{"id":24021,"date":"2025-10-14T10:41:22","date_gmt":"2025-10-14T05:41:22","guid":{"rendered":"https:\/\/chartexpo.com\/blog\/?p=24021"},"modified":"2026-03-27T00:27:00","modified_gmt":"2026-03-26T19:27:00","slug":"likert-satisfaction-scale","status":"publish","type":"post","link":"https:\/\/chartexpo.com\/blog\/likert-satisfaction-scale","title":{"rendered":"Likert Satisfaction Scale for Structured Response Analysis"},"content":{"rendered":"<p>Have you ever heard about the Likert Satisfaction Scale? It&#8217;s essentially a cool instrument named after its maker, Resins Likert, that specialists use to jump into what&#8217;s on individuals&#8217; brains and hearts.<\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2025\/07\/likert-satisfaction-scale.jpeg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2025\/07\/likert-satisfaction-scale.jpeg\" alt=\"likert satisfaction scale\" width=\"650\" \/><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-microsoft-excel.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-google-sheets.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytwYitjZXhwbytQQkkyMDgrTGlrZXJ0Kw==\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-power-bi.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><\/div>\n<p>Envision it like a cordial survey that actions how people feel about things. Picture this: You&#8217;ve gotten some information about your involvement in an item or administration, and you get to let the cat out of the bag on whether you concur or contradict explicit proclamations.<\/p>\n<p>This scale, brought into the world during the 1930s, is no joking matter in brain science, social science, and statistical surveying circles since it&#8217;s direct yet sneaks up suddenly.<\/p>\n<p>Consider it a review hero that helps specialists accumulate and figure out information, uncovering how cheerful or not really blissful individuals are in various groups. It resembles giving a voice to that multitude of suppositions out there!<\/p>\n<h3>Table of Content:<\/h3>\n<ol>\n<li><a href=\"#what-is-a-likert-satisfaction-scale\">What is a Likert Satisfaction Scale?<\/a><\/li>\n<li><a href=\"#what-are-the-levels-of-the-satisfaction-scale\">What Are the Levels of the Satisfaction Scale?<\/a><\/li>\n<li><a href=\"#key-aspects-of-a-likert-satisfaction-scale\">Key Aspects of a Likert Satisfaction Scale<\/a><\/li>\n<li><a href=\"#video-tutorials\">Video Tutorials:<\/a><\/li>\n<li><a href=\"#why-should-we-use-this-scale\">Why Should We Use This Scale?<\/a><\/li>\n<li><a href=\"#when-to-use-this-scale\">When to Use This Scale?<\/a><\/li>\n<li><a href=\"#how-to-create-a-likert-satisfaction-survey\">How to Create a Likert Satisfaction Survey?<\/a><\/li>\n<li><a href=\"#how-to-analyze-a-likert-satisfaction-survey\">How to Analyze a Likert Satisfaction Survey?<\/a><\/li>\n<li><a href=\"#likert-satisfaction-scale-faqs\">Likert Satisfaction Scale &#8211; FAQs<\/a><\/li>\n<li><a href=\"#wrap-up\">Wrap Up<\/a><\/li>\n<\/ol>\n<h2 id=\"what-is-a-likert-satisfaction-scale\">What is a Likert Satisfaction Scale?<\/h2>\n<p><strong>Definition:<\/strong> A Likert Satisfaction Scale is a type of psychometric scale commonly used in <a href=\"https:\/\/chartexpo.com\/blog\/survey-guide\" target=\"_blank\" rel=\"noopener\">surveys<\/a> and research to measure people&#8217;s attitudes, opinions, and satisfaction levels. Psychologist Rensis Likert developed it in the early 1930s.<\/p>\n<p>The regular comprises a progression of explanations or questions connected with a specific subject, like consumer loyalty, representative commitment, or item quality.<\/p>\n<p>Respondents are asked to show their degree of understanding or conflict with every assertion on a scale, generally going from &#8220;strongly disagree&#8221; to &#8220;strongly agree.&#8221; The scale may also include a neutral option, such as &#8220;neither agree nor disagree.&#8221;<\/p>\n<p>Here is an example of a 5-point Likert Satisfaction Scale or <a href=\"https:\/\/chartexpo.com\/blog\/5-point-performance-rating-scale-examples\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">5-Point Performance Rating Scale<\/span><\/a>:<\/p>\n<ol>\n<li>Strongly Disagree<\/li>\n<li>Disagree<\/li>\n<li>Neither Agree nor Disagree<\/li>\n<li>Agree<\/li>\n<li>Strongly Agree<\/li>\n<\/ol>\n<p>Respondents choose the number that best represents their opinion or level of agreement with each statement. The scores are then analyzed to measure the overall satisfaction or attitude of the respondents toward the subject being assessed.