![\"SaaS](\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/02\/SaaS-Data-Analytics.jpg\")
<\/a><\/div>\n<\/a> <\/a><\/div>\nLook no further! <\/em><\/p>\n This blog post will introduce you to some of the top SaaS data analytics hacks that can help you revolutionize your business.<\/p>\n With these tips, you’ll be able to easily visualize your data for insights, enabling you to make informed and data-backed decisions.<\/p>\n If you’re ready to unlock the full potential of your data, keep reading to uncover game-changing SaaS data analytics solutions.<\/em><\/p>\n SaaS analytics is a key component of the software-as-a-service (SaaS) sector. And this is because it allows you to track and analyze your data to make data-driven decisions.<\/p>\n The current SaaS marketplace is super competitive and saturated. In this landscape, if you can effectively use data to understand your market<\/a> and differentiate your brand, you can have a significant advantage.<\/p>\n As such, we recommend you put together robust data analytics systems in place to analyze key performance indicators (KPIs) for in-depth insights.<\/p>\n Your SaaS data analytics strategy should be easy to implement and execute, even for non-technical users. Besides, it should be flexible and agile enough to allow other key players in your business to customize reports for personalized insights.<\/p>\n To sum up, SaaS analytics is crucial if your goal is to succeed in the dynamic and rapidly evolving SaaS marketplace.<\/p>\n In the ensuing section, we’ll address the following question: Why do you need SaaS analytics?<\/em><\/p>\n There are numerous benefits to analyzing data in a SaaS (software as a service) firm.<\/p>\n Check out the benefits below.<\/em><\/p>\n By analyzing data, you can easily gain valuable insights into your operations and use the resulting insights to make more informed decisions.<\/p>\n For instance, a solid SaaS data analytics strategy can help you:<\/p>\n You can leverage SaaS data analytics to understand your customers and your needs. This can help you improve the customer experience in the long term.<\/p>\n For example, SaaS data analytics can help you identify customer pain points and develop solutions to address them.<\/p>\n Data and analytics services<\/a> can help you identify bottlenecks and inefficiencies in your operations, leading to cost savings and improved efficiency.<\/p>\n For example, it can help you uncover and optimize workflows, streamline processes, and identify opportunities for automation<\/em>.<\/p>\n By analyzing data in real-time, you can identify and respond to changes in the market.<\/p>\n Or, even within your internal operations. This can help you be more agile and flexible in adapting to changing conditions.<\/p>\n A well-crafted SaaS data analytics strategy can help you better understand trends and patterns in your business.<\/p>\n This can improve forecasting and planning.<\/p>\n For instance, it can help you to identify potential risks, predict the future, and develop contingency plans.<\/em><\/p>\n Recap: SaaS data analytics is a powerful tool that can help you to improve the customer experience, make better decisions, increase efficiency, and be responsive in a rapidly changing market.<\/p>\n So, which SaaS metrics should you track?<\/em><\/p>\n Several key SaaS metrics can help drive revenue in your Software-as-a-service business.<\/p>\n These metrics or KPIs<\/a> can provide valuable insights into the performance of your business. Besides, it can help identify areas for improvement and growth.<\/p>\n Some of the SaaS metrics we recommend you track include:<\/p>\n This metric represents the expected, monthly recurring revenue generated from subscriptions.<\/p>\n MRR is a key indicator of the health and growth of your SaaS business. And this is because it reflects the long-term value of the customer base.<\/p>\n This metric depicts the total expenses of acquiring a new customer. And it’s made up of marketing and sales costs. <\/em><\/p>\n By tracking customer acquisition costs, you can identify the most cost-effective methods for acquiring new subscription-based customers.<\/p>\n Also, it can help you optimize your sales and marketing efforts.<\/p>\n This metric shows a customer’s total value throughout your relationship.<\/p>\n The Customer Lifetime Value<\/a> can help you identify your most valuable customers. More so, it can help you optimize your retention efforts to maximize revenue.<\/p>\n This metric shows the percentage of your customers who cancel or do not renew subscriptions.<\/p>\n Churn rate can help you identify factors that may be contributing to customer drop-offs and implement strategies to reduce them.<\/p>\n This metric represents customer satisfaction and loyalty.<\/p>\n It’s measured by asking your customers how likely they are to recommend the product or service to others.<\/p>\n The NPS chart<\/a> can help you identify opportunities for improvement and increase the overall customer experience.<\/p>\n To sum up, tracking these metrics can help you unlock the full power of SaaS data analytics in your business.<\/p>\n In addition, these metrics can help you drive revenue by providing valuable insights into the areas that need improvement to drive growth.<\/p>\n By keeping a close eye on these metrics, you can:<\/p>\n In the ensuing section, we’ll take you through the best charts to create a SaaS analytics dashboard.