{"id":25885,"date":"2023-04-26T06:55:04","date_gmt":"2023-04-26T06:55:04","guid":{"rendered":"https:\/\/chartexpo.com\/blog\/?p=25885"},"modified":"2025-05-19T21:58:47","modified_gmt":"2025-05-19T16:58:47","slug":"matrix-survey-questions","status":"publish","type":"post","link":"https:\/\/chartexpo.com\/blog\/matrix-survey-questions","title":{"rendered":"How to Analyze Matrix Survey Questions in Excel?"},"content":{"rendered":"<p>Asking the right survey questions is crucial to gathering relevant data. One type of question that has become increasingly popular is the matrix survey question.<\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/matrix-survey-questions.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/matrix-survey-questions.jpg\" alt=\"Matrix Survey Questions\" width=\"650\" \/><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-google-sheets-1.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a> <a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-excel-1.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a><\/div>\n<p><em>Yes, you heard that right.<\/em><\/p>\n<p>Matrix survey questions allow you to ask a series of related questions in a condensed format. This makes it easier for your respondents to answer questions.<\/p>\n<p>However, crafting effective matrix survey questions is easier said than done.<\/p>\n<p>This is because it requires careful planning and consideration of your research objectives and target audience. Without proper attention to detail, your survey may not provide actionable insights.<\/p>\n<h3>Table of Content:<\/h3>\n<ol>\n<li><a href=\"#what-is-a-finance-dashboard-in-power-bi\">What are Matrix Survey Questions?<\/a><\/li>\n<li><a href=\"#why-are-finance-dashboards-important\">Why are Matrix Survey Questions useful?<\/a><\/li>\n<li><a href=\"#key-components-of-power-bi-finance-dashboards\">When to Use Matrix Questions in Surveys?<\/a><\/li>\n<li><a href=\"#uses-of-a-power-bi-finance-dashboard\">Types of Matrix Questions<\/a><\/li>\n<li><a href=\"#power-bi-financial-dashboard-examples\">\u00a0Matrix Survey Questions Example<\/a><\/li>\n<li><a href=\"#revenue-and-profit-analysis-dashboard\">How to create a Perfect Matrix Question Survey?<\/a><\/li>\n<li><a href=\"#expense-tracking-dashboard\">How to Visualize Matrix Survey Questions?<\/a><\/li>\n<li><a href=\"#budget-vs-actuals-dashboard\">Advantages and Disadvantages of Matrix Questions<\/a><\/li>\n<li><a href=\"#financial-health-dashboard\">Advantages of Matrix Questions<\/a><\/li>\n<li><a href=\"#sales-performance-dashboard\">Disadvantages of Matrix Questions<\/a><\/li>\n<li><a href=\"#benefits-of-financial-performance-dashboard\">Mistakes to Avoid When Using Matrix Questions<\/a><\/li>\n<li><a href=\"#visualizing-success-with-power-bi-financial-reporting\">Best Practices for Writing Good Matrix Survey Questions<\/a><\/li>\n<li><a href=\"#wrap-up\">Wrap Up<\/a><\/li>\n<\/ol>\n<h2 id=\"what-are-matrix-survey-questions\">What are Matrix Survey Questions?<\/h2>\n<p><strong>Definition<\/strong>: Matrix surveys are a <a href=\"https:\/\/chartexpo.com\/blog\/types-of-survey\" target=\"_blank\" rel=\"noopener noreferrer\">type of survey<\/a> you can use to gather information during a survey.<\/p>\n<p>They consist of a table or grid format with rows representing the topics or attributes and columns representing responses.<\/p>\n<p>Matrix survey questions are useful for gathering data on multiple related themes in a condensed format. They allow your respondents to answer a series of questions about a particular subject matter quickly and efficiently.<\/p>\n<p>In other words, your respondents don&#8217;t have to answer each question individually. This can save a lot of time.<\/p>\n<p>Use matrix survey questions in <em><a href=\"https:\/\/chartexpo.com\/blog\/market-research-report-example\" target=\"_blank\" rel=\"noopener noreferrer\">market research<\/a>, customer satisfaction surveys, and employee feedback surveys.<\/em> Besides, use the survey to gather data on various topics, including product features, customer service quality, etc.<\/p>\n<p>One of the main benefits of using matrix survey questions is that they allow for easy analysis. Organizing responses into a table format makes it easy for you to see patterns and trends in the survey data.<\/p>\n<p>This can help you identify areas for improvement and <a href=\"https:\/\/chartexpo.com\/blog\/data-driven-decision-making\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;data-driven decision making&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\">data-driven decision-making<\/span><\/a>.<\/p>\n<h2 id=\"why-are-matrix-survey-questions-useful\">Why are Matrix Survey Questions useful?<\/h2>\n<p>Matrix survey questions are important because they provide a way to ask multiple questions in a condensed format. This makes it easier for respondents to answer questions.