<\/p>\n<p>It provides a convenient and standardized way to collect and quantify people&#8217;s opinions. They are widely used in social sciences, <a href=\"https:\/\/chartexpo.com\/blog\/market-research-methods\" target=\"_blank\" rel=\"noopener noreferrer\">market research<\/a>, and other fields to gather quantitative data on subjective experiences and attitudes.<\/p>\n<h2 id=\"what-are-the-levels-of-the-satisfaction-scale\">What Are the Levels of the Satisfaction Scale?<\/h2>\n<p data-start=\"53\" data-end=\"373\">The Levels of Satisfaction Scale\u00a0is a type of <a href=\"https:\/\/chartexpo.com\/blog\/rating-scale\" target=\"_blank\" rel=\"noopener\">rating scale<\/a> used to measure how satisfied or dissatisfied a person is with a product, service, experience, or situation. It typically presents a range of options that reflect levels of satisfaction, allowing respondents to express the intensity of their feelings.<\/p>\n<h4 data-start=\"375\" data-end=\"429\">Common 5-Point Satisfaction Options:<\/h4>\n<ul>\n<li data-start=\"432\" data-end=\"451\">Very Dissatisfied<\/li>\n<li data-start=\"454\" data-end=\"468\">Dissatisfied<\/li>\n<li data-start=\"471\" data-end=\"480\">Neutral<\/li>\n<li data-start=\"483\" data-end=\"494\">Satisfied<\/li>\n<li data-start=\"497\" data-end=\"511\">Very Satisfied<\/li>\n<\/ul>\n<h4 data-start=\"513\" data-end=\"541\">Variations May Include:<\/h4>\n<ul data-start=\"542\" data-end=\"640\">\n<li data-start=\"542\" data-end=\"640\">\n<p data-start=\"544\" data-end=\"640\">3-point, <a href=\"https:\/\/chartexpo.com\/blog\/7-point-likert-scale\" target=\"_blank\" rel=\"noopener\">7-point Likert scale<\/a>, or even 10-point scales, depending on how detailed the measurement needs to be.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"key-aspects-of-a-likert-satisfaction-scale\">Key Aspects of a Likert Satisfaction Scale<\/h2>\n<h3 data-start=\"62\" data-end=\"85\">1. <strong data-start=\"69\" data-end=\"85\">Scale Points<\/strong><\/h3>\n<ul>\n<li data-start=\"88\" data-end=\"129\">Usually includes 5 or 7 response options.<\/li>\n<li data-start=\"132\" data-end=\"213\">Ranges from negative to positive (e.g., &#8220;Very Dissatisfied&#8221; to &#8220;Very Satisfied&#8221;).<\/li>\n<\/ul>\n<h3 data-start=\"215\" data-end=\"244\">2. <strong data-start=\"222\" data-end=\"244\">Balanced Structure<\/strong><\/h3>\n<ul>\n<li data-start=\"247\" data-end=\"293\">An equal number of positive and negative choices.<\/li>\n<li data-start=\"296\" data-end=\"330\">Often includes a neutral midpoint.<\/li>\n<\/ul>\n<h3 data-start=\"332\" data-end=\"361\">3. <strong data-start=\"339\" data-end=\"361\">Consistent Wording<\/strong><\/h3>\n<ul data-start=\"362\" data-end=\"422\">\n<li data-start=\"362\" data-end=\"422\">\n<p data-start=\"364\" data-end=\"422\">Clear, concise statements or questions to avoid confusion.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"424\" data-end=\"447\">4. <strong data-start=\"431\" data-end=\"447\">Ordinal Data<\/strong><\/h3>\n<ul data-start=\"448\" data-end=\"525\">\n<li data-start=\"448\" data-end=\"525\">\n<p data-start=\"450\" data-end=\"525\">Responses are ranked, but the distance between them isn\u2019t necessarily equal.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"527\" data-end=\"570\">5. <strong data-start=\"534\" data-end=\"570\">Measures Attitudes &amp; Perceptions<\/strong><\/h3>\n<ul data-start=\"571\" data-end=\"654\">\n<li data-start=\"571\" data-end=\"654\">\n<p data-start=\"573\" data-end=\"654\">Captures subjective opinions, satisfaction levels, or agreement with a statement.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"video-tutorials\">Video Tutorials:<\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TxkWv9yvkGo?si=C0f8YaOEHOuf3gGV\" width=\"650\" height=\"365\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-microsoft-excel.