they do not describe people’s beliefs, personalities, fears, goals, or values in-depth.
For instance, political affiliation is complex and cannot be interpreted objectively using yes and no questions.
Rather than asking one question, we recommend you measure the level of agreement or disagreement with various questions.
And then combine or average the responses to get a more accurate measure of opinions.
This is where a 3-point Likert Scale Chart comes in.
It’s straightforward to read and interpret 3-point Likert Scale Chart
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