<\/p>\n<p>Visualizing these questions and responses can help you identify patterns and make informed decisions.<\/p>\n<h2 id=\"when-to-use-matrix-questions-in-surveys\">When to Use Matrix Questions in Surveys?<\/h2>\n<p>Matrix questions are recommended for gathering data on multiple aspects of a particular topic. Use them to ask several questions in a scaled format about a similar idea.<\/p>\n<p>A matrix question format allows you to condense multiple questions into one table. This makes it easier for respondents to answer survey questions faster and conveniently.<\/p>\n<p><em>There are several ways to use matrix questions in your research.<\/em><\/p>\n<p><em>Check them out.<\/em><\/p>\n<p>You can use matrix questions as a <a href=\"https:\/\/chartexpo.com\/blog\/short-survey\" target=\"_blank\" rel=\"noopener noreferrer\">short survey<\/a> by asking multiple questions in a single matrix format. Alternatively, use a matrix question as a single-question type within a larger questionnaire.<\/p>\n<p>This will help you to gather data on a specific subtopic within a broader survey.<\/p>\n<p>One of the primary benefits of using matrix questions is the <em>closed-ended, predefined answers<\/em>. This format is recommended for gathering data on <a href=\"https:\/\/chartexpo.com\/blog\/what-is-a-csat-score\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction<\/a> and experience.<\/p>\n<p>For example, you can use a matrix question to probe respondents about their satisfaction with your product or service.<\/p>\n<p>Another benefit of using matrix questions is their ability to combine many rating-scale questions into a single, digestible format.<\/p>\n<h2 id=\"types-of-matrix-questions\">Types of Matrix Questions<\/h2>\n<h3>Likert Scale Matrix<\/h3>\n<ul>\n<li><strong>Description<\/strong>: Respondents rate multiple statements on the same scale (e.g., Strongly Agree to Strongly Disagree).<\/li>\n<li><strong>Use Case<\/strong>: Measuring attitudes, opinions, or agreement levels on various aspects.<\/li>\n<\/ul>\n<h3>Satisfaction Matrix<\/h3>\n<ul>\n<li><strong>Description<\/strong>: Evaluate satisfaction levels across different services or products using a consistent scale.<\/li>\n<li><strong>Use Case<\/strong>: Assessing customer satisfaction with multiple aspects of a service or product.<\/li>\n<\/ul>\n<h3>Importance-Performance Matrix<\/h3>\n<ul>\n<li><strong>Description<\/strong>: Rates the importance of various factors and their performance on the same scale.<\/li>\n<li><strong>Use Case<\/strong>: Identifying which factors are most crucial and how well they are being addressed.<\/li>\n<\/ul>\n<h3>Frequency Matrix<\/h3>\n<ul>\n<li><strong>Description<\/strong>: Measures how often different activities or behaviors occur.<\/li>\n<li><strong>Use Case<\/strong>: Understanding the frequency of actions or events over a specified period.<\/li>\n<\/ul>\n<h3><strong>Agreement-Disagreement Matrix<\/strong><\/h3>\n<ul>\n<li><strong>Description<\/strong>: Rates the extent to which respondents agree or disagree with multiple statements.<\/li>\n<li><strong>Use Case<\/strong>: Gauging opinions or sentiments about various statements or issues.<\/li>\n<\/ul>\n<h2 id=\"\u00a0matrix-survey-question-example\">\u00a0Matrix Survey Questions Example<\/h2>\n<p>Check out an example of Matrix Survey questions below.<\/p>\n<p><em>Let&#8217;s dive in.<\/em><\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/matrix-questions-example.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/matrix-questions-example.jpg\" alt=\"Matrix Questions Example\" width=\"650\" \/><\/a><\/div>\n<p>This matrix questionnaire example uses a scale ranging from 0 to 10. 0 to 6 are considered &#8220;Detractors&#8221;. Conversely, 7 to 8 are &#8220;Passives&#8221;, and 9 to 10 are &#8220;Promoters&#8221;.<\/p>\n<p>Respondents with a score of 0 to 6 are classified as <em>Detractors <\/em>unsatisfied with the product or service and may even spread negative feedback.<\/p>\n<p>Passives have a score of 7 or 8 somewhat satisfied with the product or service but not likely to recommend it to others.<\/p>\n<p>Lastly, those with 9 or 10 scores are Promoters highly satisfied customers likely to recommend the product or service to others. This classification system can help you identify areas for improvement.<\/p>\n<h2 id=\"how-to-create-a-perfect-matrix-question-survey\">How to create a Perfect Matrix Question Survey?<\/h2>\n<ol>\n<li><strong>Define Objectives<\/strong>: Identify what you want to measure and ensure the matrix aligns with these goals.<\/li>\n<li><strong>Design Questions<\/strong>: Group related questions with a consistent, simple scale and avoid using jargon.<\/li>\n<li><strong>Keep Matrix Compact<\/strong>: Ensure the matrix is concise to prevent overwhelming respondents and utilize distinct headings to enhance clarity and organization.