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-google-sheets.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytwYitjZXhwbytQQkkyMDgrTGlrZXJ0Kw==\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-power-bi.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><\/div>\n<h2 id=\"why-should-we-use-this-scale\">Why Should We Use This Scale?<\/h2>\n<p data-start=\"521\" data-end=\"576\">This satisfaction scale is an effective tool for measuring satisfaction because it helps collect opinions in a structured and easy-to-analyze format.<\/p>\n<ul>\n<li data-start=\"337\" data-end=\"436\"><strong data-start=\"337\" data-end=\"363\">Simple for Respondents<\/strong>: Offers clear options (e.g., agree to disagree) that are easy to select.<\/li>\n<li data-start=\"439\" data-end=\"542\"><strong data-start=\"439\" data-end=\"474\">Measures Degree of Satisfaction<\/strong>: Captures varying levels of opinions instead of just \u201cyes\u201d or \u201cno.\u201d<\/li>\n<li data-start=\"545\" data-end=\"641\"><strong data-start=\"545\" data-end=\"573\">Provides Consistent Data<\/strong>: Standardized choices make results easier to compare and interpret.<\/li>\n<li data-start=\"644\" data-end=\"723\"><strong data-start=\"644\" data-end=\"665\">Useful for Trends<\/strong>: Repeated use can show changes in satisfaction over time.<\/li>\n<li data-start=\"726\" data-end=\"814\"><strong data-start=\"726\" data-end=\"755\">Supports Better Decisions<\/strong>: Helps identify what\u2019s working and what needs improvement.<\/li>\n<\/ul>\n<h2 id=\"when-to-use-this-scale\">When to Use This Scale?<\/h2>\n<p>Under the following scenarios, get high-quality insights for <a href=\"https:\/\/chartexpo.com\/blog\/data-storytelling\" target=\"_blank\" rel=\"noopener\">data stories<\/a>.<\/p>\n<p><em>Let&#8217;s dive in.<\/em><\/p>\n<ul>\n<li>\n<h3>When you want to measure attitudes or opinions<\/h3>\n<\/li>\n<\/ul>\n<p>Use this scale to measure attitudes and opinions about a particular topic or issue.<\/p>\n<p>For example, you can leverage this psychometric scale to measure your target audience&#8217;s attitudes toward a new product or policy.<\/p>\n<ul>\n<li>\n<h3>When you want to compare responses across different groups<\/h3>\n<\/li>\n<\/ul>\n<p>It can help you easily compare the responses of different groups of people.<\/p>\n<p>This is because the responses can be easily quantified and analyzed using <a href=\"https:\/\/chartexpo.com\/blog\/types-of-charts-and-graphs\" target=\"_blank\" rel=\"noopener noreferrer\">charts and graphs<\/a>.<\/p>\n<p>When you want to gather data quickly<\/p>\n<p>The scale is relatively quick and easy to use.<\/p>\n<p>It requires your target respondents to simply select their responses from a set of options.<\/p>\n<p>This makes it a useful tool for gathering data quickly and efficiently.<\/p>\n<ul>\n<li>\n<h3>When you want to minimize response bias<\/h3>\n<\/li>\n<\/ul>\n<p>This can help you minimize response bias by providing a clear set of easy-to-understand response options, similar to how an <a href=\"https:\/\/chartexpo.com\/blog\/ielts-band-score-chart\" target=\"_blank\" rel=\"noopener noreferrer\">IELTS band score chart<\/a> offers precise, standardized levels for assessing language proficiency. This clarity reduces the likelihood that your target respondents will misunderstand the questions or give misleading responses.<\/p>\n<ul>\n<li>\n<h3>When you want to analyze responses using statistical and visualization techniques<\/h3>\n<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/chartexpo.com\/blog\/likert-scale\" target=\"_blank\" rel=\"noopener noreferrer\">Likert scale<\/a> provides responses you can easily analyze using statistical techniques, such as mean and standard deviation.<\/p>\n<p>Also, you can visualize the data using charts.<\/p>\n<ul>\n<li>\n<h3>When you want to measure changes over time<\/h3>\n<\/li>\n<\/ul>\n<p>Measure changes in attitudes or <a href=\"https:\/\/chartexpo.com\/blog\/customer-feedback\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> over time by administering the same survey at different points in time.<\/p>\n<p>This can help you understand how attitudes or opinions have evolved within the target market or the workplace.