<\/p>\n Check out some of the charts we recommend you use to unlock the full potential of your SaaS data analytics strategy.<\/p>\n Let’s dive in.<\/em><\/p>\n The Sankey chart<\/a> is one of the SaaS data analytics-friendly charts we recommend you adopt in your SaaS data analytics strategy.<\/p>\n Check out how you can use a Sankey in your business to get the most from your data.<\/p>\n This visualization design can help you to show how customers move through different stages of your business funnel, such as awareness, consideration, and purchase<\/em>.<\/p>\n A Sankey Diagram can help you identify areas for improvement and optimize your customer acquisition efforts<\/a>.<\/em><\/p>\n A Sankey Diagram can help you visualize the flow of leads through your SaaS business sales and marketing funnel<\/a>, from initial contact to conversion.<\/p>\n This can help you uncover the marketing channels that are most effective. Also, you can easily identify opportunities for optimization.<\/p>\n This flow-based visualization can help you to track how users interact with a product or service.<\/p>\n Besides, by using the customer journey visualization<\/a>, you’ll be able to understand user behavior and identify areas for improvement.<\/p>\n A Sankey Diagram can help you to identify bottlenecks and inefficiencies in your SaaS business.<\/p>\n Recap: Sankey Diagram can be a valuable tool for visualizing data in your startup by helping you to identify trends, optimize processes, and drive growth.<\/em><\/p>\n The Sentiment Trend Chart<\/a> can help you uncover the overall sentiment of your market base. In other words, you can leverage the visualization design to visualize survey responses for insights.<\/p>\n Check out the benefits of the SaaS data analytics-oriented chart below.<\/p>\n By tracking sentiment over time, you can learn how satisfied customers are with your offers. Furthermore, you can easily identify areas for improvement.<\/p>\n Use a Sentiment Trend Chart in your SaaS data analytics strategy to track the overall sentiment towards your brand. You’ll uncover and timely respond to any negative sentiment or reputation issues.<\/p>\n By tracking sentiment over time, you can identify trends and patterns<\/a> in your customer sentiment.<\/p>\n Use a Likert Scale Chart<\/a> in your SaaS data analytics strategy to visualize responses from your target audience.<\/p>\n Check out more benefits below:<\/p>\n Likert Scale questions help you to gauge customer satisfaction with your SaaS products, and identify areas for improvement.<\/p>\n Use Likert Scale questions to gather feedback on new feature releases. By doing this, you’ll understand how well new feature releases are being received.<\/p>\n A Waterfall chart<\/a> shows how a value changes over time. Each bar in the chart represents a positive or negative value that contributes to the overall change.<\/p>\n Check out the benefits below<\/p>\n The visualization design can help show the changes in your SaaS business’s financial performance over time.<\/p>\n This can help you identify trends and patterns and make informed decisions about your financial strategy.<\/p>\n This visualization design can help you display the costs associated with acquiring new customers, including marketing and sales costs.<\/p>\n This can help you understand the most cost-effective methods for acquiring new customers and optimize your sales and marketing efforts.<\/p>\n Use a Waterfall Chart in your SaaS data analytics strategy to track the adoption of a new product or feature over time<\/p>\n This will help you understand how well it is being received and identify any issues or concerns.<\/p>\n Pareto Charts<\/a> can help you to display the relative importance of different factors.<\/p>\n In a SaaS business, the visualization design can be used to:<\/p>\n You can use Pareto charts to identify the most important factors contributing to customer satisfaction<\/a> in your SaaS business.<\/p>\n Use Pareto Charts to prioritize product development efforts by identifying the features or functionality that are most important to customers.<\/p>\n Pareto Charts can identify bottlenecks and inefficiencies in your business’s processes and prioritize efforts to improve them.<\/p>\n In the coming section, we’ll show you how to analyze SaaS data in Excel.<\/em><\/p>\n These charts (highlighted above) are unavailable in Microsoft Excel.<\/em><\/p>\n You don’t have to do away with Excel in favor of other expensive tools.<\/p>\n Install the ChartExpo<\/a> add-on to access ready-made charts for your SaaS data analytics strategy, such as Sankey, Pareto, Likert Scale, and Sentiment Trend Charts.<\/p>\n ChartExpo comes with ready-to-go and SaaS analytics-friendly charts, plus many insightful charts you’ll never find in Excel.<\/p>\n The tool costs $10 per month after a week of a free trial. ChartExpo can help you create insightful and easy-to-interpret charts for your data stories in minutes.<\/p>\n Why?<\/em><\/p>\n It’s an easy-to-use application that does not require hours of tutorials.<\/p>\n ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.<\/p>\n In this section, we’ll use a Sankey diagram Excel<\/a> to visualize the hypothetical data from a SaaS firm.<\/p>\n Let’s dive in.<\/em><\/p>\nTable of Content:<\/h3>\n
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What is SaaS Analytics?<\/h2>\n
Why Do You Need SaaS Analytics?<\/h2>\n
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Data-Backed Decision-Making<\/h3>\n<\/li>\n<\/ul>\n