<\/li>\n<li><strong>Provide Instructions<\/strong>: Include brief, straightforward instructions on how to answer the matrix.<\/li>\n<li><strong>Test and Refine<\/strong>: Pilot-test the survey to ensure clarity and adjust based on feedback.<\/li>\n<\/ol>\n<h2 id=\"how-to-visualize-matrix-survey-questions\">How to Visualize Matrix Survey Questions?<\/h2>\n<p>Excel is a great tool for displaying survey data in an organized table format.<\/p>\n<p>However, it may not always be the best option for visualizing matrix survey questions and responses. This is because it lacks survey-based <a href=\"https:\/\/chartexpo.com\/blog\/types-of-charts-and-graphs\" target=\"_blank\" rel=\"noopener noreferrer\">charts and graphs<\/a>.<\/p>\n<p>To address this issue, use a third-party add-in called ChartExpo to display insights into your matrix survey questions.<\/p>\n<p>With <a href=\"https:\/\/chartexpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ChartExpo<\/a>, you can quickly and easily create visually appealing charts that provide meaningful and actionable insights. This add-in provides the best charts for <a href=\"https:\/\/chartexpo.com\/blog\/survey-analysis-report-example\" target=\"_blank\" rel=\"noopener noreferrer\">survey analysis<\/a>.<\/p>\n<p>The <a href=\"https:\/\/chartexpo.com\/blog\/best-excel-add-ins-for-data-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">best Excel add-in<\/a> can help you find insight into hidden patterns and trends in your survey data.<\/p>\n<p>ChartExpo offers a free trial, giving you access to various charts and sample data to test out. Once you&#8217;re satisfied with the results, upgrade to the paid version\u201d\u201d $10 monthly after a 7-day free trial.<\/p>\n<p><strong>How to Install ChartExpo in Excel?<\/strong><\/p>\n<ol>\n<li>Open your Excel application.<\/li>\n<li>Open the worksheet and click the \u201c<strong>Insert<\/strong>\u201d menu.<\/li>\n<li>You&#8217;ll see \u201c<strong>My Apps<\/strong>\u201d.<\/li>\n<li>In the office Add-ins window, click \u201c<strong>Store<\/strong>\u201d and search for ChartExpo on my Apps Store.<\/li>\n<li>Click the \u201c<strong>Add<\/strong>\u201d button to install ChartExpo in your Excel.<\/li>\n<\/ol>\n<p>ChartExpo\u00a0charts\u00a0are available both in Google Sheets and Microsoft Excel. Please use the following CTA&#8217;s to install the tool of your choice and create\u00a0<a href=\"https:\/\/chartexpo.com\/blog\/data-visualization-guide\" target=\"_blank\" rel=\"noopener noreferrer\">interactive visualizations<\/a>\u00a0in a few clicks in your favorite tool.<\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-google-sheets-2.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a> <a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-excel-2.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a><\/div>\n<h3>Example<\/h3>\n<p>This section will use the ChartExpo add-in to visualize the survey data below.<\/p>\n<table class=\"static\" style=\"table-layout: fixed; overflow-x: auto; border: 1px; font-size: 17px;\">\n<tbody>\n<tr>\n<td width=\"444\"><strong>Facility<\/strong><\/td>\n<td width=\"94\"><strong>Rating<\/strong><\/td>\n<td width=\"157\"><strong>Responses<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">60<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">70<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">135<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">175<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1850<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Doorstep pickup\/drop-off<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2750<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">90<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">120<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">145<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">200<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Outbound\/inbound transfers<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2500<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">110<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">130<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">125<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">260<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">450<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">250<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1950<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Departure\/arrival