<\/p>\n<ul>\n<li>\n<h3>When you want to measure subjective opinions<\/h3>\n<\/li>\n<\/ul>\n<p>This Scale is designed to measure <em>subjective opinions and attitudes<\/em>, rather than <em>objective facts<\/em>.<\/p>\n<p>So, it&#8217;s a critical tool for data collection on subjective topics where there may not be a clear right or wrong answer.<\/p>\n<p>For instance, you can use the scale to gather the opinions of your team about the newly established healthcare insurance scheme.<\/p>\n<p>Keep reading because, in the coming section, we&#8217;ll show you how to conduct a <a href=\"https:\/\/chartexpo.com\/blog\/csat-customer-satisfaction\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction survey<\/a>.<\/p>\n<h2 id=\"how-to-create-a-likert-satisfaction-survey\">How to Create a Likert Satisfaction Survey?<\/h2>\n<ol>\n<li>\n<h3>Determine your research question<\/h3>\n<\/li>\n<\/ol>\n<p>Before you begin, have a clear idea of what you want to learn from your survey.<\/p>\n<p>This will help you create a set of statements or questions that are relevant and meaningful to your survey.<\/p>\n<ol start=\"2\">\n<li>\n<h3>Develop your scale<\/h3>\n<\/li>\n<\/ol>\n<p>Next, create a Satisfaction scale that reflects the range of responses you want to measure.<\/p>\n<p>A typical range is from &#8220;strongly agree&#8221; to &#8220;strongly disagree.&#8221;<\/p>\n<p>You&#8217;re free to use other scales that reflect different ranges of responses (e.g., &#8220;very satisfied&#8221; to &#8220;very dissatisfied&#8221;). In our examples, we&#8217;ll focus mostly on a <a href=\"https:\/\/chartexpo.com\/blog\/5-point-likert-scale-analysis-and-interpretation\" target=\"_blank\" rel=\"noopener\">5-point Likert scale<\/a>.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Create your survey<\/h3>\n<\/li>\n<\/ol>\n<p>Once you&#8217;ve developed your Scale, create your survey by writing a series of statements or questions that relate to your research.<\/p>\n<p>Keep your survey concise and focused.<\/p>\n<p>This is because respondents are more likely to complete a <a href=\"https:\/\/chartexpo.com\/blog\/short-survey\" target=\"_blank\" rel=\"noopener noreferrer\">short survey<\/a> than a long one.<\/p>\n<ol start=\"4\">\n<li>\n<h3>Administer your survey<\/h3>\n<\/li>\n<\/ol>\n<p>There are several ways you can administer your survey, such as emails, social media, and website embeds.<\/p>\n<ol start=\"5\">\n<li>\n<h3>Evaluate the results<\/h3>\n<\/li>\n<\/ol>\n<p>Once you have collected your survey responses, use a Chart to visualize the data for insights.<\/p>\n<p>Remember that data is subjective and can be influenced by a variety of factors. So, we recommend you interpret the results in the context of the specific research questions.<\/p>\n<ol start=\"6\">\n<li>\n<h3>Report your findings<\/h3>\n<\/li>\n<\/ol>\n<p>Finally, report your findings in a data story with a Chart.<\/p>\n<p>Remember to include any limitations of your study, as well as any recommendations for future survey exercises.<\/p>\n<p><em>In the coming section, we&#8217;ll show you how to evaluate satisfaction survey scale data.<\/em><\/p>\n<h2 id=\"how-to-analyze-a-likert-satisfaction-survey\">How to Analyze a Likert Satisfaction Survey?<\/h2>\n<p>Follow these steps to evaluate a Likert Satisfaction Survey.<\/p>\n<ul>\n<li>\n<h3>Overall sentiment<\/h3>\n<\/li>\n<\/ul>\n<p>The first step of evaluating data is to look for the <em>overall sentiment<\/em> for your survey topic.<\/p>\n<p>This may require you to evaluate the <a href=\"https:\/\/chartexpo.com\/blog\/survey-data-collection\" target=\"_blank\" rel=\"noopener noreferrer\">survey data collection<\/a>.<\/p>\n<p>Alternatively, we recommend you ask your target audience about their overall feelings about the topic.<\/p>\n<ul>\n<li>\n<h3>Biggest problems first<\/h3>\n<\/li>\n<\/ul>\n<p>Focus mostly on negative perspectives because they show what improvements you need.<\/p>\n<p>In your satisfaction survey results, focus more on the significant sources of negative feedback.<\/p>\n<p><em>Microsoft Excel<\/em> lacks charts and graphs with a Satisfaction Scale. You don&#8217;t have to discard the spreadsheet application.