{"id":22411,"date":"2022-10-31T07:40:48","date_gmt":"2022-10-31T07:40:48","guid":{"rendered":"https:\/\/chartexpo.com\/blog\/?p=22411"},"modified":"2025-04-28T21:42:51","modified_gmt":"2025-04-28T16:42:51","slug":"how-to-analyze-likert-scale-data-in-excel","status":"publish","type":"post","link":"https:\/\/chartexpo.com\/blog\/how-to-analyze-likert-scale-data-in-excel","title":{"rendered":"How to Analyze Likert Scale Data in Excel?"},"content":{"rendered":"

As human beings, we are busybodies who want to accomplish our objectives by the end of the day. It depends on the approach you use to perform your tasks.<\/p>\n

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One of the tasks we carry out is associated with surveys. The survey is integral to the growth of every business. Business people will always find a way to how their customers perceive their products and services. Data analysis that is associated with a survey is essential because one collects views from other people.<\/p>\n

The survey has become the backbone of statistical analysis. The big question is, how do we analyze such data?<\/p>\n

This blog will help you understand how to analyze Likert scale data in Excel. By the end of the day, you will wear a happy face since you will learn about new concepts.<\/p>\n

Table of Contents:<\/h3>\n
    \n
  1. What is a Likert Scale?<\/a><\/li>\n
  2. How to Analyze Likert Scale Data in Excel?<\/a><\/li>\n
  3. Video Tutorial: How to Analyze Likert Scale Data in Excel?<\/a><\/li>\n
  4. Essential Factors in Interpreting Likert Scale Data?<\/a><\/li>\n
  5. How to use the Likert Scale Effectively in Data Analysis?<\/a><\/li>\n
  6. Wrap Up<\/a><\/li>\n<\/ol>\n

    Buckle up as we get this journey started.<\/p>\n

    What is a Likert Scale?<\/h2>\n

    Definition<\/strong>: A Likert Scale<\/a> is a psychometric scale with two opposing poles.<\/p>\n

    This sounds remarkable, right?<\/p>\n

    The bottom line is you can use the Likert scale chart to determine other people’s opinions. Their feelings and attitudes about a particular product and service come in handy.<\/p>\n

    In this case, you will be analyzing Likert scale data of how others agree or disagree with a topic.<\/p>\n

    As a business owner, you would be interested to know how your customers feel about your business. And for that, you will need to know how to analyze Likert Scale data in Excel.<\/p>\n

    Television shows can also benefit from such analysis because they want to know how their audience feels. The tricky part of this task is to collect data from your interviewees.<\/p>\n

    If you are lucky to be a marketer, psychologist, or sociologist, the Likert scale is meant for you. This is because your career involves interacting with other individuals.<\/p>\n

    Through such interaction, you can collect views from different people. It is part of analyzing Likert scale data.<\/p>\n

    Here is an interesting fact about the Likert Scale.<\/p>\n

    The chart assumes that opinions, attitudes, and feelings are always in linear form.<\/p>\n

    Let’s explain this fact. The path from an agreement to a disagreement is usually one way.<\/p>\n

    With that in mind, let us understand how to analyze Likert Scale data in excel using practical examples.<\/p>\n

    How to Analyze Likert Scale Data in Excel?<\/h2>\n

    The best way to analyze Likert Scale Data in Excel is by creating and analyzing Likert Scale Chart<\/a> on it.<\/p>\n

    However, here comes the news.<\/p>\n

    Your Excel worksheet does not have a Likert scale chart in its charts library.<\/p>\n

    Here comes the good news.<\/p>\n

    ChartExpo saves the day. It is an Excel add-in with numerous charts<\/a> and graphs in Excel<\/a>. When you use this add-in, you can create a Likert Scale Chart in a few clicks. ChartExpo has many built-in survey charts<\/a> for you to use in your survey analysis.<\/p>\n

    With it, you can conduct a Likert scale analysis in Excel by using different types of charts suited for survey data.<\/p>\n

    I hope you are following along so far.<\/p>\n

    Now, let\u2019s get down to business and walk through the steps of how to analyze Likert scale data in Excel with the help of ChartExpo.<\/p>\n

    We\u2019ll use a practical Likert scale analysis example involving an individual who sells software products.<\/p>\n

    This example will broaden our understanding of conducting a Likert scale analysis in Excel using the right types of charts<\/a> for clear insights.<\/p>\n

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    Example<\/strong><\/h3>\n

    You are the owner of a software product company. From the interaction with your customers, you want to know how customers feel about your products and services.<\/p>\n

    Your goal is to obtain meaningful insights into the general attitude of your customers. At this point, your only hope is to analyze your customers’ opinions with a Likert Scale.<\/p>\n

    You drafted some of the questions you would ask customers:<\/p>\n