lounges<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">1700<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">90<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">60<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">50<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">120<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">130<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">450<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1850<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Flights<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2250<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">10<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">30<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">20<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">40<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">30<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">20<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">40<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">2400<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort food\/beverage options<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2250<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">60<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">70<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">120<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">200<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Resort facilities<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2500<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">50<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">50<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">30<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">90<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">30<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">20<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">40<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">700<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">500<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">2400<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Room<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">1850<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">110<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">130<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">325<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">200<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">550<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Excursions<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">1400<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">0<\/td>\n<td width=\"157\">60<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">1<\/td>\n<td width=\"157\">70<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">2<\/td>\n<td width=\"157\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">3<\/td>\n<td width=\"157\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">4<\/td>\n<td width=\"157\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">5<\/td>\n<td width=\"157\">135<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">6<\/td>\n<td width=\"157\">175<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">7<\/td>\n<td width=\"157\">650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">8<\/td>\n<td width=\"157\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">9<\/td>\n<td width=\"157\">1650<\/td>\n<\/tr>\n<tr>\n<td width=\"444\">Evening entertainment<\/td>\n<td width=\"94\">10<\/td>\n<td width=\"157\">2250<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>To get started with ChartExpo, install <a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">ChartExpo in Excel<\/a>.<\/li>\n<li>Now Click on <strong>My Apps<\/strong> from the <strong>INSERT <\/strong>menu.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/insert-chartexpo-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/insert-chartexpo-in-excel.jpg\" alt=\"insert chartexpo in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>Choose <strong>ChartExpo<\/strong> from <strong>My Apps<\/strong>, then click <strong>Insert.<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/open-chartexpo-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/open-chartexpo-in-excel.jpg\" alt=\"open chartexpo in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>Once ChartExpo is loaded. Click on \u201c<strong>CSAT Score Bar Chart<\/strong>\u201d from the list of charts.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/search-csat-score-bar-chart-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/search-csat-score-bar-chart-in-excel.jpg\" alt=\"search csat score bar chart in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>Click the \u201c<strong>Create Chart From Selection<\/strong>\u201d button after selecting the data from the sheet, as shown.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/create-csat-score-bar-chart-in-excel-277.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/create-csat-score-bar-chart-in-excel-277.jpg\" alt=\"create csat score bar chart in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>The CSAT Score Bar Chart will look like as below.