<\/p>\n<p>We recommend you install the ChartExpo add-in to access a ready-made and visually stunning Chart to <a href=\"https:\/\/chartexpo.com\/blog\/graphing-survey-results\" target=\"_blank\" rel=\"noopener noreferrer\">visualize survey results<\/a>.<\/p>\n<p><a href=\"https:\/\/chartexpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ChartExpo<\/a> is an add-in you can install in Microsoft Excel to access the Chart, plus many other charts.<\/p>\n<p>It will take you minutes to create a 5- or <a href=\"https:\/\/chartexpo.com\/blog\/4-point-likert-scale\" target=\"_blank\" rel=\"noopener\">4-point Likert scale<\/a> chart using ChartExpo. Besides, it comes with more formatting capabilities to ensure your charts and graphs align with your needs and preferences.<\/p>\n<p>The ChartExpo add-in costs $10 a month.<\/p>\n<p>In the coming section, we&#8217;ll show you how to visualize survey data using ChartExpo&#8217;s Charts.<\/p>\n<p><strong>How to Install ChartExpo in Microsoft Excel?<\/strong><\/p>\n<ol>\n<li>Open your Excel application.<\/li>\n<li>Open the worksheet and click on the \u201c<strong>Insert<\/strong>\u201d menu.<\/li>\n<li>You&#8217;ll see the \u201c<strong>My Apps<\/strong>\u201d.<\/li>\n<li>In the Office Add-ins window, click on \u201c<strong>Store<\/strong>\u201d and search for ChartExpo on the My Apps Store.<\/li>\n<li>Click on the \u201c<strong>Add<\/strong>\u201d button to install ChartExpo in your Excel.<\/li>\n<\/ol>\n<p>ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA&#8217;s to install the tool of your choice and create <a href=\"https:\/\/chartexpo.com\/blog\/data-visualization-guide\" target=\"_blank\" rel=\"noopener noreferrer\">beautiful visualizations<\/a> in a few clicks in your favorite tool.<\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-microsoft-excel.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-google-sheets.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytwYitjZXhwbytQQkkyMDgrTGlrZXJ0Kw==\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-power-bi.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><\/div>\n<h3>Likert Satisfaction Questionnaire Example<\/h3>\n<p>In this section, we&#8217;ll display insights into the survey responses below using ChartExpo. First, let&#8217;s dive into scales. There is a specific scale available for each response. Let&#8217;s examine the Likert Satisfaction Scale Questionnaire.<\/p>\n<ul>\n<li>1 = Strongly Disagree<\/li>\n<li>2 = Disagree<\/li>\n<li>3 = Neutral<\/li>\n<li>4 = Agree<\/li>\n<li>5 = Strongly Agree<\/li>\n<\/ul>\n<table class=\"static\" style=\"table-layout: fixed; overflow-x: auto; border: 1px; font-size: 17px;\">\n<tbody>\n<tr>\n<td width=\"441\"><strong>Questions<\/strong><\/td>\n<td width=\"111\"><strong>Scale<\/strong><\/td>\n<td width=\"128\"><strong>Feedbacks<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\">You can recall our brand whenever you see advertisements on social media.<\/td>\n<td width=\"111\">1<\/td>\n<td width=\"128\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">You can recall our brand whenever you see advertisements on social media.<\/td>\n<td width=\"111\">2<\/td>\n<td width=\"128\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">You can recall our brand whenever you see advertisements on social media.<\/td>\n<td width=\"111\">3<\/td>\n<td width=\"128\">50<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">You can recall our brand whenever you see advertisements on social media.<\/td>\n<td width=\"111\">4<\/td>\n<td width=\"128\">300<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">You can recall our brand whenever you see advertisements on social media.<\/td>\n<td width=\"111\">5<\/td>\n<td width=\"128\">450<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Are you satisfied with our product quality?<\/td>\n<td width=\"111\">1<\/td>\n<td width=\"128\">80<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Are you satisfied with our product quality?<\/td>\n<td width=\"111\">2<\/td>\n<td width=\"128\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Are you satisfied with our product quality?<\/td>\n<td width=\"111\">3<\/td>\n<td width=\"128\">60<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Are you satisfied with our product quality?