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Increases Customer Experience<\/h3>\n<\/li>\n<\/ul>\n
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Boosts Efficiency<\/h3>\n<\/li>\n<\/ul>\n
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Increased Agility<\/h3>\n<\/li>\n<\/ul>\n
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Greater Forecasting Capabilities<\/h3>\n<\/li>\n<\/ul>\n
Which SaaS Metrics Should You Track?<\/h2>\n
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Monthly Recurring Revenue (MRR)<\/h3>\n<\/li>\n<\/ul>\n
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Customer Acquisition Cost (CAC)<\/h3>\n<\/li>\n<\/ul>\n
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Lifetime Value (LTV)<\/h3>\n<\/li>\n<\/ul>\n
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Churn Rate<\/h3>\n<\/li>\n<\/ul>\n
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Net Promoter Score (NPS)<\/h3>\n<\/li>\n<\/ul>\n
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<\/a> <\/a><\/div>\nBest Charts to Create a SaaS Analytics Dashboard<\/h2>\n
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Sankey Chart<\/h3>\n<\/li>\n<\/ul>\n
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Sentiment Trend Charts<\/h3>\n<\/li>\n<\/ul>\n
<\/a><\/div>\n\n
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Likert Scale Chart<\/h3>\n<\/li>\n<\/ul>\n
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Waterfall Chart<\/h3>\n<\/li>\n<\/ul>\n
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Pareto Chart<\/h3>\n<\/li>\n<\/ul>\n
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How to Analyze SaaS Data in Excel?<\/h2>\n
How to Install ChartExpo in Microsoft Excel?<\/h3>\n
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<\/a> <\/a><\/div>\nExample<\/h3>\n
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\n Starting Point<\/strong><\/td>\n Platforms<\/strong><\/td>\n View product & details<\/strong><\/td>\n Read Reviews<\/strong><\/td>\n Add to Cart<\/strong><\/td>\n Cart Status<\/strong><\/td>\n Ending Point<\/strong><\/td>\n Traffic<\/strong><\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 29246<\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 6133<\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 12954<\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 22337<\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 14685<\/td>\n<\/tr>\n \n External Ad<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 10210<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 29605<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 27600<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 5637<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 23336<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 28281<\/td>\n<\/tr>\n \n External Link<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 17939<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 5490<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 19138<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 27311<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 19560<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 24788<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 10914<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 29043<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 12028<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 24685<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 8508<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 12448<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Mobile App<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 5034<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 23552<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 19632<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 18914<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 19234<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 26871<\/td>\n<\/tr>\n \n External Ad<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 29736<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 14141<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 10680<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 23756<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 18491<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 15740<\/td>\n<\/tr>\n \n External Link<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 5976<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 19080<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 22204<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 22736<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 25578<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 11141<\/td>\n<\/tr>\n \n Direct Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 6881<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 18022<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 21183<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 15307<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Clear Cart<\/td>\n Exit<\/td>\n 11557<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Checkout<\/td>\n Purchase<\/td>\n 26480<\/td>\n<\/tr>\n \n Organic Search<\/td>\n Official Website<\/td>\n View product & details<\/td>\n Read Reviews<\/td>\n Add to Cart<\/td>\n Click on another product<\/td>\n Purchase<\/td>\n 29140<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n