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/edit-csat-score-bar-chart-in-excel-277.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/edit-csat-score-bar-chart-in-excel-277.jpg\" alt=\"edit csat score bar chart in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>If you want to have the title of the chart, click on <strong>Edit Chart<\/strong>, as shown in the above image.<\/li>\n<li>To change the title of the chart, click on the pencil icon that is available very next to <strong>Chart Header<\/strong>.<\/li>\n<li>It will open the properties dialog. Under the <strong>Text<\/strong> section, you can add a heading in <strong>Line 1<\/strong> enable the <strong>Show<\/strong> Give the appropriate title of your chart, and click on the <strong>Apply<\/strong> button.<\/li>\n<li>To save the changes made to the chart, click the \u201c<strong>Save Changes<\/strong>\u201d button.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/save-csat-score-bar-chart-in-excel-277.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/save-csat-score-bar-chart-in-excel-277.jpg\" alt=\"save csat score bar chart in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>The final chart will look as below.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/final-csat-score-bar-chart-in-excel-277.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/final-csat-score-bar-chart-in-excel-277.jpg\" alt=\"final csat score bar chart in excel\" width=\"650\" \/><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-google-sheets-3.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a> <a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTI3NCs=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/09\/survey-charts-generator-in-excel-3.jpg\" alt=\"\" width=\"319\" height=\"149\" \/><\/a><\/div>\n<h4>Insights<\/h4>\n<ul>\n<li>The NPS score of 87 for the food and beverage options at the resort is quite impressive. This indicates the guests are highly satisfied with these offerings.<\/li>\n<li>However, the NPS score of 32 for the excursions is concerning. It suggests that guests are not satisfied with this aspect of the business.<\/li>\n<li>This is a clear signal that immediate action is needed to improve the Excursion services.<\/li>\n<\/ul>\n<h2 id=\"advantages-and-disadvantages-of-matrix-questions\">Advantages and Disadvantages of Matrix Questions<\/h2>\n<h3 id=\"advantages-of-matrix-questions\">Advantages of Matrix Questions<\/h3>\n<ol>\n<li><strong>Efficient Data Collection<\/strong>: Matrix questions allow multiple items to be rated or evaluated in a single, compact format, saving space and time for both respondents and researchers.<\/li>\n<li><strong>Consistency<\/strong>: The standardized format ensures that respondents answer questions using the same scale, promoting consistency in responses.<\/li>\n<li><strong>Easy to Compare<\/strong>: Having multiple related questions in one matrix makes it easier to compare responses across different items, facilitating analysis and pattern recognition.<\/li>\n<li><strong>Improved Response Rate<\/strong>: The organized layout can make the survey appear shorter and less intimidating, potentially leading to higher response rates.<\/li>\n<li><strong>Simplifies Complex Surveys<\/strong>: Matrix questions can simplify the presentation of complex surveys, making it easier for respondents to understand and complete them.<\/li>\n<\/ol>\n<h3 id=\"disadvantages-of-matrix-questions\">Disadvantages of Matrix Questions<\/h3>\n<ol>\n<li><strong>Respondent Fatigue<\/strong>: If the matrix has too many items, respondents may experience fatigue or boredom, leading to lower-quality responses or abandonment of the survey.<\/li>\n<li><strong>Potential for Misinterpretation<\/strong>: Respondents might misinterpret the scale or items if they are not clearly defined, leading to inaccurate or inconsistent responses.<\/li>\n<li><strong>Risk of Straight-Lining<\/strong>: Some respondents may provide the same answer for all items in the matrix (straight-lining) without carefully considering each one, reducing data quality.<\/li>\n<li><strong>Complexity in Design<\/strong>: Creating effective matrix questions requires careful design to ensure clarity and avoid confusion, which can be more complex than other question types.<\/li>\n<li><strong>Limited Detail<\/strong>: Matrix questions often use closed-ended response options, which may limit the depth of information gathered compared to <a href=\"https:\/\/chartexpo.com\/blog\/what-is-an-open-ended-questionnaire\" target=\"_blank\" rel=\"noopener noreferrer\">open-ended questions<\/a>.<\/li>\n<\/ol>\n<h2 id=\"mistakes-to-avoid-when-using-matrix-questions\">Mistakes to Avoid When Using Matrix Questions<\/h2>\n<h3>Overloading the Matrix<\/h3>\n<ul>\n<li><strong>Mistake<\/strong>: Including too many items or scales in a single matrix.