<\/td>\n<td width=\"111\">4<\/td>\n<td width=\"128\">450<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Are you satisfied with our product quality?<\/td>\n<td width=\"111\">5<\/td>\n<td width=\"128\">500<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Will you recommend our product to others?<\/td>\n<td width=\"111\">1<\/td>\n<td width=\"128\">90<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Will you recommend our product to others?<\/td>\n<td width=\"111\">2<\/td>\n<td width=\"128\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Will you recommend our product to others?<\/td>\n<td width=\"111\">3<\/td>\n<td width=\"128\">150<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Will you recommend our product to others?<\/td>\n<td width=\"111\">4<\/td>\n<td width=\"128\">250<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Will you recommend our product to others?<\/td>\n<td width=\"111\">5<\/td>\n<td width=\"128\">350<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Do you think our prices are better than others?<\/td>\n<td width=\"111\">1<\/td>\n<td width=\"128\">100<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Do you think our prices are better than others?<\/td>\n<td width=\"111\">2<\/td>\n<td width=\"128\">90<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Do you think our prices are better than others?<\/td>\n<td width=\"111\">3<\/td>\n<td width=\"128\">300<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Do you think our prices are better than others?<\/td>\n<td width=\"111\">4<\/td>\n<td width=\"128\">400<\/td>\n<\/tr>\n<tr>\n<td width=\"441\">Do you think our prices are better than others?<\/td>\n<td width=\"111\">5<\/td>\n<td width=\"128\">450<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>To get started with ChartExpo, install\u00a0<a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTIwOCs=\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">ChartExpo in Excel<\/a>.<\/li>\n<li>To use ChartExpo after installation, select\u00a0<strong>My Apps<\/strong>\u00a0from the\u00a0<strong>INSERT\u00a0<\/strong>menu.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/insert-chartexpo-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/insert-chartexpo-in-excel.jpg\" alt=\"insert chartexpo in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>Select <strong>ChartExpo<\/strong> from\u00a0<strong>My Apps <\/strong>and choose\u00a0<strong>Insert<\/strong>.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/open-chartexpo-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/04\/open-chartexpo-in-excel.jpg\" alt=\"open chartexpo in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>Once\u00a0<strong>ChartExpo\u00a0<\/strong>is loaded. Click on the <strong>Likert Chart <\/strong>from the list of charts.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/08\/search-likert-scale-chart-in-excel.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2022\/08\/search-likert-scale-chart-in-excel.jpg\" alt=\"search likert scale chart in excel\" width=\"612\" \/><\/a><\/div>\n<ul>\n<li>Click the \u201c<strong>Create Chart From Selection<\/strong>\u201d button after selecting the data from the sheet, as shown.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/01\/create-likert-scale-chart-in-excel-208.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/01\/create-likert-scale-chart-in-excel-208.jpg\" alt=\"create likert scale chart in excel\" width=\"650\" \/><\/a><\/div>\n<ul>\n<li>The final Likert Chart will look as follows.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/01\/what-is-a-likert-satisfaction-scale.jpg\"><img decoding=\"async\" class=\"alignnone size full wp image 4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/01\/what-is-a-likert-satisfaction-scale.jpg\" alt=\"what is a likert satisfaction scale\" width=\"572\" \/><\/a><\/div>\n<h4>Insights<\/h4>\n<ul>\n<li>77% of customers indicated that they will recall your brand whenever they see advertisements on social media, and the other 18% of respondents will not recall your brand whenever they see advertisements on social media.<\/li>\n<li>80% of respondents indicated that they were satisfied with the quality of the product, and 15% indicated that they were unsatisfied with the quality of the product.<\/li>\n<li>64% of respondents indicated that they would recommend your brand to others, and 21% indicated they would not recommend your brand to others.<\/li>\n<li>64% of respondents indicated that they think your product price is cheaper than others, and 14% indicated they think your product price is higher than others.<\/li>\n<\/ul>\n<ul>\n<li>Overall, 70% of respondents are satisfied with the product. Out of 39% amazing experience with the product. 16% are unsatisfied with the product. The Grey area represents neutral, which means they are neither satisfied nor unsatisfied with a product, which is 13%.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZyt4bCtjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-microsoft-excel.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytncytjZXhwbytDRTIwOCs=\" target=\"_blank&quot;\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-google-sheets.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTYrYmxvZytwYitjZXhwbytQQkkyMDgrTGlrZXJ0Kw==\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" src=\"https:\/\/chartexpo.com\/blog\/wp-content\/uploads\/2023\/04\/CTA-in-power-bi.jpg\" alt=\"\" width=\"205\" height=\"113\" \/><\/a><\/div>\n<h2 id=\"likert-satisfaction-scale-faqs\">Likert Satisfaction Scale &#8211; FAQs<\/h2>\n<h3>What is the scale for satisfaction?<\/h3>\n<p>Satisfaction is an emotional measure and can shift from one individual to another and from setting to setting. There is no general scale for Satisfaction that applies to all circumstances. However, in many surveys and research studies, satisfaction is often measured on a numerical scale.<\/p>\n<p>Common scales for satisfaction include:<\/p>\n<ol>\n<li><strong>Numeric Scales:<\/strong> Participants may be asked to rate their satisfaction on a scale of 1 to 10, with 1 being extremely dissatisfied and 10 being extremely satisfied.<\/li>\n<li><strong>Likert Scales:<\/strong> These scales present a statement and ask respondents to indicate their level of agreement or disagreement. For example, &#8220;Strongly Disagree&#8221; to &#8220;Strongly Agree.&#8221;<\/li>\n<li><strong>Visual Analog Scales (VAS):<\/strong> These are often used in healthcare settings and involve a continuous line where participants mark their level of satisfaction.<\/li>\n<li><strong>Smiley or Face Scales:<\/strong> Particularly used in surveys involving children or situations where a visual representation is preferred, respondents may be asked to choose from a set of smiley faces or emoticons representing different levels of satisfaction.<\/li>\n<\/ol>\n<p>It&#8217;s important to note that the specific scale used can depend on the nature of the survey, the target audience, and the type of data researchers aim to collect. Researchers may adapt or create scales based on the unique requirements of their study.<\/p>\n<h4 id=\"wrap-up\">Wrap Up<\/h4>\n<p>A Likert Satisfaction Scale is widely used to compare and measure the opinions and attitudes of a group of people.<\/p>\n<p>The scale is easy to analyze. This is because the responses can be easily quantified and visualized using charts and graphs, such as a Likert Satisfaction Scale Chart.<\/p>\n<p>We don&#8217;t recommend you do away with Microsoft Excel in favor of other expensive applications for visualizing survey data.<\/p>\n<p><em>So, what&#8217;s the solution?<\/em><\/p>\n<p>We recommend you install an add-in, such as ChartExpo, to access a ready-made Chart.<\/p>\n<p>ChartExpo is an Excel add-in loaded with a ready-to-use Chart, plus many other charts and graphs.<\/p>\n<p>Sign up for a 7-day free trial today to access ready-made and visually stunning Charts for your upcoming surveys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><p>Discover what a Likert Satisfaction Scale is, its structure, and why it\u2019s used in customer and employee feedback surveys.<\/p>\n&nbsp;&nbsp;<a href=\"https:\/\/chartexpo.com\/blog\/likert-satisfaction-scale\"><\/a><\/p>","protected":false},"author":1,"featured_media":52215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[848],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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