<\/li>\n<li><strong>Avoidance<\/strong>: Limit the number of items to keep the survey manageable and prevent respondent fatigue.<\/li>\n<\/ul>\n<h3>Using Ambiguous Language<\/h3>\n<ul>\n<li><strong>Mistake<\/strong>: Vague or unclear question wording.<\/li>\n<li><strong>Avoidance<\/strong>: Use precise and straightforward language to ensure respondents understand each item clearly.<\/li>\n<\/ul>\n<h3><strong>Neglecting Scale Consistency<\/strong><\/h3>\n<ul>\n<li><strong>Mistake<\/strong>: Mixing different scales or response options.<\/li>\n<li><strong>Avoidance<\/strong>: Maintain a consistent scale throughout the matrix to avoid confusion and ensure reliable data.<\/li>\n<\/ul>\n<h3><strong>Ignoring Data Quality Issues<\/strong><\/h3>\n<ul>\n<li><strong>Mistake<\/strong>: Overlooking potential for straight-lining or biased responses.<\/li>\n<li><strong>Avoidance<\/strong>: Monitor for response patterns that indicate careless answering, and design the matrix to minimize bias.<\/li>\n<\/ul>\n<h2 id=\"best-practices-for-writing-good-matrix-survey-questions\">Best Practices for Writing Good Matrix Survey Questions<\/h2>\n<ul>\n<li>\n<h3>Keep it simple<\/h3>\n<\/li>\n<\/ul>\n<p>Avoid complex sentence structures. Use simple and easy words for respondents to understand.<\/p>\n<ul>\n<li>\n<h3>Be clear and concise<\/h3>\n<\/li>\n<\/ul>\n<p>Ensure your matrix survey questions are clear and easy to understand. Avoid vague wording.<\/p>\n<ul>\n<li>\n<h3>Group related items<\/h3>\n<\/li>\n<\/ul>\n<p>Segment-related items together to make your matrix survey questions more organized.<\/p>\n<ul>\n<li>\n<h3>Use consistent formatting<\/h3>\n<\/li>\n<\/ul>\n<p>Use standardized formats, such as font size and spacing throughout the matrix question.<\/p>\n<h2>FAQs<\/h2>\n<h3 class=\"JlqpRe\"><span class=\"JCzEY tNxQIb\"><span class=\"CSkcDe\">What is a Matrix Table in a Survey?<\/span><\/span><\/h3>\n<div class=\"aj35ze\">A matrix table in a survey is a type of question format where respondents rate multiple items using the same scale, typically presented in a grid layout. This format helps to efficiently collect responses to related questions.<\/div>\n<div>\n<h3 class=\"JlqpRe\"><span class=\"JCzEY tNxQIb\"><span class=\"CSkcDe\">Why use matrix surveys?<\/span><\/span><\/h3>\n<div class=\"p8Jhnd\">\n<div class=\"aj35ze\">Matrix surveys are used to efficiently collect responses on multiple related items with the same scale, saving space and making it easier for respondents to provide feedback on similar questions.<\/div>\n<\/div>\n<\/div>\n<h4 id=\"wrap-up\">Wrap Up<\/h4>\n<p>In conclusion, matrix survey questions are a powerful tool for gathering detailed feedback from your customers.<\/p>\n<p>By using these questions, you can gain valuable insights into how your customers feel about your product or service.<\/p>\n<p>The benefits of using matrix survey questions are many.<\/p>\n<p>These questions allow you to gather more nuanced data than traditional survey questions. You can easily identify areas where your customers are particularly satisfied or dissatisfied.<\/p>\n<p>To get the most out of your matrix survey questions, follow best practices, such as using clear and concise language, avoiding biased wording, etc.<\/p>\n<p>With these guidelines in mind, ensure your survey is effective and provides actionable insights.<\/p>\n<p>Incorporating matrix survey questions into your feedback strategy can help you better understand your market.<\/p>\n<p><em>With ChartExpo, analyzing matrix survey questions for actionable insights has never been easier.<\/em><\/p>\n<p>The Excel add-in can help you to create beautiful and informative survey charts and graphs easy to interpret.<\/p>\n<p><em>Why wait? <\/em><\/p>\n<p>Try ChartExpo today to extract powerful and actionable insights into your matrix survey questions.<\/p>\n<h5>Net Promoter, NPS, NPS Prism and many other terms related to NPS are registered trademarks of Bain &amp; Company Inc., Satmetrix Systems Inc., and Fred Reichheld.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p><p>What is a matrix survey? Click to learn how to craft matrix survey questions and how to analyze these questions in Excel.<\/p>\n&nbsp;&nbsp;<a href=\"https:\/\/chartexpo.com\/blog\/matrix-survey-questions\"><\/a><\/p>","protected":false},"author":1,"featured_media":25891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[848],"tags":[1125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Analyze Matrix Survey Questions in Excel? -<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/chartexpo.com\/blog\/matrix-survey-questions\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"How to Analyze Matrix Survey Questions in Excel? -\" \/>\r\n<meta name=\"twitter:description\" content=\"What is a matrix survey? 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